How to Publish Posts with an Instagram Business Account - CoSchedule Blog
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How to Publish Posts with an Instagram Business Account

How to Direct Publish Instagram Posts

CoSchedule will directly publish single-image and video messages scheduled for Instagram business accounts.

Note: Direct publishing is only available for business accounts. If you have a personal profile or creator account and would like to use direct publishing, you will need to switch to a business account.

Review Instagram’s photo and video recommendations below:

  • If the aspect ratio falls outside what is noted, we’ll automatically crop before publishing.
  • Instagram limits each account to 25 directly published posts per 24-hour period. 
  • If you exceed that limit from publishing through CoSchedule and/or another other third-party, your social message will fail to publish.

Photo  Requirements:

  • Maximum file size: 8MiB
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum width: 320
  • Maximum width: 1440
  • Height: Varies, depending on width and aspect ratio

Video Requirements:

  • Format: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [cols / rows]: 4 / 5
    • Maximum aspect ratio [cols / rows]: 16 / 9
  • Video bitrate: VBR, 5Mbps maximum
  • Audio bitrate: 128kbps
  • Duration: 60 seconds maximum, 3 seconds minimum (Note: If your video is too long or too short, it will fail to publish)
  • File size: 100MB maximum

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Use Multi-Image Publishing with Push Notifications

You can publish multi-image posts to your Instagram business account using push notifications. 

Follow the steps below to set up and publish from multi-image notifications:

  1. Download the CoSchedule mobile app from the Apple App Store or Google Play Store.
  2. Log in to the app using the email address and password tied to your CoSchedule account. 
  3. You will be asked to allow notifications. Tap Allow.
  4. Tap on the Instagram icon in the lower right-hand corner of the CoSchedule app.
  5. The Ready To Post window will appear. 
  6. Click on the gear icon in the upper right-hand corner of your phone screen.
  7. You’ll see the Notifications Settings window. 
  8. Make sure the box next to the Instagram profile is checked to receive push notifications.
  9. After you schedule an Instagram post, you will receive a push notification on your mobile phone when the scheduled time is reached. 
  10. Tap the push notification on your mobile phone.
  11. You will see a Preview Message screen. 
  12. Tap Post Now to Instagram.
  13. Posting To Instagram instructions will display. Click Continue. This will redirect you to the Instagram app.
  14. From Instagram, click + to create a new post.
  15. Select your image(s) or video (the media you scheduled will show up first in your library). 
  16. You can then edit your image if desired. 
  17. Click Next.
  18. In the caption field, long-press on your screen until the Paste option shows up. Click Paste to add the text you scheduled, then click OK.
  19. When you are ready to publish your post to Instagram, click Share.
Note: CoSchedule will send the full image to Instagram. Resize the image if needed.

If you are managing multiple Instagram accounts, it is important to make sure you are posting to the correct account.

Notes for managing multiple Instagram accounts:

  • When a push notification comes through, click on the notification. 
  • The CoSchedule mobile app will open with the message selected. 
  • After clicking Post Now To Instagram you’ll be shown a reminder.
  • After clicking continue, you’ll be redirected to Instagram. 
  • You can toggle between Instagram profiles by clicking on your profile photo in the bottom right-hand corner of your phone screen. 
  • Once you are switched over to the correct profile, you can follow the instructions above for publishing to Instagram through push notifications.

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Frequently Asked Questions

What if I missed the push notification?

If you missed a push notification or scheduled a post before enabling push notifications you can still publish the post. In the CoSchedule mobile app, navigate to the Ready to Post page by clicking on the Instagram icon in the bottom right-hand corner of your phone screen. Click on the unpublished Instagram post, then follow steps 12 through 19 in the section above Publishing to Instagram Through Push Notifications.

Can I upload multiple images (Carousel) to a post?

Yes! You add up to 10 images per Instagram post.

What types of posts can I schedule?

You can schedule single-image, multi-image (Carousel), and video posts to Instagram through CoSchedule.

Is there a limit to the number of hashtags allowed?

Yes, captions can contain a maximum of 30 hashtags.

What is the recommended image size?

  • Maximum file size: 8MiB
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum width: 320
  • Maximum width: 1440
  • Height: Varies, depending on width and aspect ratio

How long can my videos be?

Instagram videos need to be at least 3 seconds and cannot be longer than 60 seconds.

Recommended Video Specifications

  • Minimum aspect ratio [cols / rows]: 4 / 5
  • Maximum aspect ratio [cols / rows]: 16 / 9
  • Duration: 60 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum

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