Want to build excitement around your company? Company swag items are the perfect gift for your employees. Paste your brand on different items to help your employees become ambassadors and spread awareness through word of mouth.
1. Remote, Hybrid Remote, & Work-From-Home Swag Kits
Since the pandemic hit in 2020, remote work is the new normal. A work-from-home swag kit sets your employees up for success and makes their new work environment feel professional and fun. A box could include the following items:
Work From Home Kits
- Branded Desk Organizers
- Mouse Pads
- Cord Organizer
- Camera Cover
- Ring Light
- Laptop Sleeve
Pinch Provisions makes a “work from anywhere” kit that your employees are sure to love.
2. New Hire Welcome Boxes
New hire welcome boxes allow you to properly introduce new employees to your company. Welcome boxes create excitement around your company and the beginning of the employee-company journey. Some basic items to include would be:
New Hire Welcome Boxes
- Water Bottle
- Phone Wallet
Here is a welcome box that Nike gifts to its new employees to welcome them to the company.
3. Food & Drink Kits
Employees can stock up on energizing food & tasty snacks for a busy day of work. This is a perfect way to show pride for where your company is from, support your local brands, and send a fun gift to your staff. Some popular food or drink kit items include:
Food & Drink Kits
- Branded Candy
- Coffee Kit
- Cocktail Kit
- Local Foods and Beverages
Here’s an example of a “Taste of Minnesota” box from You Betcha! Box.
4. Wellness & Self Care Kit
A wellness kit is a gift to show your employees how much you care for them. Some companies provide a wellness allowance to cover costs of things like a gym membership, a new pair of running shoes, etc. A kit can take many forms, from physical health to company fitness gear. Here are a few examples:
- Massage Gun
- Yoga Mat
- Medicine Ball
The kit could focus on self-care with items like:
Self Care Kits
- Pajama Pants
5. Client Welcome Box
Welcome your new clients with company apparel to show your appreciation for their business and your new partnership. It is typical for wedding photographers to congratulate their new clients with a welcome gift box. This is one way to build a good business relationship. You could include:
Client Welcome Kits
Check out this client gift box from Marigold & Grey, which includes botanical print journals, modern logo cookies, artisan candles, and a small vial of bath salts.
6. Travel Essentials Box
Looking to send a little love to your jet-setting employees? A travel essentials kit is a one-stop shop for anything they would need as they travel for work. Providing them with company-branded items makes them look professional and is a great way to market through word of mouth. Here are a few items to include in a box:
Travel Essentials Box
- Cord organizer
- Laptop Sleeve
- Power Bank
- Fanny Pack
7. Portable/Wireless Chargers & Power Banks
Chargers provide a small but mighty way to show off your brand. These items are small, inexpensive, and always in demand. When life is busy, portable chargers allow you to always juice up your phone whether you’re at work, in the car, or at a concert. Ford branded a portable charger to increase brand awareness.
8. Bluetooth Speakers
Branded Bluetooth speaker? Sounds like music to my ears. A Sperry Bluetooth speaker is available for purchase but is also a promotional gift when you purchase a Sperry product. Use this as an employee gift to appreciate your employees.
9. AirPod Cases
AirPods are a corporate employee’s best friend. They are the most versatile accessory for anyone working in an office and can be used for meetings, watching videos, and listening to music. The easy connectivity with Apple products makes life so much easier. Peloton’s branding of AirPods shows an understanding of their customers’ habits of working out to music.
10. Ring Light
In the era of social media, creating high-quality videos can set your company apart while getting more views on your content. Provide a branded ring light for employees to use to make videos look more professional. This is also a great product for your company to shoot training videos for employees or host webinars. Smile Direct Club sends these to customers to show off their nice new smiles on camera.
11. Tile Tags
12. Laptop Sleeves
More employees now use laptops as their main work computer, instead of desktop computers. Laptop sleeves make it easy for employees who are transferring laptops to and from work and to off-site meetings. Total Merchandise provides many laptop case options along with other tech gadgets for branding.
13. Sweatshirts, Hoodies, Jackets, & Rainshells
Cool day? Too much AC in the office? Adding a sweatshirt or jacket to your apparel roster will solve all of these problems. Have fun with your brand to create products your employees will be excited to wear! These are a couple of CoSchedule employee favorites.
14. T-Shirts & Long-Sleeve Shirts
Long and short-sleeved shirts are your cheapest and most popular options when it comes to branded apparel. Providing employees with shirts is perfect for company outings or volunteer days and can act as a type of content marketing.
