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15 Competitive Cyber Monday Marketing Ideas: How To Conquer E-Commerce

Published August 17, 2022
/ Updated August 17, 2022

Looking for Cyber Monday marketing ideas to promote your online business? Whether you have a physical storefront or are 100% e-commerce, use Cyber Monday to promote your products and bring traffic to your website.

1. Create A Cyber Monday Landing Page

Customize your website to promote your Cyber Monday deals. This landing page will be the first thing shoppers see on your website and remind them of the sales you offer. Use something like this page from JC Penney to draw customers into your site.

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2. Promote On Social Media

Send messages to your target audience on social media. Use CoSchedule Marketing Suite’s Best Time Scheduling feature to publish content when it receives the most interaction.

Under Armour posted a clip of Dwayne “The Rock” Johnson using a UA product to promote the Cyber Monday sales on Instagram.

 

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A post shared by Under Armour (@underarmour)

3. Make Your Advertisements Stand Out

Be bold with your Cyber Monday advertisements to create buzz around your offers.

Chubbies created an intriguing Cyber Monday advertisement that shows brand personality and fits the overall brand identity.

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4. Utilize Direct Marketing

Send out direct marketing messages to create a call to action for buyers—target customers one by one for more personal marketing that sticks in the consumer’s mind.

Michaels used an SMS messaging system to send their deal directly to the customer on Cyber Monday and sent a link to make shopping the sale easier.

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5. Build An Email Campaign

Constantly build your email list with a pop-up on your website. Offer a discount for an email address. Use your email list to send out your promotions directly to customers, including exclusive deals only offered to email subscribers.

Fossil sent this email campaign on Cyber Monday to remind customers of the sales offered on Cyber Monday.

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6. Create A Gift Shopping Guide

Add a gift guide to close sales by using research on what products specific demographics are purchasing to make the gift guide accurate. Sort the gifts by price so customers look at items in their price range. Sephora does this well during the holiday season, with several options at every price point.

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7. Partner With Influencers

Reach out to influencers who post products and sales on their social media accounts and have a large following. Ask influencers to create a video about the incredible deals you offer on Cyber Monday.

@stayklassay Cyber Monday Deals Part 1 #klassaydeals #cybermondaysale ♬ Juless Edits – Shou

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8. Promote A Free Trial

Since you probably offered amazing sales all weekend long for Black Friday, use Cyber Monday to promote a free trial of your subscription service.

Noom promoted a free trial and a special deal to hook users on their service.

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9. Send Retargeting Emails To Abandoned Carts

Reach out to customers who filled a cart and have not clicked purchase. Remind customers what they left behind to close the sale.

Casper paired this idea with a customer review to convince their possible customer that they should finish their purchase.

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10. Build A Strong Customer Support Team and Process

Prepare for a high-traffic online shopping day by putting support processes in place, so customers have a positive experience. Make sure your customer support team prepares for any issue that may arise with the website.

11. Offer Separate Black Friday And Cyber Monday Deals

Boost Cyber Monday traffic by keeping your Black Friday and Cyber Monday sales separate. Offering 2 promotions will push customers to come back and shop your new deal on Monday. Wayfair has different deals daily between Black Friday and Cyber Monday.

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12. Adopt A No-Questions-Asked Return Policy

Adopt a no-questions-asked return policy to make impulse buys more justified. Knowing there are no repercussions if the item is defective will help you close sales faster. Cotton On offers this to put their customers at ease.

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13. Promote Digital Gift Cards

Use Cyber Monday to promote digital gift cards at the normal price or offer a deal that includes a free or discounted gift card.

Society6 offers digital gift cards as a simple solution to long-distance gifting.

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14. Implement A Countdown Clock

Add a countdown clock to your landing page to encourage quick sales. Countdown clocks, like this one from Doc Martens, create a sense of urgency and remind your customer they have a limited time to purchase at this price point.

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15. Offer Free Shipping

Free shipping is an essential piece of a Cyber Monday marketing strategy. Customers can justify an online purchase if it doesn’t cost extra for the delivery. Brands like New Balance use this to their advantage.

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