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The 15 Best Content Marketing Platforms & How To Choose A Tool For Your Team

Published September 12, 2023
/ Updated January 3, 2024

A content marketing platform exists to make your job as a marketer 10x easier.

It’s a single platform to manage everything related to your content marketing strategy — from editorial planning to post-publication analytics.

This guide shares how to find the right content marketing platform for your team.

Content Marketing Platform Fundamentals

What Is Content Marketing?

Content marketing is the strategy behind creating, publishing, and distributing content to your target audience. The goal is to attract, convert, and retain customers using a variety of content formats throughout each stage of the marketing funnel.

What Is A Content Marketing Platform?

Market research firm, Gartner, created its first Magic Quadrant for Content Marketing Platforms in 2018. Gartner essentially coined this product category with the following definition.

Gartner’s Content Marketing Platform Definition:

Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. Content marketing involves creating, curating, and cultivating text, video, images, graphics, audio, e-books, white papers, and interactive content assets distributed through media platforms and social media.

– Gartner Magic Quadrant for Content Marketing Platforms

What Are The Best Content Marketing Platforms?

The best content marketing platforms are:

  1. CoSchedule Marketing Suite
  2. CoSchedule Marketing Calendar
  3. Optimizely
  4. Sprinklr
  5. Storyteq
  6. Skyword
  7. Sitecore
  8. Upland Kapost
  9. Contently
  10. Adobe Workfront

What Functionality Do The Best Content Marketing Platforms Share?

Gartner reviews critical capabilities for content marketing platforms with the following criteria:

  • Ideation Insights: Sourcing ideas using data, themes, and aggregated information from public sources like social listening or first-party data.
  • Editorial Planning: The ability to plan ideas and resources on a single dashboard. Planning should be connected to campaigns and visible using several views, including calendar, Gantt chart, and Kanban.
  • Creative Workflow: Managing resources — including teams, project status, and changes — within a single platform. Marketers must be able to use the creative workflow features for all types of content, including images, blogs, eBooks, and videos.
  • Content Metadata Management: The ability to assign microdata to content assets, such as persona, business feature, or stage of the marketing funnel a particular asset is designed for.
  • Distribution: Connections to publishing tools across social media, print, or email marketing platforms to distribute the content you’re producing inside the tool. This can either be a native feature or direct integration.
  • Content Performance Analytics: Reporting tools that allow users to measure the performance of both owned and external content.
  • Integrations: Three or more integrations to complementary tools, such as a customer relationship management (CRM), digital asset management (DAM), marketing analytics, SEO, or social publishing software.
  • Content Storage/DAM: A library to store, organize, and retrieve content assets from a central repository.
  • Content Curation: The ability to take, assess, and protect content produced externally — such as user-generated content produced by your customers.
  • Content Sourcing: Connections to third-party creators through external resources, such as a talent marketplace, which allow marketers to scale resources through existing editorial processes.
  • Multibrand/Multigeography Support: For distributed teams, this feature gives the option to separate marketing content, processes, or roles by location — so you can use the same content marketing software while allowing subteams to function independently.
The 15 Best Content Marketing Platforms

1. CoSchedule Marketing Suite

CoSchedule calendar presents how to write a newsletter outline example.

CoSchedule Marketing Suite is a family of tools designed to streamline marketing operations and make your team more productive. It removes barriers to publishing, helps teams deliver projects on time, and easily demonstrates the value of content marketing to the broader organization.

Marketing Suite offers a range of tools to help content marketers be more efficient. These tools help marketers complete 125% more work, saving the average marketing team $50,000 per year:

Content Marketing Tools

  • Calendar Organizer to see all content projects on a single dashboard
  • Work Organizer to create workflows and speed up content production
  • Asset Organizer to store, manage, and maintain content assets
  • Content Organizer to optimize your editorial process and publish more high-quality content

Pros

The biggest advantage of CoSchedule Marketing Suite is that it combines several tools in a single dashboard. Instead of paying for different tools to handle each element of your content marketing strategy, you can find them all inside Marketing Suite.

