How to Create a Social Message

Use CoSchedule to publish social messages on Facebook, Instagram, LinkedIn, Twitter, and Pinterest. To learn how to post on a specific Social Media platform, visit the Support Docs linked below:
Note: Twitter is only available in Social Calendar, Content Calendar, and Marketing Suite.

Create a Social Message

  1. From your calendar, click +Create or click + on the day you want to schedule the Social Message. Next, select Social and choose Social Message to create a stand-alone message or Social Campaign to create a string of social messages.
  2. Select social profile(s) from the drop-down menu. You can remove a profile by clicking on the thumbnail picture. If you select multiple profiles, the social message will be split into separate messages once saved — one message per social profile
  3. Type any text you'd like included in Your status update section. The character count for the message will display in the bottom right-hand corner. Depending on the social profile you can also use this section to @ mention another social account. For more help with this, check out our Support Doc here. To include a link in your social message, type the URL into this field. After adding a URL, a preview of the link will display under the text. If you are not seeing the link preview, hit Enter on your keyboard. Once you see the link preview,  you can delete the URL if you don't want to include a URL in your message. The preview will stay in your message, and it will remain a link-type Social Message. If instead, you don't want to include the link preview in your message, click the X on the link preview and the link image to remove them.
  4. Clicking the Camera or Video buttons will allow you to attach image(s) or a video to your message. Within a single Social Message, you can include multiple images (depending on the platform) or one video, but not a combination of the two.
  5. If you're ready to schedule, leave the status set to Scheduled. If you aren’t ready to schedule, click to change the status to Draft or Pending Review — these statuses will prevent the Social Message from publishing. Only messages set to Scheduled status will be published.
  6. Select the date and time you would like your message to publish. This date/time can be changed up until the Social Message publishes. Learn more about the Best Time Scheduling option here.
  7. Once finished, click <Save
Once saved, you can edit a Social Message:
  1. Click on the message from the calendar view
  2. Edit the message
  3. Click Save
If you need to delete a scheduled Social Message before it publishes:
  1. Hover over the social message on the calendar.
  2. Click the ellipsis menu
  3. Select Delete
Note: When your Social Message status is set to Scheduled and the scheduled time arrives, your message will automatically publish to the social profile — except for messages scheduled for Instagram personal profiles and multi-image messages scheduled for Instagram business accounts that need to be published manually after receiving a push notification.

Additional Message Enhancements

  • Click Social Assistant to have AI help you draft social messages
  • Click Analyze to analyze your Social Message with our Social Message Optimizer to help you grade your message for a better engagement rate before scheduling.
  • Click the white dot to add a color label to your Social Message.

Learn More