The Best Copy.ai Alternatives For Your Marketing Team

If you’re on the search for a new AI tool for your marketing team, there are a ton to consider – including Copy.ai.

Copy.ai is an impressive Go to Market platform. But the truth is you may be in the market for an AI writing assistant that does more than just Go to Market strategy. If your budget and resources are limited, you may want to choose a tool that will give your team the most value.

In this post, we’ll help evaluate other popular Copy.ai alternatives to help you find the right tool for your team.

Criteria For Comparison: How Do The Tools Measure Up?

Before we dive in, let’s establish our comparison criteria.

We’ll be reviewing each tool to highlight:

• Usability: How intuitive is the interface? Is it easy to adopt/get value from the tool quickly?
• Features: What unique capabilities does each tool bring to the table?
• Pricing: How does it fit into your budget constraints?
• Customization: Can it adapt to specific brand voices and needs?
• Customer Support: What kind of assistance is available when users need help?
• Unique Offerings: What sets each tool apart from the pack?

Usability Review

Copy.ai

This AI software boasts a user-friendly interface and is easy to use to create basic content via Chat. Because of its clean design and intuitive layout, it is easy for both novices and seasoned pros to jump right in and start creating content. The platform uses prompt wizards and workflows to help users through content creation.

Writer

Writer offers a sleek, professional interface that caters to more advanced users. Although this software may take more time to master, the platform provides powerful features for those willing to invest the effort. Its dashboard is well-organized, allowing users to access various tools and templates with ease.

Writesonic

Writesonic presents a balanced approach to usability. Its interface strikes a nice middle ground between simplicity and functionality. Best of all, this platform offers a guided experience for new users, while also providing quick access to advanced features for those who need them.

Jasper

Jasper is known for its user-friendly design. The platform’s interface is relatively intuitive and makes it easy for users to navigate between different content creation tools.

Hire Mia

Hire Mia provides an easy-to-use interface that provides users with a familiar Text Editor and Chat Interface similar to ChatGPt and other widely used AI tools. By combining this interface with over 1,000 prompt templates, it’s easy for users to create the type of content they’re looking for quickly and easily.

ChatGPT

ChatGPT is the most widely known AI tool. It’s a powerful AI tool, and it’s made to help with everything from writing copy, researching ideas, and even coding.

One significant limitation of this AI model is the absence of a dedicated editor experience. ChatGPT lacks an easy-way to edit output without leaving the tool or starting with a brand new prompt. This presents several challenges for content creators and users who rely on ChatGPT for polished outputs.

Features Review

Before you make your final pick, you’ll need to make sure it has all the features you’re looking for in an AI writing assistant. This may include SEO tools, humanizers, prompts, brand voice training, and more.

Copy.ai

Copy.ai includes 90 AI templates and use cases to help users discover ways to use AI. From blog posts to ad copy, it covers a wide spectrum of content needs.

Its standout feature is the ability to generate multiple variations of content from a single prompt, allowing users to explore different angles and tones for their writing.

Writer

Writer distinguishes itself with its focus on maintaining brand consistency across large organizations. It offers features like a centralized style guide, custom terminology management, and real-time writing suggestions. These features are ideal for corporate or enterprise teams that need to implement strict compliance guidelines.

Plus, Writer provides robust analytics and reporting tools making it particularly suitable for enterprise-level content management.

Writesonic

Writesonic offers a comprehensive suite of content creation tools, including a notable feature for generating entire blog posts from just a title. It includes specialized tools for e-commerce, such as product description generators and Amazon listing optimizers.

Writesonic’s AI image generation capability sets it apart from many competitors which solely generate copy.

Jasper

Jasper boasts an impressive range of features, including long-form content creation, SEO optimization tools, and integrations with popular platforms like Grammarly and Copyscape. Its “Recipes” feature allows users to create custom workflows for repetitive content tasks, enhancing efficiency for regular content creators.

Hire Mia

Hire Mia focuses on generating on-brand content. Its standout feature is its ability to write content that sounds like you wrote it using customizable Brand Profiles. Hire Mia can learn your company’s products, services, target audience, brand voice, language preferences, regulatory standards, and style guide to create better quality content that requires fewer edits.

For teams that are newer to AI, Hire Mia includes over 1,000 prompt templates to help create any type of content you may need to create including blog posts, ads, product descriptions, & more.

ChatGPT

ChatGPT boasts several unique capabilities, including Advanced NLP capabilities for personalized responses – an advanced prompting system that allows users to tailor their queries for more precise interactions.

Pricing

Another factor to consider is price. Before you choose, you need to consider your budget and which plan is right for your team when selecting tools.

Copy.ai

Copy.ai has multiple pricing tiers for individuals, teams, and enterprises.

• Their Free Plan includes 2,000 words, 1 user seat, and limited features.
• Paid plans start at $49/month.
• Team plans begin at $249/month.
• To compare plans & prices, visit the pricing page.

Writer

Writer offers a free plan with limited features for individuals.

• Paid plans start at $11/month per user for the Essentials plan, which includes enhanced capabilities and collaboration tools.
• The Pro plan is available for larger teams and custom pricing based on needs.
• To compare plans & prices, visit Writer’s pricing page.

Writesonic

Writesonic provides a free tier with access to limited features and a capped word count.

• Their paid plans start at $16/month for the individual plan.
• Standard plans with 1,000 credits & 1 user are $79 per month.
• Professional plans start at $199/month.
• Advanced plans start at $399/month.
• To compare plans & prices, visit Writesonic’s pricing page.

Jasper

Jasper has a free trial that allows users to explore its features.

• Paid plans begin at $39/month for the Starter plan, which provides basic access.
• Pro plans start at $59/month per seat
• Business plans are available with custom pricing when you talk to Sales.
• To compare plans & prices, visit Jasper’s pricing page.

