The 4 P’s are listed below:

  • Product: anything sold for profit
  • Price: the monetary value charged in exchange for a good or service
  • Place: the geographical area where a product is available
  • Promotion: advertising, social media marketing, public relations and media placement

Another model that can be used is the 4 C’s, which takes the elements of a marketing mix and places them within the buyer’s perspective instead of the seller’s. Below is the list of the 4 C’s next to their 4 P’s equivalent.

  • Customer needs and wants (Product)
  • Cost (Price)
  • Convenience (Place)
  • Communication (Promotion)

A marketing campaign is more likely to be successful if all of these are integrated the right way. Together, these influence the actions a company takes to promote their products and reach their target audience.