On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software.
Marketing Project Management Software Fundamentals
What Is Marketing Project Management?
Marketing project management is the initiation, planning, execution, monitoring and control, and closure of all marketing efforts. These five phases are broken into the following:
- Initiation: Project goals and objectives
- Planning: Project scope, deadlines, communication plan, and milestones
- Execution: Product launch, KPIs, and tracking
- Monitoring and Control: Performance and quality deliverables
- Closure: Post-mortem review
The 7 Best Marketing Project Management Software Platforms
We’ll be analyzing and comparing the following software platforms:
- CoSchedule Marketing Suite
- CoSchedule Marketing Calendar
- Welcome
- StoryChief
- Trello
- Airtable
- Asana
What Makes The Best Marketing Project Management Software?
How We Evaluate Marketing Project Management Software:
- CoSchedule has been building work management software since 2013. Our head of marketing, Nathan Ellering, has been managing marketing projects for 15 years. With his
experience in the marketing industry and background in understanding the marketing project management software category this piece translates his knowledge into actionable information he hopes will help prospective buyers understand the strengths and weaknesses of this software. - My own experience in this field is based largely on intense research into actual customer testimonials, reviews, and ratings; my usage of specific software on this list; and information provided directly by the companies included in this list.
- In addition, I made sure to include several noteworthy customer testimonials of praise and shortcomings for each software product. I also compiled customer ratings from multiple sources such as G2Crowd, Capterra, Gartner, GetApp, and others to provide curated research from many providers in this single resource.
Built Specifically For Marketing Project Management Use Cases
Project Management Software must offer the necessary tools to support the initiation, planning, and execution of all projects. Without a reliable system, work will fall into chaos.
High Praise Ratings & Reviews From Actual Users
As Thomas Mirmotahari of PerkUp said, poor project management is “A lack of insight, foresight, and knowledge of what it entails to drive your team to produce excellent results.” High customer satisfaction can provide that insight and help produce excellent results.
Implementation, Adoption, & Speed To Value
Many project management tools are designed to manage projects for every industry. No matter the platform, the software system must be successfully implemented and adopted into action.
What Features To Look For In Marketing Project Management Software?
For marketing project management software, features to look for include:
- Integrations With Marketing Tools & Software
- Marketing Project Triage & Request Management
- Kanban Project Management
- Marketing Campaign Management
- Project Management Gantt Charts
- Collaboration, Communication, & Comments
- Marketing Project Task Management
- Stakeholder Read-Only Views
Integrations With Marketing Tools & Software
To prevent toggling between different platforms, integrations connect software to third-party applications to share information with each other seamlessly.
Popular Marketing Project Management Software Integrations
- Dropbox
- Google Drive
- Microsoft Teams
- Slack
- GitHub
- Zapier
- Adobe Creative Cloud
- Tableau
- Mailchimp
- WordPress
- Salesforce
- Social Media
Marketing Project Triage & Request Management
Project triage is the process of analyzing and prioritizing projects.
Kanban Project Management
Kanban project management is a methodology in which a project’s workflow is visually broken into actionable production phases.
Marketing Campaign Management
Campaign management refers to the planning, execution, tracking, and analysis of direct marketing campaigns.
Project Management Gantt Charts
Gantt Charts horizontally illustrate a project’s timeline.
Collaboration, Communication, & Comments
When collaboration and communication between team members is strong, workflow becomes smoother, tasks are completed efficiently, and productivity increases.
Marketing Project Task Management
Task Management refers to managing a task throughout its lifecycle (i.e., planning, testing, tracking, and reporting).
Stakeholder Read-Only Views
Stakeholder Read-Only Views refers to granting (read-only) access to any project, campaign, or contract for a stakeholder to view.
