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How To Add AI To Your Marketing Strategy To Get The Results You Want

Published January 22, 2024
/ Updated January 30, 2024

Marketing is all about strategy. You strategize on how to reach your target audience while driving sales, and keeping the customer as your number one priority. You strategize on how to make your content rank on Google and beat out competitors.

Marketing strategies are thorough, and they take a lot of planning and collaboration to execute.

But, there is a way you can make your marketing strategy more efficient and effective. In this blog post, we’ll go over how you can implement AI into your marketing strategy to benefit your business.

What Is An AI Marketing Strategy?

An AI marketing strategy is the use of artificial intelligence (AI) technologies and tools to enhance various aspects of marketing activities. The main purpose of an AI marketing strategy is to use AI to improve efficiency, personalize customer experiences, and make data-driven decisions.

Benefits Of AI In Your Marketing Strategy

Implementing AI in your marketing strategy has many benefits for you and your team. Let’s go over some of the most beneficial ways to improve your strategy.

Efficiency and Productivity

AI can quickly dig through heaps of data to find the gold nuggets – insights about what your customers love and how they behave. AI can easily automate your routine work, like sending emails and posting on social media. AI also helps you figure out what’s working and what needs tweaking in your campaigns, so you’re always on top of your game.

Precision Targeting

Picture an assistant who knows your customers inside and out. That’s what AI does for precision targeting. It digs into loads of data, figuring out what your customers love and how they behave. AI precision targeting can also customize messages for each of your clients, which adds a personal touch that every client loves.

Improved Customer Experience

AI can significantly enhance customer experience by providing personalized and efficient interactions across various touchpoints. Through advanced data analysis, AI algorithms gain insights into customer preferences, behaviors, and needs. This enables businesses to offer tailored recommendations, content, and services, creating a more personalized and engaging customer journey.

AI-powered chatbots and virtual assistants provide instant and accurate responses to customer inquiries, improving the efficiency of customer support and ensuring a seamless experience. By using AI for personalization, automation, and predictive capabilities, businesses can create a customer-centric approach that not only meets but exceeds expectations.

How To Use AI In Your Marketing Strategy

Let’s go over how you can implement AI in your marketing strategy so you can efficiently plan your strategy, and crush more goals.

Pick The Right Tool

Every marketing strategy is unique and tailored specifically to whatever your goals are as a company. This could mean focusing on social media marketing, SEO-driven blog posts, or email marketing outreach. Whatever your company chooses to hone in on, it’s important to get an AI tool that addresses those needs.

Some tools are diverse enough to fit every marketing need, but this is hard to come by. Start by researching tools that will benefit your specific marketing strategy.

Five Uses for AI in Content Generation

AI can be a powerful tool for automating and enhancing marketing content generation. Here are some ways you can utilize AI in your marketing content generation:

  1. Content Summarization: Use AI algorithms to automatically generate concise and relevant summaries of longer content pieces. This can help create teaser content or provide overviews in marketing materials.
  2. Social Media Posting: Implement AI tools that analyze data on social media trends, user engagement, and optimal posting times. AI can then suggest or automatically generate social media posts that are more likely to resonate with your audience.
  3. Visual Content Creation: Leverage AI for image and video creation. AI tools can generate visuals based on your content or data, such as infographics. Additionally, video generation tools can use AI to create dynamic video content.
  4. Content Personalization: Use AI to personalize content for different audience segments. Personalization algorithms can analyze user data and preferences to tailor content, increasing its relevance and effectiveness.
  5. Content Curation: Employ AI-driven content curation tools to sift through vast amounts of information and identify relevant content for your audience. These tools can help you discover and share valuable content from various sources.

Automate Your Email Outreach

Streamlining your email marketing with AI is a game-changer. First off, gather and organize customer data, letting AI help you understand your audience better. Then, predictive analytics comes into play, which figures out the perfect time to send emails for maximum engagement.

