AI tools are now mainstream, and the list of AI-powered content creation tools continues to grow with no signs of slowing.
Although Jasper has been a popular first-try tool for many marketers, it’s worthwhile to explore alternatives that are designed for your specific needs.
In this comprehensive comparison guide, we’ll break down five Jasper alternatives that might be a better solution for you depending on your marketing goals, team size, budget, and other key factors.
What Is Jasper?
Before we evaluate alternatives, let’s recap what Jasper offers.
Jasper is an AI-powered writing assistant designed to help content creators, marketers, and businesses generate high-quality content quickly.
Key features include:
- AI-powered content generation for various content formats
- Templates for different content types
- Integrations with popular SEO tools
- Plagiarism checker
While Jasper has its strengths, exploring alternatives is crucial for marketers to continually optimize their content creation process, find cost-effective solutions, or access unique features that align with their specific needs.
Looking to refine your audience strategy? Check out our Target Market article for expert tips and insights.
Criteria For Choosing The Right AI Writing Tool
In this post, we’ll review each Jasper alternative against the following criteria:
- Features – What are the key features included in each Writing Tool?
- Pricing – How much does each AI writing tool cost? What plan options are available to marketers/teams?
- User-friendliness – How easy is this tool to use? Who is it made for?
- Standout Features & Performance Notes – What makes this tool unique or specifically helpful for users?
Managing social media campaigns? Check out our Social Media Agency Software article for tools that streamline your workflow.
Best Jasper Alternatives For Marketers In 2024
We’ve researched and compiled information on the top five alternatives to Jasper for marketers, including:
- Hire Mia
- Copy.aii
- ChatGPT
- Writer
- Writesonic
1. Hire Mia
Hire Mia is an AI-Writing Assistant developed by CoSchedule. It is particularly well-known for generating high-quality, on-brand content, thanks to its extensive library of AI training modules that enhance and personalize content output for your business. Moreover, Built-in Brand Profiles can be created for specific brands, products, or clients, allowing you to save key business details, brand rules, and writing voice.
In addition, Hire Mia can significantly reduce time spent on various tasks, including researching, repurposing content, generating ideas, optimizing content for SEO, reviewing content against regulatory guidelines, and writing first-draft copy. Therefore, by automating these processes, Hire Mia enables you to focus on more strategic aspects of your business.
Key Features:
- Brand Profiles with customizable training profiles to train AI on company info, products, brand voice, and other important information
- 1,100+ customizable prompt templates for popular marketing content and tasks
- Multi-language support for global marketing campaigns
- Built-in tools for humanization, compliance review for legal & regulatory rules, and SEO optimization
- Advanced natural language processing for more human-like content
Benefits for Marketers:
- Develops content that adheres to your company’s unique brand voice and style guidelines effectively
- Offers real-time collaboration features for team projects
- Streamlines content creation for multiple channels with templates built for marketers
Pricing:
Hire Mia includes a freemium plan with limited AI writing credits.
Paid plans start at $16/month. All paid plans include unlimited writing credits. Training modules and other premium features vary based on plan. Compare all plans here.
User-friendliness:
Hire Mia’s interface is intuitive and easy-to-use. Moreover, the Document Editor allows you to edit, update, and create new content effortlessly. As a result, AI-generated content is seamlessly added to documents, streamlining the process. Additionally, the chat, fill-in-the-blank prompt templates, and quick prompts make using AI to create and improve content simple. In other words, it’s designed to help users maximize efficiency and enhance their content creation experience.
Stand out features or performance notes:
- AI Prompt templates – over 1,100+ customizable, fill-in-the blank templates to help kick-start new projects and content (blog posts, ads, social messages, and more).
- SEO Enhancer – this Training Module gives suggestions to your content to help it rank better in search engines.
- Compliance Checker – have strong regulatory guidelines? Hire Mia’s compliance checker calls-out & corrects content that is not compliant for your industry or brand.
- Brand Profiles – users can create custom Brand Profiles to refine the voice, tone, language, style rules, production positioning, and other key details used in generated higher-quality AI content.
2. Copy.ai
Copy.ai has established itself as a powerful contender in the AI writing space, offering a wide range of features tailored for marketers.
Key Features:
- Extensive library of templates for various marketing content types
- AI-powered brainstorming tools for creative ideation
- Tone adjustment capabilities for different audience segments
- Integrations with popular CMS platforms
Benefits for Marketers:
- Accelerates content ideation and creation process
- Helps maintain consistent brand messaging across campaigns
- Offers flexibility in content length and style
Pricing:
- Free Plan: Allows you to generate up to 2,000 words per month and 200 one-time use credits
- Paid plans start at $49/month. Paid plans include unlimited words, unlimited projects and more. Compare all plans here
User Friendliness:
Copy.ai offers an intuitive interface that caters to both novice and experienced users. Moreover, the platform’s design ensures easy navigation and quick access to its various features. With just a few clicks, users can effortlessly select from a wide range of content types and input their desired parameters to generate text.
In addition, Copy.ai provides specific sales team plans to enhance how sales professionals use AI. These plans are thoughtfully designed to cater to the diverse needs of sales teams, offering tools that streamline content creation and boost sales efforts.
