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17 Golden St. Patrick's Day Marketing Ideas To Conquer The Lucky Season

Published February 2, 2023
/ Updated February 7, 2023

Consumers spend $5.87 billion on St. Patrick’s Day-related items according to National Retail Federation. Use these St. Patrick’s Day marketing ideas to target new audiences and increase profits in March.

1. Host A “Wear Green” Promotion

79% of people wear green on St. Patricks Day. Invite consumers who wear green for the holiday to participate in a discounted product or service.

Use this St. Patrick’s Day promotion to increase foot traffic.

2. Decorate Your Storefront

Add Irish decor – green banners, Irish flags, or shamrock plants – to your store. Give your business curb appeal to attract shoppers to the store.

3. Organize A St. Patrick’s Day Event

Celebrate St. Patrick’s Day with an event to promote your brand.

3 St. Patrick’s Day Event Ideas:

  1. Host an Irish trivia night
  2. Sponsor a parade
  3. Organize a treasure hunt in your store

4. Donate To Green Thumb Organizations

Share a percentage of your sales with an eco-friendly organization. 82% of shoppers want a consumer brand’s values to align with their own.

Partner with eco-friendly influencers to improve your brand’s value and increase sales.

5. Share St. Patrick’s Day Blog Content

Write a St. Patrick’s Day-themed blog post to drive webpage traffic.

St. Patrick’s Day Blog Post Ideas

  • Health Companies: Post a listicle piece on healthy St. Patrick’s Day recipes.
  • Hospitality Organizations: Share the top locations to visit in Ireland.
  • Educational Businesses: Write a list of St. Patrick’s Day craft ideas with a downloadable resource.

6. Optimize Your Email Marketing Subject Lines

Personalized subject lines have a 50% higher open rate. Write St. Patrick’s Day email subject lines to stand out in your subscriber’s inbox.

St. Patrick's day email subject line ideas from CoSchedule.

Pro Tip: Write subject lines that stand out with CoSchedule’s Email Subject Line Tester

7. Offer A Limited-Edition Item

Promote a limited-edition product to boost seasonal sales. Short-term products excite existing customers and lead to a 25% increase in new customers.

8. Run A St. Patrick’s Social Media Contest

Host a social media contest to improve engagement and attract new audiences.

9. Use Lucky Hashtags

Incorporate St. Patrick’s Day-inspired hashtags into your social media posts. Hashtags get your content in front of a larger audience and boost your post visibility.

St. Patrick's day hashtag ideas from CoSchedule

10. Launch A St. Patrick’s Collection

Promote your St. Patrick’s collection to create buzz around your new product line.

11. Create A Green Merchandise Display

Showcase your St. Patrick’s Day products on a display to make these items stand out and increase sales.

Show your holiday spirit with an updated logo to differentiate your brand from competitors.

13. Leverage UGC Content With A Photobooth

Want to host an event and have no idea what to add? Try a photobooth!

Photobooths allow customers to share pictures on social media. Use a photobooth at your St. Patrick’s Day event to organically promote your brand with user-generated content.

14. Offer A Buy 2 Get 1 Free Discount

Celebrate St. Patrick’s Day three-leafed plant: The shamrock.

Offer a discount of “Buy 2, Get 1 Free” in honor of the shamrock. This discount increases sales and boosts brand awareness.

15. Personalize The Purchase

Include an additional gift with a purchase to build customer loyalty and encourage repeat purchases.

St. Patrick’s Day Gift Ideas To Add To Purchases:

  • Chocolate coins
  • Company gift card
  • Any green sample product

16. Design Social Media Advertisements

59.3% of the global population uses social media. Create a St. Patrick’s Day-themed advertisement on any social media platform to improve outreach and brand awareness.

Tip: Use retargeting tactics to segment your audience and improve conversion rates.

17. Encourage Staff To Dress Up

Employees that feel included experience a 56% increase in job performance. Foster a sense of belonging by allowing employees to wear their St. Patrick’s Day outfits.