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Why Every Marketer Should Be Using An AI Marketing App

Published October 26, 2023
/ Updated March 20, 2024

Let’s face it. Sometimes as marketers, it can be hard to come up with new content ideas, and post personalized content that gets seen by your followers. This process can get overwhelming, and it’s easy to get caught up in an endless list of tasks.

AI marketing apps are the perfect solution to unblock your marketing process bottlenecks. Whether you’re looking for help with your email marketing, content marketing, social media marketing, or just help in general, there’s an AI marketing app out there with your name on it.

 AI Marketing Apps

What Are AI Marketing Apps & How To Pick The Right One?

An AI marketing app is a software application that uses AI to help marketers with all sorts of marketing work, like content creation, reporting and analytics, or idea generation. AI marketing apps can also help with tasks like audience segmentation, ad targeting, and predictive analytics.

How AI Is Transforming The Marketing Industry

Marketing already evolves constantly and is changing by the minute. Now with AI coming to fruition, marketers are trying to come up with better content at a more rapid pace than ever before.

AI is transforming the marketing industry by providing marketers with powerful tools to understand their customers better, automate tasks, and deliver a more personalized experience for their customers.

Benefits Of Using An AI Marketing App

Let’s go over some important benefits that AI marketing apps can provide when it comes to content creation and automating your processes.

Improve Customer Targeting & Personalization

AI enables marketers to analyze vast amounts of data to identify customer segments and tailor content or offers specifically to their needs and preferences. This level of personalization enhances customer engagement and loyalty.

Enhance Data Analysis & Insights

AI marketing apps can process and interpret data at lightning speed and provide actionable insights that help marketers make informed decisions. These insights can inform anything from content strategies to campaign optimizations.

Automate Repetitive Tasks

Marketers can free up valuable time by automating routine tasks such as data entry, lead nurturing, and social media publishing. AI handles these tasks efficiently, which allows marketers to focus on high-level strategic activities instead of manual tasks.

Increase ROI & Cost-Efficiency

By optimizing marketing campaigns, targeting the right audience, and reducing waste, AI marketing apps help improve return on investment (ROI) and reduce overall marketing costs.

Easily Generate New Ideas

AI-powered tools such as CoSchedule’s AI Project Assistant found in CoSchedule’s Calendar products can suggest ideas for campaigns, content, and design based on data analysis and trends. Within each project, you can use an AI project assistant named Mia to write first-draft copy, generate new ideas, and upgrade your marketing workflows.

You can click one of the 500+ pre-built prompt templates or ask your own question to instantly streamline your marketing process.

 Top AI Marketing Apps

AI marketing apps come in various forms, each designed to address specific marketing needs. Here are some of the top AI marketing apps.

Social Media Management Apps

AI-driven social media management apps can schedule posts, analyze engagement, and even suggest content ideas based on audience behavior.

Social Calendar

Social Calendar from CoSchedule is your one-stop shop for all of your social media needs. With this calendar, you can spend less time on social media management by creating, scheduling, publishing, and measuring your social media in one single AI-powered Social Calendar.

CoSchedule's social calendar

Easily post to multiple social media networks and accounts at one time using your Social Calendar. Use built-in intelligence to write social messages and optimize the best times to post.

  • Social Composer: Create and analyze social messages more efficiently.
  • AI Social Assistant: Use AI to generate ideas & write social messages.
  • Social Message Optimizer: Use the built-in optimizer to craft more engaging social messages that convert.
  • ReQueue: Set your best social messages on autopilot to send to the right places at the right time.


SocialPilot is a social media management platform that allows you to publish, collaborate, gain insights into content and has a Smart AI Assistant to help with content creation.

SocialPilot website with 4 1/2 star review posted

SocialPilot offers comprehensive support, cost-effective plans, and an effortless user interface. It’s perfect for agencies, multi-location brands, and SMBs that need a platform for all of their social posting needs.


Flick is a social media platform that allows users to get their social media marketing done up to 10x faster with help from AI. This platform is perfect for allowing customers and users to streamline their work, and create a social media strategy that drives results.

