Social Media Marketing Ideas: 30 Ways To Freshen Your Channels

Published February 9, 2022

/ Updated May 31, 2022

Coming up with social media content isn’t as easy as it looks. Luckily, we have the solution to fix all your creative blocks.

Keep your feeds looking fresh with these 30 creative social media marketing ideas.

FOMO anyone? Make your followers wonder what they are missing out on, and give them a taste of the information they could get from joining up.

2. Pin 10 New Things On Pinterest A Day

Try to look for content with awesome images that will make your Pinterest boards look like a storefront. This will keep your feed looking fresh every single day.

3. Leave A Helpful Comment On A Blog Post Your Target Market Regularly Reads

Chances are, there are industry leaders that also target your audience. Why not reach them where they are?

Leaving comments on blog posts allows you to:

Drive traffic to your blog
Generate new ideas
Get to know other bloggers
Showcase your expertise

Give your audience something they actually want to look at. Infographics are visually interesting and make it much more likely that your viewers will share your posts.

5. Join In On Weekly Hashtags

Including hashtags within your content can increase the number of people who see it. Make sure that you make it relevant to the hashtag you are sharing.

Thinking cat #Caturday pic.twitter.com/HNqTZP3p9Y

— Magnus (@MagnusSmith12) January 29, 2022

That might be a silly example, but you get the idea.

6. Try Doing Videos On Facebook Live

80% of consumers would rather watch a live video from a brand than read a blog. Using Facebook Live not only encourages engagement, but also creates a sense of community between your audience members.

Not to mention, Facebook Live is a very cost-effective way to drive traffic to your business page.

7. Host A Contest

Things to keep in mind when creating a contest on social media:

Create a hashtag for it and use it. Remind people to use it, too.
Make the rules visible so that your followers can find them easily.
Choose a theme, topic, question, or a quote to inspire them.
Know the different social media rules for contests:

Answer people’s questions and leave helpful content and a link leading back to your answer on your blog. This adds to the interactive space and shows how you can give value to your audience.

Platforms like Reddit and Quora allow users to share information and stories in one, collaborative space.

9. Join Groups On LinkedIn

LinkedIn was made for you to expand your professional network. Why not join a group to make new connections and add to the conversations?

By joining groups on LinkedIn, you get even more out of the platform.

This gives audience members from every platform a chance to explore your account on the other platforms.

Questions to keep in mind when hosting your social media scavenger hunt:

What are the prizes for completing the scavenger hunt?
What do you want them to do throughout the scavenger hunt? (Examples: like your Twitter account, Facebook likes, or to share a blog post with their audience.)

Allowing someone to “take over” your account for a while can help diversify your feed and keep your content fresh. The change of pace will definitely pique your audience’s interest.

Here’s an example from Instagram:

View this post on Instagram

A post shared by Bella Grace Magazine (@bellagracemagazine)

12. Keep Your Audience Entertained With A Story

Disney reworked the Peter Pan Flight ride queue so it would keep people engaged in the story. The project would make them feel like the queue wasn’t as long as it really is.

Here is a video of what they added to help pass time in the queue.

How to do this with your own creative marketing:

Create a story and immerse your audience in it on your social media platforms.
Gamify your marketing in a way so that it feels interactive.

A good way to do this would be through games, funny videos, and quizzes. But make sure they all fit with your brand and that they would appeal to your persona.

13. Create A Daily, Weekly, Or Monthly Series

Keep your audience coming back for more content, regularly. This gives them something to look forward to and creates a sense of familiarity within your feed.

This is also a great strategy so that you can generate content in advance. This way, you’ll never be left unprepared.

14. Host A Giveaway

Everyone likes free stuff! Create a friendly social media competition between followers and encourage them to interact with your content in order to receive more entries.

15. Host An “Ask Me Anything” Session

Give your audience an opportunity to get to know you and your business via social media. This allows leads who are on the fence to ask their questions, which gives you an opportunity to pull them further down the sales funnel.

16. Team Up With Other Brands

Grow your audience by pairing up with other brands. The content will be shared to both audiences, so your reach will increase dramatically.

Please welcome to the world, my child, Pop-Tarts ice cream bars. https://t.co/IyB6y90U2u

— Pop-Tarts (@PopTartsUS) May 6, 2020

17. Create “How To” Videos and Tutorials

Your audience might be wondering how a certain product of yours works. Or maybe they’re wondering how to do something that you just happen to be an expert on.

Help them out and create a video so they can see how it’s done.

Not only will this provide value to your audience, but it can also help label you as an expert in your field. It also has the potential to reach prospective customers and show them how your products work and how they might benefit from it.

18. Make A Meme

Invoking humor into your posts can delight your audience and shine a positive light on your brand. Make sure the level of humor corresponds to how professional your brand voice is, so it doesn’t come off like you’re trying too hard to be funny.

Recommended Reading: How To Define Your Unique Brand Voice And Stand Out

When IHOP stated they would change their name to IHOB the internet exploded. Though they never actually followed through with the change, they dominated social media for the better part of a month.