The 7 Best Marketing Project Management Tools & Software
1. CoSchedule Marketing Suite
CoSchedule Marketing Suite is a project management solution for marketing teams. It serves as a centralized digital workplace, increasing visibility among marketing operations to prioritize, plan, and manage work. Additionally, it optimizes the editorial process to save time, deliver more, and eliminate content bottlenecks.
Pros
- Unified Marketing Command Center: Manage campaigns, projects, content, and social promotion from one centralized dashboard.
- Enhanced Team Coordination: Collaborate efficiently with task templates, workflow automation, and real-time project tracking.
- Marketing Calendar Visibility: Gain instant clarity with a dynamic marketing calendar that updates in real time.
- Smart Content Scheduling: Automate social posting and reuse high-performing messages to increase reach.
- Asset Version Control: Store, find, and manage digital assets with tagging and history tracking.
- Kanban Dashboard for Workflow Transparency: Visualize project progress and team capacity using drag-and-drop Kanban boards, making it easy to identify bottlenecks and keep work moving smoothly.
Cons
- Limited Built-In Analytics Depth: While CoSchedule includes basic reporting and social analytics, advanced insights often rely on integrations with platforms like Google Analytics or native social insights.
- Setup Requires Process Mapping: Full utilization of automation and workflows may require teams to thoughtfully map out marketing processes before implementation. Onboarding support is provided but takes time and planning.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust
- Marketing Project Triage & Request Management: Robust
- Kanban Project Management: Robust
- Marketing Campaign Management: Robust
- Project Management Gantt Charts: Unavailable
- Collaboration, Communication, & Comments: Robust
- Marketing Project Task Management: Robust
- Stakeholder Read-Only Views: Robust
Customer Quotes
The clever CoSchedule Marketing Suite is based on a marketing calendar,
and we’ve had a great time while working on it. It has combined work
organization, social media management, content marketing, and digital
asset management features in a single suite for our convenience. This
set of agile technologies is intended to give us total visibility into
our operations by providing a single source of truth for all marketing
activities. CoSchedule Marketing Suite also allows us to integrate all
of the tools that we require daily together in one spot. Its work
organization feature made a significant difference in our working
environment and team communication, allowing us to better organize and
automate our more complex operations.
– Verified Market Strategy Manager via
Gartner
The suite includes a range of features that cover all aspects of
marketing, from social media to content creation to analytics. This
means that I can manage all my marketing efforts from one place, without
having to switch between multiple tools. One of the standout features of
the CoSchedule Marketing Suite is the content calendar. This tool allows
me to plan and organize my content in one place, making it easy to see
what’s coming up and ensure that I’m staying on track with my publishing
schedule. I also appreciate the ability to collaborate with team members
on the calendar, which helps to ensure that everyone is on the same
page. The social media scheduler is another feature that I find
incredibly useful. With this tool, I can schedule posts across multiple
platforms and track engagement metrics, all from one dashboard. This
saves me a lot of time and effort, and helps me to ensure that my social
media strategy is consistent and effective.
I’ve used CoSchedule in several roles, and have always gone back to it.
It’s the only project management software truly geared towards content
professionals working across multiple channels. There’s always a missing
integration or two that would be nice to have, but as long as you’re on
a mainstream CRM and CMS, then Coschedule is indispensable in creating
cross-channel visibility for marketing stakeholders.
– Verified Content Marketing Manager via
Gartner
I found out that scheduling blog posts from CoSchedule doesn’t work;
I’ll have to schedule it directly from WordPress to work. I realized
that when I made a post and scheduled it to go out after a couple hours,
only to find it saying “draft” in WordPress and “schedule” in
CoSchedule.
– Abigail N.,
Capterra Verified Reviewer
Accolades
- G2 Recognition: CoSchedule’s Marketing Calendar and Suite have been acknowledged as High Performers in multiple categories for the Spring 2024 Quarter by G2 Crowd.
- Capterra Ratings: Users on Capterra have rated CoSchedule 4.4 out of 5 stars, highlighting its effectiveness in content scheduling and social media management.
