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How AI Editing Can Transform Your Marketing Content & Save Time

Published November 10, 2023
/ Updated March 22, 2024

As marketers, we are always trying to find ways to get more content out in less time, maintain our brand voice, and engage our target audience.

Sounds stressful, right?

Well, it used to be. Now with powerful AI editing tools, we can trim down the time it takes to edit blog posts, content, and marketing copy pages. Let’s learn how you can use AI to edit your work, so you don’t have to.

Discover The Impact Of AI-Powered Content Editing

AI-powered content editing utilizes artificial intelligence to review and improve your written material. This technology can analyze text deeper, understanding the context, grammar, and style. Utilize AI for content editing to ensure your content is high quality, error-free, and aligns with your brand voice.

AI-powered content editing:

  • Streamlines the editing process
  • Enhances the quality of content
  • Improves overall productivity

It is a valuable tool for content creators looking to produce error-free, engaging, and consistent content while saving time and resources.

Let’s take a look at some of the benefits of AI-powered content editing.

Streamline Your Editing Process

By letting AI edit your content, you are saving hours if not days of work. Automating your marketing process in any way you can is the most efficient way to get work done, and stay ahead of schedule.

Here are some of the ways AI content editing can save you time:

  • AI-driven content generation tools can quickly produce articles, reports, or product descriptions that can save you hours of writing time.
  • AI content editing tools can efficiently proofread and edit your writing, which reduces the time required for you to edit.

Enhance The Quality of Content

Letting AI edit your content ensures that everything you publish sounds the same, and stays consistent with your brand voice. Your content will be better quality, and you’ll have more time on your hands to get more content out faster.

Improve Overall Productivity

AI can streamline your work, helping you get more done in less time. AI can be programmed so it can understand your brand voice, and edit your content based on how you normally would.

By letting AI edit your content, you can focus on starting new campaigns, shipping product announcements, and getting more done in less time.

4 Powerful AI Content Editing Tools

Here are some of the best AI content editing tools that you can use to make sure your content is exactly what it should look, and sound like.

1. CoSchedule’s Content Calendar

Content Calendar by CoSchedule is the perfect tool for you to write, edit, and plan your content. When you write social media or blog posts, you can use the AI features to edit, optimize, and plan your content.

CoSchedule's content calendar allows you to create high-quality content in less time

You can fill your social calendar and build campaigns 10x faster. With a simple prompt, let your personal AI writer,  Mia create social message copy for you. Each message is optimized for specific social networks to maximize engagement.

2. Grammarly

Grammarly is an AI content editing tool that edits your content as you write and gives suggestions, corrections, spell checks, grammar corrections, and more. Grammarly works great for editing emails and messages, documents and projects, and social media.

Grammarly is free, and is a seamless tool that can help make your content better, more professional, and free of spelling and grammar mistakes.

3. Writer

Writer is an AI writing assistant that helps you write, edit, and revise your content. You can customize for your brand, and get detailed team and user-level reporting, all while knowing you have privacy.

With Writer, you can get instant AI recommendations across multiple platforms, and start writing with confidence that it aligns with your brand.

How AI Can Enhance Marketing Content

AI editing can significantly improve your marketing content, optimizing it for efficiency and quality before deployment. Here are some ways AI can edit your content, and improve your ranking.

Grammar & Spelling Correction

AI-powered grammar and spelling checkers, such as Grammarly, can quickly scan your content for errors and provide real-time suggestions for corrections. This ensures that your marketing materials are free from any typos or grammatical mistakes.

Style & Tone Adjustments

Some AI editing tools can offer style and tone recommendations to align your content with your brand voice and target audience. This helps maintain a consistent tone and messaging across your marketing formula.

ClickUp is an AI editing tool that can review your work, and edit your writing so it matches your tone and brand. You no longer need to spend time going through and self-correcting your work, let ClickUp do it for you and save time.


Incorporate AI into your SEO strategy to improve the accuracy of your optimizations, and stay competitive when it comes to search engine rankings.

Here are some key ways AI can improve your SEO:

  • Rank Tracking: AI tools can monitor your website’s search engine rankings and provide real-time updates. They can track changes in rankings, analyze competitor rankings, and offer insights into improving your position in search results.
  • Link Building: AI can analyze websites and identify potential link-building opportunities. It can assess the quality of websites and predict which ones are more likely to provide backlinks to your website.
  • Keyword Research: AI tools can analyze large volumes of data to identify relevant keywords and search trends. AI can help you discover keywords that are sure to rank, and give you ideas that you couldn’t think of manually.

Once you get to know your AI content editing tool and start using it, you will instantly see an increase in the amount of work you’re able to get done.

Best Practices For Effective AI Content Editing

When you start using AI to edit your content, it’s important to follow these best practices in order to maintain your company’s tone, brand, voice, and style.

Incorporate AI Editing Tools Into Your Content Creation Process

In six easy steps, you can start using AI content editing to improve the quality, efficiency, and consistency of your marketing content.

Best practices for effective AI content editing chart

  1. Identify Your Needs and Goals: Determine the specific editing tasks you want AI tools to assist with. These could include grammar and spelling checks, style adjustments, SEO optimization, or content generation.
  2. Research and Select the Right AI Tools: Figure out what tools align with your goals, and consider factors like accuracy, user-friendliness, and pricing.
  3. Learn How to Use Your New AI Tool: Take the time to navigate around your new tool,  and learn how to use all of the features it offers.
  4. Integrate Tools into Your Workflow: Integrate AI editing tools into your content creation workflow. This may involve using the tool as a part of your writing process, such as the editing phase. It’s also essential to ensure the tools are compatible with the software or platforms you use for content creation (e.g., Microsoft Word, Google Docs).
  5. Set Up Customization Options: You can set up the AI editing tool to align with your preferences, brand guidelines, and settings that relate to writing style, tone, and specific editing rules. After this, AI can start making editing suggestions.
  6. Test and Review: Start using the AI editing tool on your content. As you work, pay attention to the suggestions that it gives. You can make adjustments as needed to make sure you get the best results.

Create Guidelines For AI-Driven Content Editing

It’s important to create the right guidelines for AI to follow when it edits your content. Here are some guidelines you can give AI to get the most out of your content editing.

  • Define your voice & style
  • Understand your audience
  • Decide what content type you want
  • The tone of your content

Ensure Brand Consistency With AI-Edited Content

First, clearly define your brand guidelines, including tone of voice, messaging visual elements, and other branding rules.

Then, you can tailor the AI models to follow your brand guidelines by adjusting parameters, fine-tuning, or using pre-trained models that align with your brand’s style and voice.

After this, remember to implement a review process where human editors or content managers evaluate AI-generated content. This will ensure your content is ready to be published and sounds up to standards compared to the rest of your work.

Customize AI Recommendations To Align With Your Brand Voice

Once you pick the right AI editing tool, you can personalize it so it edits your content the right way. You can do so by messing with the settings and adding in your brand voice, so it knows how to make your content match your voice.

Combine Human Creativity With AI Precision

Sure, AI does a great job of creating first-draft content in an instant. It can generate new ideas, blog posts, outlines, the list goes on. However, it is always crucial to give it a final pass-through to make sure everything is how you want it to sound, look, and come off to consumers.

Continue Learning & Improving

AI is changing and developing constantly. Just like any piece of technology, it will need updates, enhancements, and troubleshooting every once in a while. It’s important to keep up with these changes and developments in order to get the most out of your AI content editing tool.