The use of Artificial Intelligence (AI) marketing software has become trendy amongst marketers. According to Statista, over 80% of industry experts use some form of AI in their digital marketing activities.
This article explores why this kind of software is popular among bloggers, marketers, and businesses of all-sizes. We’ll also share some of the best AI marketing software for growing your business.
AI Marketing Software
AI marketing software is any tool that can help you automate some marketing tasks.
These include tasks like:
- Writing articles
- Creating blog post titles
- Setting up a marketing campaign
- Generating social media posts
- Coming up with content ideas
Benefits Of Using AI Marketing Software
The beauty of AI software is that they require minimal human input to operate. Here are other benefits:
Round The Clock Availability
Studies show that humans are productive for up to 4 hours daily. But AI software never taps out; they work as long as you want without taking breaks.
Fast Research
Sometimes, Google isn’t the friendliest research pal, especially when you need information fast. Instead of searching endlessly, you can enter prompts into software like ChatGPT and get a usable response within seconds.
Task Automation
AI marketing tools are brilliant for automating tedious and repetitive tasks. For instance, NeuronWriter can help you create content outlines, do SERP analysis, and optimize your blog posts to rank on Google.
Recommended Reading: AI Marketing Trends to Look Out For in 2024
Cost-Effective
Most AI marketing tools are affordable. The basic version of ChatGPT is free, with ChatGPT Plus starting at just $20 per month. For this cost, you can create drafts of all things marketing and generate several marketing ideas.
Eliminates Writer’s Block
Whether it’s an article, social media post, or email, creating great content takes hard work. This can take a toll on a writer who stares at a blank document for minutes or hours. But with AI software, writers can ignite their creativity and start putting meaningful words together.
Now, you know what AI marketing software is, including its benefits. In this section, we’ll check out some of the best AI marketing tools across various marketing categories.
Recommended Reading: AI Marketing Jobs and A Guide to Generative Experiences
AI Marketing Software For Content Marketing
Jasper AI (Content Writing)
Jasper is an AI writing tool for creating blog posts, emails, ad copy, landing pages, and social media posts. This AI tool uses a cross-section of OpenAI’s GPT-4, Anthropic, and Google models to generate human-like text. With Jasper, you can access several AI writing templates, making content creation easier.
Pricing
Jasper has three pricing tiers; you can choose monthly or yearly billing.
- Creator plan: Monthly ($49). Yearly ($39)
- Teams plan: Monthly ($125). Yearly ($99)
- Business plan: Custom monthly or yearly pricing
SurferSEO (Content Optimization)
Surfer SEO is a content optimization and AI writing platform for creating content that ranks on search engines. This tool has a content editor, AI writing features, WordPress integration, a plagiarism checker, and more.
Pricing
Surfer SEO has four pricing tiers, and you can choose monthly or yearly billing.
- Essential plan: Monthly ($89). Yearly ($69)
- Advanced plan: Monthly ($179). Yearly ($149)
- Max plan: Monthly ($299). Yearly ($249)
- Enterprise plan: Custom monthly or yearly pricing
ChatGPT (Multipurpose AI Tool)
ChatGPT is an AI marketing software that can produce almost any marketing asset you want. Whether it’s a blog post, social media content, email, or conducting customer research, ask ChatGPT, and you’ll get a decent output or one with ideas you can modify. You can learn about ChatGPT with this tutorial.
Pricing
ChatGPT has a free plan. Its paid plan, ChatGPT Plus, costs $20 per month.
Mia (CoSchedule Marketing Intelligence Assistant)
Mia is CoSchedule’s Marketing Intelligence Assistant. It helps with all marketing questions built into CoSchedule project cards. Mia is great for generating post ideas you’d like to add to your CoSchedule Marketing Calendar. Its chat feature also helps you write first drafts, convert chats to copy, and record conversations in projects for team collaboration.
Pricing
Mia is available in the CoSchedule Marketing Calendar Pro and Marketing Suite plans. Marketing Calendar Pro is $29 for annual billing and $39 for monthly billing. Marketing Suite has custom pricing.
AI Marketing Software For Email Marketing
Smartwriter.ai (AI Email Personalization Platform)
Smartwriter is an AI-powered email marketing tool for automating your email outreach. One exceptional feature is its ability to find and use your prospect’s online data to create personalized cold emails. This helps you personalize emails with your prospect’s social activity, professional recommendations, achievements, bio, and job description.
Pricing
Smartwriter has three pricing tiers, and you can choose monthly or yearly billing.
- Basic plan: Monthly ($59). Yearly ($49)
- Popular plan: Monthly ($149). Yearly ($124)
- Pro plan: Monthly ($359). Yearly ($299)
Instantly.ai (Cold Email Outreach Tool)
Instantly.ai is an AI-powered tool for finding B2B leads, verifying leads, warming up emails, and sending outreach campaigns. With the Instantly Campaign Builder, you can use variables, create sequences and enable smart scheduling to improve your deliverability and email response rates.
Pricing
Instantly.ai has two pricing tiers, and you can choose either monthly or yearly billing.
- Growth plan: Monthly ($59). Yearly ($49)
- Hyper-growth plan: Monthly ($149). Yearly ($124)
Rasa.io (AI-personalized Email Newsletter Tool)
Rasa is an incredible AI tool that helps you aggregate, curate, and automate the sending of personalized email newsletters. Imagine you had to create personalized newsletters for thousands of email subscribers. That’s exactly what you get from this AI marketing software.
Pricing
Rasa.io has three pricing tiers.
- Standard plan: $29 per month
- Plus plan: $140 per month
- Pro plan: $499 per month
AI Marketing Software Social Media Marketing
Smartly.io (Social Media Advertising Tool)
Smartly.io is an AI-powered marketing platform for planning, creating, managing, and analyzing your social media ad campaigns. It integrates with Meta, Snapchat, Instagram, Pinterest, and TikTok, allowing you to manage campaigns from one dashboard.
Pricing
Smartly.io pricing starts at $7500 per month.
Flick (Social Media Marketing Tool)
Flick is a powerful AI tool for brainstorming, writing, scheduling, and analyzing the performance of your social media content. This tool can also help you generate social media captions for TikTok, Instagram, YouTube, and more.
Pricing
Flick has three pricing tiers, and you can choose monthly or yearly billing.
- Solo plan: Monthly (£14). Yearly (£11)
- Pro plan: Monthly (£30). Yearly (£24)
- Agency plan: Monthly (£68). Yearly (£55)
For U.S. pricing, we recommend reaching out to Flick support.
Munch (Video Repurposing Tool)
Munch is an AI video repurposing platform that can extract the most engaging and impactful clips from your long-form videos. This tool also helps edit videos, create captions, and publish your clips on multiple social media platforms.
Pricing
Munch has three pricing tiers.
- Pro plan: Monthly ($49).
- Elite plan: Monthly ($116).
- Ultimate plan: Monthly ($220)
Adopting AI Tools In Marketing
Many responsibilities pull marketers in all directions. There is a strategy to formulate, content to write, more content to publish, feedback to provide, and the list goes on and on. Putting any task on the back burner is difficult. But with AI, you can automate some tasks, free some time to focus on meaningful work, and generate more revenue.
Recommended Reading: Best AI Advertising Campaigns: Crafting Exceptional Strategies
