How to Schedule and Publish with a Facebook Page

Follow these instructions to schedule and publish posts, reels, and stories to Facebook pages directly from your CoSchedule calendar. To get started, ensure your Facebook account is connected to CoSchedule.

Creating a New Social Message on Your Calendar

  1. Open your calendar and click the orange "Create" button in the upper right corner.
  2. Choose "Social" and select "Social Message."
  3. Choose the Facebook page from the drop-down menu.
  4. Enter your text, hashtags, and emojis into the text field. The character count will be displayed in the lower right corner.

Adding Media

You can add images or a video.
  1. Click the video camera icon to add a video, or the camera icon to add images.
  2. Upload a file from your computer, or select from previous uploads.
  3. Click Save

Publishing Settings

Publishing settings will vary slightly between video posts and image posts.

Image Settings

If you are scheduling for a Facebook page, choose to publish as a Post or Story (note that image posts for Facebook stories can only have 1 image).

Video Settings

If you are scheduling for a Facebook page, choose to publish as a Post, Reel, or Story. After uploading a video, you'll have the option to customize the cover image if you've selected Post or Reel. Under the Video Thumbnail section, click Upload Image to upload an image from your computer or click Select Thumbnail from Video to use a scrollbar to select the cover image from the video.

Additional Message Enhancements

  • Click "Social Assistant" to have AI help you draft social messages.
  • Click Analyze to grade your message for a better engagement rate before scheduling.
  • Click the white circle in the lower left corner to add a color label.
  • Add your Facebook post to ReQueue by clicking the ReQueue icon. Learn more about ReQueue here.


  1. Select the date and time or select best time.
  2. If needed, change the status.
  3. Click "Save."

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