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54 Real Estate Marketing Ideas To Attract More Clients

Published January 25, 2023
/ Updated July 1, 2024

Did you know there are 106,548 real estate brokerage firms operating in the United States?

Real estate marketing allows you to build a reputation, generate brand awareness, and strengthen relationships. Stand out from the crowd with these real estate marketing ideas.

Real Estate Marketing Ideas:

Marketing techniques to promote your real estate brand and lead clients down the sales funnel to close more real estate transactions.

Foundational Real Estate Marketing Ideas

1. Create A Stand-Out Business Card

Use your business card to your full advantage to promote your brand.

Include a QR code on the back or format your business card in the shape of a house for a unique design.

2. Distribute Door Hangers

The age-old door hanger is just as effective today as they were 20 years ago. Door hangers are a cost-effective marketing tool to target your audience and increase brand recognition.

3. Promote On The Radio

Create a radio advertisement to showcase your real estate efforts. Use the radio to reach your target audience and inform locals about your company.

4. Hand Out Brochures At Showings

Eliminate the bridge between realtor and consumer by handing out pamphlets at open houses. You’ll educate potential clients about your business, and consumers can reference the pamphlets for future use.

5. Take Advantage Of A Slogan

Slogans describe your business in a few short words to define your brand. Utilize a slogan to attract consumers and differentiate your brand.

The Evolution of Luxury Starts Here

Aaron Kirman, Beverly Hills Real Estate Agent

Longevity Is No Accident

Nourmand & Associates

Live Who You Are

Corcoran Brokerage

6. Send Postcards To Neighborhoods

Keep it old-school with personalized postcards for neighborhoods looking to sell houses. Postcards attract new listing prospects and encourage on-the-fence homeowners to buy or sell their homes.

7. Add Your Company To Google’s Business Profiles

Business Profiles allow you to create and manage your business in Google Maps. Create a free Business Profile to increase online brand awareness.

Website Real Estate Marketing Ideas

8. Promote Reviews & Testimonials

Highlight positive reviews and testimonials on your website to humanize your brand. Establish credibility and build your reputation with relatable content.

Park Co. Realtors incorporates a testimonial page on their website to highlight reviews of specific agents.

9. Film Walkthroughs

Real estate listings with video receive 403% more inquiries than listings without. Drum up interest and provide potential buyers with valuable content when you film a virtual tour.

Ryan Humphries films a sample home walkthrough video to emulate in your practice.

10. Create A Series On Common Issues

Anticipate objections by creating a video series or blog posts about common client issues. Drive traffic to your web pages with searchable content while providing value for your readers.

11. Try Virtual Staging

Virtual staging allows realtors to showcase rooms at their highest potential by adding art, furniture, and lighting variations. Potential clients can visualize themselves in the home at its full potential.

Virtual staging can reduce the cost of staging by up to 97%. Use this affordable technique to increase the house’s perceived value and help sell homes 3x faster.

Try Homestyler for free to stage a 3D room virtually.

12. Create A Calendar Of Your Showings

On your website, update a calendar of current showings. A calendar shows clients your recent open houses to encourage potential buyers to attend.

13. Optimize Your Website For Mobile Users

49.78% of total web visits are currently from mobile devices. Ensure your website is performing on mobile devices to reach more potential clients.

14. Incorporate A Valuation Tool

A valuation tool provides an estimated market value of properties using data from public records and third-party sources. This tool empowers clients to feel more prepared to buy or sell their property.

15. Include 3D Floor Plan Images

Illustrate the layout of the property with 3D images. Floor plans are another way to allow the client to get a feeling for the property before physically seeing the property.

Floor plans generate more listing engagement and get more listing appointments per property.

16. Answer Frequently Asked Questions

Include a frequently asked questions section on your website to address any common questions that buyers or sellers may have about real estate.

An FAQ section puts consumers’ minds at ease and establishes your credibility as a realtor.

17. Post Guides For Homeowners, Buyers, & Sellers

Blog about topics for sellers, buyers, or even other real estate professionals. These guides increase traffic to your website and generate leads.

18. Add Social Sharing Buttons To Your Website

Let website visitors post your content on social media by adding social sharing buttons. Use social sharing buttons to reach new audiences and promote your brand.

Hatch Realty includes its social media profiles on each webpage.

19. Feature Top Listings On Your Home Page

Have a high-valued listing that you want to sell? Or want to showcase previous high-quality listings? Post listings on your homepage to drive more traffic to these postings.

Flom Property Group displays its top listings on the website’s home page.

20. Add Remarketing Tags

Google’s Remarketing Tag allows you to show advertisements to people who have previously visited your website or used your mobile app.

Remarketing tags keep your brand at the forefront of your target audiences’ minds and increase conversion rates.

21. Create A Buyer Presentation

A buyer presentation is a rehearsed presentation that buyer agents deliver to leads to set the foundation for a relationship.

Watch real estate expert Chastin Miles’s full demonstration of a buyer’s presentation.

Media Real Estate Marketing Ideas

22. Share Videos From Your Website

Upload clips from your website onto your social media platforms. Repurpose your videos to share content with your followers quickly.

