Boost Your Branding Strategy
These days, there is an AI tool for everything. Writing, editing, SEO, and more.
Another one for that list — branding.
In this piece, you’ll learn everything you need to know about AI branding tools and their role in brand strategy.
Conquer the obstacles of these tools and use the strengths to optimize your efforts. Leave here today knowing the types of AI branding tools and find the perfect fit for your brand’s goals.
What Are AI Branding Tools?
The purpose of AI branding tools is to optimize branding strategies and drive business performance. AI uses data analytics to understand consumer preferences and develop personalized marketing strategies, so your brand stays at the front of your customers minds.
You can count on these tools to accomplish bigger tasks like brand identity creation and personalized advertising. Or you can pass off manual and rather time-consuming tasks to AI branding tools so your team can focus on more demanding tasks.
AI branding tools improve all aspects of branding with the overall goal to create a memorable brand identity that resonates with your audience and boosts performance.
How Is AI Used In Branding?
AI holds a powerful position in branding and building a strong brand identity. One of AI’s strong suits in branding is its ability to analyze extensive datasets. AI can interpret customer preferences and use this information to tailor messages to your target audience.
AI uses data-backed suggestions to ensure your brand message aligns with your customer’s tendencies and behaviors. AI can generate personalized and engaging social media posts for your audience. Resulting in increased user engagement, enhances brand awareness, and improved brand identity.
Strengths of AI Branding Tools
AI branding tools have the ability to speed-up the process, re-work data, and strengthen customer service. Use AI to help create a strong brand identity and implement an effective brand voice into your messaging.
Here’s how AI branding tools can accomplish all of this for your brand in record time.
Increase Efficiency & Accuracy
AI branding tools can sift through large amounts of data within seconds and be able to report back with patterns, trends, and predictions all pertaining to your audience. You can use this wickedly fast, data-backed information to accurately target your audience like never before.
Your brand can push out content at record speed and your audience will be on the edge of their seat for the next.
Enhance Brand Identity Creation
AI branding tools can make any brand truly feel like it’s yours. Through automated designs, market research, and brand strategy optimization, these tools promise optimal performance for your brand.
AI helps design eye-catching logos and create powerful taglines and slogans to build brand identity. You can also take this as an opportunity to set high brand standards which ensures your brand maintains peak performance.
Implement Brand Voice In Messaging
A strong, recognizable brand voice speaks volumes for your business. AI can help bring your brand’s voice to life. It has the ability to analyze language patterns and sentiment so your brand’s voice stays consistent throughout all platforms and messages.
From there, AI can see the effectiveness of your brand’s voice, reviewing engagement from your audience. With AI branding tools you can be sure your brand voice compliments your brand in every way.
Improve Data Handling & Analysis
AI has leveraged advanced algorithms that have the ability to locate correlations that may go unnoticed to humans. By dissecting data more thoroughly, AI offers a deeper analysis and extended insight.
You can learn more about what works for your brand and what doesn’t. Ensure your brand is continuously evolving and performing at its best.
Enhance Customer Engagement
With AI’s ability to conduct strong analyses and increase accuracy as well as efficiency, we can put this to good use by using it to enhance customer experience. That’s who we are doing this all for right? AI can suggest and predict trends of your customers so their questions and even their back-up questions are already answered.
AI can use data to suggest what consumers are looking for and what they may want to see. Here’s the opportunity to get to know your audience better than they know themselves! Give your customers the experience they deserve with the attention, diligences, and personalization from AI.
Challenges of AI Branding Tools (And How To Overcome Them)
Although AI branding tools save time and stress throughout your branding strategy, it’s important to prioritize a few housekeeping items to ensure AI and your brand stay a dynamic duo.
Lack Of Human Touch
At times, it can be a little too easy to fall into a routine with AI. It can feel like second hand nature to feed AI information and then just immediately use its response. Keep in mind AI’s responses may not always resonate the best with your audience the first time around.
Always proof-read AI’s response and double-check it aligns with your brand. Along with re-reading their content, try directing AI with descriptive words to enhance their response. These descriptive words may look different from brand to brand, but here’s a few suggestions to get you started:
Descriptive Words For AI
- Informative
- Friendly
- Conversational
- Informal
- Formal
- Humorous
- Professional
In no time, AI will adapt your tone and style, replying in your brand’s voice!
Potential Privacy Concerns
Now, although AI is our friend and we know it can help us increase efficiency, and improve data handling, and even strengthen customer experience, that doesn’t mean AI should have access to everything.
Be sure when using AI you never input sensitive information, of yours or a customer’s. Private information that shouldn’t be revealed to the public should also not be put in the text bar with AI, even if your AI platform feels secure.