Plus, Marketing Suite can store the assets you need to run an effective content marketing program. This includes templates—pre-configured documents you can quickly tweak and ship to save time.

Cons

Since CoSchedule Marketing Suite contains a complex suite of features and tools, you’ll need to set aside some time to get to grips with it. Each new customer gets their own dedicated customer success manager to set up your team’s Marketing Suite for this reason.

Pricing

Pricing for CoSchedule Marketing Suite is custom. Alongside its standout features like the Work Organizer and Calendar Organizer, each plan includes a kanban dashboard, custom workspaces, and project intake forms designed to make your content marketing operations run smoothly.

2. CoSchedule Content Calendar

CoSchedule Content Calendar is the perfect software for you and your team to get total visibility of your tasks, projects, campaigns, and more in one single calendar.

Pros

Content Calendar is the perfect place to organize all of your team, projects, and tasks all in one place. Content Calendar offers tools such as:

  • Kanban and Table View
  • Integrated AI
  • Social publishing
  • Project tracking
  • Reporting analytics
  • Buildable marekting campaigns
  • Advanced filtering options for a more specific view
  • Group multiple campaigns together
  • Assign a priority level to each project

With Content Calendar, you can spend less time on social media management, and streamline your marketing process from ideation to publish.

Cons

Content Calendar only allows up to 10 users, so you may want to upgrade to Marketing Suite to get full access to everything.

Pricing

Pricing for CoSchedule Content Calendar is custom. You can get in contact with a sales representative to find out how Content Calendar can benefit you and your team to complete work up to 10x faster.

3. Optimizely

Screenshot of optimizely showing a blog post for content marketing.

Optimizely is a digital experience platform that helps marketers manage their content marketing campaigns. Its Orchestrate offering, formerly known as Welcome, is a platform to track campaigns, a CMS, and a built-in content editor to collaborate with team members pre-publication.

Standout Features

  • Content calendars to keep campaigns on track
  • Asset storage in an online repository, purpose-built for marketing materials
  • Work requests to streamline intake forms and automatically route requests to the right team member

Pros

While Optimizely offers a native CMS as part of its Orchestra offering, you can forgo this option and integrate with popular platforms like WordPress, Microsoft 365, and Adobe Creative Cloud.

Pricing is also affordable for smaller marketing teams.

Cons

On TrustRadius, Optimizely is rated highly for its content creation and publishing capabilities. However, its content reporting and analytics features are rated just 4.8 out of 10.

Some G2 reviews also report formatting issues when using its CMS: “When writing your own content for a blog and socials, the application doesn’t provide a lot of options in terms of formatting the content. I sometimes have to go in [and] fix the actual HTML code to get it right, which can be a total pain.”

Pricing

Optimizely does offer a free plan for small marketing teams (up to five employees). Its Manage plan, which helps marketers take requests, proof content, and guarantee brand compliance starts at $79/month.

Pricing for all features is customized. You’ll need to contact its sales team for a custom quote.

4. Sprinklr

Screenshot of Sprinklr's marketing page under the content production tab.

Sprinklr offers a unified content marketing platform powered by artificial intelligence (AI). It promises to reduce content production costs by 50% thanks to its ability to push content to more than 30 digital channels from a single dashboard.

Standout Features

  • Brand portal to adapt campaigns to local shoppers and ensure brand consistency
  • ActiveDAM to store, organize, and handle version control for content marketing assets
  • Dynamic templates that automatically generate creative assets for a variety of channels or use cases, such as translations for international campaigns

Pros

Sprinklr’s biggest advantage is that it allows teams to communicate within the platform. Marketers can cross-reference campaign details, follow up with team members, and approve new content — all without leaving the dashboard.

Plus, Sprinklr has its own AI engine, which helps teams optimize content across each digital channel. You’ll get more mileage from the content you produce.

Cons

The main downside to Sprinklr is that its content management platform is just part of its suite of products. The brand is a unified customer experience management tool with content marketing features as a subset of its platform. For this reason, the tool may be overwhelming.

