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How To Use AI Email Marketing Tools To Increase Open Rates

Published January 22, 2024
/ Updated February 15, 2024

Emails are a chain reaction when it comes to marketing outreach. It’s important to make a good impression so you can turn prospects into leads, and leads into customers.

This used to be a tough process, with lots of testing, troubleshooting, and redirecting. Now, with the help of an AI email marketing tool, we can cut the process short, while gaining more open rates, traffic, and customers.

I reached out to Jeremy Collier, Content Marketing Manager at ActiveCampaign, to pick his brain about AI in email marketing and how it’s affecting software development. Jeremy shared that embracing AI in email marketing is not just about keeping up with trends – it’s about setting them. “AI is a catalyst for innovation, a tool that, when wielded with expertise, can elevate strategy and execution to remarkable levels,” said Jeremy.

But according to him, the true power isn’t in the tool itself but in the person who uses it. “We stand on the brink of a new era in marketing,” said Jeremy. “Where AI is the brush, data is the palette, and the marketer is the true artist.”

So as artists, it’s our job to make the most out of AI email marketing tools to improve efficiency & get better results. Let’s talk about some of the benefits that an AI email marketing tool can bring to you and your team.

Benefits of AI Email Marketing Tools

ChatGPT offers free usage to the public, but it is not as robust as AI email marketing tools. And it often requires more time and effort than an all-in-one tool.

“While ChatGPT is impressive, it’s like a Swiss Army knife—it has a lot of tools but isn’t the best at any one task. In contrast, AI-integrated tools such as those developed by ActiveCampaign are engineered with a singular focus: to enhance our customer’s email marketing efforts.” – Jeremy Collier, Content Marketing Manager at ActiveCampaign.

AI email marketing tools can be a lifesaver when it comes to automating your emails and making them personal for every recipient.

Increases Personalization

AI email marketing tools can increase email personalization by product and content recommendations. It can understand individual recipient preferences and behaviors based on their past interactions and purchase history.

Through predictive analytics, it can also suggest the most effective content, subject lines, and send times for each recipient. The more personalized your emails are, the more likely you are to appeal to your specified audience, which will drive more traffic and overall success.

Improves Email Segmentation

AI can improve email segmentation by creating highly targeted email campaigns that can be personalized with dynamic content, improving engagement and conversion rates. AI can continuously adapt and optimize segmentation in real time.

This ensures that email campaigns remain relevant and effective, while also reducing the risk of sending irrelevant or spammy content. By having improved email segmentation, you’ll have a more efficient and successful email marketing strategy.

Enhances Email Content Optimization

You can use an AI email marketing tool to create relevant and engaging emails while tailoring to individual recipients’ preferences and behaviors. AI offers content recommendations based on the recipient’s past interactions with your website or emails, ensuring the content aligns with their interests.

Boosts Open and Click-Through Rates

By using AI for email marketing, you can create highly targeted, personalized, and relevant email campaigns that resonate with your audience, resulting in higher open and click-through rates. This, in turn, leads to increased user engagement and improved conversion rates for ROI for your email marketing efforts.

Reduced Manual Effort and Time Savings

Depending on what AI email marketing tool you pick, it can greatly streamline and automate your time-consuming tasks. This can be anything from list segmentation to content personalization. Better yet, you can pick send-time optimization so your emails get sent out at the maximum viewing time.

AI reduces the need for labor-intensive manual work, freeing up marketing teams to focus on strategy and creative aspects of their campaign.

Integration with Existing Marketing Processes

An AI email marketing tool seamlessly integrates with existing marketing processes by offering easy compatibility with various marketing platforms and systems. These tools are specifically designed to work harmoniously with popular email marketing services, CRM systems, and customer databases.

How To Use AI In Email Marketing

AI can be used in many ways in email marketing to help your process and become more efficient. Let’s go over the best ways you can use AI in email marketing.

Segmenting and Targeting

You can effectively use AI for email marketing by delivering more personalized and relevant content. This will lead to higher engagement, increased conversions, and ultimately better ROI for your email marketing efforts.

Spam Detection and Filtering

AI can analyze numerous factors such as email content, sender reputation, recipient behavior, and known spam characteristics to immediately identify unsolicited messages. By accurately identifying and diverting spam emails to spam folders, AI reduces inbox clutter and enhances the overall email experience for users.

This not only improves email deliverability and open rates but also maintains a positive sender reputation, an essential component of successful email marketing campaigns.

Subject Line Optimization

An AI email marketing tool enhances subject line optimization by analyzing extensive historical data, performing A/B testing, and utilizing recipient information for personalization. Through predictive analytics, it predicts subject line performance and, in some cases, offers real-time optimizations.

