How To Package And Offer Social Media Management Services

Published April 4, 2025

/ Updated April 4, 2025

Did you know that 76% of consumers have purchased a product they saw on social media? That’s not just a fun fact—it’s proof that social platforms drive serious revenue.

But running social media? That’s a whole different game. It’s time-consuming, ever-changing, and for many brands, a constant headache. That’s where agencies step in.

If your agency offers social media management services, you’re not just posting content—you’re helping businesses grow, scale, and stay relevant. Strategy, content, paid ads, analytics—it all needs to work together.

The real question is: Which services will make the biggest impact for your clients and your bottom line? Let’s break it down.

When building or expanding your agency’s social media management offerings, choose services that align with both client needs/market demands and your agency’s strengths.

Here’s a roundup of services you can provide:

Social setup – Creating and optimizing social media profiles for businesses. Bios, visuals, keywords—everything.
Social media SWOT analysis – Evaluating strengths, weaknesses, opportunities, and threats for a brand’s social presence. But nothing generic, actual insights that make a difference.
Content creation and curation – Developing high-quality posts, graphics, videos, and curated content to keep feeds engaging.
Full social media management – Handling all aspects of a client’s social presence, from content to engagement and strategy.
Community management – Engaging with followers and responding to comments to build brand loyalty.
Scheduling and posting – Strategically planning and publishing content across platforms.
Social media ad strategy & management – Running targeted paid campaigns that don’t just burn cash but bring real engagement, leads, and sales.
Analytics and reporting – Tracking performance metrics to refine strategy and demonstrate ROI.

How to choose the right services to offer?

You don’t need to offer every social media service under the sun—just the ones that make sense for your agency. Here’s how to figure that out:

Play to your strengths. If your team thrives on organic content and engagement but struggles with ad strategy, why force it? Stick to what you do best and outsource or skip the rest.
Think long-term wins. Some services bring in quick cash but don’t lead to lasting relationships. Others, like full-scale social media management, create ongoing revenue. Pick offerings that keep clients coming back.
Be realistic about resources. Running a brand’s entire social media presence is a heavy lift. On the other hand, strategy consulting or audits might be a high-value, low-effort addition to your lineup.
Listen to your clients. If multiple clients ask about community management or paid ads, it’s worth considering. The easiest way to grow? Offer what people already want.

💡Pro tip: Choose services that make sense for your agency, not just ones that look good on a sales page. Less is often more—nailing a few key offerings beats trying to do it all (and stretching yourself too thin).

1. Social Media Setup

You’ve seen it a hundred times—businesses slapping together social media profiles with blurry images, half-baked bios, and no real strategy. Then they wonder why they’re not gaining traction. An optimized setup ensures they start off with credibility and a professional presence.

What’s Included?

Fully optimized profiles on key platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
Professionally designed profile and cover images that actually look good
Bios that aren’t just keyword-stuffed nonsense—compelling and conversion-friendly
Business account configurations (contact details, CTA buttons, store features, and more)
A competitive audit to ensure they’re not falling behind before they even start

How to Position Value

A solid setup leads to better reach, engagement, and conversions. Offering this service also makes it easier to upsell ongoing management. Many brands don’t even know their setup is working against them until you show them.

How To Package It

Starter Social Setup: Basic setup on 3+ platforms with branded visuals and optimized bios
Premium Social Setup: Full setup on 5+ platforms, in-depth optimization, and brand consistency strategy

2. Social Media SWOT Analysis

Let’s be real—most businesses have no idea why their social media isn’t working. They blame the algorithm, but the real issues? Inconsistent posting, weak positioning, irrelevant content. A SWOT analysis lets you pinpoint the gaps and pitch the right solutions.

What It Covers

Strengths: What’s actually working? (Engagement trends, standout content, brand presence)
Weaknesses: What’s dragging them down? (Poor consistency, weak messaging, low reach)
Opportunities: What should they be doing? (Emerging platforms, better content formats, audience expansion)
Threats: What’s hurting their growth? (Competitor strategies, algorithm shifts, reputation risks)

How to Position Value

Clients love data-backed insights but don’t always know how to interpret them. A SWOT analysis positions your agency as the expert, giving them a clear plan of action. Even better? This is a gateway to selling ongoing execution services.

How to Package It

Basic Audit & SWOT: Covers up to 3 platforms with high-level insights and next steps
Advanced Strategy & SWOT: In-depth breakdown with platform-specific recommendations, audience insights, and a strategy consultation

3. Content Creation and Curation

Most brands know they need to post regularly but struggle to create high-quality content at scale. As an agency, you can offer content creation to keep clients top-of-mind and ensure posts aren’t just filler, but strategic assets.