Pricing

Sprinklr doesn’t share its pricing publicly, so you’ll have to contact their support team for a custom quote.

Recommended Reading: AI Marketing Apps: Why Every Marketer Should Be Using One

5. Storyteq

Storyteq page showing their DAM software.

Storyteq is a content marketing platform designed to help marketers localize campaigns for global audiences. It has built-in digital asset management (DAM) software and can regenerate assets automatically.

Standout Features

  • Brand portal to adapt campaigns to local shoppers and ensure brand consistency
  • ActiveDAM to store, organize, and handle version control for content marketing assets
  • Dynamic templates that automatically generate creative assets for a variety of channels or use cases, such as translations for international campaigns

Pros

Storyteq excels at storing, creating, and regenerating content assets. If you’re a large business or one that operates in several overseas markets, its dynamic templates feature allows you to reproduce content for different audiences in just a few clicks.

Storyteq also integrates with other marketing tools to get the bigger picture for your marketing campaigns. These include Facebook, Google Ads, Adobe Photoshop, Bynder, and Google Drive.

Cons

GetApp’s typical customers are midsize companies or large enterprises, meaning it’s likely not the best fit for solopreneurs or small marketing teams.

Some Capterra customers also reported minor bug issues, though noted the team is quick to fix these issues when flagged.

Pricing

Pricing for Storyteq’s content marketing platform isn’t publicly available on its website, though GetApp reports pricing starts from €1,999 per month. You’ll need to book a product demo with their team for a custom quote.

6. Skyword

Screenshot of Skyword marketing platform showing skyword 360 one of their the most popular services.

Skyword is a content marketing company that offers a range of content-related services under its umbrella. Its Skyword360 software is one of those services — a content marketing platform that helps marketing teams to plan, create, publish, and optimize their campaigns.

Standout Features

  • Smart filtering tools that allow you to sort assets by content format and status
  • A content editor with a native SEO scorecard to ensure content is well-optimized for search
  • A built-in content ideation engine that displays recommended keywords, competitor content, and trending topics

Pros

Skyword comes with a built-in ideation management tool. Instead of scouring the internet to find trending topics or keywords to target, you’ll see them inside your Skyword dashboard.

Plus, Skyword helps marketing teams ensure website content is well-optimized for search. Its native SEO scorecard eliminates the need for external SEO tools by scoring an article based on key ranking factors.

Cons

Although Skyword has a range of content tools under its umbrella, not all of these features are included in the Skyword360 plan for its content management platform. You’ll need to pay extra for add-on features like social media management or sourcing creative talent.

Pricing

Skyword doesn’t publicly share its pricing structure. You’ll need to schedule a product demo with their sales team for a custom quote.

7. Sitecore

Sitecore marketing platform shown, which is a popular platform for entrepreneurs.

Sitecore’s content marketing platform is built for enterprise marketers who want to deliver personalized content-oriented experiences.

Also known as the Sitecore Content Hub, its platform includes five standout features:

Standout Features

  • A content management platform
  • A digital asset management tool to store, update, and control marketing assets
  • A marketing resource management tool to manage teams and aid collaboration
    A product content management platform to ensure consistency across each sales channel
  • Web-to-print tools that distribute assets in a variety of online and offline formats

Pros

The Sitecore Content Hub also has simple sharing features to make campaigns collaborative — without oversharing. Assign permissions to each user invited to view or collaborate on your content marketing platform.

Plus, since Sitecore Content Hub is designed to provide a 360-view of your content marketing strategy, you can see all aspects of your strategy in one place.

Cons

The Sitecore Content Hub automatically grants access to five standout features. This may be overwhelming for smaller teams looking for a simpler content marketing platform with just the essential features.

Some Capterra and G2 customers also report the Content Hub interface isn’t user-friendly. If you choose this content marketing platform, factor in some time to pass its initial learning curve.

Pricing

Sitecore doesn’t publicly share the pricing for its Content Hub platform. Contact its sales team to get a custom quote. Capterra reports there is no free trial available.

