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We can all use some creative inspiration once in a while.
Sometimes our tactics get stale.
Or, we get tired of doing the same old things and getting the same old results.
That’s exactly why we’ve pulled together this list of 100 marketing ideas (that you can actually use).
No matter your role or business size, from mom-and-pop shop to Fortune 500, there’s something here for you.
Plus, as always, we’ve rounded up an effective bundle of templates to help you implement them all.
So, fire up your favorite marketing calendar (or download a template to build one below), and get ready to fill it with tons of actionable ideas right now.
As you read this post you’re going to see a hundred different ideas to help inspire your team. Use our marketing templates to help you plan and execute your favorite ideas from this bundle.
Your ideas are only as good as your execution.
And effective execution starts with effective organization.
That’s where CoSchedule comes in. All 100 ideas in this post are things you can plan and promote with our marketing calendar platform.
See every deadline on one interactive calendar …
… use Marketing Campaigns to make organizing complex projects simple …
… connect your favorite apps, services, and platforms (like WordPress and all the top social networks) …
… and more.
In short, it’s the hub that connects all the spokes to plan, organize, and execute your marketing strategy. Start your free trial now and put all your marketing ideas into action.
Social media is a pivotal part of your marketing strategy, and these 20 ideas can help jumpstart your creativity.
Custom URLs can make it easier to for your fans to find you on each social network. Typing in Facebook.com/yourcompanyname is easier than trying to search the site wondering which Facebook page is yours.
However, creating a custom Facebook URL does take a few steps. Once you’re done, though, your clean new URL your Facebook URL should look something like this:
Your profile picture follows your fans on different social media channels. That means it needs to be recognizable and at the optimum size.
Check out this list for more image size recommendations across social media.
To get the best results on social media, you need to post when your audience is most active.
Follow the times on this infographic to give yourself some starting points to consider. Then, tweak your schedule based on what does (and doesn’t) seem to work best.
CoSchedule also has a built-in feature called “Best Time Scheduling” that schedules your posts at the best time for your audience automatically.
Best of all, it’s super easy to use, too.
Start by writing your post and scroll down to the bottom of the post. Then, select Best Time from the drop-down menu:
Knowing how often to post on social media is a common question for marketers.
You want to maintain a consistent presence, but you don’t want to spam your audience, either.
Instead of guessing how many times you should publish posts on your channels, follow the data instead.
And fortunately for you, we’ve done the research and pulled together these recommended posting frequencies based on 14 studies.
Who doesn’t love free stuff? Social media contests are a great way to get your audience to interact with and share your content, thereby increasing its reach.
Three things that you should keep in mind when you’re creating your contest:
For even more instructions on how to create social media contests check out this post from Vertical Response.
Hashtags are a great way to make your content searchable on social media channels.
Having hashtags that are specific to your organization makes it easier for audience members to find content specific to you and include you in their conversation.
For example, Nike’s #JustDoIt is a short searchable hashtag that helps their fans create conversation around products, sports, and other athletic adventures.
ThriveHive has a great guide on how to build custom hashtags for your brand.
Social media campaigns are a great way to announce and inform your fans about new products and features.
Take Taylor Swift for example. Her social campaign building to the announcement of her latest album had fans going crazy:
Scheduling social campaigns may seem like a lot of work, but it doesn’t have to be. CoSchedule has a built-in Social Campaign feature that will help automate the process. To access it go to your calendar at click + > Social Campaign:
Title your campaign:
Click the + button in the middle of the screen and add posts and the channels you want them to publish on for each day:
Once you have the number of posts you want to send lined up, add in text helpers. Text helpers will automatically fill in content for the messages they are added to. To create a new helper click + Text Helper:
Title each helper to the message it should be posted into but don’t fill in the actual content. Click the text helper title to add it to a social post that’s been lined up in your queue:
You can also add image helpers to your social campaigns, which much like text helpers will automatically fill in images in your social posts. To add an image helper go back to the right-hand side menu and select +Image Helper:
Title your helper and add it to your message by clicking the camera icon:
Then select the image helper you want to add to the post:
Once your template is complete, save it and then add it to your social campaign:
Once your campaign template is in your can fill in the helpers on the left-hand side:
There’s no better way to show off your company culture video. Video performs well on platforms like Facebook.
So by combining videos that show off who you are as a company with a video-centric social platform like Facebook, you’ll reach more eyeballs and fans will get to learn about your company.
Learn how to do Facebook video marketing the right way with this post from CoSchedule.