- Gartner Recognition: CoSchedule has been recognized in Gartner’s Magic Quadrant for Content Marketing Platforms, underscoring its impact in the marketing software landscape.
Plans & Pricing
Marketing Suite is a flexible platform; find the best plan for your marketing team by scheduling a demo here.
Have a question? Learn more about CoSchedule’s Marketing Suite here.
2. CoSchedule Marketing Calendar
CoSchedule Marketing Calendar brings together all marketing initiatives into one convenient calendar.
Top Features:
- Comprehensive Project Management: Consolidate all marketing activities—including social media, blog posts, emails, events, and podcasts—into one centralized calendar for enhanced clarity and coordination.
- Integrated Social Campaigns: Plan, create, schedule, and publish social media campaigns directly from the calendar, ensuring cohesive and timely content distribution.
- AI-Powered Assistance: Leverage CoSchedule’s AI Social Assistant to generate engaging social messages tailored to each platform, saving time and optimizing engagement.
- Flexible Rescheduling: Adapt to changing priorities effortlessly with drag-and-drop functionality, allowing for quick adjustments to project timelines.
- Enhanced Collaboration Tools: Facilitate team communication and feedback through integrated collaboration features, keeping everyone aligned and informed.
Built specifically for marketing project management, CoSchedule Marketing Calendar is a must-have in a project management arsenal. Whether storing ideas, managing projects, or reorganizing tasks, the software provides a unified calendar to see, schedule, and share everything.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust/Limited
- Marketing Project Triage & Request Management: Limited
- Kanban Project Management: Robust/Limited
- Marketing Campaign Management: Robust
- Project Management Gantt Charts: Unavailable
- Collaboration, Communication, & Comments: Robust
- Marketing Project Task Management: Robust
- Stakeholder Read-Only Views: Robust
Customer Quotes
New to small business ownership & needed to ramp up my social
media/client posts – spreadsheets and notebooks challenging – times,
tracking it all, who’s next, etc. I searched “social media creation
tools” and CoSchedule populated, as well as a few others. I looked at
about 5 different sites and liked CoSchedule the best because of its
ease, the calendar layout where you see what you’ve posted, who you’ve
highlighted (clients), and the dates and times. I liked the free version
but needed more than 5 posts per day shared between social profiles, so
I bought a subscription. I love how easy it is to create social media
messages. Pulling images and logos from the file folder is excellent,
and finding those images and logos previously used is great – I don’t
have to keep going back to client files to grab them. All previous
images and logos are right there to use again & freshen up.
CoSchedule Calendar is a great tool to make social media posts easy.
It’s a couple of steps and boom, you have a post. I love that CoSchedule
selects the best time to post. It is a great option. With CoSchedule, I
can create personalized content for 3 of my clients in a matter of
minutes and with my subscription, I can schedule my posts out for weeks.
CoSchedule takes all the guessing & hassle out of social media
posts.
– Scott C., Verified Publisher via
G2
CoSchedule has changed the game for my Corporate Communications team! We
have grown immensely over the past year and before CoSchedule, keeping
up with our global and business communications simultaneously was a
large issue for us. Now, our communication schedule and organization
have never been stronger thanks to CoSchedule’s many well-thought-out
features, including tags, project types, color coding, campaigns, etc.
Not only does CoSchedule aid in my team’s visibility, but we also
provide our local sites with insight by using the “Read Only Sharing”
view. This allows them to coordinate their messaging around our
calendar. Our communication cascade is the smoothest it’s ever been!
Lastly, I cannot talk about CoSchedule without shouting out their great
customer service. When first introduced to the platform, I worked with a
very knowledgeable Account Executive, who was easy to talk to and
answered all of my questions… which I have to admit, I would often ask
the same question more than once as I was becoming familiar with
CoSchedule. They were so patient and eager to help! Now, I work with a
phenomenal Customer Success Manager. We have consistent check-ins and
she onboards new employees onto CoSchedule as the team continues to
grow.