8. Upland Kapost

The content operations platform of upland Kapost shown here, which helps sales teams collaborate.

View Upland Kapost reviews here.

Kapost is a content operations platform powered by the team at Upland. It’s designed to help marketing and sales teams collaborate and show the return on investment from marketing campaigns.

Amongst Kapost’s best features are:

Standout Features

  • Crowdsourcing forms to take marketing requests from internal or external contributors
  • The ability to store several buyer personas and connect new campaigns to a specific persona
  • Salesforce integration to connect content campaigns to wider business performance

Pros

The idea behind Kapost is that it replaces a scattered content toolstack, pulling all of your most important data into one dashboard. It integrates with several tools you’re likely already using — such as marketing automation, CMS, social media, and analytics platforms.

Plus, since Kapost is just one offering under the Upland umbrella, there’s the option to expand your marketing toolstack as your business grows.

Cons

G2 users report that the Upland Kapost interface isn’t very user-friendly. Some people struggle to find the information they need within the content operations platform and therefore are greeted with resistance when getting buy-in from their team.

Kapost is also much more expensive than other content marketing tools. According to G2, prices start from $3,500 per month.

Pricing

Upland Kapost doesn’t share its pricing on its website, though G2 reports a starting price point of $3,500. There is no free trial or plan available, according to Capterra.

9. Contently

Contently marketing platform shown here with the ability to look at your seo traffic and organic search traffic.

Contently is a company that offers software and services under its umbrella. Its content marketing platform offers the key features you’d need to run a content marketing campaign, though its connection with its talent marketplace is the standout feature.

Standout Features

  • Talent matching, which analyzes your existing content and recommends creators who can help scale
  • Content value tracker, which monitors how valuable traffic is to your brand
  • Docalytics, which helps marketers collect leads directly within gated content assets like case studies and white papers

Pros

Contently’s standout feature is its access to a freelance talent pool. Its algorithm analyzes your existing content and pairs you with freelancers who can help scale any stage of the editorial process — from creating assets to proofreading content.

It also handles the optimization of existing content. Whether you’re optimizing for SEO, brand guidelines, or a different platform, you can do it all inside Contently.

Cons

One TrustPilot user commented on its limited analytics features: “Nice that Contently has analytics, but they aren’t very useful.”

Contently also doesn’t share its pricing publicly, making it difficult to evaluate whether it’s the right content marketing platform for you.

Pricing

Contently doesn’t publicly share pricing details for its software — nor is it available on any review site. You’ll need to contact their sales team for a custom quote.

10. Adobe Workfront

The project management tool of adobe workfront showing campaign milestones for the marketing department.

Adobe Workfront is a project management tool that can manage content marketing operations. Complete with a content calendar, chat functionality, and automated workflows; it’s designed for enterprise-level companies who want to manage their operations all in one place.

Standout Features

  • Strategic planning tools that highlight marketing goals for the entire organization
  • Integrations with other products in the Adobe Experience Manager suite
  • Resource management capabilities to balance workloads and budgets against marketing priorities

Pros

The most significant advantage to Adobe Workfront is its project management capabilities. Since the platform was designed to help remote teams keep track of projects, it’s a valuable tool for managing the minute details that get projects done on time and on budget.

Cons

The biggest downside to Adobe Workfront is that it wasn’t explicitly designed for content marketers. It’s a project management tool with marketing as a use case, which can mean it lacks important functionality that content managers need.

Some GetApp reviewers also reported that the calendar feature in Adobe Workfront didn’t meet their expectations and that the mobile version of its app wasn’t very user-friendly.

Pricing

G2 reports a variety of plans available from Adobe Workfront, including work and collaboration-only licenses. However, this pricing isn’t publicly available — you’ll need to contact their team for a custom quote.

11. Monday.com

Monday Work management website

Monday.com is a cloud-based work operating system and project management platform that is designed to help teams manage their tasks and projects, and collaborate more effectively.

Pros

Monday.com covers all the bases when needing a work management system for you and your team.