So your marketing team just completed a bunch of research and you’ve created an awesome blog post and landing page to share your findings. While those do well on LinkedIn why not stand out from the crowd and design that data into an infographic?
Infographics are visual and present data in a way that is easy to digest and skim through.
Here’s how to build amazing infographics from CoSchedule designer Ashton Hauff.
Want to grow the presence of your Twitter account in a hurry? Hosting or participating in Twitter chats are a great way to connect with fans or meet potential ones.
If you don’t know what a Twitter chat is, they are hour-long sessions on Twitter that are centered around one topic. Participants can interact and answer provided questions.
These chats usually occur at the same time every week and participants use a single hashtag to connect to the conversation stream.
For more on how to host your chat read Buffer’s blog post on how to start a Twitter chat.
In late February of 2016 Instagram launched a new update that allowed users to upload multiple photos in one post.
With the update, you don’t have to worry about spamming your followers with multiple posts.
The ability to upload multiple photos and videos allows you to expand on how a new product or feature is used without having to pick one single picture.
Bannersnack’s Robert Katai broke down six creative uses of this feature for Adweek.
Shoppable pins are a relatively new addition to the corkboard inspired platform. Shoppable pins allow teams that have products listed on their website to add them to a Pinterest board.
Once there pinners can see prices and click the pin which will take them directly to the site to buy them.
You may need to work with your developers to help connect your products to Pinterest, so check out their help docs to find out how.
Many people are connected to Facebook, in fact Facebook has over 2 billion active users. Events are a great way to reach potential attendees and get them to attend. Plus Facebook sends out reminders to anyone who clicked that they were interested in your event.
Setting up events on Facebook is easy, just remember to include the following information:
Check out Facebook’s step by step walkthrough on how to create your own event.
Paid advertising is becoming more and more popular across all social networks. If you want your content to reach the eyes of your audience, you’re going to have to pay for it.
Ads will range in price and how many people that you want to reach but it is safe to assume, the more people you want to reach, the more you’re going to have to pay.
Business 2 Community helps break down the different options your team has for social ads in this post.
One of the biggest challenges that any social media team will face is how to prove your social media efforts are affecting your bottom line. With Google Analytics you can prove how much money you’re making every time you send a social media post.
Pretty slick huh?
Our social media ROI post will show you step by step how to set up your Google Analytics account to start tracking those sales.
According to Social Media Today, one in three people prefers to use social media as their channel to interact with customer service representatives. That means that more and more people are turning to company social media pages for answers.
Not having a plan in place could lead to an escalated social media disaster that no one wants to deal with.
Instead, create a plan for your social and CS team that outlines steps they’re going to take to respond quickly to your customers and get them the information they need.
Read this Business News Daily article to learn more about how to create a customer service plan.
Your customers are your number one fans and when they take the time to write positive things about your brand why wouldn’t you take advantage of it?
In fact, 92% of consumers trust peer reviews than content that is coming from your marketing team. But before you go posting customer reviews keep in mind that:
Using customer generated content is easy and Simply Measured has a great post on how to encourage your fans to generate that content.
Any time a brand takes the time to interact with their fans, it’s a good thing. Not only do those interactions help your customers feel like their voice has been heard it can also help increase their brand loyalty.
That means that your team needs to set up interaction guidelines to maintain a consistent presence on the channels.
“Hey ______. Thank you for bringing this to our attention. We’re so sorry that this has happened and we never like when we fail to meet someone’s expectations. We’re going to have ____ from _____ department reaching out to you in the next 30 minutes to get this resolved.”
Here’s an example:
“Hi ____. Thank you so much for your kind words. We’re so glad you enjoyed ______. Do you mind if we share your photos and reviews on our social media channels? Thanks again!”
Your team puts a ton of effort into your social media marketing, and you want to prove that what you’re doing is working.
Each social media channel offers some form of in-app analytics that can help you track how many people your posts are reaching and how often they engage with your content.
That data can help your team determine what your audience wants to see from you so you can connect with them more often.
Kit Smith broke down 15 tools you can use to track your social media analytics in this post from Brandwatch.
CoSchedule also offers our built-in Social Engagement Report feature that breaks down how often your audience is engaging with your content and pulls engagement rates and top posts for each channel.
Check out this step by step video to see how it works:
With the rise of social media came the rise of social media influencers. These users have huge followings on one or more platforms and can be a powerful tool when it comes to increasing the reach of your content.
Working with influencers isn’t complicated, but you should always outline the goals and expectations for any influencer that you decided to work with before you have them start to post on behalf of your brand.
Pauline Cabrera illustrates five successful ways to work with influencers in this post for Post Planner.
