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Create & Promote Webinars With CoSchedule Calendars

Published July 24, 2023
/ Updated November 8, 2023

There is so much to do and plan for when hosting a webinar which is why CoSchedule Calendars offer a centralized workplace for you and your team that keeps you on schedule.

Why Plan & Promote Your Webinars With CoSchedule Calendars?

Having the right tools in place can help you keep all the moving pieces on track for your webinar.

  • Creates A Centralized Workspace For Your Webinar Projects. Keep all of your tasks, content, communication, and deadlines in one place. This makes it easy for your team to collaborate on invite emails, webinar landing pages, social promotion, and more with clearly defined responsibilities.
  • Stay On Schedule. By setting clear deadlines and assigning tasks, you can ensure your webinar execution (and promotion) happen seamlessly.

Here’s how to stay organized and deliver outstanding webinars using CoSchedule Calendars.

Add Your Webinar To Your Calendar

Start by adding your webinar as a project on your CoSchedule Calendar.

Add the project on the date and time of your webinar to keep track of your schedule.

Assign Tasks To Start Work On Your Webinar

Add tasks to your webinar project to stay on top of preparations and ensure that every step is completed on time.

Things you may want to consider adding to your task list include:

  • Create an outline for your webinar
  • Create a deck for your webinar
  • Set up your webinar in Zoom, GoToWebinar, or other webinar platform
  • Create a signup landing page for your webinar
  • And more!

Best of all, you can save these tasks as a reusable template to easily replicate the process when you’re ready to host another webinar.

Write Your Webinar Script With Mia

Mia, CoSchedule’s Marketing Intelligence Assistant, can provide you with ideas and outlines for your webinar script.

Once Mia has generated the first draft copy, you can convert it to a Text Editor or Google Doc to edit and update the it to work for the flow of your webinar.

Create A Social Campaign To Promote Your Webinar

Before your webinar, create a Social Campaign on your Calendar to promote sign-ups and create excitement among your target audience.

You can create a social template that promotes your webinar for you, so you don’t have to recreate the wheel.

No need to worry about writing the perfect social message. CoSchedule’s AI Social Assistant instantly drafts social messages for you, so you can focus on strategy instead of writing copy. 

Best of all, every message meets best practices for each social network, so you can maximize engagement.

Host Your Webinar

Now that you have completed all the prep work, it’s time to host your webinar!

We recommend adding the link to your webinar to your project, so you can easily join as the host when it’s time for your webinar to start. You can also store your deck and script there, so they’re ready when you need them.

CoSchedule Calendar provides a central hub for all your webinar-related assets, ensuring a smooth and successful event.

Send Post-Webinar Emails

Want to continue to engage your attendees & registrants? Add post-webinar follow-up emails to your Calendar, too. This helps you remember to send the recording (and related resources) to those interested in or those who attended your webinar.

Sending post-webinar emails helps you nurture relationships with your audience, share the webinar recording, and provide additional resources or offers.

Take the next step toward webinar excellence and sign up for your CoSchedule Calendar now!