Targeting Facebook and LinkedIn pages allow you to send messages to specific user groups, based on geographical and demographic parameters.
Target Facebook Pages
Inside the social message editor add a Facebook Page, then click 
. Select Facebook, then apply all Facebook Targeting parameters you would like to apply to the social message.
You can customize the Preferred Audience and Audience Restrictions. To remove all parameters from your social message, click the X on the right-hand side of your social message editor.
Target LinkedIn Pages
Inside the social message editor add a LinkedIn Page, then click. Select LinkedIn, then apply all Facebook Targeting parameters you would like to apply to the social message.
Customize the audience targeting. Your audience must be at least 300 followers, and selecting multiple parameters will narrow your audience further.
Save Frequent Targets as Presets
If you have targeting options that you want to reuse, you can save your targeting as an Audience Preset. To do so, click Save current as preset once you have chosen all the parameters.
To apply the preset to social messages, choose the name of your preset and click Apply. Delete any presets by clicking Delete.
