4 P's of Marketing:

The four P’s of marketing are Product, Price, Promotion, and Place. This model of the marketing mix was documented in 1960 in the text book Basic Marketing: A Managerial Approach by co-author E. Jerome McCarthy, a marketing professor at Michigan State University, revising previous models down to the following four simple points.

Product

Your product may be anything sold for profit, whether that means a physical good, or a service.

Price

In simplest terms, the monetary value charged in exchange for a good or service. Prices must be set competitively against market rates, taking profit margins and other factors into consideration.

Promotion

Once a product or service is on the market, it then needs to be promoted. Here is a short (and by no means comprehensive) list of broad promotional channels:

Digital and traditional advertising.
Content, email, and social media marketing.
In-store signage.
Public relations and media placement.

Place

In this context, place refers to the geographical area where a product or service is shipped or made available.

Ready for seconds?

Download FREE Marketing Resources

Download a free resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources

10X Marketing »

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It’s mission control for your entire marketing team to help you organize every project in one place.