Hire Mia

Hire Mia has a forever-free plan that includes limited AI writing credits.

• Hire Mia offers a free trial to test paid plan features.
• Creator plans start at $16/month per user which includes unlimited AI writing credits, 1,100+ prompt templates, and new training modules.
• Professional Plans start at $29/month per user. This plan includes additional Brand Profiles and tools for SEO & Humanization.
• Business Plans start at $59/user per month. This plan includes everything in Professional plus 2 additional Brand Profiles. Additional training modules include Products & Services, Style Guide, Target Audience, Business Locations, Customer Reviews, & Compliance Check.
• Custom plans are available. To compare plans & Prices, visit Hire Mia’s pricing page.

ChatGPT

ChatGPT provides a free tier with limited access.

• Paid plans start at $20/month for the Plus subscription, which offers priority access and faster response times.
• API usage is also available with pricing based on usage volume.
• To compare plans, visit ChatGPT’s pricing page.

Customization

To successfully get the most out of your AI writing tool, you want it to be flexible and customizable to fit your specific needs. Consider what level of customization you want in your AI writing assistant.

Copy.ai

Copy.ai offers solid customization options, allowing users to fine-tune the AI’s output to match their brand voice. Users can input specific keywords, tone preferences, and even examples of their preferred writing style.

The platform’s ability to learn from user feedback enhances its customization capabilities over time.

Writer

Writer excels in customization, particularly for large organizations. Its style guide feature allows companies to define and enforce their unique brand voice across all content.

Writer also offers custom AI models trained on a company’s specific content, ensuring highly tailored outputs.

Writesonic

Writesonic provides good customization options, allowing users to specify tone, style, and target audience for each piece of content.

Its “Custom GPT” feature enables users to train the AI on their specific writing style or industry jargon, enhancing the relevance of generated content.

Jasper

Jasper offers robust customization features, including the ability to create custom templates and commands. Users can train Jasper on their brand voice and preferred writing style.

The platform’s “Brand Voice” feature allows users to create a consistent tone across all content, which is particularly useful for maintaining brand identity.

Hire Mia

Hire Mia’s Brand Profiles are a gamechanger for marketers. Users can customize a robust library of AI Training Modules to build personalized brand profiles for the clients, brands, and products.

Some of the training modules include a language selector, brand voice tuner, style guide, compliance checker, and more.

ChatGPT

ChatGPT allows for significant customization through its custom GPTs, enabling users to adjust interaction styles and responses.

This adaptability makes it well-suited for businesses looking to align AI interactions with their specific brand voice and requirements. There is a learning curve to set up and create usable GPTs.

Support

Last, but not least, let’s take a look at each company’s customer support.

Copy.ai

Copy.ai provides comprehensive support through various channels. Users can access a knowledge base, video tutorials, and a responsive customer support team.

The platform also offers regular webinars and training sessions to help users maximize their use of the tool.

Writer

Writer includes enterprise-grade support, including dedicated account managers for larger customers. Its support resources include detailed documentation, video tutorials, and a responsive help desk.

Writer also provides personalized onboarding and training sessions for team implementations.

Writesonic

Writesonic provides multi-channel support, including email, chat, and a comprehensive knowledge base. The platform offers regular updates on new features and best practices through its blog and newsletter.

Writesonic also has an active user community where members can share tips and seek advice.

Jasper

Jasper is known for its strong community support. In addition to standard customer service channels, Jasper offers a vibrant Facebook group where users can interact, share experiences, and get tips from power users.

The platform also provides extensive documentation, video tutorials, and regular training webinars.

Hire Mia

Hire Mia features responsive support through live chat, email, and on-demand resources.

Users can also access a library of training videos inside the app or on YouTube.

ChatGPT

Users have access to extensive support through detailed documentation and community forums.

For subscribers to paid plans, there are dedicated support channels that ensure prompt assistance with any inquiries or issues that arise.

Unique Offerings

Now it’s time to talk about differentiators or what makes each tool special.

Copy.ai

Copy.ai has an Infobase, so you can upload and store information about your brand, so content is more accurate.

Copy.ai also offers a Chrome extension, allowing users to generate content directly within their browser.

Writer

Writer users can share business data to analyze up to 10 million words or reference data in a custom knowledge graph.

Users can analyze this data to surface insights or summarize trends.

Writesonic

Writesonic’s AI image generation tool – Photosonic – sets it apart from many competitors in the AI writing space.

This feature allows users to create custom images to accompany their written content, providing a more comprehensive content creation solution.

Jasper

Jasper’s “Recipes” feature allows users to create custom workflows for content creation. By using Recipes, content creators can significantly boost productivity and streamline content creation.

Last but not least, Jasper’s integration with Surfer SEO provides a powerful combination of content creation and SEO optimization in one platform.

Hire Mia

Hire Mia includes 1,100+ prompt templates to help users create any kind of content or tackle any marketing tasks they can think of with ease. The library features industry and role specific prompts for HR, healthcare, real estate, eCommerce, Nonprofits, Sales, Agencies, and more.

Hire Mia includes built-in SEO optimization tools, a compliance checker, and a humanization tool to help marketers create on-brand, compliant content.

ChatGPT

ChatGPT has enhanced features for paid users including increased request limits and exclusive functionalities not available to free users.

Additionally, ChatGPT’s ability to integrate with various applications makes it versatile across different use cases, from content creation to interactive chatbots, thus expanding its applicability beyond mere conversational AI.

Copy.ai Alternatives Pros & Cons

Each of these AI writing tools brings something unique to the table.

The choice between these tools ultimately depends on your specific needs, budget, and preferred working style. As AI continues to improve and evolve, these tools will inevitably keep pushing the boundaries of what’s possible in content creation.