CoSchedule Vs. Metricool: Which Tool Is Best In 2026?

If you're comparing CoSchedule vs Metricool, you probably want one tool to plan, publish and measure your social media without paying enterprise prices. Metricool started as an analytics tool and prices its plans by brand, with ads and competitor data built in. CoSchedule is social media management software built on a calendar, with evergreen publishing, campaigns, replies and reports in the same tool.

Here's the short answer. Choose Metricool if you manage many brands on a tight budget and want ads and competitor tracking. Choose CoSchedule if you want a calendar-first workflow, with approvals, AI Insights and ReQueue on a lower plan.

Below, we compare pricing, features, integrations, support and publishing, with a source for every fact about Metricool.

CoSchedule Vs. Metricool At A Glance

Metricool wins on brands per dollar and on ads and competitor data. CoSchedule wins on planning, evergreen content and a team workflow on a lower plan.

See the full comparison

CoSchedule Vs. Metricool Plans And Pricing

Metricool covers more brands for less. CoSchedule includes approvals, AI Insights and white-label reports on its $49 plan.

Pricing as of November 2026.

CoSchedule Pricing

CoSchedule has a free plan and three paid plans. See CoSchedule pricing for the full list.

• Free plan: 1 social profile and 15 scheduled posts at a time.
• Starter: $29/mo billed annually ($39 billed monthly). 1 user, 3 social profiles and unlimited posts.
• Professional: $49/mo billed annually ($59 billed monthly). 2 users (up to 3), 5 social profiles, unlimited posts, Social Approvals, AI Insights and white-label reports.
• Suite: custom pricing for larger marketing teams. Talk to sales.

Extra social profiles cost $5/mo each, and extra seats on Professional cost $29/mo. Publishing to X is an add-on at $16 per profile per month on Starter and Professional.

Metricool Pricing

Metricool prices by brand. A brand holds one account per network, so 5 brands can mean dozens of profiles.

The free plan allows 20 posts a month; paid plans are unlimited under a fair-use policy. Approvals, role management and unlimited team members start on Advanced. X costs $10 per connected account per month, and the Advanced Analytics add-on starts at $12/mo on Starter and $36/mo on Advanced. See Metricool pricing.

Free Plans And Trials

Both tools have a free plan. CoSchedule's covers 1 profile and 15 scheduled posts at a time. Metricool's covers 1 brand, 20 posts a month and 30 days of analytics, without LinkedIn or X.

CoSchedule also offers a 14-day trial of Starter or Professional. A card is required, and it's charged when the trial ends unless you cancel first (how CoSchedule trials work). Metricool's pricing page doesn't mention a trial of its paid plans.

What You'd Pay: An Example

Say you're a small team of two managing one brand, and every post needs a second set of eyes before it goes out.

• CoSchedule Professional costs $49/mo billed annually, with Social Approvals, 2 users, 5 profiles, AI Insights and white-label reports.
• Metricool Advanced costs $53/mo billed yearly for 15 brands, with approvals, unlimited team members and competitor analysis.

The prices are close. Metricool gives you room for far more brands. CoSchedule gives you ReQueue, campaigns and AI without monthly credits.

CoSchedule Vs. Metricool Feature Review

Metricool is stronger on data: ads, competitors and many brands. CoSchedule is stronger on planning: evergreen content, campaigns and approvals at a lower plan.

Calendar

Both tools let you plan posts on a calendar. CoSchedule builds its whole workflow around one.

In CoSchedule, every social post, campaign and project sits on one drag-and-drop calendar. Color labels and saved, filtered calendars let you see one brand, network or campaign at a time. Best Time Scheduling picks a time for each post. Professional adds read-only calendar sharing and client-branded calendars.

Metricool's planner schedules posts across each brand's networks, and Advanced adds recurring scheduling without AI credits. You can share your content calendar with clients or collaborators.

Takeaway: If you plan around launches and campaigns, CoSchedule fits better.

Analytics And Reporting

Metricool goes deeper on raw data. CoSchedule tells you what the data means.