– Savannah B., Verified Content Strategist via
G2
Accolades
- Naming CoSchedule a High Performer for 19 consecutive quarters, G2 rates the software 4.5 out of 5 stars.
- Recognizing CoSchedule as a Top Performer in Brand Management Software and Emerging Favorite in Content Management Software, Capterra rates CoSchedule 4.4 out of 5 stars.
- Honoring CoSchedule as a leader in the Gartner Magic Quadrant For Content Marketing Platforms, Gartner rates CoSchedule 4.4 out of 5 stars.
Plans & Pricing
CoSchedule offers a free lite plan. Premium functionality – including team task management, unlimited social media scheduling, and task workflow templates – is available for $19 per user per month.
3. Welcome
Welcome, an Optimizely company, brings teams together in a single workspace to plan, collaborate and flawlessly execute campaigns.
Top Features:
- Intake and resource management
- Content production and distribution
- Performance measurement
Optimizely Content Management System combines creativity and artificial intelligence in a productive management software. Built for the complexities of modern marketing, the software scales to support both large and small teams.
Pros
- Work Requests: After collecting project details, Welcome’s software automatically routes work to the correct person.
- Content Editing: Deliver high-quality content by annotating and collaborating with users.
- Customer Service: Beyond solving an issue with the software, Welcome will follow up to ensure continued success. Multilingual support is additionally available.
Cons
- Learning Curve: Due to the lack of in-depth instructions, immediate software success will be prevented.
- User Interface: Until the platform is mastered, the dashboard and its functions can be complicated.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust
- Marketing Project Triage & Request Management: Robust
- Kanban Project Management: Robust
- Marketing Campaign Management: Robust
- Project Management Gantt Charts: Robust/Limited
- Collaboration, Communication, & Comments: Limited
- Marketing Project Task Management: Limited
- Stakeholder Read-Only Views: Unavailable
Customer Quotes
Optimizely B2B commerce allows businesses to create online stores and
manage different operations like payments and inventory management. It
helps businesses to acquire new customers by creating a seamless
interface with multiple functionalities.
– Verified Transportation Strategist Via
Gartner
OPTI B2B platform provided the breadth of OOTB functionality we needed.
We are also able to build/deploy significant customizations and
integrations to meet our unique business needs and UX requirements. They
are rapidly developing and deploying feature/functionality improvements
and updates which is both great but also presents some challenges.
– Verified Strategic Development and Transformation Leader via
Gartner
On the whole support is helpful, documentation is somewhat hard to find,
the model of using costly third party implementation partners is not
ideal, we’ve also been heavily penalized for developing bleeding edge
features that later on are found in the base product with the exception
that we are just that much further from vanilla making upgrades
difficult / costly. Also the incredibly expensive front-end architecture
revamping for nearly no gain is a big ding.
– Verified Software Developer via
Gartner
Accolades
- Gartner Recognition: Optimizely has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms, marking its eighth consecutive year in this position. This recognition underscores Optimizely’s consistent excellence in the content marketing space.
- Gartner Peer Insights Rating: On Gartner Peer Insights, Optimizely’s Content Marketing Platform holds an average rating of 4.4 out of 5 stars, based on 137 verified user reviews. This rating reflects user satisfaction with the platform’s capabilities and performance.
Plans & Pricing
There is a free plan available with limited functionality— for full functionality you can reach out to their team for a quote.
4. StoryChief
StoryChief is an all-in-one content marketing platform designed to streamline the creation, planning, and distribution of campaign content across multiple channels. It offers tools for collaboration, SEO optimization, and performance analytics, making it a comprehensive solution for digital marketers. Top Features:
- AI-Powered Content Strategy Builder: Utilize advanced AI tools to generate effective content strategies, automate content creation, and maintain a consistent brand voice across all channels.