Key features often include:
- Collaborative workspaces that facilitate team coordination
- Advanced analytics for tracking performance
- Customizable templates to ensure consistent messaging across various sales channels.
3. ChatGPT
While primarily known as a conversational AI, ChatGPT has become a valuable tool for marketers seeking versatile content creation capabilities.
Key Features:
- Advanced language understanding and generation
- Ability to handle complex queries and provide detailed responses
- Continuous learning and updates to improve output quality
- Flexibility to adapt to various content styles and formats
Benefits for Marketers:
- Offers a cost-effective solution for content generation
- Provides inspiration and ideas for marketing campaigns
- Can be used for customer interaction simulations and chatbot development
ChatGPT Pricing Plans
- Free Plan Cost: $0 Features include: Access to GPT-3.5, standard response speed and regular model updates
- Paid plans start at $20/month Features include: Access to GPT-4, faster response times, priority access during peak times and early access to new features. Compare all plans here
User friendliness:
ChatGPT engages in natural, flowing dialogue that makes interactions feel more like chatting with a knowledgeable friend rather than a rigid machine. Its ability to understand context and provide relevant, thoughtful responses helps users feel heard and supported. Additionally, ChatGPT’s flexibility in handling a wide range of topics and questions ensures that users can get meaningful assistance on various issues with minimal frustration.
Standout features or performance notes:
- ChatGPT’s performance in terms of processing speed
- Language understanding
- Response generation
- Adaptability is impressive
4. Writer
Writer positions itself as an AI writing platform designed specifically for enterprises and marketing teams.
Key Features:
- AI-powered style guide enforcement
- Collaborative writing and editing tools
- Brand voice customization and training
- Integration with enterprise content management systems
Benefits for Marketers:
- Ensures brand consistency across all marketing materials
- Streamlines the content approval process
- Offers advanced analytics for content performance
Pricing:
- Write does not have any free plans; however, you can sign up for a free trial to explore features of Writer.
- Paid plans start at $18 per user/month. Compare all plans here
User Friendliness:
Writer offers a clean, intuitive interface that’s easy to navigate. The platform’s design is straightforward, allowing users to quickly access its various features. However, some advanced functions may require a learning curve for new users, preventing a perfect score.
Standout features or performance notes:
Writer demonstrates impressive performance across various metrics, showcasing its efficiency and reliability in content creation tasks. The platform’s speed is particularly noteworthy, with users reporting quick response times even when handling complex writing assignments.
5. Writesonic
Writesonic has emerged as a comprehensive AI writing tool with a focus on marketing and e-commerce content.
Key Features:
- AI-powered content generation for various marketing formats
- SEO optimization tools integrated into the writing process
- Multilingual content creation capabilities
- A/B testing features for headlines and ad copy
Benefits for Marketers:
- Accelerates the creation of SEO-friendly content
- Helps optimize conversion rates through data-driven copy suggestions
- Offers scalability for content production across multiple languages
Pricing:
- Free Plan key features include limited access to AI writing tools, basic content generation capabilities
- Paid plans start at $12.67/month Key Features: Access to short-form content tools, AI article writer (up to 1500 words, and unlimited AI rewrites Compare all plans here
Stand out features or performance notes:
It excels at producing coherent and contextually relevant text across diverse topics and formats, from blog posts to marketing copy. CIts user-friendly interface allows for seamless integration into various workflows, making it accessible for both novice and experienced writers. Additionally, Writesonic’s ability to learn and adapt to specific writing styles and preferences sets it apart, delivering tailored content that meets the unique needs of its users.
Wrapping Up: Choosing The Right Jasper Alternative
As we’ve explored, each of these Jasper alternatives offers unique strengths that cater to different marketing needs:
Best For On-Brand Content: Hire Mia excels in marketing content creation and brand voice adherence for high-quality copy. If you are spending a lot of time editing and refining AI content, so it sounds like you wrote it – Hire Mia is the best option.
Best For Sales Teams: Copy.ai offers options with multi tools for sales teams. For teams that are looking for a Sales/Marketing team solution, Copy.ai may be one to look into.
Best For Flexible Use: ChatGPT offers unparalleled flexibility and continuous improvements. It can be used to tackle tasks and projects outside of marketing use cases.
Best For Enterprise Use: Writer is the go-to for enterprise-level brand consistency and collaboration. It has robust tools designed to meet enterprise security, privacy, & compliance requirements.
Best For e-Commerce: Writesonic shines in e-commerce content creation. Users can create a shopping bot using a no-code AI chatbot builder to help guide customers through support questions and boost sales.
When choosing the right tool for your marketing needs in 2024, it’s essential to evaluate your specific requirements, team size, and content goals. After all, each of these alternatives brings something unique to the table, potentially offering solutions that align more closely with your marketing strategy than Jasper.
In addition, remember that the best tool is one that not only meets your current needs but also scales with your growing marketing ambitions. To make the most of your options, don’t hesitate to take advantage of free trials and demos to find the perfect fit for your team. By leveraging these powerful AI writing assistants, you can significantly enhance your content creation process, allowing you to focus more on strategy and less on the details of writing.
Want to create a winning strategy for your business? Check out our Small Business Marketing Plan Example for practical tips and inspiration.