Now that you’ve got ideas flowing for your social media team let’s move on to 20 ideas for your email marketing plan.
Whenever you craft an email, write two different headlines and test what language causes your audience to open your message.
No one reads giant chunks of text on the internet anymore. We don’t have the attention span for it. Your emails are included in that as well.
Improve your clickthrough rate and readability by breaking down your emails into short sentences. Here are some things to keep in mind:
We follow this format all the time at CoSchedule. Check out one of our emails from our product marketing lead Kat:
Keep your company in the mind of your subscribers by sending a weekly newsletter.
Newsletters allow your list members to see what’s new with your products or company. However, this is not your one stop shop to push your products all the time. According to Hubspot, your newsletters should be 90% educational and 10% promotional.
Read their blog post on how to craft the perfect email newsletter.
Your open rates hinge on the quality of your subject lines. So, if you want to succeed, you’ve got to make ’em good!
That’s easier said than done, of course. Fortunately, we’ve prepped the perfect guide to nail your subject lines.
You drive a ton of traffic to your website, and you want them to remember you after they leave the site. Emails are a great way to do that, and your website is the perfect place to collect those email addresses.
Work with your web development team to add email opt’s all over your website. They can be simple buttons or pop up windows that give visiting customers the chance to get on your email list.
“But Breonna, don’t people exit out or ignore those buttons?”
If they aren’t clicking your button isn’t answering the fundamental question: What happens when I click this?
According to Joanna Wiebe at Copyblogger to get your audience to click on your button you need to calm their fears and tell them what is going to happen when they click to subscribe to your emails.
A friendly button = more click-throughs and email subscribers.
Listen to Joanna’s advice on the Rainmaker FM podcast.
One way to increase your email subscriber list is giving your subscriber something in exchange for them giving you their email address. This is normally done through gated content like downloadable templates, spreadsheets, infographics and more.
Curious to know if, when, and how you should gate content? Check out this Whiteboard Friday video from Moz’s Rand Fishkin.
Creating content takes up a good chunk of time for your marketing team (if it’s done correctly). Why not extend the life of your content and round up your best posts for the week and send them to your email list?
To build a roundup email, you’ll need to:
After that attach your email list and send. It’s that easy.
Surveys are a great way to check in with your audience and get their opinion on products your company is producing, content your marketing team is creating or thoughts on what’s going on in your industry.
Tools like Survey Monkey are resources that you can use to format questions and collect data all in one place.
Before you jump in and start polling your audience, read this post from Convince and Convert first on how to properly survey your audience.
One way to get people to subscribe to your newsletter, sales list, etc. is to add sign up links to your social media messages.
To do this:
If your marketing team is publishing online content, add in a CTA to get your readers to sign up for your weekly newsletter or subscribe to your email list.
Your audience is taking the time to read your content so why not start with a small ask to help keep them connected to your organization.
All of that rests on writing a strong CTA, so we broke down how to write the best call to action statements in this blog post.
As your email list begins to grow one way that your marketing team can provide extra value is to start segmenting your list and targeting those groups with content that they want to see.
Giving your audience content that they want to see let’s you cut through the noise and give your audience what they’re looking for when they need it.
This Hubspot article will help walk you through how to properly segment your list.
As a consumer when you purchase a product, you have decided that exchanging your money is worth the product that you’re buying. The same goes for your email list; you have to get your subscribers the incentive to swap their email address for something.
Exclusive content can help you do that. It could be an extra 25 tips in your blog post or access to your new set of infographics, just give your audience content that they’d happily hand their email address over for.
Check out this post on our blog on how to create killer content upgrades.
So you finally get a member of your audience to subscribe to your email list. Now what? You could throw them into your normal list, or you could retain them by sending them a series of emails that help them learn what to expect when they’re part of your list.
Your email series could look something like:
Learn more about how to set up drip campaigns with this post from Zapier.
You send emails with the purpose of your audience opening them and reading what you have to say, right? So how do you avoid making sure that your email doesn’t end up in the trash unopened?
Send them at the best times. According to 10 different studies the best times to send your email are:
If your team is struggling to come up with ideas to send to your email list, let the seasons guide you. Creating seasonally relevant content is an easy way to fill your email schedule and it doesn’t have to be over the top or cheesy to be effective.
Check out the advice from MarketingProfs on how to plan your seasonal content.
Black Friday sales ring a bell for anyone? Or maybe your organization goes all out for the fourth of July weekend. Those holidays and their sales can help drive your email content.
Use tools like the Time and Date Holiday Calculator to find different holidays to run sales and emails around.