- Multi-Channel Publishing: Create and distribute content across various platforms, including blogs, social media, email newsletters, and CMS platforms, from a single dashboard.
- Collaborative Workflow: Facilitate team collaboration with features like editorial briefs, approval workflows, real-time editing, and version history to streamline the content creation process.
- SEO Optimization Tools: Enhance content visibility with built-in SEO tools that provide real-time suggestions for keyword optimization, meta tags, and readability improvements.
- Unified Analytics Dashboard: Monitor content performance across all channels with centralized analytics, enabling data-driven decisions to improve engagement and ROI.
- Content Calendar: Plan and organize your content publishing schedule with a comprehensive calendar that provides a clear overview of all campaigns and deadlines.
Specifically designed for digital marketers, StoryChief is a centralized platform to manage all content marketing campaigns. It includes a data management module to gauge performance, measure KPIs, and track campaigns using UTM tags.
Pros
- On-Site SEO: With fully integrated SEO tools, StoryChief aids in improving a website’s organic search engine visibility.
- Automotive Content Management: StoryChief uses content automation to eliminate the need for human input in certain areas, saving time and effort.
- Centralized Workflow: Leave a comment, track project changes, or ask external users to contribute to StoryChief’s collaborative workspace.
Cons
- No Mobile App: Providing a direct touch point throughout a work day, a mobile app is a personalized line of communication that creates visibility. Without it, StoryChief users may lose convenient project awareness.
- Limited Editor Access: Unlike Google Docs, only one user is permitted to view and edit documents at a time.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust/Limited
- Marketing Project Triage & Request Management: Robust
- Kanban Project Management: Unavailable
- Marketing Campaign Management: Robust
- Project Management Gantt Charts: Unavailable
- Collaboration, Communication, & Comments: Robust
- Marketing Project Task Management: Robust/Limited
- Stakeholder Read-Only Views: Unavailable
Customer Quotes
We’ve been using StoryChief for 5+ years, and as an agency with clients
who focus on and benefit from content marketing, it has been an
invaluable tool for us all. We especially like the built-in SEO
guidance, readability analysis, and the fact that we can trickle-publish
and syndicate our content to multiple channels over several weeks.
Because Storychief is SEO savvy, the articles being syndicated to other
websites all include a Google “canonical” tag, meaning the SEO ranking
credit from all that traffic only goes to the original publishing
website. Due to this form of backlinks buildup, we have seen articles
quickly rank in the SERP (Search Engine Results Pages). We also like the
ability to schedule social media campaigns as well. And the number of
platforms that StoryChief supports and integrates with is huge.
– Juergen B., verified Creative Director via
G2
I value Story Chief because it allows teams to write great content
thanks to its built-in SEO and readability scores. Content distribution
is made simple with just one click; you can write posts for each of your
articles and publish them to the channels of your choice or schedule
them. Use the easy-to-use content management workflow to get your team
on the same page with your campaigns. You can use images, videos, and
rich media to make your stories stand out.
– Micheal S., verified Software Test Engineer via G2
No content workflow statuses/inability to really manage a pipeline. No
live collaboration like Google Docs/Notion. Still trying to solve my
problems. Needing an all-in-one content workflow tool to manage teams
and publication schedules that can also publish to CMSs. Like
GatherContent but not so clunky and restricted.
– Skyler R., verified CEO via
G2
I’m using StoryChief with a really big team where we are going through
many rounds of editing with multiple editors. Not being able to put
“suggestions” but only comments makes it much slower to go back through
and clean up versions. You also can’t have more than one person editing
a doc at one time. And with multiple rounds of edits, it’s basically
impossible to know “who’s got the football” for us, so we had to
implement a project management solution to keep track of that. So for us
it’s not ideal. But for a less complicated team, it would probably be
great.
– Cassandra A., verified Digital Marketing Manager via G2
Accolades
- Honoring StoryChief as an Emerging Favorite in Content Marketing Software, Capterra rates StoryChief as 4.7 out of 5 stars.
