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How You Can Use AI Automation To Streamline Your Marketing

Published September 13, 2023
/ Updated May 29, 2024

Whether you’re an AI enthusiast or a curious marketer, this exploration into AI automation’s impact on marketing will reshape how you perceive technology and creativity. The AI automation revolution is here, and it’s reshaping the marketing landscape as we know it.

AI Automation: Definition, Benefits, & Challenges

What Is AI Automation In Marketing?

AI automation in marketing refers to the integration of artificial intelligence (AI) technologies to automate and optimize various marketing processes and tasks. It involves using AI algorithms and machine learning techniques to analyze data, make decisions, and execute actions without requiring constant human intervention.

The goal of AI automation in marketing is to enhance efficiency, improve personalization, and drive better results across different marketing activities and campaigns.

How To Boost Your Marketing With AI Automation

AI automation offers numerous benefits for marketing activities, helping businesses streamline processes, optimize campaigns, and enhance customer experiences. Here are some key benefits of AI automation in marketing.

Campaign Optimization

Campaign optimization through AI automation in marketing enables marketers to make data-driven decisions, automate repetitive tasks, and deliver more personalized and relevant experiences due to their target audience.

Multichannel Consistency

AI automation can ensure that marketing messages and branding are consistent across various channels, maintaining a unified customer experience.

Recommended Reading: AI Branding Tools

Here are some best practices for multichannel consistency with AI automation:

Multichannel Best Practices

  • Unified strategy
  • Segmentation
  • Centralized data
  • Automated workflows
  • Continuous monitoring
  • Human oversight

Cost Efficiency

Implementing AI automation in marketing can lead to cost efficiency by optimizing various processes, reducing manual labor, improving targeting accuracy, and enhancing overall campaign performance. Here’s how AI automation can contribute to cost savings:

How AI Automation Can Contribute To Cost Savings

  • Improved targeting and personalization
  • Enhanced customer engagement
  • Optimized ad spend
  • Long-term efficiency gains

Scalability

AI automation in marketing can significantly improve scalability by enabling marketers to efficiently manage larger volumes of tasks, data, and campaigns while maintaining or enhancing the quality of customer interactions and experiences.

Consistent Performance

AI-powered systems can work around the clock, ensuring consistent performance even outside of regular business hours. You can easily accomplish more in less time with an automation type process or software, since it is always consistent and gets the job done.

Recommended Reading: AI Content Editing: Transform Your Content Marketing & Save Time

Challenges Of AI Automation

Although AI automation is convenient and effective, there are also issues that are worth noting. Sure, the process is more efficient and faster, but that doesn’t always mean it works well, or is useful.

Require Different Skills

The integration of AI automation in marketing brings about a shift in skill requirements for marketing professionals. While traditional marketing skills remain valuable, the advent of AI automation introduces the need for new and complementary skills. Some other different skills for AI automation may include:

Skills Needed For AI Automation

  • Data analysis & interpretation
  • Algorithmic thinking
  • Automation tool proficiency
  • Strategic thinking
  • Customer-centric mindset
  • Risk management

Customer Fears

When it comes to AI automation in marketing, some potential customer fears and concerns may rise due to the perceived implications and changes introduced by this technology. These fears can vary depending on individual perspectives and experiences. Here are some customer fears associated with AI automation in marketing:

AI Automation Customer Fears

  • Loss of personalization
  • Privacy concerns
  • Misunderstanding and misinterpretation
  • Unwanted intrusiveness
  • Job displacement
  • Loss of human touch
  • Bias and discrimination
  • Tech malfunctions
  • Lack of control
  • Invasion of creativity

Addressing these fears requires a transparent and customer-centric approach to AI automation in marketing. Businesses should communicate clearly about how AI is being used, how data is handled, and what measures are in place to ensure privacy and data security.

Providing options for human interactions, clear opt-out mechanisms, and a commitment to ethical AI practices can help mitigate these fears and build trust with customers.

Leadership Hesitation

There may be some reluctance or caution exhibited by organizational leaders when considering or implementing AI-powered automation in marketing strategies. This hesitation can stem from various concerns and uncertainties related to the adoption of AI technology. Some common reasons for leadership hesitation in the context of AI automation include:

Reasons For AI Automation Hesitation

  • Unpredictable outcomes
  • Investment costs
  • Cultural shift
  • Vendor reliability
  • Complex implementation
  • Lack of understanding

Complex Implementation

Integrating AI automation into existing systems and workflows can be complex and time-consuming. It may require changes to infrastructure, processes, and employee training, which can pose challenges to seamless implementation.

Marketing AI Automation Tools

AI automation is crucial when it comes to how you market your products in the most effective way. There are a plethora of tools out there that can automate these for you, with the help of AI. Here are a few of our favorite softwares that include AI to help you streamline your process.

CoSchedule Marketing Suite

CoSchedule’s Marketing Suite is a project management software that will help visualize and manage your work and projects, and maximize your team’s productivity.

This software helps you visualize your marketing schedule, manage your work through every stage of the process, maximize your team’s productivity, and see your high level marketing strategy at a glance. It includes AI features that help marketers write first-draft copy, generate new ideas, & upgrade their marketing workflows.

CoSchedule marketing suite calendar

AI Social Assistant

Marketing Suite also has AI incorporated into its calendar software called AI Social Assistant, to help you write your social messages using best practices while taking SEO into account.

AI Social Assistant gives you pre-built prompts to help get you started, or you can ask her whatever you’d like for a more personalized experience. This takes the pain out of coming up with catchy social messages that bring traffic to your social channels.

AI Marketing Assistant

CoSchedule’s Marketing Suite also has Mia, an AI Marketing Assistant that is built into projects to help you write first-draft content like blog posts, newsletters, and more.

Mia instantly generates first draft content for you so you can streamline your process way faster. No more brainstorming and reusing the same boring content. Mia generates new content each time, so you never run out of ideas.

Recommended Reading: Top Content Creation Tools Every Marketer Needs

Planly

Planly is a software scheduler that has integrated AI as their content assistant, which assists users in writing content to help them generate ideas.

Planly has AI help you through the whole process from asking where to start, to adjusting your prompts, and saving ideas for future use. It makes sure your content is ready to publish by using AI to customize and fine tune your content.

Jasper

Jasper is a writing integration that can be added to any platform of yours to help you curate your writing using AI. It uses editorial checks, and checks Google’s latest news and data to give you writing suggestions and to help you write your content better.

Jasper can be used as a browser extension and is always there to assist you in writing by using AI to scrape the web on how to improve your content. It is built out with security, privacy and reliability to ensure you are getting the best assistance at all times.