Jordan Cohen creates virtual tour videos of listings to repost on social media pages.

23. Post Instagram Reels

The Instagram Reels feature generates 67% more engagement than standard Instagram videos.

Reels invite you to share 15 to 90-second videos to increase engagement and reach a wider audience.

5 Reels to post on Instagram for Realtors:

  • Before & After: For example, a staged listing, a room renovation, or even a new cabinet.
  • Information: Share your expertise about interest rates, mortgages, or staging.
  • Spotlights: Post content about local shops or entertainment.
  • FAQ: Respond to a follower’s question to engage with your audience.
  • Day In The Life: Show the behind-the-scenes of being a real estate agent.

Dustin Brohm, the host of The Massive Agent Podcast, informs his audience on current real estate trends with Instagram Reels.

24. Collaborate With Influencers

Team up with an influencer to directly reach out to your targeted audience to promote your brand. Influencers sway the decisions of their loyal following to generate more leads for your business.

Content ideas to implement in your influencer campaign:

  • Blog posts about your company
  • Video interviews of local influencers – business owners or other professionals
  • Service reviews from previous customers

On The Tom Ferry Podcast Experience, Tom Ferry collaborates with niche real estate experts to share their skills and knowledge.

25. Host Contests, Polls, And Q&As

Contests, polls, and Q&As on any social media platform are interactive experiences to increase engagement.

26. Make The Most Out Of Hashtags

Use popular hashtags in your industry to improve the outreach of your social media posts and increase organic traffic.

Popular Real Estate Marketing Hashtags

  • #Brokerage
  • #HouseGoals
  • #Home
  • #RealEstate
  • #Realtor
  • #RealtorLife
  • #Realty
  • #Broker
  • #HomeForSale
  • #ForSale
  • #NewHome
  • #Condos
  • #Townhomes
  • #HouseHunting
  • #HomeSearch
  • #Sold
  • #Selling
  • #Community
  • #Investment
  • #Investing
  • #Home
  • #Listing
  • #Mortgage
  • #HomeInspection
  • #HouseHunting
  • #Foreclosure
  • #Renovated
  • #JustListed
  • #NewListing
  • #OpenHouse
  • #OpenSunday
  • #ComingSoon
  • #Luxury
  • #CulDeSac
  • #YourCity (where your listings are)
  • #Neighborhood (of your listing)
  • #YourZipCode
  • #YourName (i.e. #AllisonAgent )
  • #YourTeamName (i.e. #SmithBrownGroup)
  • #YourBrokerName (i.e. #EXPRealty or #KW)
  • #YourSlogan (i.e. #LiveYourBestLife)
  • #WeeklyHashtagSeries

27. Design A Pinterest Board Of Listings

Update a Pinterest Board of current listings for customers and potential leads to view.

Pinterest allows you to create a community of potential buyers to generate leads and move buyers down the sales funnel.

The Corcoran Group shares recent listings across the country.

28. Invest In Social Media Advertisements

Social media advertisements – Facebook Ads, Instagram Ads, or Facebook Ads – create targeted ads for local listings. These posts reach your target audience to improve brand awareness and lead to higher conversion rates.

29. Post Your Listings On Zillow

Create a Zillow agent profile to connect your listings to Zillow.

A Zillow Premier Agent account connects you with motivated buyers and sellers, features you on Agent Finder, and gives you an inside look at the competition.

30. Add Your Listings To Groups On Facebook

Facebook Groups are a community of like-minded individuals that share and engage with relevant information.

Facebook Groups allow realtors to post listings on a local page to target your intended audience directly.

Community-Based Real Estate Marketing Ideas

31. Share Your Expertise On A Local Broadcast

Share your knowledge in local broadcasts to establish credibility in the neighborhood where you sell properties.

For example, Berkshire Hathaway HomeServices Premier Properties shares insights on finding deals in the real estate market.

32. Partner With Other Local Businesses

Connect with other companies to get more referrals. Local businesses allow you to reach more people in the community and establish a trusting relationship with the “locals.”

Partnerships Ideas:

  • Build a relationship with local moving companies to target frequent movers.
  • Create a partnership with home service providers – contractors, plumbers, and landscapers – to develop a mutually beneficial relationship.
  • Partner with large local businesses to attract a wider audience.

33. Host Seminars

Share your wise words with community members to establish credibility and improve brand awareness.

For example, speak at real estate conferences or neighboring colleges to promote your brand.

34. Create A “For Locals” Blog

When it comes to selling a home, it’s important to remember that you have to do more than just sell the house; you have to sell the neighborhood.

Gurpreet Ghatehora, Edmonton Real Estate Agent

Write articles about your properties’ neighborhoods to present the benefits of buying property in your area. Increase the client’s desire to live in a specific region and establish your knowledge of the local area.

Dakota Plains Realty shares articles on the cities and schools in their real estate region.

35. Join Your Local Board Of Realtors

The Local Board of Realtors provides realtors with a membership to the national organization. Familiarize yourself with the region and learn more about real estate at meetings.