The nice thing about this tool is if you have an international audience you can switch the country around and find different holidays you may not have known about yet.
If your organization is focused on one industry, recap what’s been going on to keep your audience informed and up to date.
To keep track of what’s going on, use tools like Feedly to curate content and choose top stories to share with your subscribers.
To use Feedly create your account and select + Add Content in the bottom left-hand corner:
Then you can add in keywords, publications, and topics that you want to curate content around.
Once you start following sources, Feedly will curate content based on those topics which your team can read and recycle into your weekly email recap. A few things to keep in mind before you hit send:
If your company has a ton of products on the shelf why not highlight your best sellers with a “Best Of” email?
These emails can help drive traffic towards the products you want to sell and help create a feeling of missing out or FOMO.
Read Campaign Monitor’s Aaron Beashel’s blog post on five elements that need to be a part of a high-converting marketing offer email.
If you’re like me, you’re prone to forget things like where your keys are or when your favorite books go on sale at Barnes and Noble. And if you’re inclined to forgetfulness odds are your audience is too.
So remind them of upcoming sales and offers with reminder emails. These don’t need to be large over the top emails, just a simple nudge that says “Hey, we have some fun stuff going on over here.”
Check out this blog from SplashThat that is full of tips to use in your reminder emails.
With today’s technology emails don’t have to look like the standard, intro, sale information, CTA anymore. To grab the attention of your audience experiment with plain text and designed emails.
Designed emails don’t have to be incredibly complicated and you don’t have to be a graphic designer to create amazing content. Check out this post from Canva to learn how you can design jaw dropping emails with their tool.
You’ve covered social media and email marketing, now let’s tackle 20 ideas to boost your content marketing.
If you have a piece of content that is going over well with your audience, don’t just publish and let it sit. Set it up to republish again and again to get it back in front of members of your audience who didn’t see it before.
“Yeah, but that takes so much time.”
It doesn’t have to though. Republishing your content can be as simple as updating or adding small pieces and scheduling it to be published again at a later date. At Coschedule these are the steps we take to republish our content:
That’s it, that’s all we do, and it makes republishing our best content a breeze.
If you’re looking to give your content a second platform to call home, LinkedIn may be it. LinkedIn Pulse is LinkedIn’s professional blog platform and republishing your content there is as easy as copying and pasting it from its original source.
It is important to note that any content you publish has to be authored by you and only you. If you have multiple writers on your team, only they can publish the content they write.
LinkedIn has a more in-depth overview of how to publish on Pulse in their help docs.
Did you know you had a whole source of content ideas waiting for you in your office? They’re on your sales team.
Your sales team is interacting with your current and potential customers all the time meaning they have an inside line in how your audience thinks and responds to your organization as well as what questions they have and problems they’re facing.
Use that knowledge to help inspire your content. Check out this article from Content Marketing Institute on ten ways you can get your sales and marketing teams to work together.
If your team decides that publishing content on a blog or some other source is right for you, make sure that you are sticking to a consistent schedule.
Not only does a consistent schedule set expectations for your audience to find new content at a specific time, but it also holds your team accountable for your deadlines.
Check out this blog post on how to maintain a consistent content schedule.
Once you’ve determined your schedule you can use a tool like CoSchedule to manage your editorial calendar. Our WordPress-friendly platform will help you manage your content from start to finish.
Do you ever get frustrated because you just can’t seem to get your content to rank? The skyscraper technique that was developed by Backlinko’s Brian Dean and consists of three simple steps.
Our CEO and co-founder Garrett Moon broke down how to use the technique in this blog post.
Looking to branch out and try to create different types of content? Try a podcast.
Seems like a crazy amount of work but trust us when we say the work is worth it. Almost 57 million Americans listen to podcasts. That’s a huge audience that you could tap into.
Read this blog post to learn more about starting your podcast from someone who’s actually done it.
Your content writers write and write and write….and still, it’s not enough to keep your blog schedule full.
Reaching out and having guest authors fill some of those gaps can allow your regular blog writers to get ahead in their content schedule and stay there. Plus you get the bonus of bringing the reputation of your guest writers to your blog.
Check out this blog post on how to handle guest bloggers the right way.
A lot of content just tells people what to do. So, stand out by showing your audience how to actually get stuff done.
Writing actionable content, especially if it’s step by step can take a lot of time. I should know I write that way all the time. However, this type of content gives your readers something to hook their teeth into, and it provides them with value.
After all, isn’t that why we write? To provide our readers with value.
Check out this blog post from Neil Patel about seven ways you can make your content more actionable.