Some of the features Monday.com has are:

  • Automation so that users don’t have to do the same repetitive tasks
  • Reporting and analytics
  • Time tracking so you can see how much time is spent on each project or task
  • Task dependencies so that tasks are completed in the right order

Cons

Monday.com may lack certain advanced project management features, and may not be as robust as other project management tools like CoSchedule or Asana. It’s important to be mindful of security concens with this software as well, since it is a cloud-based platform.

Pricing

Monday.com offers 5 different pricing options for anyone looking to purchase. These prices range based on what you and your team are looking for.

Monday Work Management 5 pricing options - free, basic($8), standard($10), pro($19), enterprise(no price listed)

12. SEMrush

SEM Rush website - the one-stop shop for all your content needs

SEMrush is a content marketing platform that you and your team can plan, write, and analyze data, SEO insights, and measure performance.

Pros

SEMrush has different features depending on what category you suits you the best.

The categories are:

  • SEO
  • Content
  • Market research
  • Advertising
  • Social media

And best of all, you can pick all of these categories to get the most out of your platform. SEMrush also offers a free trial, so you can try before you buy.

Cons

SEMrush is one of the more pricey content marketing platforms, so remember to check into other options and compare pricing/features to get the most bang for your buck.

Pricing

SEMrush has 3 different pricing plans, and there is also an option to have a custom plan made for you depending on how big your team is, and what features you expect out of your plan.

Semrush pricing - pro($129), guru($249), business($499)

13. Asana

Asana website - manage projects efficiently, even when priorities shift

Asana is a software company that provides a popular project and task management platform that aims to improve collaboration, productivity, and project visibility with teams across organizations.

Pros

Asana is very user-friendly, so users and teams can get started easily and efficiently without extensive training. Asana has customizable workflows, Gantt charts, and custom project project views that help teams understand project progress and dependencies.

Cons

If you want to try out Asana’s free version before you commit to a plan, you’ll find lots of limitations which makes it hard to see what you’d get out of the software. You can also expect to find exporting data to be challenging at times, and you might need to rely on third-party solutions for backup.

Pricing

Asana has 3 pricing plans, and it also offers an enterprise option, but you’ll have to talk to a sales person to get more information on pricing and features for that plan.

Asana pricing - basic($0), premium($10.99), business($24.99)

14. Wrike

Wrike website - Transform the way your teams work

Wrike is a company that specializes in providing cloud-base work management and collaboration solutions. Wrike ensures users that their tool is made for all kinds of teams, and can improve productivity and streamline tasks.

Pros

Wrike can scale the needs of your organization, making it suitable for both small and large enterprises. It also integrates with numerous third-party tools and services, and is customizable so you can create what works best for you and your team. Wrike also includes automation capabilities that can help reduce manual work, and increase productivity.

Cons

While it offers a free version, you’ll have to upgrade to a paid version to get most of the necessary features. Some of their integrations are not as seamless as customers would like them to be, and the mobile app may not be as suitable for users who need extensive offline access to their tasks and projects.

Pricing

Wrike offers multiple pricing options depending on what you and your team need, and what features and tools you prioritize.

Wrike pricing - Free, team($9.80), business($24.80), enterprise, pinnacle (no prices listed)

15. Brand24

Brand24 is the perfect platform when it comes to monitoring your social media for businesses of any size. It uses AI to monitor your social media accounts so you can drive traffic, gain sales and customer insights, and engage your customers within your content.

Brand24 website - Media Monitoring reinvented

Pros

Brand24 is made to grow your business, and gain traffic to your company through social media. Some of the key things that Brand24 does is:

  • Gain you access to customer insights
  • Gives you reliable and powerful metrics
  • Track your engagement to to help you reach your goals
  • Easily collaborate across your organization
  • Advanced filtering options

Brand24 is the best way to manage your social media and content channels in order for you to drive engagement, and learn more about what your customers want to see.

Cons

Brand24 is a great tool for you and your company to track and monitor customer engagement, however it is a learning curve and can be confusing to users right away. There may also be limitations on the volume of mentions that you can track, which can lead to drawbacks if your team generates a high volume of mentions.

