CoSchedule Announces Executive Team Changes and Promotions Amid Significant Growth Period
April 14, 2021
North Dakota’s fastest-growing marketing technology provider promotes two employees to senior executive team roles and restructures its executive team to seek sustained future growth.
FARGO, ND — April 14, 2021 — CoSchedule, the marketing industry’s leading provider of marketing calendar, content optimization, and marketing education products, recently promoted two long-time employees, Chris Paul and Kris Nelson, to senior executive team roles as chief operating officer and head of revenue, respectively, and restructured their executive team to streamline operations.
The move was made as sustained growth throughout 2020 resulted in a winddown of the company’s board of directors, necessitating a new way of setting and defining CoSchedule’s strategic direction. That responsibility has now shifted entirely to CoSchedule’s founders, Garrett Moon, CEO; and Justin Walsh, CTO; and the executive team, including Chris Paul, COO; Kris Nelson, head of revenue; Kelly Yanke-Deltener, head of product; Nathan Ellering, head of marketing; Joe Smallacombe, director of finance; and Brandy Miller, director of human resources.
Among these changes, the company was also able to achieve a goal set by founders Moon and Walsh in early 2020: to ensure CoSchedule is entirely legally owned and operated by executive leadership and members of the CoSchedule team.
COO Chris Paul, previously the head of customer experience, will now be tasked with leading the executive team, helping set company-wide strategy, and securing the day-to-day functions of the company.
“I’m extremely proud of our whole team at CoSchedule and equally excited about the value we can provide for our customers both now and in the future,” Paul said. “The vision of having a CoSchedule product in every marketer’s toolkit is an exciting opportunity to be working on, and I’m humbled to be part of it.”
Head of revenue Kris Nelson, previously head of sales, will now be accountable for driving greater revenue growth, determining overall pricing strategies, and overseeing day-to-day management of the sales and customer success teams.
“The momentum is exciting because I feel the opportunities in front of us are endless,” Nelson said. “I’m more than ready to step into this new role, and I’m extremely proud of how far we’ve come as a company and as a team.
The executive restructuring takes place as CoSchedule undergoes a period of significant growth. CoSchedule saw increased demand for its marketing work management software as many businesses sought new ways to manage their work during the pandemic.
Since then, CoSchedule has been expanding its scope of operations while continuing to hire new staff at both its Fargo and Bismarck locations. CoSchedule also recently rolled out Headline Analyzer Studio, a tool designed to help marketers write data-driven, successful headlines, and have gained more than 45,000 users on the platform since its introduction in late 2020.
“This change will allow us to ensure the things that are important to us — our team, our culture, our location, and our way of working — can continue to act as the primary drivers for our day-to-day work and future ventures,” cofounder and CEO Garrett Moon said. “We can’t wait to see how Chris and Kris contribute in their new roles, and I couldn’t be happier about the direction this company is moving as we get closer to a new normal in 2021.”
CoSchedule is the marketing industry’s leading provider of content calendar, content optimization, and marketing education products. Its leading family of agile marketing work management products serve more than 50,000 marketers worldwide, helping them complete more work, deliver projects on time, and prove marketing team value to stakeholders. Collectively, CoSchedule products empower nearly 100,000 marketers to complete high quality work in less time. As recognized with accolades from Inc. 5000, Gartner’s Magic Quadrant, and G2Crowd citing rapid growth, fastest implementation, and best support, CoSchedule is one of the fastest-growing and most valued companies its customers recommend.