Flick has an AI Social Assistant that offers the following services:

  • Hashtag Tools
  • Post Scheduler
  • Analytics & Reporting

Flick AI marketing app - social media marketing: 10x faster with AI at your fingertips

Flick is the perfect app to help you get organized, consistent, and productive so you can post all of your necessary social media content in one place.

Email Marketing Apps

These apps use AI to optimize email campaigns, personalize content, and improve open and click-through rates.


Emarsys is an email marketing platform that helps users automate their emails with the help from AI.

With Emarsys, markers can:

  • Unify customer, product, and sales data
  • Scale intelligent personalization
  • Achieve record-high deliverability
  • Create contextual email rules
  • Build emails that engage customers

Emarsys website - learn more about the capabilities of our wider customer engagement platform

Emarsys is the perfect platform for customers to automate their email marketing in order to gain more open rates and reach their customers more effectively.


Bloomreach is a platform to help you and your team streamline and automate your email marketing.

With Bloomreach, you can:

  •  Launch campaigns faster
  • Scale your emails easier
  • Feel more personal to your customers
  • Optimize campaigns with predictions
  • Use generative AI for marketing

Bloomreach website - Generative AI for marketing - Make every customer count with contextual personalization

Bloomreach utilizes AI to maximize the impact of your email campaigns, optimize ROI, and increase customer engagement.


Klaviyo is an e-commerce email marketing app with pre-built automation, real-time audience segmentation, and customizable campaign templates.

Klaviyo website with features listed: audience segmentation, real-time integration within minutes, send integrated SMS, reporting

Klaviyo uses AI to drive repeat sales with behavior-based email automation and send dynamic email content based on your customers’ browsing activity and preferences.

You can also personalize your content based on comprehensive event data such as:

  • Recently viewed products
  • Items ordered
  • Bestsellers
  • Abandoned carts

Content Creation & Curation Apps

AI-powered content tools generate written or visual content, making it easier to produce blog posts, product descriptions, videos, and graphics.

Content Calendar

CoSchedule’s Content Calendar helps you seamlessly plan your marketing schedule, create custom calendars to focus without distractions, and use AI to create high-quality content in less time.

CoSchedule Content Calendar - Content calendar software built for the way marketing teams should work

Here are some ways you can use AI in Content Calendar:

  • Use Mia, an AI project assistant to come up with blog ideas, generate first-draft content in seconds, and convert responses to text with one click
  • Use AI Social Assistant to write and schedule social messages in an instant
  • Drive more traffic by automating your process
  • Use the AI prompt Library & Templates to generate great responses

The prompt library & templates feature 500+ marketer-tested AI prompts to help you beat writer’s block, generate ideas, write first-draft copy, & more!

With Content Calendar, you can use AI to write, publish, and measure content faster and more efficiently than before.


Jasper is a content creation tool that uses advanced AI for you to curate on-brand messaging with minimal effort. With Jasper.ai, you can:

  • Reduce time by 80% when writing first drafts
  • Increase your content downloads by 40%
  • Get 3.5x more return on investment when using Jasper

AI marketing apps example of Jasper website homepage

Not only will Jasper create content for you, but it also takes your brand voice into account to make sure it suits you and your company’s needs.

Jasper is the perfect platform that covers all of your marketing bases, not just content marketing.


Cohesive is a content creation app that uses AI templates for you to create blog posts, Instagram captions, LinkedIn posts, and much more.

Cohesive allows you to create, refine, edit, and publish seamlessly all in one place with the help of AI.

Cohesive - Meet the future of generative AI. Your creativity and AI brilliance. Formidable.

Cohesive has multiple templates, ideas, and categories with AI assistance to help you get all of your marketing done in less time.


Brandfolder is a great content app for you to create and distribute content in a fraction of the time. You can also create content at scale, at speed, and on brand.

Brandfolder website - Brandfolder integrates with the tools you use everyday

Brandfolder uses AI to:

  • Tighten permission controls to ensure the right team members have access
  • Enable teams to produce on-brand content while removing the back and forth
  • Streamline your marketing strategy and be nimble to changing market conditions
  • Automatically update templates when updating band guidelines


Feedly is a great AI content app that helps you track insights and gain information across the web without having to read it yourself.