Pricing

Brand24’s pricing plans depend on how many users you have, and what features you prioritize. They also offer a free trial so you can try it out first.

Brand24 pricing - individual($99), team($179), pro($249), enterprise($499)

What To Include In Your Content Marketing Stack

When it comes to content marketing, a robust Martech (Marketing Technology) stack is your secret weapon to success. You’ll need a toolkit that covers everything from SEO and research to content creation and distribution. Here are some ideas of what you should add depending on what’s important to you and your team.

SEO Software

If you’re going to spend time creating content, odds are you’ll have pieces you want ranking on search engines. This also means you’ll need the right tools to ensure your content is adequately optimized to stand a chance at getting seen. Plus, you’ll need to measure your results to prove your SEO chops are actually driving results.

There are many SEO software options out there, but here are some we recommend:

  • Ahrefs: An SEO Swiss army knife with powerful keyword research, rank tracking, content analysis, technical auditing, and more features.
  • Moz: Another popular all-in-one SEO platform you’ve probably heard about.
  • Conductor: For large-scale enterprise companies, Conductor offers considerable power.
  • Can I Rank?: Wouldn’t it be nice if you could know a piece of content would rank before you published it? This tool helps tilt the odds in your favor.

Content Marketing Research Tools

The most authoritative content often starts with solid research. To get it done, you’ll need a little bit more than Google and Wikipedia.

These are very different types of tools, but they’ll all help you do at least one thing — do better research, to create better content:

  • Feedly: This popular news reader is like an RSS feed on steroids.
  • Flipboard: Similar to Feedly, but with a magazine-style layout.
  • BuzzSumo: Super-powerful content research and analysis platform.
  • Frase: An artificial intelligence-powered tool that compares top-ranking pages for a keyword to prepare a content brief.

Content Writing Tools

We’re talking about more than just simple word processors here. Content writing tools are specialized to perform useful content creation tasks, from cleaning up content to guarding against copying other people’s work.

Round out your toolbox with some of the following:

  • ChatGPT: An artificial intelligence tool that can answer questions, summarize concepts, and suggest outlines for your content.
  • Headline Studio: A tool that helps you write stronger headlines by scoring them against high-performing elements — including character count, sentiment, and clarity.
  • Grammarly: This plugin makes it easier to catch mistakes before you publish. It’s described as a free writing assistant.
  • Hemingway: This helps show you how to make your writing more readable to more people.
  • StackEdit: A simple browser-based Markdown editor.
  • Unicheck: Plagiarism is bad news. For businesses, it could lead to a cease and desist order or potentially even a lawsuit. Unicheck scans text to make sure it’s original.
  • Power Thesaurus: This crowd-sourced thesaurus can help you find alternate words people actually use, instead of just generic terms.

Content Design Tools

Poorly designed content is bad content— it doesn’t matter how strong any other element may be. But, you might not always have access to a designer. If that’s the case, these tools should help:

  • Canva: This image creation tool includes tons of templates to help you produce everything from flyers to social graphics to brochures and beyond. If it’s a piece of visual content, you can probably get it done in Canva.
  • Infogram: Similar to Canva, but dedicated to building infographics.
  • Piktochart: Another user-friendly tool focused on infographics, presentations, and print collateral.
  • GIMP: Can’t afford Photoshop? GIMP is a free and open-source alternative that offers almost as much power, and is useful if you’ve got some design skill (or even if you just need to resize some graphics).
  • Vectr: If Illustrator is over your head, but you still want to create vector graphics, this is the perfect option for you.

Content Management Systems

A content management system (CMS) stores content on your business’ website. If you’re uploading a blog post to your website, for example, you’d add it to your CMS and make the article public.

Content management systems to consider include:

  • WordPress: The most popular CMS used by 43% of all websites on the Internet.
  • Webflow: A completely customizable CMS and website builder designed for people unfamiliar with coding.
  • Ghost: A simplistic option for marketers who want to provide a clean, sharable reading experience.
  • Squarespace: Another popular website builder that offers a built-in CMS.

