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Boost Marketing Efforts Using Content Distribution Software

Published May 16, 2024
/ Updated May 20, 2024

Unlock the full potential of your marketing strategy with the right content distribution software. This guide will steer you through the maze of options, helping you pinpoint the perfect fit for your brand’s unique needs.

Discover popular platforms that industry leaders swear by, and learn the essential features that should be on your radar. With insights on what to watch out for, you’ll be equipped to make an informed decision that amplifies your marketing efforts.

Get ready to optimize and streamline your content’s reach like never before.

Why Should I Use Content Distribution Software?

Imagine a unified view where you can create, schedule, and publish your content across all media channels. This is what content distribution software does for marketers.

Through automation, expanded reach, segmentation, and performance tracking, marketers can streamline their content exactly how they envisioned.

Automate Tasks For Efficiency

Automation streamlines your workflow, allowing for consistent and timely content delivery. Automating tasks reduces human error, maintains campaign integrity, frees up resources, and facilitates informed decision-making. It is a cornerstone of modern content marketing distribution, providing efficiency, accuracy, and strategic depth in marketing.

Increase Reach And Visibility

Enhanced visibility ensures your message reaches the right audience, bolstered by sophisticated segmentation techniques that target users effectively.

Enhance Targeting And Segmentation Capabilities

Content distribution software uses advanced targeting and segmentation to deliver personalized content. By analyzing user data, finely-tuned segments ensure that the right message reaches the right audience. Segmentation capabilities are continually refined, providing even more precise targeting through machine learning.

Improve Analytics And Performance Tracking

Performance tracking tools embedded within these systems provide invaluable insights, empowering you to measure success and optimize strategies.

Performance tracking tools embedded within these systems provide invaluable insights, empowering you to measure success and optimize strategies.

5 Features To Look For In Content Distribution Software

Not sure what to look for in a content distribution software? Let’s review the pillars that great content distribution platforms stand on.

1. Automation Tools

Automation tools in content distribution software streamline the process of sharing content across multiple channels, reducing manual effort and increasing efficiency.

Look for features that allow for scheduling posts in advance and automatically adapting content formats to fit different platforms.

2. Strong Integrations

Effective content distribution software should offer robust integrations with social media platforms and other marketing tools to facilitate a seamless workflow.

This connectivity ensures that content reaches the intended audience through the most relevant channels without compatibility issues.

3. Analytics And Reporting Capabilities

Analytics and reporting capabilities are essential for measuring the success of content distribution efforts.

Choose software that provides detailed insights into audience engagement, content performance, and the overall ROI of your distribution strategy.

4. Support For Multiple Types Of Content

It’s important to select software that supports a variety of content types, such as blogs, videos, and infographics.

This flexibility allows marketers to cater to diverse audience preferences and leverage different forms of media for maximum impact.

5. Scalability And Ease Of Use

The chosen content distribution software should be scalable to grow with your business and user-friendly to ensure quick adoption by team members.

A balance between advanced features and an intuitive interface will facilitate a smooth operation as your content needs evolve.

How To Choose The Right Software For Your Needs

When you find the right software for your marketing needs it should fit like a glove. With the right software, you can compliment your marketing efforts, streamline your content, and reach your goals.

Here’s some identifies that will lead you to your next content distribution software, a.k.a your holy grail.

Identify Content Distribution Goals

Are you looking to increase brand awareness, drive traffic, or generate leads?

Start by defining what you want to achieve with your content distribution. Clear goals will guide your software selection process.

To surpass your goals and thrive on progress, consider building a content calendar. Plan out your content as far in advance as you’d like and watch as a new level of organization takes your marketing to new heights.

Use CoSchedule’s Content Calendar to guide, plan, and ship your content effortlessly. While aloof your content can live under the same roof, you get full visibility of your work and can roadmap content to your heart’s desire.


Consider Budget And Resources

Take stock of your financial resources and the manpower you have available to manage the software. Remember, the most expensive option isn’t always the best fit for your needs.

Evaluate Software Based On Key Features

Look for software that offers features which align with your goals. Consider aspects like ease of use, content format support, and integration capabilities.

Focus on what will genuinely benefit your workflow and hone in on the key features that matter most to you.

Prioritize Scalability And Future Growth

Think long-term when selecting software. It should be able to grow with your business and handle increasing demands without a hitch.

Top-Performing Content Distribution Software Platforms

Take a look at popular platforms that specialize in content distribution software. One of these platforms could very well be the next step in your content distribution journey.



Templafy provides document automation and content management solutions, with a focus on integration and brand consistency. It serves various industries and departments, offering an AI Assistant to enhance productivity.



Paperflite is a content management platform for sales and marketing teams, featuring content discovery, distribution, and analytics. It allows for the creation of custom microsites and provides insights into content engagement.



Capterra helps businesses find the right software with a directory of categories, user reviews, and comparison tools. It offers personalized recommendations and resources for the software buying process.



Productsup provides a P2C platform for optimizing product content across channels. It supports feed management, marketplace distribution, data onboarding, and offers AI-driven data quality optimization.

Best Practices For Content Distribution

Once you’ve got your content distribution software in place and ready to go, it’s time to optimize your efforts and reap results. Here’s some tips, strategies, and use cases to get the most out of it.

Tips For Creating Shareable Content

  • Know your audience: Understand who your target audience is and tailor your content to their interests and needs.
  • Visuals matter: Use high-quality images, videos, and graphics to capture attention and make your content more appealing.
  • Tell a story: Craft compelling narratives that resonate with your audience and encourage them to share.
  • Keep it concise: Attention spans are short, so make sure your content is straightforward and easy to consume.
  • Add a call-to-action: Guide your audience on what to do next, whether it’s sharing your content, signing up for a newsletter, or making a purchase.

Strategies To Maximize Reach

  • Leverage social media: One of the many content distribution strategies that boost engagement is to take advantage of social media. Share your content across multiple platforms to increase visibility and engagement.
  • Collaborate with influencers: Partnering with influencers can expand your reach and lend credibility to your content.
  • Optimize for SEO: Use keywords and phrases that your target audience is searching for to improve discoverability.
  • Repurpose content: Adapt your content for different formats (e.g., blog posts, infographics, videos) to reach a wider audience.
  • Use email marketing: Send targeted content directly to your audience’s inbox to maintain engagement.

Use Content Performance To Refine Distribution Strategies.

  • Track key metrics: Monitor likes, shares, comments, and other engagement metrics to gauge how well your content is performing.
  • Analyze audience feedback: Pay attention to what your audience is saying about your content to learn what resonates with them.
  • Test and adjust: Conduct A/B tests to see what content formats, topics, and distribution channels work best.
  • Use analytics tools: Employ tools to get insights into your content’s performance and distribution channels.
  • Stay agile: Be prepared to shift your strategy based on performance data and emerging trends.