Every CoSchedule paid plan includes social network reports for 9 networks, and you can schedule reports to send automatically. Professional adds AI Insights, which answers questions about your results with charts and written recommendations, plus custom dashboards and white-label reports for clients.

Metricool keeps unlimited analytics history on paid plans. Its Advanced Analytics add-on unlocks campaign dashboards and more detailed reports, and Advanced adds a Data Studio connector and custom report templates. White-label reports come with its Custom plan.

Takeaway: Pick Metricool for data depth across many brands. Pick CoSchedule for plain-language answers and client-ready reports at $49 billed annually.

Competitor And Ads Tracking

Metricool wins this one.

Metricool tracks up to 100 competitor profiles on paid plans and connects Meta Ads, Google Ads and TikTok Ads (10 of each on Starter, 50 on Advanced). CoSchedule doesn't track competitors or ad accounts.

Takeaway: If you run paid ads or benchmark competitors, Metricool covers it in the same tool.

Approvals And Team Controls

CoSchedule puts approvals on a lower plan.

CoSchedule's Social Approvals come with Professional at $49/mo billed annually. You add one or more approvers in the composer, and they approve from one Approvals page. A post that isn't approved doesn't publish.

Metricool's approval system starts on Advanced. You choose whether one reviewer, every reviewer, or nobody rejecting is enough to approve, and outside reviewers can approve from an email link. A rejection stops the post. Advanced also adds role management and unlimited team members.

Takeaway: Metricool's approval rules are flexible, and its users are unlimited. CoSchedule gets a small team approvals for less.

Supported Networks

CoSchedule publishes to 11 social networks: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, Bluesky, Mastodon, Google Business Profile, YouTube (including Shorts) and X (as an add-on). Instagram needs a Business or Creator account.

Metricool connects Facebook Pages, Instagram (Business or Creator), Threads, X (as an add-on), Bluesky, LinkedIn (paid plans), Pinterest, TikTok, Google Business Profile, YouTube and Twitch. Each brand holds one account per network.

Takeaway: Metricool covers Twitch. CoSchedule covers Mastodon.

Evergreen Content And Campaigns

This is where CoSchedule pulls ahead.

ReQueue fills the gaps on your calendar with your best-performing evergreen posts. You choose the posts, and ReQueue picks the one most likely to earn engagement in each open slot.

"This feature alone saves me hours each week and means I can share to social media much more often than if I was trying to do this manually." — Eb Gargano, Productive Blogging, 2022

Social Campaigns group every post that promotes a launch or event. Move the launch date and the campaign's schedule moves with it. AI Campaign Assistant drafts a whole campaign onto your calendar, with the schedule, copy and images.

Metricool offers recurring scheduling on Advanced, which repeats a post on a schedule you set.

Takeaway: If you want your best posts to keep working on their own, CoSchedule is the better fit.

Social Inbox

Metricool's inbox comes with every plan, including free. CoSchedule's covers more networks on Professional.

CoSchedule Social Inbox comes with every paid plan. Starter covers Facebook and Instagram. Professional adds LinkedIn Pages, Google Business Profile, X, YouTube, Bluesky, Mastodon and Threads, plus AI Reply Assistant, Saved Replies and Internal Discussions. It doesn't cover TikTok or Pinterest.

Metricool's free plan inbox covers Instagram, Facebook, Google Business Profile, TikTok and YouTube. Paid plans cover all its networks, with X through the add-on.

Takeaway: Metricool's inbox is generous at every price, including TikTok. CoSchedule adds AI-drafted replies and private team notes on Professional.

AI

CoSchedule's AI has no monthly cap. Metricool's runs on credits per brand.

CoSchedule's AI Social Assistant and AI Campaign Assistant come with every paid plan, with no monthly limit. You also get AI image generation, more than 1,600 marketing prompts, and a choice of OpenAI or Anthropic models.

Metricool's AI assistant gives you 5 credits per brand per month on Free, 20 on Starter and 35 on Advanced. Advanced writes alt text without using credits. Every plan includes Metricool's MCP connector for AI assistants.