Topic clusters are a newer SEO content strategy. They entail creating one piece of topical pillar content, supported by smaller pieces of content that fill out details around that topic.
Think about it like this:
Topic clusters work to increase the authority of your posts by creating a web of backlinks to your parent topic which gives it an extra SEO boost. The theory is that as your parent topic rises in rankings so will your related content.
We broke down the whole process of building content around topic clusters on our blog.
You write a lot of blog content; you have a demand to fill after all. Suddenly you hit writer’s block, and you can’t think of any topic to cover.
Let your podcasts episodes inspire your content. Depending on how often you record them you can either create complementary posts to your episodes or recap them for those who haven’t listened yet.
We do this for every episode of the Actionable Marketing Podcast. Some things to keep in mind for every blog post that comes from your episodes:
Your audience is continually consuming your content and if your marketing team is stuck in a rut and running out of topics to cover turn to your audience.
Creating a content survey can let you tune into the problems and questions that your audience has and create content that they need and want to read.
Read about how Hubspot’s Megan Keaney Anderson outlined how to create and direct a content survey.
White papers don’t have to be boring. In fact,, they can be a powerful tool in your content marketing strategy if done well.
White papers are research-based reports that dive into a specific topic. They’re based on facts (rather than opinions) and are great for presenting original research or summarizing information around a topic.
Learn how to craft the perfect white paper by reading this blog from CoSchedule’s Ben Sailer.
When you’re writing on topics, it’s easier to gain the trust of your audience by backing up your opinions with content from highly authoritative sources.
These sources should back up any facts and advice that you give your audience. It also helps give your content an extra boost because search engines will crawl through your content and place more weight on backlinks that search engines consider high authority.
This article from MOZ will show you how to find authoritative websites to support your content in a few easy steps.
Creating a guide on a topic in your industry is another idea to create solid content. These guides should be the most comprehensive and thorough content that your team has ever created.
They should not only tell your audience what they need to do; they should show them how to do it as well. That’s the theory that went into creating our Marketing Strategy Guide just a few weeks ago.
So what are the steps for creating these jaw-dropping guides?
Another common content marketing idea is publishing a list of best practices for your industry. These lists can cover a wide topic like “Best Practices for Social Media Marketing” or you can get into a niche subject like “the best practices for marketing on Facebook.”
Some things to keep in mind when you’re writing best practices content.
When your target audience is looking for answers why not be the ones that give it to them? The more answers you can provide your audience with the more likely they’ll be to turn to you for help the next time they have a question.
Platforms like Quora give people a hub to ask questions and search for answers. It doesn’t take much to share your expertise, so scan through questions and tackle one or two at time that you could give solid advice answering.
Brush up your knowledge on how to tackle a commonly asked questions by reading this post from Content Marketing Institute.
If your organization is trying to get your product into the shopping carts of your audience (online or in real life), help bring the sale home by showing how your product works.
We do this at CoSchedule all the time. We love being able to show our audience how our product works and different ways it can help make their marketing processes easier. (Hint, hint, nudge, nudge).
MarketingProfs explains how to create demos that your sales team will use, and customers will want to see in this blog post.
If you haven’t made the connection already, teaching your audience how to do something should play a big role in your content marketing strategy.
To quote CoSchedule’s Head of Demand Generation Nathan: “People want to be shown how to do something.”
So creating a course is a great way to integrate that teachable aspect into your content. However, before you start uploading content keep these things in mind:
Learn from the experts at Teachable about how to create an awesome course.
Expand your content reach by guest blogging on other high ranking blogs in your industry. Guest blogging is an easy way to help increase your authority on industry topics and get your content in front of fresh eyes.
Kissmetrics has a great guide on how to manage your guest blogging.
You’ve exhausted all your resources, and you still have gaps in your calendar to fill. Curating content from reputable sources can help you fill those gaps.
There’s a common misconception that curating content is somehow cheating or drives traffic away from your site. Both of those things are false.
Curating content from reputable sources is not cheating as long as you’re giving credit to the original authors every time you share said content. Now it may seem like driving traffic to another source is a bad idea. However, you can increase your own authority because you’re introducing your audience to information coming from another reputable source.
To learn how to curate content correctly, check out this blog post.
You can also download the CoSchedule Chrome extension which will let you find, curate and schedule content right from search results.
Video marketing has been on the rise for the last few years, and while it may seem complicated to produce watchable videos, these 20 tips will help get your team going in the right direction.
Have you ever watched a Tasty video on Facebook? Those instructional videos make creating creme brulee look like a piece of cake.