- Recognizing StoryChief as a Momentum Leader and High Performer, G2 rates the software 4.6 out of 5 stars.
Plans & Pricing
Starting at $39 per month, StoryChief offers different plans to get the customization needed.
5. Trello
Trello is a versatile collaboration tool that organizes projects into boards, making it easy to visualize tasks and workflows. Its intuitive design and feature set cater to teams of all sizes, enhancing productivity and organization. Top Features:
- Boards, Lists, and Cards: Structure your projects using Trello’s core components—boards for overarching projects, lists for stages of progress, and cards for individual tasks.
- Butler Automation: Automate repetitive tasks with Trello’s built-in automation tool, Butler. Create custom rules, buttons, and commands to streamline workflows, such as moving cards between lists or assigning tasks based on specific triggers.
- Attachments and Integrations: Enhance cards by attaching files, documents, and links directly within them. Trello supports integrations with over 200 apps, including Google Drive, Slack, and Jira, allowing seamless connectivity with your existing tools.
- Inbox and Planner Features: Capture tasks from various sources like emails and Slack directly into Trello’s Inbox. Utilize the Planner feature to sync with your calendar, allocate focused time slots, and boost productivity.
- Power-Ups and Templates: Customize your Trello experience with Power-Ups that add functionalities like calendars, voting, and card repeaters. Leverage a wide range of templates to kickstart projects across different domains
Based on the kanban framework, Trello is ideal for task management in a to-do list format. The visual collaboration tool plans tasks, prioritizes actions, and provides instant clarity into projects. While it is best suited for smaller teams, it fosters communication among team members by allowing users to add comments, add new collaborators, or attach notes and documents
to already assigned tasks.
Pros
- Task Management: Breaking down projects into digestible pieces, Trello neatly tracks tasks through lifecycles.
- Board Customization: Boards – Trello’s digital repository of projects – are customizable for individual preferences or project needs.
- Notifications: Collaborators are notified of all board changes to facilitate project transparency.
Cons
- Google Calendar Integration: Trello cannot be integrated with Google Calendar, so if using both platforms, the two must be used asynchronously.
- Poor Timeline Management: While Trello breaks a project into actionable tasks, it fails to provide an overall project timeline from inception to completion.
- Card Lockdown: Boards cannot be “locked down” to prevent users from making changes.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust
- Marketing Project Triage & Request Management: Robust/Limited
- Kanban Project Management: Robust
- Marketing Campaign Management: Limited
- Project Management Gantt Charts: Unavailable
- Collaboration, Communication, & Comments: Robust
- Marketing Project Task Management: Robust
- Stakeholder Read-Only Views: Unavailable
Customer Quotes
Without a doubt, Trello has been making improvements in the look and
feel that show a minimalist and very functional screen, especially to
distinguish different workspaces, which can be configured individually.
On the other hand, the possibility of inviting workspace members is very
practical and configurable from the beginning, so it’s possible to keep
a clean area when we talk about managing resources. And additionally,
the templates option helps not to confuse projects with each other,
which guarantees quick access when you have multiple activities from
different areas.
– Verified IT Project Manager via
Gartner
Trello is fantastic, simple to use, and packed with clever UX tools that
make tracking and updating tasks fun. Our organization uses Trello
frequently if something needs to be put together quickly. Trello is an
excellent alternative to other free applications. Multiple projects may
be planned, tasks can be pinned, work can be tracked, teamwork can be
managed, and deadlines can be met very easily by this software. Among
all the job management programs , it has the quickest and snappiest task
sorting speed, and it still holds the top spot. Whether it’s on the
desktop app, the web app, or the mobile app doesn’t matter
– Verified Product Manager via
Gartner
I generally find that the use of Trello is causing us more confusion
than it solves. It is trying to be a mix of several different tools and
suffers in doing any one thing well.