Takeaway: If you draft with AI every day, CoSchedule saves you from counting credits.

Feature-By-Feature Chart

CoSchedule Vs. Metricool Integrations

Metricool connects ad platforms and website builders. CoSchedule connects email marketing, HubSpot and file storage.

Every CoSchedule paid plan connects to Canva, Google Drive, Dropbox, Microsoft 365, Zapier, HubSpot, Bitly and Google Analytics. Mailchimp, Constant Contact, Campaign Monitor and ActiveCampaign put your email campaigns on the same calendar as your social posts. You can also sync with Google Calendar, pull in RSS feeds and connect WordPress.

Metricool connects to WordPress, Shopify, Wix, Squarespace, Adobe Express and Google Tag Manager on every plan. Starter adds Google Drive and Canva. Advanced adds its API, Zapier, Make and a Data Studio connector.

Takeaway: Metricool fits marketers who track websites and ads. CoSchedule fits marketers who run email and social on one calendar.

CoSchedule Vs. Metricool Customer Service

Both tools offer chat and email support.

CoSchedule's support team answers by email and live chat, Monday through Friday during business hours, on Starter, Professional and Suite. Suite adds priority support.

Metricool offers chat support, email and a help center. Its contact page doesn't list hours or say whether support differs by plan.

Takeaway: This one is even. Try each tool's chat during your trial or on the free plan.

CoSchedule Vs. Metricool Publishing Consistency

We didn't find an independent source that ranks either tool as more reliable, so we won't claim one is.

CoSchedule keeps a public status page that tracks social publishing as its own component. Metricool's service status is tracked by public monitors such as StatusGator.

Takeaway: Schedule a few posts to every network you use and confirm they publish as planned before you commit.

CoSchedule Vs. Metricool: The Verdict

Both tools give you a lot for the price. Metricool is the better value when you manage many brands and want ads and competitor data. CoSchedule is the better fit when you plan around campaigns and want your calendar to stay full.

CoSchedule Is Best For

• Marketers who plan social media around launches, events and campaigns
• Small teams that need approvals without moving to a top plan
• Anyone who wants evergreen posts to keep publishing with ReQueue
• Marketers who want plain-language answers about their results
• Marketers who run email and social on the same calendar

Metricool Is Best For

• Freelancers and agencies managing many brands
• Marketers who run Meta, Google or TikTok ads
• Anyone who benchmarks competitors regularly
• People who want a free plan with an inbox and analytics

Want a calendar that fills itself with your best posts? Start a free 14-day trial of CoSchedule.

Frequently Asked Questions

Is CoSchedule Good For Social Media?

Yes. CoSchedule is social media management software built on a calendar. You plan and publish to all the major social networks, keep profiles active with ReQueue, reply from Social Inbox and see what's working in the same tool. Paid plans start at $29/mo billed annually, and there's a free plan.

Is Metricool Worth The Price?

For marketers managing several brands, it often is: Starter covers 5 brands from $20/mo billed yearly. Check what you'll add on. Approvals start on Advanced, X costs $10 per account per month, and deeper analytics is a separate add-on.

Is There A Good Alternative To Metricool?

CoSchedule is a strong alternative if you want campaign planning, evergreen publishing with ReQueue, and Social Approvals at $49/mo billed annually. It doesn't track ads or competitors, so Metricool stays the better choice if those matter most.

Is Metricool Free?

Metricool has a free plan for 1 brand, with 20 posts a month and 30 days of analytics. It doesn't include LinkedIn or X. CoSchedule's free plan covers 1 social profile with 15 scheduled posts at a time.

Does Metricool Have Post Approvals?

Yes, on Advanced and Custom. Reviewers can approve inside Metricool or from an email link, and a rejection stops the post from publishing. CoSchedule's Social Approvals start on Professional.

Sources

All checked November 2026.

• Metricool pricing
• Metricool plans, add-ons and API access (updated October 8, 2026)
• Metricool approval system
• Metricool calendar sharing
• Metricool supported networks
• Metricool contact page
• Metricool status monitoring on StatusGator
• CoSchedule pricing