15. Baseball, Trucker, FlexFit Hats, Bucket Hats
Whether it’s a beautiful sunny day or a bad hair day, these hats have got you covered. Literally. This inexpensive and popular item is completely customizable and can come in many forms. Currently, bucket hats are very popular, but you could never go wrong with a trucker hat for a nice summer day. The University of Nebraska-Lincoln promotes its college with a branded bucket hat that stands out in the crowd.
16. Sneakers & Socks
There’s no better pair than socks and sneakers. Funky socks have never been cooler than they are right now. Jump on the bandwagon and get your employees rocking a wacky pair of socks. Google sells a variety of fun socks on its merchandise page for promotional purposes.
17. Pajamas & Leggings
Your company + comfort wear = what dreams are made of. Company pajama pants and leggings are perfect for remote employees or work-from-home days. The Minnesota Vikings created these PJ pants for fans to support their team.
18. Winter Accessories
Bundle up in your favorite company apparel. These items keep employees warm and happy during the long dreary winter months. CoSchedule is located in North Dakota, so winter apparel is essential for our employees. Some winter apparel includes:
Winter Accessories Kits
19. Branded Hand Sanitizers & Lip Balm
Keep it simple. Slap your logo on some hand sanitizer and lip balm and keep your employees healthy and happy. These are good promotional items for clients and office guests to keep in your office. Forest orthodontics keeps branded lip balm for reviving patients’ dry lips after receiving treatment.
20. Water Bottles, Coffee Mugs & Tumblers
Using your favorite company drinkware is the best way to stay hydrated and caffeinated. These are fun giveaways at conferences or tradeshows.
For example, attendees of the National DECA Conference receive a DECA water bottle as a gift for attending the conference.
21. Tote Bags, Backpacks, & Fanny Packs
Tote bags and fanny packs have never been more popular than they are right now. These items can be featured in your employee company store catalog for purchase. Swans Island added a tote bag to its textile offerings after increasing popularity.
Whether it’s a custom deck of cards or your own branded version of Monopoly, no one is ever too old for a game. Coca-Cola customizes playing cards to continue to build on brand awareness and keep you craving a Coke.
23. Stickers & Patches
Small but mighty, stickers and patches make any item a branded item. You can customize them to come in any design, shape, and size and are the perfect addition to a company swag bag or welcome package. The Grand Canyon National Park sells patches as a memory piece when you visit the park.
24. Notebooks & Planners
Notebooks and planners are handy swag items to gift to employees or clients. Whether it’s just a quick thought or an important meeting to note, people are rarely seen without one. Apple gifts a notebook in their welcome box for their summer interns.
An umbrella is an item that no one wants to pay for but everyone needs. Unless you live in an extremely dry climate, you’re bound to have a rainy day. This is a great gift item that is useful and will be appreciated by your staff. BMW has this branded auto umbrella to accompany its high-end automobiles.
Whether it’s the dead of winter or the middle of July and the AC is cranked too high, a blanket is a must-have office item. Use Branded Blankets to create your company blanket and keep your employees cozy and content.
27. Pet Accessories
Use your pets as brand ambassadors with branded pet accessories. Give away leashes, collars, frisbees, and food & drink bowls. Panera made this fun pet bandana that adds a cute look to any pet while promoting your company.
28. Plant Pots
Plant pots are a great desk accessory that helps reduce stress, clean the air, and boost creativity. Host a team-building event and have your employees create their own succulent plant. The Succulent Source specializes in branding potters for your plant potting event.
29. Gift Certificate To The Company Swag Store
Aside from the items you plan on gifting your employees, a company store allows more promotional items to be purchased. This is a way to have items available if people want something extra to represent their company.
30. Baby Apparel
What’s better than employees and clients representing their company? Babies! Baby apparel is great for a team with growing families. This is a good opportunity to have fun with designs, like this FedEx onesie.
What Is Company Swag?
Company swag encompasses all branded items a company produces to promote their brand. This can include free items as gifts to employees and items for employees and customers to purchase.
What Is The Purpose Of Company Swag?
Company swag is created to promote brand awareness and build pride around your company. It gives your employees and clients the opportunity to talk up the company. Company swag is a fun way to show new employees that this is the company for them and can help them feel welcome and excited.
How Much Money Should I Spend On Company Swag?
Gemnote claims the average company spends $250/year per employee on company swag. This budget can fluctuate depending on your company’s size and priorities. Company swag adds a lot of value to your company, but it is not essential. Evaluate what you want to achieve with your swag and determine products that work for you. Money for company swag should be taken from the marketing budget as it is a form of marketing collateral that works with your marketing goals.