Coming up with social media content isn’t as easy as it looks. Luckily, we have the solution to fix all your creative blocks.
Keep your feeds looking fresh with these 40 creative social media marketing ideas.
1. Create Some Infographics And Share Them With Your Target Market
Give your audience something they actually want to look at. Infographics are visually interesting and make it much more likely that your viewers will share your posts. Use them on Instagram as part of your feed to help your marketing and reach.
2. Host A Contest
Strategies to keep in mind when creating a contest on social media:
- Create a hashtag for it and use it. Remind people to use it, too.
- Make the rules visible so that your followers can find them easily.
- Choose a theme, topic, question, or quote to inspire them.
- Know the different social media rules for contests:
3. Let A Customer Or User Guest Post On Your Social Media Platforms
Allow someone to “take over” your account to help diversify your feed and keep your content fresh. The pace change will pique your audience’s interest and inform them about like-minded creators and accounts.
4. Host A Giveaway
Everyone likes free stuff! Create a friendly competition between followers and encourage them to interact with your content to receive more entries.
5. Make A Meme
Invoke humor into your posts to delight your audience and shine a positive light on your brand. Make sure the level of humor corresponds to how professional your brand voice is so it doesn’t come off like you’re trying too hard to be funny.
6. Go Behind The Scenes
Show your audience how you create your content or what goes on behind locked doors to pique interest. They’ll be able to see the people behind the products, making them feel an emotional pull to your brand. Check out this example posted to their Facebook account.
7. Share User-Generated Content
Believe it or not, people actually trust the opinions of strangers. By showing how others use your products, you can invoke a sense of FOMO.
Let them see what they’re missing (and what so many others love).
8. Connect Your Linktree Account
Linktree is a free tool to sync all the links to your socials, websites, storefront, and anything else you want to promote. This tool allows you to host multiple links in your Instagram bio for followers to access all your content in one place.
9. Tap Into Instagram’s Marketing Toolbox
Instagram offers a variety of tools to enhance your business’s social media marketing.
Instagram Shopping lets people easily shop your brand’s photo with a product tag.
If you make your account a Creator/Business Account, you can utilize Account Insights to view insights on campaigns, posts, and your accounts trends.
Turn any of your posts into an ad with adjustable targeting options using the Advertising feature.
These tools improve your marketing strategy by providing higher engagement, increased visibility, and content analysis.
10. Create Instagram Reels
Share relevant and brief video content with Instagram users. Engaging reels boost outreach to your audience and build brand awareness.
11. Tweet About Your Email Newsletter
FOMO anyone? Make your followers wonder what they are missing out on. And give them a taste of the information they could get from joining up.
12. Join In On Weekly Hashtags
Include hashtags within your content to increase the number of people who see it. Check out this example from “#Caturday.” It might be a silly example, but you get the idea.
13. Create A Daily, Weekly, Or Monthly Series
Keep your audience coming back for more content regularly. This strategy gives your followers something to look forward to and creates a sense of familiarity within your feed.
This is also a great way to generate content in advance. If you create this publishing schedule, you’ll never be left unprepared. Take a look at this #WednesdayWisdom post below for inspiration.
14. Host An “Ask Me Anything” Session
Allow your audience to get to know you and your business. Opening yourself up like this allows leads on the fence to ask questions, allowing you to pull them further down the sales funnel.
15. Team Up With Other Brands
Grow your audience by pairing up with other brands. Your marketing teams will share the content with both audiences, increasing your reach dramatically.
16. Hop On What’s Trending
The internet exploded when IHOP announced they were changing their name to IHOB. Though they never actually followed through with the change, they dominated social media for the better part of a month.
Other brands, like Wendy’s, hopped on the bandwagon and decided to create content related to the ordeal.
17. Create A Poll For Your Audience
Gamification is a great way to get your audience involved. Add a poll to your feed or your story to allow your followers to voice their opinions.
Polls can boost engagement rates while freshening up your feed.
18. Post Coupons On Your Feed
Set your feed apart from competitors and create a win-win situation for you and your audience.
Here are some more social media coupon ideas:
- Downloadable Coupons
- Flash Sale Promotions
- Mobile Coupons
- Promo Codes
- Automatic Discounts
Put your coupons on social media to foster customer loyalty and generate new business. Coupons promote brand awareness and reward your audience for following you.
19. Curate Third-Party Content
Share relevant content from others in your industry to show that you want to provide value to your audience, even if you didn’t initially create the content.
Doing this also allows you to keep active on social media, even if you don’t have time to write new content. It also helps you get noticed by others in your industry by sharing their content.
20. Respond to Customers
Customers Tweet questions, comments, and reviews to voice their opinions on your company. Respond to these posts to show customers that you care about them (Aww!) and improve your overall customer satisfaction.
21. Pin 10 New Things On Pinterest A Day
Try to look for content with awesome images that will make your Pinterest boards look like a storefront. This way, you can keep your feed looking fresh every single day.
22. Run Social Exclusive Deals
Reward your followers by giving them access to exclusive deals. This incentivizes potential customers to follow you on social media, which means you can market to them later.
23. Add Business Logos to Social Media Posts
Attach a recognizable icon that can be used on your social media marketing posts. These logos allow your content to be marked with your business and bring traffic to your company.
CoSchedule adds its business icon to Pinterest posts.
24. Tag Your Product In Your Pins
With a business account, you can create that link to your website for sharing products or ideas with your audience. Tag your products to your Pins to let users quickly click on the image to view products. Watch Adrianna’s Product Tagging Tutorial below for a more in-depth how-to.