– Verified Finance Treasurer via
Gartner
Nice, but missing features such as timing. It has some date & time
fields, but that’s not enough. I miss the feature to select tasks by
person being assigned to a task
– Verified Head of Operations via
Gartner
Accolades
- Honoring Trello as a Top Performer in Project Planning Software and Project Tracking Software, Capterra rates Trello 4.5 out of 5 stars.
- Recognizing Trello as a 2022 Leader, G2 rates the software 4.4 out of 5 stars.
- Gartner rates Trello 4.4 out of 5 stars.
Plans & Pricing
Trello offers a free version and various paid versions to add greater automation, collaboration, and administrative control.
6. Airtable
Airtable is a cloud-based software for building a custom project management dashboard.
Top Features:
- Create boards, cards, and lists for easy project management
- Its workflow automation, Butler, reduces repetitive tasks
- Filter fields to quickly access closed, canceled, or open projects
With a friendly interface, customizable grid, card views, and calendar, Airtable empowers workflows and enables content pipelines. Additionally, it combines spreadsheet, database, and kanban functionality into one platform. Through prebuilt views or custom interfaces, collaborators at any skill level can choose how to view relevant information. The platform is scalable to help businesses of all sizes, but the communications tools are limited.
Pros
- Mobile Access: Leave a comment, open projects, or view a task from the convenience of a mobile device.
- Customize Work Views: Organize project data into a work view best for individual needs.
- Predesigned Templates: Quickly jumpstart projects with Airtable’s preconstructed templates. Proceed by customizing as needed.
Cons
- Limited Manageability: As project status changes, users cannot drag projects into updated cells.
- Steep Learning Curve: Lacking tutorials and in-depth instructions, successfully adopting Airtable may be a challenge.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust
- Marketing Project Triage & Request Management: Robust
- Kanban Project Management: Robust
- Marketing Campaign Management: Robust/Limited
- Project Management Gantt Charts: Limited/Unavailable
- Collaboration, Communication, & Comments: Robust/Limited
- Marketing Project Task Management: Robust
- Stakeholder Read-Only Views: Limited/Unavailable
Customer Quotes
We’re using Airtable on a large campus-wide project. It’s been extremely
useful in bringing together teams across departments to plan inventory,
logistics, and timelines for execution. Scalability and customization is
very flexible, yet the learning curve can be steep for short-term
applications.
– Verified Instructional Technology Director via
Gartner
Airtable allowed us to fastly implement a data supporting tool for part
of our internal operations and automate some processes. Its very
intuitive and flexible data model allows fast implementation. Many
integration options are also available, but we found some of them still
poorly implemented.
– Verified Associate Professor via
Gartner
Useful for general project management, but as a creative, I found the
interface too static and not ideal for the projects I work on.
– Verified Graphic Designer via
Gartner
Good fit for a small organization that needs a few centralized databases
for external contacts. Overall pretty flexible and works as intended.
– Verified Financial Analyst via
Gartner
Accolades
- Honoring Airtable as a Top Performer in Marketing Planning Software and Campaign Management Software, Capterra rates Airtable 4.7 out of 5 stars.
- Recognizing Airtable in the Top 100 of Fast Growing Products, G2 rates the software 4.6 out of 5 stars.
- Additionally recognized in CNBC’s Disruptor 50 List, Gartner rates Airtable 4.4 out of 5 stars.
Plans & Pricing
There is a free version and various plans starting at $20 a month.
7. Asana
Asana is a work management platform designed to help teams organize, track, and manage their work efficiently. It facilitates seamless collaboration, task automation, and strategic planning across organizations of all sizes.
Top Features:
- AI-Powered Workflow Automation: Leverage Asana’s AI capabilities to automate routine tasks, prioritize work, and accelerate decision-making processes.
- Versatile Project Views: Visualize work through multiple layouts, including list, board, calendar, and timeline views, allowing teams to manage projects in the format that suits them best.