Dependent On Data Quality
The fuel that makes AI run so smoothly is its dependency on data quality. Giving AI data that is outdated, irrelevant, or inaccurate will pretty much get you results of the same kind. To get the most out of AI tools, offer AI data free of inaccuracies, typos, and poor quality.
AI can only give you responses as good as your data, so ensure your data is clean, relevant, and ready to use!
Types Of AI Branding Tools And Examples
There are a few different areas where AI branding tools can do the heavy lifting for you. Whether you’re looking to revamp a graphic, make a fresh new logo, get creative content, or spice up your social media, there’s a tool for that.
Graphic Design Branding Tools
The most common blocker when it comes to graphic design is the process of brainstorming what to create. No longer! With AI as your sidekick, you can drive idea creation through the roof.
Two heads is better than one, especially when one is a computer with data-backed knowledge. AI can offer popular ideas for graphic designs, especially ones that resonate best with your audience.
Consider using Canva’s Magic Media to bring your creative ideas to life. With the use of AI you can dream up anything you want and hand it off to AI while it creates it in moments. Nothing is off limits with AI, begin to create the graphic designs you never thought you could.
Logo Generation Tools
If you’re looking for an extra hand when generating and creating a logo, you’re in the right place. AI branding tools can assist in logo generation from learning your style and preferences and then creating a logo based on those insights.
A great example of how a logo generator can walk you through the process is Adobe Illustrator. Adobe provides various templates that include different styles. Users can choose what template they would like to start in and see what works for them.
The good news is: the more you play around in AI branding tools (like with your logo generator here) the more AI learns about your preferences. Which means faster and more accurate results right before your eyes.
With thousands of ready-to-use design assets, users can create logos on time and on budget. Brandmark offers a wide variety from social media designs, social profile icons, logo design files, and much more. Users receive unlimited revisions and can see their logo in real-time, no need to wait.
Looka guides users through the process of designing a logo from start to finish. With Looka you can design your logo in minutes, build a brand identity, and market effectively to your audience. AI does the heavy lifting while leaving the creative control to the user.
Brand Messaging Tools
To watch AI crush content creation first hand, check out Copy.ai. Copy.AI acts as your writing partner, brainstorming buddy, and even proofreader. Spend more time sending out innovative content rather than wracking your brain thinking of it. From heavy worded articles to product descriptions, they’ve got you covered.
Another powerful branding tool is CoSchedule’s MIA. This feature offers users their own personal marketing intelligence assistant. You can train the AI-powered assistant to use your brand voice by giving it specific brand voice guidelines.
Specific brand voice guidelines can look different from brand to brand. For examples of how to guide MIA to adopt your brand voice, here are some writing standards and directions we use here at CoSchedule:
- We are straightforward and direct. We are not wordy or “fluffy”.
- We are empathetic and understanding. We are not cocky or overbearing.
- We are the confident leading authority. We are not boastful or egotistical.
- We are friendly and energetic. We are not annoying or full of ourselves.
Content Creation Tools
AI tools tend to be known for their speed and accuracy, which is why it’s a game changer when it comes to content creation. AI branding tools can learn about your audiences’ behavior, purchases, and preferences and then based on that knowledge provide targeted content specifically for your audience.
Your content will be increasingly personalized to users, enhancing engagement.
Tailor Brands is here to make your business official whether it’s up and running or if you’re just getting started. Through their platform you’ll have everything you need from setting up. Managing, and growing your business.
Tailor Brands speeds up content creation for your website and can help you produce effective trademarks and logos. Tailor Brands has everything you need to build and boost your business.
Consider Jasper AI as your personal AI copilot. Jasper AI uses the power of artificial intelligence to drive team collaboration and produce AI assisted content. Avoid miscommunications among your team and accelerate from idea generation to execution faster.
Social Media Management Tools
AI branding tools assist with planning, generating, and publishing social media posts so you never miss an opportunity to engage your audience. Your team can save time brainstorming over social creatives and cut it down to seconds with AI branding tools.
If your social media needs more management and design direction, Adcreative.ai is a great place to start. In seconds it can develop data-driven ad creatives fit for any platform. With AI at your side, there is no previous skill required. AI will generate and evaluate ad creatives for you, giving you the ad creative with the highest guaranteed traction.
Following are the top AI branding tools divided up by their type. We’ll break down these high-performing tools by logo generation, content creation, and team communication.
Brand Identity Tools
Wrike, an AI powered management tool helps your team manage projects seamlessly. Avoid overdue work, miscommunications, and overall confusion. Clear the air and increase transparency throughout your team and your projects.
The Brand Identity Toolkit is the perfect option if you need a one-stop shop to ensure your brand’s ducks are in a row. The Brand Identity Toolkit is actually as it sounds, and covers every aspect your brand needs to stand out. Ensure your brand is firing on all cylinders and improve brand, content, and distribution strategies all in one go.