Benefits of joining the Local Board of Realtors:

  • Offers discounts on real estate software
  • Provides access to multiple education, training, and certification resources
  • Build relationships with other realtors in the area
Email Real Estate Marketing Ideas

36. Include Email Opt-Ins From Your Website

Incorporate an email opt-in option on your web pages to convert traffic to leads. Once you have their email, you can begin sending information on your brand to encourage sales.

37. Create Email Templates For Specific Buyer Personas

Streamline email processes by creating pre-existing templates to target customers based on their needs, interests, priorities, or demographics.

Create stronger messages for specific groups to increase the open rate.

38. Automate Your Emails

Email automation is an email strategy that allows you to reach the right audience with the right message at the right time. Send messages to clients based on their current state in the real estate journey.

Email automation benefits:

  • Establish your credibility with informative emails.
  • Free up your time with properly-crafted email campaigns.
  • Build a relationship with your clients by sending out a series of emails.

39. Utilize Lead Capture Forms

A lead capture form is a tool real estate agents use to collect customer data in exchange for a piece of content. This real estate marketing tool allows you to grow lead generations.

Regardless of the capture page, you want to grab their name and email to send personalized emails.


40. Send A Monthly Newsletter

Share tips, information, and insights about real estate with your email subscribers. Newsletters increase exposure to your business while showcasing your expert opinions.

41. Notify Subscribers Of Listings

Based on your email subscriber’s journey and recent clickthroughs, you can share listings that fit with the client. Create a custom email to improve the user’s experience and promote recent listings.

42. Offer Discounts for Email Subscribers

Email is the leading way consumers in the U.S. discover coupons from brands. Give your email subscribers special offers to improve customer loyalty and increase conversions.

Unique Real Estate Marketing Ideas

43. Incorporate Branded Gifts At Open Houses

Hand out favors at open house events to personalize the customer experience and raise brand awareness.

Open house gift ideas:

  • Pens
  • Notepads
  • Keychains
  • Refrigerator Magnets
  • Tote Bags

44. Wrap Your Car In Your Brand

Customize your car with a car wrap that represents your business. Create brand exposure around the town to reach a wider audience without effort.

45. Use Drone Photography

Real estate drone photography uses remote-controlled drones to take high-quality aerial view photographs. Incorporate drone videos or photos to show off the entire property to clients.

Homes displayed with an aerial shot are 68% likelier to sell.

46. Take Your Own Images Of Listings

Invest in a professional camera to take pictures of your properties. Take images to build your brand’s identity while saving money.

47. Create A Word Bank To Use In Marketing Copy

Let’s say you’re trying to upsell an open kitchen. Instead of saying “open kitchen,” try “open concept.” See how that tiny change can push a buyer to purchase from you.

Establish a word bank of appealing terms for a marketing pitch to increase qualified sales leads.

Real Estate Terms to Boost Your Property Listings

  • State-of-the-art
  • Ultramodern
  • Open concept
  • Equipped
  • Cutting edge
  • Complete
  • Picturesque
  • Unparallel
  • Alluring
  • Expansive
  • Luxurious
  • Sophisticated
  • Exclusive
  • Sought-after
  • Tranquil
  • Lavish
  • Sanctuary
  • Get-away
  • Timeless
  • Move-in-ready
  • Close to [location]
  • Remodeled
  • Vaulted ceiling
  • Custom-built
  • Spacious
  • Latest
  • Nostalgic
  • Energy efficient
  • Hideaway
  • Walk-in [feature]

48. Join A Realtor Referral Program

Build a real estate referral program to grow relationships in the industry while adding value for your customers at the same time.

Join business-to-business partnerships with other real estate agents to shorten your sales cycle.

49. Use Experiential Marketing Techniques

As any experienced agent will tell you, five minutes of in-person engagement is worth hours of engagement online.

Emile L’Eplattenier

Create an immersive or personable experience – client dinners, wine tastings, or charity drives – for your customers to make your services stand out.

Parkway Real Estate hosts an annual Charity & Cheer event for local customers.

50. Try HARO

Help A Reporter Out (HARO) is an online service for journalists to obtain quotes from the public. Share your expertise in HARO to be featured on media outlets and build your credibility as a realtor.

Customer Care Real Estate Ideas

51. Distribute Closing Gift Boxes

Once you close a deal with a customer, leave a lasting impact with a housewarming gift box.

A housewarming gift box provides your client with tools for getting started with a new property while creating a positive customer experience.

Items to include in your housewarming gift box:

  • Your business card
  • A branded mug
  • Candle
  • “Welcome Home” sign
  • Plant
  • A treat

Note: Pick a branded gift that potential clients use daily to advertise your brand.

52. Send Video Messages To Your Clients

Personalize your messages by recording your responses instead of typing out generic messages. These videos improve the user’s experience and form a trusting relationship.

53. Offer A Complementary Moving Truck

Make the moving process easier for your clients by offering a moving truck.

On The Move provides real estate agents with a custom-branded moving truck to advertise their brand while improving the client’s experience.

54. Send Birthday & Anniversary Gift Cards

Send an annual gift card to build relationships, but most importantly, generate referral business. Stay on the top of your client’s minds to encourage them to refer you to their friends and family.

For example, mail a “housiversary” card with a gift card to show as your token of appreciation for their loyalty.