Instructional videos go over well with audiences because they break down complicated tasks into digestible pieces.
Look at how easy the team at Buzzfeed makes it to follow along with simple cooking instructions:
Which slider would you make? 🍔
FULL RECIPES: http://bzfd.it/2zrJEdK
Shop the baking dish we used in this video here: http://bit.ly/2z8c5Ne
(Just so you know, we’ll make some money if you use this link.)
Posted by Tasty on Friday, November 3, 2017
Read this piece from Faculty Focus on how to create useful instructional videos.
Live video usage has gone up in droves since Facebook launched Facebook live in April of 2016. In fact, according to Livestream 80% of audiences would rather watch a live video from a brand.
Social channels like Facebook and Instagram can live stream video right from the platform but if your team is looking to break out and try live video out.
Check out this list from Hubspot on different live video apps you can stream your content from.
Webinars are a great video marketing technique that allows you to interact directly with your audience. In fact, as of 2016, the average webinar draws about 233 attendees.
That face to face interaction and the chance to hear directly from your audience isn’t something you’ll want to miss.
Check out this post from our resident video marketing expert Jordan Loftis on how to create a useful webinar.
People love seeing what goes on behind the camera. Why do you think there’s always a blooper reel or behind the scenes footage when a cast and crew are filming a blockbuster movie?
Behind the scenes, content is a relatively cheap and easy way to create consumable video content that your audience will love to see.
“Yeah but isn’t shooting that kind of content difficult?”
Not necessarily and BehindTheShutter.com created a content piece to show just how easy it is to capture that perfect BTS footage.
Video is a natural content addition to any social media marketing strategy, and one way you can get your videos to stand out in a sea of them is to optimize their length to each platform.
Does this take more time in the editing process? You bet it does. However, taking the time to make sure that your video lengths fit the platform ensures that your audience can see the whole story and not miss out on vital information.
The length of video allowed on each platform varies so check out this blog post for the optimum time recommendations.
At CoSchedule we decided that we wanted to add video webinars to our social media and content marketing courses.
Teaching a skill via video is another way to bring information across to your audience.
“Isn’t that the same as a webinar?”
Not exactly. Videos allow your audience to go through content at their own pace while webinars are usually live.
Some things to keep in mind when you’re creating a video for a class:
In August of this year, Facebook launched Facebook Watch, where brands and channels could upload TV-like episodes for people to watch.
Kind of like a Netflix for social media.
These mini tv episodes can be highly engaging when they’re produced the right way and the great thing is, they don’t have to be as long as a standard 30 minute tv show. Five to ten minutes will do just fine.
TubularInsights broke down ten things you need to consider when making tv show style content.
Weekly videos are another tool that can be used in your video marketing wheelhouse. Weekly videos don’t need to be complicated or over the top, just consistent.
Check out this weekly video series from ad agency H2M:
Here we are folks. We officially have one year of Weekly Rewinds. Episode 52 was a great week. Kevin and Brent headed to Wisconsin, James and Heather pop out to Jamestown, we have a fire alarm, try out the new juice bar, and have a super week with dogs that ended with a puppy visit from Homeward Animal Shelter. A perfect week. Have a safe and happy July 4th!
Posted by H2M on Saturday, July 1, 2017
To learn more about what makes a solid weekly video, check out this interview that Wistia did with IMimpact’s Shane Melaugh.
If your video content needs a bit of a boost in views or a new audience to watch consider partnering with an expert in your industry to cover a topic your audience frequently asks about.
Take CoSchedule’s partnership with Convince and Convert’s Jay Baer to host a webinar earlier this summer. Jay is one of the leading experts on content marketing so it would make sense for our team to pull together both our expertise.
Some things to keep in mind when you’re planning your videos:
Sales and promo videos are a standard part of any video marketing strategy. We see them all the time in commercials on tv, those annoying ads that show up before your YouTube video, Facebook, everywhere.
When done correctly sales or promotion videos can be a significant player for organizations. Take a look at the famous “Dumb Ways to Die” video which was a promo ad reminding people to be safe around train platforms. It’s a catchy song that draws in viewers and hits home with its point right at the end of the video.
Watch this video on eight simple steps you can take to make a great sales video.
Whether you’re looking to hire new employees or show off who you are as a company, culture videos are a fun way to do that.
For example, check out Dropbox’s company culture video:
The video is without a doubt creative, fun and shows off how Dropbox operates as an organization.
Check out StudioBinder’s seven tips for creating great culture videos.
Everyone likes to feel appreciated and thank you videos are one way for your company to say thanks to your audience in a fun and memorable way.