AI email marketing tools streamline the process, ensuring compliance with regulations and best practices. By optimizing your subject line, you can boost email open rates and campaign effectiveness.

A/B Testing Strategies

AI email marketing tools can automate A/B testing by creating multiple variations of emails and subject lines. After this, they get sent off to different subsets of your audience, making it easier for you to analyze which variant had the most effective performance.

Monitor and Analyze Your Results

In order to really see the changes that AI can make to your emails and outreach, you need to monitor and analyze your results. Here are some ways you can monitor your emails to get the results you want:

  • Segmentation Analysis: AI can dissect the campaign results by different segments of your email list, providing insights into which audience segments respond best to specific content and subject lines.
  • Performance Metrics: AI email marketing tools can provide detailed performance metrics and visual reports, so you can easily track your progress and see what needs improvement.
  • Real-Time Monitoring: Some AI tools can provide real-time tracking, which allows you to monitor campaign performance as it happens, so you can make the necessary changes right away.
  • Compliance Monitoring: AI can ensure that your email campaigns adhere to email marketing regulations and best practices. This reduces the risk of emails being marked as spam.

By monitoring your progress, you can make data decisions, and continually optimize campaigns to achieve better results in terms of engagement, conversions, and overall effectiveness.

Types of AI Email Marketing Tools

Believe it or not, many different types of AI email marketing tools depend on what you’re looking for. Let’s go over some of the most popular types, and how they can benefit you and your company.

Recommended Reading: AI Marketing Software

Automated Content Generation

An AI email marketing tool can analyze recipient data and campaign objectives to generate personalized email content dynamically. Here are some ways AI can generate and improve your email content:

  • Makes product recommendations
  • Writes tailored messages
  • Generates subject lines
  • Improve existing content
  • Maintain relevance and consistency in campaigns

AI email marketing tools create engaging content that is sure to drive more clicks and keep your customers intrigued.

CRM Integration Tools

Some AI email marketing tools seamlessly integrate with Customer Relationship Management (CRM) systems, allowing for a more comprehensive understanding of customer interactions and enabling better-targeted email campaigns.

By leveraging CRM integration in AI-powered email marketing tools, businesses can create more targeted, personalized, and effective email campaigns. The combined power of CRM data and AI-driven email marketing enables a deeper understanding of customers. This also offers more strategic communication throughout the customer lifecycle.

Smart Segmentation Tools

AI-driven segmentation tools analyze customer data to create highly targeted segments for personalized email campaigns. These tools help in identifying and grouping audiences based on various criteria like behavior, interests, and demographics.

Once segments are defined, these tools often integrate personalization features. They can adapt email content, subject lines, and calls to action to suit the preferences and behavior of each segment.

Top AI Email Marketing Tools On The Market

When it comes to picking an AI email marketing tool, it’s important to weigh your options and find out what features are right for you and your team. Here are my recommendations for the best AI email marketing tools:

1.) ActiveCampaign

ActiveCampaign is a versatile and comprehensive platform that offers a wide range of services. It provides solutions for marketing, sales CRM, and e-commerce automation, plus a transactional API and SMTP for your website or app.

“We’ve worked hard to blend ease of use with advanced features such as AI,” said Jeremy.

It was important for him and the rest of the team at ActiveCampaign to create a seamless marketing platform that scales with the business.

“Our AI-driven insights pave the way for our users not only to meet but also exceed their marketing aspirations,” he concludes.

2.) MailChimp

MailChimp’s Content Optimizer is an AI email assistant that personalizes your content, writes first-draft emails, and optimizes them to improve your results.

It analyzes millions of data points from top-performing campaigns and provides personalized suggestions to help improve the copy, imagery, and layout of your future emails. This tool gives feedback on best practices for emails, such as skimmability, the use of images, typography, and the addition of links. On average, it offers 3 personalized recommendations per campaign.

Content Optimizer has plenty of features perfect for you and your team so you can send emails that convert customers to leads. Content Optimizer has multiple plans depending on what you’re looking for, including a free version to help get you started.

3.) HubSpot

HubSpot creates different types of marketing software, including email marketing software that uses AI to help you get work done more efficiently. You can design, draft, and track emails all in one platform by letting AI do the work for you.

HubSpot’s AI Email Writer is an AI-powered tool designed to create engaging and compelling email campaigns. It can write persuasive body content, tailor messages to different audience segments, and craft engaging calls to action (CTAs).

To use the tool, you just need to enter a prompt or a topic into the AI content writer, and it will produce a first draft for you. However, it’s worth noting that despite its capabilities, reviews suggest skilled writers are often still needed to refine and optimize the content it produces.

Recommended Reading: 12 AI Marketing Tools To Elevate Your Marketing