- Workload Management: Monitor team capacity and redistribute tasks effectively to prevent burnout and ensure balanced workloads.
- Time Tracking: Track the amount of time spent on tasks to better estimate project timelines and allocate resources efficiently.
From daily tasks to strategic initiatives, Asana is a powerful tool for orchestrating work. The software, flexible enough to handle any workflow, can assign projects, plan strategic initiatives, and track progress. Additionally, it keeps communication at the forefront of the software by encouraging collaborators to send updates, share files, and take ownership of tasks.
Pros
- Expansive Integrations: Asana offers a bi-directional workflow with over 200 software platforms – integrating made easy.
- Collaboration Focused: Have teammates with different hours, in different locations, using different applications? Asana eliminates poor project visibility and communication silos by organizing work and conversations into one place.
- Dynamic Reporting: Providing real-time reporting and insights, Asana offers dashboards, charts, and graphs to neatly visualize high-level data.
Cons
- Single Assignee for Tasks: To avoid confusion about who is responsible, a task can only be assigned to one user. However, if more than one collaborator is needed, an additional software or a workaround will be necessary.
- Limited Exporting Abilities: In Asana, users cannot export project data into Excel or in PDF, only CSV and JSON options are available.
- No Time Tracking Capabilities: Asana lacks time tracking – a core functionality that captures worked hours for client invoicing or internal use. Without it, an additional application will be necessary.
Marketing Project Management Features & Functionality
- Integrations With Marketing Tools & Software: Robust
- Marketing Project Triage & Request Management: Limited
- Kanban Project Management: Robust
- Marketing Campaign Management: Limited
- Project Management Gantt Charts: Robust
- Collaboration, Communication, & Comments: Robust
- Marketing Project Task Management: Robust/Limited
- Stakeholder Read-Only Views: Limited
Customer Quotes
Asana makes it incredibly simple to automate procedures, repetitive
activities, and workflows that integrate with our other business tools.
The graphical workflow builder in Asana makes it easier than ever to
create custom rules, triggers, and actions. We use it to build up simple
automation such as cascading due dates, assigning a task to the next
person in the flow, checking a box, or informing your team via Slack
when a project is completed, all the way up to the most complicated
workflows that span dozens of users, tools, and tasks. Asana agile the
project development cycle and lessened the overall cost and enabled us
to deliver fully-featured products to our customers.
– Verified Senior Software Engineer via
Gartner
A good agile product management tool with easy customization of kanban
boards, backlog maintenance using different templates based on the
usage. I have used this tool for my agile product to manage multiple
sprint activities with different teams. I have used the free version,
which suits for a small project by tracking daily activities, and there
are paid versions with multiple integrations and much more features.
Overall the experience of using this tool is great for a small team.
– Verified IT Services Team Lead via Gartner
We enjoyed Asana but had some difficulties with scaling – the goal was
to go company-wide, and the cost was prohibitive of what we had hoped
for. The other issue is that it is not able to be personalized as we
would like.
– Verified Retail Director via
Gartner
Having used Asana, it seems like a very basic version of other tools in
the same market. It is also very disconnected from other tooling areas
making it harder to keep that unified view across the worksphere.
– Verified Head of Quality Assurance via
Gartner
Accolades
- Honoring Asana as a Top Performer in Marketing Management Software and Project Planning Software, Capterra rates Asana 4.5 out of 5 stars.
- Awarding Asana the Customers’ Choice in Enterprise Agile Planning Tools, Gartner rates the software 4.4 out of 5 stars.
- Recognizing Asana in the Top 50 of Project Management Products, G2 rates the software 4.3 out of 5 stars.
Plans & Pricing
Asana offers comparative pricing plans to get the power and customization needed. Start for free, and upgrade for more.
This post was originally published on February 28th, 2023 and updated April 9th, 2025. Kate Schaefer and Natalie Zuidema contributed writing to this post.