CoSchedule makes a thank you video every year like this one:
Thank you videos should be fun and light but that doesn’t mean you shouldn’t have a strategy in place first. Check out Constant Contact’s blog post on how to create a thank you video.
People trust reviews. More specifically people trust reviews from other people like themselves. That’s why things like user-generated content go over so well with audiences because the source it is coming from is not being paid for by someone trying to sell the product.
Customer and client testimonial videos are easy to create and publish as long as you ask the right questions.
Dustin Walker of Crazy Egg breaks down what you need to conduct the best customer interview and get those perfect tidbits of conversation for your video.
Is your team getting ready to launch a new product? Creating a product specific video can help aid your team in that launch and make a memorable impression.
Take the product video that Dollar Shave Club created when they first launched their subscription service. It’s fast-paced, sassy and memorable.
Check out this post from Vimeo on nine tips to create a killer product video like Dollar Shave Club.
Event videos are a great way to build hype and encourage your audience to attend an event you’re hosting or going to.
They can also be used to recap an event and encourage people to attend next year. The thing about these videos is that you don’t have to think about your content, it’s already there ready for you to capture on film.
Before you start filming with your iPhone read this list of 13 keys to a successful event video from Videomaker.
If your team is running out of ideas for content, try turning back to the experts in your industry.
Filming a simple Q and A video is an easy way to bring content to your audience base with little to no effort on the part of your team. Score!
Read this great Q and A overview blog post from Vlog Nation.
Whiteboard animation videos have grown in popularity over the last five years or so because of their ability to convey complex information in a simplified way.
Not to mention the possibilities are endless, your team is only limited by what they can draw!
Jeff Bullas breaks down ten things that your team should be doing to create the perfect whiteboard animation video.
Time-lapse videos are always fun to see. Seeing any project go from start to finish in a matter of minutes is always entertaining and can easily hook your audience in.
Why? Because they want to see the finished product.
This theory can apply to marketing a new product or feature. Maybe your team had to build something from scratch. Show your audience how it all came together.
Read Time Lapse Network’s step by step guide on how to create your time-lapse video.
I don’t know about you, but I love seeing the inside of offices of other businesses. Different office setups are always fun and sometimes help inspire your space.
Get personal and let your audience see where the magic happens and how you bring them the products or features they love with an office tour video.
Mini Matters breaks down how to create those personalized videos in this blog post.
Your team just got back from a conference, and your brain is full to brim with new information and ideas. Before you launch into them all, use your attendance as inspiration for your next video.
Recap videos don’t have to be these complex over the top products, even a simple two-minute video with a few photos and explaining what you gathered from the conference will suffice.
You’re almost to the end of our list. The last part of our marketing ideas blog is going to cover a smorgasbord of marketing ideas to use for your small business.
If you’ve just started your own business and you’re looking to gain more traffic, get involved with your local community.
That means joining your local chamber of commerce or doing something to help add value to your community. These small actions can help get your business in front of your community which would add in foot traffic.
Read this blog from New York Life on how to get your business involved in your community.
So your business is finally gaining a fan following. People are love your product; they tell you all the time how they can’t get enough of it.
Maximize that love and ask them to refer your business to their friends.
Read 25 ways to ask for a referral from Entrepreneur.
If your small business is just starting to get off the ground, you need to let people know who you are and what you do.
One way to do that is to create landing pages for the different services and products your company offers.
Yes, it’s a lot of work, but you need to be able to show your customers exactly what they’re going to get from you if they decide to purchase your services.
Check out this list from Crazy Egg of seven tools you can use to power through your landing page creation.
Your business is just starting to use social media, however, if you want to give it a boost try running small batches of ads targeted towards your local audience.
You can always move your ad range out as your business grows but depending on the product you sell, you may need to focus on your local audience first.
Facebook has a great examples on using local ads.
As a small business owner, you’re probably doing a lot of your marketing yourself, meaning you’re a strategist and graphic designer in one.
Take a look at this example of an infographic created with Infogram:
Post Planner put together ten graphic design hacks to help you get your design process started.
Another step you can take as a small business owner is to create a branding guidelines document that will help you convey who and what your business is online in one well thought out message.
Branding guidelines include everything from the colors you want to your brand to use, to what not to do with your logo. Having this setup is indispensable because as your business grows and you add more people to your team, you can refer them back to this document.
You don’t have to go the long road by yourself. Partner with another local business to help promote both your brands.
Not only does this help the two of you get in front of each other’s audiences, combining resources may allow you to go for larger scale advertising efforts than what you could originally afford.