Feedly website with header "Track insights across the web without having to read everything"

Feedly uses AI, so you can track your content better, and limit useless information when trying to figure out what content your customers want to see.

You can train your Feedly AI to filter out the noise, find and organize the right feeds, and share insights with your team.

Image & Video Generation Apps


Vimeo is an AI-powered video generation tool that allows you to make visually stunning videos in minutes. They offer several video templates for you to use, such as:

  • Marketing
  • Social
  • E-commerce
  • Enterprise

AI Marketing Apps - Vimeo website

Let AI be in charge of writing your script so your video is professional, and appeals to the right audience. Whether you’re a pro video editor or a beginner, Vimeo offers easy editing so you get the results you’ve always desired in an instant.


Midjourney is an AI image generator app that turns words into art in seconds. Midjourney works through Discord to help you and your team instantly generate graphics, images, and art at the push of a button.

Midjourney process explanation of steps 7 and 8 - Image generation process, upscale or create variations

With Midjourney, you can pick from their several pricing plans to start curating high-quality images and art with AI.

Analytics & Reporting Apps

These apps provide in-depth insights into campaign performance, user behavior, and website metrics, helping marketers fine-tune their strategies.


Adverity is a popular analytics platform that uses AI to track your metrics and see how your content is performing.

With Averity, you can connect all your data sources, transform your data, and manage your data operations to help measure what’s working, and what isn’t.

Adverity website - Explanation of features offered

Adverity uses AI to help its customers streamline their data, analytics, and insights to help them become more successful.

This is done by:

  • Data schema mapping
  • Activity monitoring
  • Smart scheduling
  • Report templates
  • Performance manager
  • Authorization center


Tableau is an AI-powered app that tracks your data and measures your analytics so you know what to prioritize.

When trying to measure your data, it is important to have an app that can keep up with the amount of content you’re publishing. Tableau is the perfect platform for you to measure analytics and data using AI to help streamline and automate your process.

Change the way you think about data

IBM Watson Studio

IBM Watson Studio is a powerful AI app that synchronizes apps and AI, can predict outcomes and actions, and can unify tools and increase productivity.

IBM Watson Studio details webpage

IBM Watson Studio uses AI so you and your business can gain better insights into your posts through monitoring and data refinery, which will help you appeal to your target audience better.

How To Pick The Right AI Marketing App

Selecting the right AI marketing apps for your business is crucial for success. Let’s go over some key considerations to help guide your decision.

Define Your Business Goals & Objectives

Before you even start looking at AI marketing apps, take a step back and think about why you need one. Ask yourself these questions:

  • What are your business goals and marketing objectives?
  • Are you aiming to drive more traffic to your website, give a boost to your sales, or perhaps, improve your customer engagement?

Once you have clarity on your goals, it becomes easier to align the features of an app with your specific needs. Remember, the best AI marketing app is the one that can help you achieve your business objectives most effectively.

Plan Your Spending

Let’s talk about the elephant in the room – the budget. AI marketing apps come in a wide range of prices, and it can be tempting to reach for the one with the most bells and whistles.

But hold on! It’s crucial to find an app that offers the features you need without busting your budget. Take a look at your budget constraints, compare different apps, and choose the one that strikes the right balance between cost and functionality.

You can also pick a toolset that offers more bang for your buck. CoSchedule Calendars & Headline Studio now have AI features built in, so you can access all of your AI tools in one powerful platform.

Find Compatible Apps

Next up, integrations. Can the AI marketing app you’re considering play nicely with your existing marketing tools and systems? Compatibility is key for a smooth and efficient workflow. You want an app that can seamlessly integrate with your current setup, enhancing it rather than causing disruption.

Choose An App That Can Grow With Your Business

As your business grows and evolves, so will your marketing needs. That being said, it’s important to choose an AI marketing app that can grow with your business. Look for a tool that is scalable, adaptable, and capable of keeping up with industry trends and demands.

By future-proofing your marketing stack, you’re setting your business up for sustained success.