Create a Social Campaign - CoSchedule Blog

Social Media

Planning, publishing and automating your social media.

Create a Social Campaign

Creating standalone social messages will help with your quick one-off messages, but creating social campaigns will allow you to create multiple social messages easier.

Why Would You Want To Use a Social Campaign?

A Social Campaign helps you create, organize, and track multiple social messages as a group. Using a link to a web page, they can also help you promote your website. You can search your calendar for the title of the Social Campaign and use them in filters for Saved Views on your calendar. You can use them in conjunction with Social Templates to make scheduling your messages quicker and be more consistent.

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Create Your Social Campaign

To get started working with your first Social Campaign, click + on the date you want your social campaign to begin. Select Social then Social Campaign

Pick a title and click Create. You can change the title at any time. When your project opens, make sure the project is in the Scheduled state or your social messages will not publish when they reach the scheduled date.

Note: Need to add social profiles? Go to Settings > Social Profiles.

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Add Social Messages

In your Social Campaign project, Click  and add any link to the social campaign. CoSchedule will grab a title, excerpt, and all the images from the attached link. You can also create social campaigns without adding a URL.

To add social messages to your social campaign, click . Begin creating your social message.

If you add a URL to your social campaign, the {title} and {permalink} social helpers will automatically be added to your social message.

These social helpers (the text in orange) will display the Title and Permalink of the link that was added. You may remove any of these social helpers and insert your own custom text.

When you are finished editing this social message, click Save.

Click  to add more social messages to your social campaign. When you are finished scheduling your social campaign, change the status of your project from Draft to Scheduled. If a social campaign is not in the Scheduled state, the social messages will not be published.

Note: Stop manually scheduling social campaigns. Use Social Templates to speed up the process!

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