The Minimum Viable Calendar - CoSchedule Blog

We can show you how to organize all your marketing in one place by the end of today (probably right now) 👋

The Minimum Viable Calendar


Headline Analyzer

The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

Test every headline before you publish. Try the Headline Analyzer »

It isn’t a secret that we are already testing an early version of CoSchedule internally. But that’s not all we have up our sleeve.

What if you could see all of your blog posts and social media messages on one unified calendar? Would you feel more organized? We think so, and that is why we set out on a new experiment this past week.

We’ve started to play a bit more with the concept of a visual calendar that combines blog posts and social media posts. This is certainly not the final iteration of what we see as the CoSchedule calendar. It is more of a first step, or a proof of concept.

Some of us call it a minimum viable product, or the minimun solution necessary for testing a product or product feature. It’s a lean startup thing. Either way, it’s basic, and pretty darn cool.

Minimum viable product example.

The first CoSchedule calendar in the wild.

Our goal was pretty simple. We wanted to provide users with the fastest possible way to view all of their blogging and social media activity in one place. What better place to do that than one of the most popular calendar platforms in the world?

CoSchedule calendar in Google Calendar

I spy a CoSchedule!

This simple tool translates blog posts and social messages to a common ICS file, which is readable by Google Calendar and many other calendar applications. As you add new blog posts and social messages using CoSchedule, they are all automatically added to your custom Google Calendar.

The Google Calendar agenda view is a huge win!

The Google Calendar agenda view is a huge win!

So yeah, it’s pretty awesome.

Of course, this isn’t the final product by any stretch of the imagination, but it is a really nice to way to get a feel for what we are building. And, it is definitely a feature that will end up in the final product. It’s experiments like this, combined with your feedback, that really help us shape the future iterations of CoSchedule.

Do you ever wonder what would happen if we built CoSchedule without asking for any advice or trying experiments like this one? We do. By offering sneak peeks of CoSchedule and experimenting with an ICS calendar, we are aiming for a better end product, and a happier end-user.

This may be the minimun viable calendar, but believe me – we’re just getting warmed up.

"CoSchedule has allowed us to plan and stay ahead 8-12 weeks. It's the best thing we've done to get ahead of ourselves; especially with so many last minute projects popping up."

Lee Hersh, Founder of Fit Foodie Finds
Fit Foodie Finds Logo