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Top Content Creation Tools Every Marketer Needs

Published January 29, 2024
/ Updated June 13, 2024

No matter what area of marketing you are an expert in, a good all-in-one tool is always necessary, and worth the money. In this blog post, we’ll explore a range of user-friendly and practical content creation tools that empower you to express your ideas without the need for complex jargon or technical expertise.

Whether you’re a seasoned creator or just starting, these tools are designed to simplify the process and let your creativity shine. Discover how these tools can streamline your content creation.

Best Content Creation Tools

Best Graphic Design Tool: Adobe InDesign

Adobe InDesign is a product by Adobe Systems that’s mainly used for designing and publishing layouts for print and digital media. It’s part of Adobe’s Creative Cloud suite, which includes other applications such as Adobe Illustrator.

As for the pricing, Adobe InDesign (Single App) has an annual prepaid plan that costs $239.88. Please note that prices may vary and it’s always best to check the official Adobe website for the most accurate and up-to-date information. You can visit their site here.

Also, Adobe offers a Creative Cloud All Apps plan for Students & Teachers at $239.88 annually prepaid. For more information on this, you can visit their site here.

Best Video Production Tool: Wistia

Wistia is a marketing tool that assists marketers in creating videos, hosting webinars, generating leads, and measuring video performance. It allows users to embed a customizable video player on their site and collect leads directly from their videos. It also provides analytics and A/B testing to optimize content and improve lead scoring.

Wistia offers three plans: Advanced ($319/mo), Pro ($79/mo), and Plus($19/mo), each with its own set of features. 375,000 customers trust it and is a leader in G2 ratings.

  1. Best Content Writing Tool: WriterAccess

WriterAccess is a content creation platform that provides various tools, services, and resources for businesses and agencies to scale their content marketing efforts. They offer a new AI content strategic assistant, known as Content Wizard, that assists in content planning and generation.

The platform also provides managed services and a free trial for new users. For more information, you can visit their website.

Best Content Editing Tool: Grammarly

Grammarly is an AI-powered writing assistant that helps users find the right words for any context. It offers personalized suggestions based on the context of the writing and the intended audience. Grammarly works across multiple apps and websites, ensuring seamless integration into daily work. Grammarly also respects users’ privacy, promising not to sell data or use it for advertising purposes.

The tool is trusted by over 70,000 teams and 30 million people, and it saves teams an average of $5,000 per employee per year. It also provides a range of products tailored for different platforms and needs, including Grammarly for Desktop, Mobile, Google Docs, and MS Office, among others.

Best Content Management System Tool: CoSchedule’s Content Calendar

CoSchedule’s Content Calendar is a comprehensive software designed for marketing teams. It offers features that enhance collaboration, organization, and efficiency. These include a marketing calendar, campaigns, Kanban project management, tables, AI assistance, social publishing, project tracking, and reporting.

They also have a feature called Mia, a Marketing Intelligence Assistant, which provides over 500 AI prompts to assist in marketing efforts.

Best SEO Tool: Semrush

Semrush is an SEO toolkit that provides various services to improve your website’s SEO ranking. The toolkit includes features such as site audit, keyword research, competition analysis, content boost, position tracking, and link building.

It promises to help fix site issues, create content that converts, and find profitable new keywords to target. Semrush also allows users to create custom reports. They offer a free trial which you can access here.

Best Analytics & Metrics Tool: Adverity

Adverity is a marketing analytics tool that helps businesses integrate, transform, and utilize data. The platform offers up to 75% time savings on marketing analytics activities and can lead to significant ad spend savings. It connects all marketing, sales, and customer data from over 600+ connectors and provides high-quality data sets with instant schema mapping.

Adverity can transfer data for storage, activation, or visualization and aids in campaign optimization and revenue growth. It automates data integration, ensuring clean, connected marketing data. Leading brands and agencies trust the tool and is ISO-27001 Secure and ISO Security Certified.

Best Social Media Management Tool: CoSchedule’s Social Calendar

CoSchedule’s Social Calendar is a platform for streamlined social media management. The AI-powered tool enables users to plan, schedule, publish, and analyze their social media content. It gives users a clear view of their social media strategy, making it easy to identify gaps, adjust priorities, and maintain a consistent posting schedule.

The calendar has features for creating and tracking multiple social messages as a group and re-scheduling using drag and drop. Notably, CoSchedule’s Social Calendar includes built-in artificial intelligence for optimizing the best post times and crafting engaging social messages that convert.

Best Trend Tracking Tool: Quantilope

Quantilope’s Trend Tracking solution is a platform for automated market trend identification. It helps businesses stay aware of ongoing market changes, develop marketing campaigns that align with consumer trends, inform new product or service development, and navigate through crises. It offers various research methods including A/B Monadic Test, Conjoint, NPS®, Key Driver Analysis, MaxDiff, and more.

They also provide solutions for different strategies such as category exploration, competitive landscape, branding, and consumer segmentation. Additional resources like blogs, AI insights, case studies, culture, reports, and webinars are provided.

Key Features to Look for in Content Creation Tools

Usability and Interface

The user-friendliness of a content creation tool is paramount. Look for tools with intuitive interfaces that streamline your workflow. A user-friendly tool ensures that you can focus on creativity instead of trying to navigate a difficult tool. Assess how easily you can navigate through the features and if the tool aligns with your workflow preferences.

Integration with Other Tools

Efficiency relies on easy integration with other tools in your marketing toolbox. Choose content creation tools that easily integrate with your existing platforms, such as project management systems, analytics tools, and marketing automation software. This ensures a smooth exchange of data and creates a clear marketing strategy.

Collaboration Features

Content creation is rarely a solo project. Collaboration features are crucial, especially for teams working on multifaceted projects. Look for tools that support real-time collaboration, version control, and easy sharing capabilities. Effective collaboration features foster teamwork, allowing team members to contribute, edit, and review content collaboratively.

Support and Community

A robust support system can be a lifesaver when encountering challenges or seeking guidance. Opt for content creation tools backed by comprehensive customer support, including documentation, tutorials, and responsive help desks. A thriving user community can provide valuable insights, tips, and best practices, enhancing your overall experience with the tool.

How to Choose the Right Tools for Your Marketing Strategy

Assessing your Content Creation Needs

Start by evaluating your specific content creation requirements. Consider the types of content you produce regularly and identify the features necessary to meet those needs. Whether it’s graphic design, video editing, or copywriting, align the tool’s capabilities with your content goals.

Consider Your Team’s Skill Level

Assess the skill level of your team members who will be using the content creation tools. Choose tools that strike a balance between being beginner-friendly and offering advanced features for seasoned professionals. This ensures that your team can leverage the tool effectively without feeling overwhelmed or limited.

Budgeting for Content Creation Tools

Budget constraints are a reality for many marketers. Evaluate the cost of content creation tools against the value they bring to your marketing strategy. Consider both immediate costs and potential long-term benefits. Some tools offer scalable pricing plans, allowing you to start small and expand as your needs grow.

With these considerations, you can navigate content creation tools and find the perfect match for your marketing endeavors. Whether you prioritize usability, collaboration, or integration, the right tools will empower you to elevate your content creation game and drive success in your marketing campaigns.