What’s an elevator pitch?
An elevator pitch is:
“A short speech on who and what your business is that is concise enough to be said in the length of an elevator ride.”
As you talk to people about your small business, you need to convey who you are and what you do in a hurry. That’s why elevator pitches are so handy.
Use these seven steps from The Balance on how to write a killer elevator pitch.
If you decide that blogging might be a good route to go for your small business, there is one thing that you need to remember.
Keep a consistent schedule.
As your audience begins to read your content, they’re going to start expecting more from you. Creating a consistent schedule helps you maintain those expectations so they can continue to consume your blog posts.
Read more from The Sales Lion on different blogging schedules and experiment to see which one might work best for your team.
As a small business, you’re going to see your fair share of positive and negative reviews. It’s important to respond to every single one of those reviews.
Those initial reviews will set the tone for how people view your business and the more upfront you can be the better. Plus your audience gets the added bonus of knowing that you care about what they think.
Vendesta breaks down how to respond to negative and positive reviews in their blog posts (plus there’s a free template to help you craft what you want to say).
You take a ton of time creating a variety of different marketing materials to help promote your business. Don’t just use them once and let them go to waste, cross-promote your material.
For example, say that you created a brochure to distribute at other local business promoting your new space. Add your social media icons to the bottom and encourage people to follow you. Now your audience is reinforced with your marketing message twice.
Read this guide from Vertical Response on how to cross promote your content via email and beyond.
Whether it’s a local meetup or a group like the Kauffman Foundation (that hosts local 1 million cups events) help expand the reach of your business by joining nearby networking groups.
Networking is common in almost every industry and it’s vital to the success of your business. It’s not just what you know, it’s who you know.
Learn more about networking groups with Business 2 Community’s top 10 business networking groups that you should join.
Who doesn’t like getting mail? Unless it’s bills (in that case, getting mail sucks). Direct mail may seem like an outdated marketing process however, it can still be incredibly effective.
According to SmallBizTrends, direct mail campaigns receive about a 18 to 20% return on spend.
This Hubspot blog will teach you how to make the most of your direct mail campaign.
Sales and promos are a common way to get your customers through your door. However, keeping track of all those sales and promos can be a pain in the butt.
Especially if you’re scrambling at the last-minute to get them put together. That’s why having a calendar that tells you at a glance when your next sale is coming up is so vital to your success.
This post from CoSchedule will show you how to create and plan a marketing promotional calendar.
Like direct mail email lists another channel your business can use to reach your audience. According to Kissmetrics, of the companies they surveyed, 23% of their total sales came from email marketing.
In other words, building an email list should be a top priority for your brand.
Read their full report and learn how to build your own email list in this blog post.
It may be easier to just blast your marketing material anywhere you can find, but that might not yield the results you’re looking for.
Your business needs to find it’s target audience and show them materials at the right time to lead them down your sales funnel.
But first you have to figure out who that audience is. This blog post will help you flesh out and determine the best people to advertise your business to.
You know those punch cards that after 10 punches you get a free coffee? Those work for a reason (and Im not just saying that because I use them).
Having some sort of incentive program for your customers can help drive them in the door because your business is providing extra value for their business.
This blog post from The Balance will help walk you through how to create a sales incentive program to help your business attract and retain the customers you’re looking for.
Marketing automation helps your small business get off the ground because you don’t have to sweat the small things anymore.
The more you can get your marketing to work for you the better off you’ll be.
Usually marketing automation means using some sort of tool which can be hard if you’re working with a shoestring budget. Heinz marketing wrote a great blog post that will show you 12 ways to automate your marketing process on a tight budget.
Once you’re done reading that, check out CoSchedule. Our all in one marketing calendar will help you automate your marketing process with tools like:
The best part is, we’ll be the tool your team needs at a budget that won’t break your bank.
SEO is a powerful tool that can help your audience find you and your products. Navigating it takes a bit of work though.
That’s where tools like MOZ come in. MOZ will work with you to help make sure that your business has the same information listed everywhere across the web.
Now you don’t have to worry about a phone number accidentally redirecting your customers to the pizza place down the street.
Read more about how the tool works in the MOZ Local guide.
Google is the search engine of all search engines (sorry Bing). If you want your business to be listed on one of the biggest search engine platforms in the world, try creating a Google My Business page.
They’re simple to create and help you manage your business information while eliminating all that guesswork.
So you just read a TON of ideas to help you kickstart your marketing strategy. Don’t waste any more time, grab that template bundle that you downloaded earlier, pick your favorite ideas and get going.
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.
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