You can also personalize your emails using AI by adapting content based on what your audience loves. Try out different subject lines to find new ways to improve SEO, and increase your open rates with CoSchedule’s Email Subject Line Generator and analyzer.

Using a subject line generator and analyzer takes the guesswork out of knowing which email subject line will appeal to your audience, and pique their interest.

How to Implement an AI Marketing Strategy

Now that you have an idea of how you can benefit from an AI marketing strategy, let’s put that knowledge to good use. Here are 5 steps to implementing your AI marketing strategy.

  1. Set Clear Goals: Figure out what you want to achieve with AI, like increasing sales or improving customer satisfaction.
  2. Use AI Tools: Apply AI solutions to meet your goals. This could mean using AI for personalized marketing or making predictions about customer behavior.
  3. Performance Tracking: Use AI tools to track how well they’re doing. Are you hitting your goals? Check regularly.
  4. Performance Tracking: Use AI tools to track how well they’re doing. Are you hitting your goals? Check regularly.
  5. Count the Costs: Figure out how much it costs to use and maintain the AI tools.

Compare Before and After: See how things have changed since using AI. Are your goals being met better now?

AI Marketing Strategy Tools & Platforms

Let’s go over some of the best AI tools you can use to improve your marketing strategy.

1.) CoSchedule’s Marketing Suite

Marketing Suite is a comprehensive AI marketing calendar that can track your progress, outline goals, and organize your projects and campaigns from start to finish.

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One of the key features of the suite is Mia, CoSchedule’s Marketing Intelligence Assistant, which is equipped with over 500 AI Prompts to aid in the marketing process. CoSchedule’s Marketing Suite allows for more efficient completion of work, ultimately enhancing productivity and collaboration within the team.

2.) IBM

IBM Planning Analytics is an AI-infused marketing planning solution designed to optimize marketing return on investment. This tool enables businesses to make real-time adjustments to their marketing strategies and more swiftly achieve their marketing objectives through a unified, collaborative platform.

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Key features of the tool include holistic business planning, advanced marketing analytics, smart resource allocation, and granular results tracking across all marketing campaigns.

3.) Adverity

Adverity is an advanced data integration and marketing analytics platform specifically designed for data-driven marketers. It offers an efficient way to consolidate, clean, and automate data management across various channels, ensuring quality and security.

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With access to over 600 pre-built connectors, Adverity allows for seamless blending of datasets from different sources like sales, finance, advertising, and marketing to create a single source of truth.

Overcoming Challenges Of Using AI In Your Marketing Strategy

Some challenges might arise due to using AI in your marketing strategy. Let’s address them and how you can overcome them.

Measuring ROI and Effectiveness

To measure your marketing success with AI, you have to start by setting clear goals. Look at the numbers that matter most to your business, like customer engagement, conversion rates, and revenue. Track how AI affects customer behavior and segment your audience for more personalized campaigns.

You can measure customer loyalty and lifetime value to see if personalized content is making a lasting impact. Calculate ROI by comparing costs to revenue generated, and monitor how AI impacts ad performance and user engagement. Regularly review the data and adjust your strategy based on what’s working best for your business and your audience. Remember, it’s not just about the numbers. Think about how AI is making things better for your business and your customers.

Minimize Your Costs

If you don’t want to commit to a monthly AI subscription, you can use a pay-as-you-go tool. This means you pay for as long as you want to reap the benefit of the tool.

Google Cloud AI provides plenty of AI services that can help you deploy and manage your work using AI. You don’t have to commit to a spendy plan to benefit from an AI marketing strategy.

Pick An Easy Integration System

Choose a platform that seamlessly integrates with your current processes. You’ll want to assess your current marketing stack to evaluate how you plan, execute, and ship your current marketing projects.

Doing this will highlight what you need out of an AI tool, and can narrow down your AI tool options. You’re going to want to make sure the AI tool you pick fits in with your current strategy and tools.