Can’t wait to try a burger from the place that decided pancakes were too hard.

— Wendy’s (@Wendys) June 11, 2018

Other brands, like Wendy’s, hopped on the bandwagon and decided to create content that related to the ordeal.

Reward your followers by giving them access to exclusive deals. This incentivizes potential customers to follow you on social media, which means you can market to them later.

21. Create A Poll For Your Audience

Gamification is a great way to get your audience involved. By adding polls into your feed or on your story, you give your followers an opportunity to voice their opinions.

Alright, friends. Time for a poll about polls! What entices you to participate in polls on #socialmedia?

Don’t see your perfect answer? Tweet us about it.

— TopRank Marketing B2B (@toprank) July 9, 2018

Polls can boost engagement rates while freshening up your feed.

Whether your business has only been open for one year, or the company is celebrating its 100th year anniversary, there’s always something to celebrate.

You can celebrate:

Company anniversaries
Obtaining a prestigious award
Partnering with a new business
Reaching a huge number of followers

Promoting these milestones on social media allow your viewers to make a connection between you and your brand. Your customers will appreciate the transparency and want to celebrate with you.

23. Go Behind The Scenes

Showing your audience how you create your social media content or what goes on behind locked doors can help pique interest. They’ll be able to see the people behind the products, which will make them feel an emotional pull to your brand.

24. Post Coupons On Your Feed

Set your feed apart from competitors and create a win-win situation for you and your audience.

Calling all golfers! Today only we have 20% off ALL golf styles. Use code PARTEE and shop here: https://t.co/NCfsSd5v4T pic.twitter.com/4htKA7DwZ6

— Bonobos (@Bonobos) August 31, 2017

Here are some more social media coupon ideas:

Downloadable Coupons
Flash Sale Promotions
Mobile Coupons
Promo Codes
Automatic Discounts

Putting your coupons on social media can help foster customer loyalty and generate new business. It also promotes brand awareness, and rewards your audience for following you.

25. Post “Tag A Friend” Content

This is a great way to increase interactions on your posts while allowing your followers to have conversations in your comment section.

Make sure your content makes sense for your target audience. They won’t comment if it’s not relevant to them.

Believe it or not, people actually trust the opinions of strangers. By showing how others use your products, you can invoke a sense of FOMO.

Let them see what they’re missing (and what so many others love).

27. Try Influencer Marketing

Teaming up with an influencer is a highly effective way to boost sales on social media. The good news? It doesn’t have to cost too much, either.

There are many influencers with smaller, but loyal and engaged audiences, who are willing to negotiate on costs.

Make sure you find what works best for your business and what resonates with your influencer’s audience.

28. Use Emojis

Using emojis in your Facebook posts can increase shares by 33% and interactions by 57%. It also humanizes your brand and adds context to your content.

Binge-stream time: The Beatles are here! Tweet @Spotify #BeatlesOnSpotify + an emoji below to unlock a playlist. pic.twitter.com/y0rTIjrK76

— Spotify (@Spotify) December 24, 2015

29. Curate Third-Party Content

Sharing relevant content from others in your industry shows that you want to provide value to your audience, even if you didn’t originally create the content.

Doing this also allows you to keep active on social media, even if you don’t have time to write new content. It also helps you get noticed by others in your industry (because you’re sharing their content).

30. Repurpose Your Content

Obviously, repurposing your content allows you to get more mileage out of content you created. Everyone loves recycling, right?

Repurposing content can look like:

Creating and reposting evergreen content
Creating infographics out of surveys/ data
Throwback posts
Turning a blogpost into a podcast episode
Utilizing old images as backgrounds for quotes

Repurposing your content on social media boosts SEO, expands your reach, increases your online presence, and reinforces your brand’s messaging.

Plus, you won’t need to come up with so many social media ideas.

Before posting to any social network, it’s worth considering how each one is used. Here’s a quick reference sheet:

Plan Ahead With A Social Media Calendar

The best way to keep social media posts and ideas organized is with a calendar. In fact, you can follow this link to claim a free calendar template. Here are some of the benefits of using a calendar:

Gives your team full visibility into your social media schedule.
Makes it easier to plan posts ahead of time, and make sure you’re posting at the best times.
Makes it possible to plan content and social promotion in one place.

Plan Cohesive Campaigns

The best way to drive a message home is to build a complete campaign. Oftentimes, brands struggle to keep up with their social posting schedule because they’re too reliant on one-off posts.

This makes staying organized difficult. Plus, it’s tough to always be writing posts on the fly without much thought ahead of time.

These campaigns can be:

A series of posts promoting a single piece of content.
A string of branded posts carrying a consistent message or hashtag
Focused around even promotion..

Schedule Ad Hoc Posts

In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren’t necessarily connected to a broader campaign, but they still reinforce your overall brand message.

This leaves some flexibility in your schedule — making it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.

With these three tips and all of the following ideas, you should have no trouble staying inspired and keeping your posting schedule full.

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