25. Keep Your Audience Entertained With A Story
Disney reworked the Peter Pan Flight ride queue to keep people engaged in the story. The new design would make them feel like the line wasn’t as long as it actually was.
Check out this video of what they added to help pass the time in the queue.
How to do this with your creative marketing:
- Create a story and immerse your audience in it on your social media platforms.
- Gamify your marketing in a way so that it feels interactive.
An excellent way to do this would be through games, funny videos, and quizzes. But make sure they all fit with your brand and that they would appeal to your persona.
26. Create “How To” Videos And Tutorials
Your audience might be wondering how a specific product of yours works. Or maybe they’re wondering how to do something you just happen to be an expert on.
Help them out and create a video so they can see how it’s done. Not only will this provide value to your audience, but it can also help label you as an expert in your field. You also have the potential to reach prospective customers and show them how your products work and their benefits.
27. Try Influencer Marketing
Team up with an influencer to latch onto their audience and expand your brand awareness. The good news? It doesn’t have to cost too much, either.
There are many influencers with smaller but loyal and engaged audiences who are willing to negotiate on costs.
Make sure you find what works best for your business and what resonates with your influencer’s audience.
28. Run an Interview-Style Q&A Session
Have a team member professionally educate your audience on the brand. Answer common questions that users have to create a comprehensive way to understand the product and the company. Take a look at this example from Google Workspace.
29. Embed Links Or Other Videos To Your Video
In your YouTube video, insert clickable links or video attachments for users to click without leaving the screen. Having more backlinks increases your video’s viewership and company image. YouTube coach Salma Jafri adds clickable links and videos at the end of her videos.
30. Try Doing Videos On Facebook Live
80% of consumers would rather watch a live video from a brand than read a blog. Use Facebook Live to encourage engagement and create a sense of community between your audience members.
Not to mention, Facebook Live is a very cost-effective way to drive traffic to your business page.
31. Post “Tag A Friend” Content
Encourage friend tagging to increase interactions on your posts while allowing your followers to have conversations in your comment section. Just make sure your content makes sense for your target audience.
32. Use Emojis
Using emojis in your Facebook posts can increase shares by 33% and interactions by 57%. It also humanizes your brand and adds context to your content.
33. Create Facebook Reels
Like Instagram Reels, Facebook Reels allows you to post short clips to show your brand’s personality. Take advantage of mini videos to connect with new audiences and share your content.
34. Join Groups On LinkedIn
LinkedIn was made for you to expand your professional network. Why not join a group to make new connections and add to the conversations?
35. Share Company Milestones
Whether your business has only been open for one year or the company is celebrating its 100th anniversary, there’s always something to celebrate.
You can celebrate:
- Company anniversaries
- Obtaining a prestigious award
- Partnering with a new business
- Reaching a vast number of followers
Promote milestones to allow your viewers to connect with you and your brand. Your customers will appreciate the transparency and want to celebrate with you.
36. Share Tips On Your Product
Post tips to help users better understand the product. This insider information can help consumers optimize their experience and guide them through your product. CoSchedule posts tidbits on their products like this Facebook post below.
37. Repurpose Your Content
Repurposing your content allows you to get more mileage out of the content you created. Everyone loves recycling, right?
Repurposing content can look like:
- Creating and reposting evergreen content
- Creating infographics out of surveys/ data
- Throwback posts
- Turning a blog post into a podcast episode
- Utilizing old images as backgrounds for quotes
Repurposing your content on social media boosts SEO, expands your reach, increases your online presence, and reinforces your brand’s messaging.
38. Leave A Helpful Comment On A Blog Post Your Target Market Regularly Reads
Chances are, there are industry leaders that also target your audience. Why not reach them where they are?
Leave comments on blog posts to:
- Drive traffic to your blog
- Generate new ideas
- Get to know other bloggers
- Showcase your expertise
39. Host A Scavenger Hunt Across Your Blog, Email, And Social Networks
A scavenger hunt gives audience members from every platform a chance to explore your account on other platforms.
Questions to keep in mind when hosting your social media scavenger hunt:
- What are the prizes for completing the scavenger hunt?
- What do you want them to do throughout the scavenger hunt? (Examples: retweet something on your Twitter account, like something on Facebook, or share a blog post with their audience.)
40. Share Content On Forums
Answer people’s questions and leave helpful content and a link leading back to your answer on your blog. This adds to the interactive space and shows how you can give value to your audience.
Platforms like Reddit and Quora allow users to share information and stories in one collaborative space.
Before posting to any social network, it’s worth considering how each is used. Here’s a quick reference sheet:
Plan Ahead With A Social Media Calendar
The best way to keep social media posts organized is with a calendar. That’s why we’ve included a free calendar template in this post. Here are some of the benefits of using a calendar:
- It gives your team full visibility into your social media schedule.
- It makes it easier to plan posts ahead of time and make sure you’re posting at the best times.
- It makes it possible to plan content and social promotion in one place.
Plan Cohesive Campaigns
The best way to drive a message home is to build a complete campaign. Often, brands struggle to keep up with their social posting schedule because they’re too reliant on one-off posts.
This makes staying organized difficult. Plus, it’s tough always to be writing posts on the fly without much thought ahead of time.
These campaigns can be:
- A series of posts promoting a single piece of content.
- A string of branded posts carrying a consistent message or hashtag
- Focused around promotion
Schedule Ad Hoc Posts
In addition to your planned campaigns, mix in some ad hoc posts. These spontaneous one-off posts that aren’t necessarily connected to a broader campaign but still reinforce your overall brand message.
This leaves some flexibility in your schedule — making it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.
With these three tips and the previous ideas, you should have no trouble staying inspired and keeping your posting schedule full.