What’s Included?

Custom-designed social media graphics and carousels
Short-form videos (Reels, TikToks, YouTube Shorts)
Copywriting that drives engagement (hooks, captions, CTAs)
Repurposing blogs and long-form content into social-friendly formats
Curating relevant third-party content to supplement original posts
Hashtag and keyword optimization for better discoverability

How to Position Value

Content is the engine of social media. If you offer content services, you’re locking in recurring revenue. If you don’t, clients will eventually turn to another agency that offers it.

How to Package It

Essential Content Package: 10 custom graphics, curated posts, and basic copywriting
Premium Content Package: 20 graphics, 4 short-form videos, repurposed blog content, and monthly strategy sessions

4. Complete Social Media Management

Most businesses don’t have the time or expertise to manage social media effectively. They want visibility and engagement without handling the daily grind of content, community engagement, and analytics. Full-service management is where you offer everything they need, done for them.

What’s Included?

Profile setup and ongoing optimization
Content creation, scheduling, and publishing
Community management (responding to comments, DMs, mentions)
Paid ad management (strategy, execution, reporting)
Performance tracking, analytics, and ongoing strategy adjustments

How to Position Value

This is the highest-value, highest-retainer service. Clients who invest in full-service management stick around long-term because they rely on you to run everything. It also allows you to control the strategy and ensure consistent results.

How to Package It

Basic Social Media Management: 3-4 posts per week, community engagement, and monthly analytics reports
Premium Social Media Management: 5-7 posts per week, custom video content, proactive engagement, paid ad management, and weekly strategy sessions

5. Community Management

Most brands treat social media as a megaphone—but engagement is a two-way street. Offering a strong community management service means you’ll help brands actively engage with their audience, handle customer interactions, and maintain a positive brand image.

What This Service Covers

Responding to comments, DMs, and brand mentions to maintain an active presence
Engaging with followers to spark conversations and deepen connections
Managing customer inquiries and escalating urgent issues
Monitoring brand reputation and handling crisis situations before they escalate
Proactively interacting with relevant accounts to expand reach
Hosting and moderating live chats, AMAs, and Q&A sessions
Crafting engagement strategies (polls, contests, interactive content)

How to Position Value

Most brands either don’t have time to manage social interactions or don’t do it well. Quick responses build trust, while proactive engagement increases visibility and brand affinity. Since most businesses struggle to do this consistently, community management is an easy sell as a long-term service.

How to Package It

Basic Community Management: Standard engagement (comment replies, DMs, and brand monitoring) during business hours
Full-Service Community Management: 24/7 monitoring, proactive audience engagement, sentiment analysis, crisis response, and live event moderation

6. Scheduling and Posting

A great content strategy is useless if posts go out inconsistently or at the wrong times. Scheduling and posting services keep content flowing smoothly so brands stay visible and engaged without last-minute scrambling.

What This Service Covers

Managing content distribution through tools like Sprout Social, Buffer, or Later
Creating and maintaining a strategic posting calendar
Optimizing post times based on analytics for maximum engagement
Formatting posts for each platform’s best practices
Cross-posting management to maximize content reach without duplication

How to Position Value

Content and consistency. Many brands start strong but quickly fall behind on posting. A structured scheduling service ensures your clients avoid gaps in content and maintain an active presence—even when their team is too busy to post manually.

How to Package It

Standard Scheduling Package: Scheduling up to 15 posts per month with platform-specific optimization
Advanced Scheduling Package: Up to 40 posts per month, custom approval workflows, and seasonal campaign planning

7. Social Media Ad Strategy and Management

Organic reach on social media is shrinking, and brands that rely on unpaid strategies alone struggle to grow. But running ads without a strategy is a waste of money. A structured ad management service ensures that every dollar spent works toward a measurable goal.

What This Service Covers

Audience research and segmentation
Ad creative development (graphics, videos, copywriting)
Campaign setup and budget allocation
A/B testing and ongoing optimization
Retargeting and lookalike audience strategies
Monthly performance tracking and ROI analysis

How to Position Value

Most businesses waste money on poorly targeted, under-optimized ads. A strategic approach here ensures clients see measurable results, making ad management one of the most profitable, long-term services you can offer.

Most brands don’t know how to do paid social advertising. They either underinvest, overspend, or target the wrong audience. A strategic approach here ensures your clients’ budgets are used efficiently for targeted outcomes.

How to Package It

Starter Paid Ads Package: Campaign setup for one platform, audience targeting, and performance tracking
Full Ad Strategy and Management: Multi-platform ads, retargeting, ad creative development, and ongoing performance testing

*Pricing for ad strategy plans should not include ad budget. Price based on your services only.

