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Here’s something we say around the office:
“If you can’t measure it, you didn’t actually do anything.”
That goes for every strategy and tactic we execute.
Including social media marketing.
In order to measure social performance, you need a robust set of tools that can measure your core metrics and KPIs.
That’s where having a solid suite of social media analytics tools comes in.
They’re essential for gathering all your important performance metrics in one place, and producing reports that prove you’re making a meaningful impact on your business.
Best of all, we’ve built robust social analytics features right into CoSchedule, making our platform your go-to destination for measuring and reporting on social media performance.
In this post, we’ll cover:
Ready? Let’s go.
Researching new marketing tools can be intimidating. They’re often expensive, and if your team doesn’t like it, the blame will be on you. That’s a lot of pressure, so we put together the following free resources to help you make the best choice:
Grab ’em now, and then we’ll take a quick look at social analytics, and what makes CoSchedule different from other tools out there.
Social media analytics refers to the process of gathering social media performance data, and extracting meaningful insights. In plain English, it means looking at a lot of numbers, and figuring out what they all mean.
When your boss asks how things are going, you should know not only how your social media marketing is performing, but why it’s performing how it is. You should also know how to replicate those results, and explain everything to all your stakeholders in terms they can understand.
Social media analytics tools help you gather the data you need. Your own analytical marketing genius translates that data into insights.
Many of the major social networks offer solid in-app analytics (Facebook, Twitter, and Pinterest, I’m looking your way). They’re definitely useful and often overlooked resources, and they don’t cost a thing.
But, they’re not without limitations.
And if you’re relying on them alone, you’re likely going to waste time manually gathering data to build reports.
You have better things to do.
Using a tool to gather that data and automate reporting is way more efficient. Plus, a good one will produce results that look great, too. If it’s built into a platform that also lets you create and schedule your social content, then so much the better.
It’s all about building efficiencies into your workflow, so you can get more work done.
While many other tools focus solely on social media, CoSchedule is a robust all-in-one marketing calendar.
That means you can plan, publish, promote, and measure all things content + social in one place.
Before you have social content to analyze, you need to create and ship something. Social media doesn’t live in a vacuum, after all.
So, if you’re using a social-only tool, you likely need to use other tools, too.
Like a project management platform.
And a marketing calendar.
Oh, and maybe even some sort of team communication app.
Then, finally, your social marketing platform.
You can see where this is going: a mess of tools that don’t talk to each other.
Getting tools like this to work together often involves hacked-together processes with tons of built-in inefficiencies.
But, that’s exactly what CoSchedule eliminates. When you manage your team, your content, and your social media marketing and analytics in one place, you can effectively consolidate your toolset and get more done with less stress.
Our own marketing teams use our own product, and the results speak for themselves:
CoSchedule is known for being an excellent all-in-one marketing calendar. It’s your marketing team’s go-to destination for managing all things marketing (content, social, and beyond).
But, you might not have known that includes powerful social analytics.
So, let’s dig into our recently revamped Social Analytics Suite! Here’s what it includes:
Now, there are a lot of analytics tools out there.
But, which ones have the features you need? And what makes CoSchedule the right choice for your situation?
Let’s check out this comparison chart:
What does all this mean? Let’s break down some key CoSchedule differences:
Plus, we support most major social networks. Take a look at this breakdown:
Our new-and-improved social media suite is now better than ever. Let’s take a look at exactly what it allows you to do (and how to leverage all that power for the good of your social media marketing). Check out the demo recap video below, and learn how to use:
Log into your CoSchedule account, and find the Analytics pane on the left:
Add an arrow pointing to Analytics
Next, you’ll see all your analytics options:
CoSchedule produces clean, visually appealing reports automatically. The following reports can be exported or automated (sent to a specified email address automatically):
To automate a report, click one and select your frequency (weekly, monthly, or quarterly) and format (PDF, or if using Social Profile Reports, you can also choose .csv), and specify the email it should be routed to:
Click Report Settings in the upper right, and you can place your brand’s logo (or client logo) on your reports:
You can also control who receives your reports:
Your reports will look something like this:
We certainly can! Here are some recommended reading resources that’ll make you an analytics wizard:
Plan content and automate publishing to save tons of time now.
Start your 14-day trial to get organized with CoSchedule today.