Video Marketing Software

The popularity of video content has been on the rise for years. It’s not showing any signs of slowing down, either. That means your marketing team needs to be equipped with the right technology to produce video (even if you don’t have a full video marketing team at your disposal).

There are tons of different tools out there, covering everything from video planning to production. We couldn’t possibly include all of them here, but let’s review a handful that might be helpful:

  • Celtx: This is a powerful and free platform for writing scripts and building storyboards.
  • YouTube: This is an obvious choice. But, what might not be obvious: it’s the world’s second largest search engine. If you’re doing video, your business needs to be on it.
  • Wistia: For hosting videos you’ll embed on your website or blog, with full SEO benefits, Wistia is the way to go.

Social Media Software

Creating social content at scale without automation or tools is nearly impossible. Fortunately, the market has more than met that need, with tons of different software options out there.

There are a lot of social media tools out there. Here are some well-known options:

  • Sprout Social: Full management for all of your social media profiles.
  • Hootsuite: Popular scheduling tool.
  • Buffer: Makes it easy to keep your social schedule full.
  • MeetEdgar: Automatically reshares posts.
  • CoSchedule Content Calendar: The CoSchedule Content Calendar has all the features you need to complete more work, collaborate smarter, and organize all of your marketing in one place.

Email Marketing Software

Once you’ve created content, you’ll need to promote it. Email is one of the best ways to do just that, delivering an impressive $36 for every $1 spent.

Let’s take a look at some of the top platforms out there.

  • Mailchimp: One of the most popular email tools out there, and for good reason. Their plans start at free and go all the way up to enterprise accounts.
  • ActiveCampaign: Offers email marketing and integrated CRM and marketing automation features.
  • Campaign Monitor: Powerful yet easy to use.
  • Salesforce Marketing Cloud: Includes email marketing functionality as part of its wider digital marketing suite.

Content Marketing Analytics Software

Measuring content marketing ROI can be a challenge. Having the right tools on your side, however, can help immensely. Fortunately, you have more and better options available today than ever before.

Here are some options to check out (including some we use at CoSchedule):

  • Google Analytics: This should almost go without saying. If you’re not a fan, though, Piwik is another alternative.
  • Google Search Console: In a better world, this would go without saying, too. But, Google Search Console is often overlooked. It’s a great resource for finding data about your website performance.
  • Heap: This is an advanced marketing analytics tool with a high learning curve that is worth getting your head around.

Content Marketing Dashboard Tools

Successful marketing is driven by data. But, in order to make use of data, you need a way to communicate it. Marketing dashboard tools make this possible, connecting multiple services into one hub to create visually appealing charts and real-time reports.

There are a few strong and decently affordable content marketing dashboard options out there:

  • Klipfolio: This powerful dashboard platform also includes templates that make it easy to set up reports that connect data from disparate tools.
  • Cyfe: Easy to use and connects tons of different services to one dashboard.
  • Grow: Another business intelligence and dashboarding tool that says it’s best for teams that rely on three or more data sources to make decisions.
  • Databox: This dashboard tool lets you track multiple types of performance data in real time—all in one place.

Content Asset Management Software

Content marketers have tons of assets. From blog posts and tweets to long-form videos, your team needs a central place to store these assets. Content asset management software saves everyone time since they can find, approve, and publish the assets they need without hours of searching.

Some of the best content asset management tools include:

  • Bynder: Offers ample file storage with no sharing limits and easy search functionality.
  • Canto: Allows files to be shared with the ability to protect your assets using watermarks and user permissions.
  • Google Drive: Have your team sign into Drive using their company Google account and access assets anywhere, on any device.
  • Dropbox: A good alternative for organizations that don’t use Google Workspace.

This article was originally published on April 18, 2018, as a blog post. We updated and republished it on February 7, 2020. We then refreshed and repurposed this content as this article in June 2023. LaRissa Hendricks, Nathan Ellering, and Elise Dopson contributed to this piece.