8. Analytics and Reporting

Clients don’t just want social media posts—they want proof that it’s driving business growth. Analytics and reporting give them the insights they need while positioning your agency as a data-driven partner.

What This Service Covers

Performance tracking (engagement, reach, conversions, etc.)
Google Analytics and social media insights integration
Custom KPI dashboards tailored to business goals
Monthly or weekly reports with clear takeaways
Competitor benchmarking to highlight opportunities
Data-driven recommendations for strategy adjustments

How to Position Value

Most brands don’t know how to interpret their own social media data. They either get lost in vanity metrics or worse, don’t track performance at all. Offering analytics services not only helps them understand ROI but also provides a reason to invest more in strategic growth.

How to Package It

Basic Reporting Package: Monthly reports with key insights and competitor tracking
Advanced Analytics Package: Weekly custom reports, ROI analysis, website traffic integration, and strategy recommendations

Pricing social media management services isn’t just about slapping a number on an invoice. Charge too little, and you’re overworked for pennies. Charge too much, and clients ghost you. So, how do you find the sweet spot?

Choose the Right Pricing Model

Some pricing models keep cash flow steady, while others make scaling a nightmare. Here’s what’s on the table:

Hourly: Fine for one-off consultations, but tracking hours for ongoing work can get messy.
Monthly Retainers: The gold standard. Clients know what they’re paying, and you know what you’re earning. Win-win.
Project-Based: Perfect for short-term gigs like setting up a brand’s social media from scratch.
Performance-Based: Ties your earnings to results (engagement, follower growth, etc.). It’s high-risk, high-reward, so approach with caution.

Most agencies and freelancers stick to retainers because they keep things predictable. But pick what fits your business model.

Research Competitor Pricing

Scope out what others in your space are charging.

A few things to consider:

What’s the going rate for social media management in your niche?
What’s the service depth? Are your competitors just scheduling posts, or are they offering high-level strategy?
Do you have a competitive edge? (If you bring killer analytics or ad expertise to the table, your pricing should reflect that.)

For example, basic social media management packages typically start at $500–$1,500/month, while full-service management with ad campaigns and community engagement can range from $3,000–$10,000/month or more.

If you’re charging premium rates, be clear on what makes your service worth it.

Calculate Your Costs

Profitability isn’t just about what clients pay—it’s about what it costs you to deliver. Break it down:

How many hours does this actually take per month?
Who’s involved? (Are you a one-person show or do you have a team?)
What’s your overhead? (Software, tools, contractors—those subscriptions add up.)
What’s your profit margin? (Agencies aim for 50%-70%. You should too.)

Let’s suppose full social media management requires 40+ hours per month. Your pricing should reflect the cost of execution plus your profit margin—typically $3,000+/month for high-quality service.

Structure Pricing Options

Keep pricing structured but flexible.

Option 1: Tiered pricing (based on the number of social profiles managed)

Basic ($500–$1,500/month): 1-2 platforms, limited posting.
Pro ($2,000–$5,000/month): 3-5 platforms, custom content, analytics, engagement.
Enterprise ($7,000+/month): 6+ platforms, strategy, paid ads, full community management.

Elevate Marketing Co.’s Jumpstart Package starts at $900/month and covers the management of one social media page (Facebook, Instagram, LinkedIn, Google My Business, or Twitter).

Source

Option 2: A la carte pricing (for clients that want to pick specific services)

Social media setup: $500–$1,500 (one-time)
Content creation: $1,500–$5,000/month
Community management: $1,000–$3,000/month
Paid ad management: Starts at $2,500/month + ad spend

Shelley’s Social Media lets clients pick what they need, from one-time posts to full content calendars.

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Option 3: Service Bundles (encourages bigger purchases)

Starter ($1,000/month): 12 posts, scheduling, light engagement.
Growth ($3,000/month): 20+ posts, community management, analytics.
Full-Service ($7,000+/month): Unlimited content, ads, advanced reporting.

Socinova’s monthly plans start at $199/month, covering social media posts, blogs, videos, ads, and more.

Source

Your agency’s social media services shouldn’t be a one-size-fits-all package. Whether you’re doubling down on content creation or running paid campaigns, the real question is—are your services making sense for both your clients and your bottom line?

Take a hard look at your offerings. Are they priced to attract the right clients and keep you profitable? Could a new service tier or a smarter pricing structure make a difference?

If it’s time for a refresh, don’t overcomplicate it. Tweak what’s not working, highlight what is, and keep evolving. The right mix will keep your clients happy—and your marketing agency growing.

How To Package And Offer Social Media Management Services Your Clients Will Love