How to Publish with an Instagram Business or Creator Account
CoSchedule offers options to publish to your Instagram Business or Creator Feed, Reels, and Stories. Learn more below.
- Instagram Scheduling
- Feed, Reels, and Stories
- How to Direct Publish
- How to Publish with Mobile Push Notifications
- FAQs
Instagram Scheduling
- Open your calendar and click the orange +Create button in the upper right corner.
- Choose Social and select Social Message.
- Choose the Instagram account from the drop-down menu.
- Enter your text, links, hashtags, and emojis into the text field. The character count will be displayed in the lower right corner. Click the media icon to add images or videos. Depending on the type of media you add, you have the option to publish to your Instagram story, feed, reels, or feed & reels. See the FAQ section below for information about first comments, collaborations, and tagging media.
- You can choose between direct publishing or publishing via mobile push notifications (see more on this below).
- Select the date and time or select best time. If needed, change the status.
- Click Save.
Feed, Reels, and Stories
Depending on the type of media you add, you have the option to publish to your Instagram story, feed, reels, or feed & reels. Single Image When you've added a single image, you can choose between publishing to your Instagram feed or Instagram stories. Multiple Images When you've added multiple images, publishing to your Instagram feed will be the only option. Single Video When you've added a single video, you can choose between publishing to your Instagram stories, reels, or feed & reels. Multiple Videos When you've added multiple videos, you can choose between publishing to your Instagram reels or feed & reels. Mixed Media When you've added a mix of image(s) and video(s), publishing to your Instagram feed will be the only option. After uploading a video, you'll have the option to customize the cover image if you've selected reels or feed & reels. Under the Video Thumbnail section, click Upload Image to upload an image from your computer (available when publishing to reels only), or click Select Thumbnail from Video to use a scrollbar to select the cover image from the video.How to Direct Publish
Social Messages scheduled for Instagram accounts can be automatically published from your calendar when the scheduled time arrives. To opt for direct publishing, select the box next to Direct Publish within the social composer screen. When scheduling a story for creator Instagram accounts, you'll need to publish via mobile push notifications — direct publishing is not available for Creator stories. For image and video size recommendations, click here. If the aspect ratio falls outside what is noted, we’ll automatically crop before publishing. Instagram limits each account to 25 directly published posts per 24-hour period. If you exceed that limit from publishing through CoSchedule and/or another third party, your social message will fail to publish.How to Publish with Mobile Push Notifications
Social Messages scheduled for Instagram accounts can be set to trigger a push notification when the scheduled time arrives. To opt for push notification publishing, select the box next to Publish via Mobile Notification within the social composer screen. This option requires the use of both the CoSchedule mobile app and the Instagram app. Please refer to the instructions below for full details on downloading our app and the publishing process.Before Posting
- Download the CoSchedule mobile app from the Apple App Store or Google Play Store.
- Log in to the app using the email address and password tied to your CoSchedule account.
- Tap on the Instagram icon in the lower right-hand corner of the CoSchedule app.
- The Ready To Post window will appear.
- Click on the gear icon in the upper right-hand corner of your phone screen.
- You’ll see the Notifications Settings window.
- Make sure the box next to the Instagram profile is checked to receive push notifications.
- You will be asked to allow notifications. Tap Allow.
Publish Your Scheduled Message
After you schedule an Instagram post, you will receive a push notification on your mobile phone when the scheduled time is reached. Follow all of the steps below to successfully publish your post to Instagram.- Tap the push notification on your mobile phone.
- You will see a Preview Message screen. Tap Post Now to Instagram.
- Posting To Instagram instructions will display. Click Continue. This will redirect you to the Instagram app.
- If you manage multiple Instagram accounts, toggle to the correct account if needed.
- From Instagram, click + to create a new post.
- Select your image(s) or video (the media you scheduled will show up first in your library). You can then edit if desired. Once you have finished editing your post, click Next.
- In the caption field, long-press on your screen until the Paste option shows up. Click Paste to add the text you scheduled, then click OK.
- When you are ready to publish your post to Instagram, click Share.
Note: CoSchedule will send the full image to Instagram. Resize the image if needed. If you are managing multiple Instagram accounts, it is important to make sure you are posting to the correct account.
