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How To Use AI Tools To Write Better Social Media Captions

Published September 11, 2023
/ Updated April 24, 2024

Do you want to spend hours brainstorming the perfect captions for your social media posts?

As you schedule dozens of posts per week across various platforms, it can become a draining exercise to think of interesting and engaging captions for each and every one. Fortunately, AI tools are available to help you streamline this process and captivate your audience.

In this article, we’ll dive into how you can use artificial intelligence to revolutionize your caption game. Whether you’re a social media influencer, business owner, or marketer, you can unlock the power of AI to craft the perfect captions for your posts.

Stay tuned for a step-by-step guide that will save you time, effort, and headaches so you can focus on your social media strategy.

Social Media AI Tools Overview

How Do AI Tools Work?

AI tools, or artificial intelligence tools, refer to computer systems that can perform tasks that typically require human intelligence. These tools use algorithms and technologies like machine learning, deep learning, and natural language processing to analyze large amounts of data.

After reviewing these inputs, AI tools can identify patterns and relationships between them. The AI tool can then develop a prediction, solution, or recommendation. As a result, AI tools are handy for a variety of tasks, such as:

  • Visual perception: Analyzing and identifying objects, people, and scenes in digital images
  • Speech recognition: Transcribing speech into written text and understanding spoken commands
  • Decision-making: Making predictions and providing recommendations based on patterns and trends in the data
  • Language translation: Translating written or spoken text from one language to another

These capabilities have been under development since the 1950s when John McCarthy organized the first AI conference at Dartmouth College. However, it wasn’t until recently that AI tools became available to the general public. Now, individuals and businesses have access to generative AI capable of producing the following:

  • Text: Writing both short and long-form text, including poetry, articles, and books
  • Music: Creating music compositions and even entire songs
  • Images: Designing unique digital images that mimic a specific style
  • Videos: Producing a series of images that, when put together, create a short video or animation
  • Voices: Creating human-like voices for virtual assistants and voice-controlled devices
  • Code: Writing computer code to assist with software and web development
  • Financial reports: Assembling balance sheets, income statements, and cash flow statements

Overall, AI tools are becoming increasingly sophisticated and profoundly impacting many industries, including social media. As businesses embrace AI tools for their social media efforts, a new approach to writing social media captions has emerged.

With the ability to generate high-quality written content on demand, AI can help small businesses save time and resources while effectively reaching and engaging their target audience.

Recommended Reading: Best AI Digital Marketing Examples & Why You Should Use It

How To Use AI Tools For Social Media Captions

Use these steps to get started using AI tools:

Select An AI Tool

Over the past few years, several AI tools have become available to support social media content creation. Here are a few of the most popular options:

  • Copy.ai
  • Jasper
  • ChatGPT
  • Anyword
  • Rytr

For the sake of this demonstration, we will be using ChatGPT, which has a free version but has limited uptime due to high demand. The paid version has more capability and ability.

Overview on how to use ChatGPT

If you decide to test another AI tool, the following steps may vary a little depending on the software’s interface. However, the overall process and functionality should be pretty similar.

Experiment With Different Prompts

When working with AI tools, remember that the outputs are only ever as good as the inputs. It’s helpful to experiment with different prompts and learn how to speak to the software in a way that yields the best results.

As you test various phrasing, you will better understand the tool’s capabilities and limitations. You may find that you need to provide explicit instruction to align its suggestions with your brand’s voice and messaging. You may need to set specific parameters to improve its performance and fine-tune its output.

For example, a sustainable jewelry company is trying to create a caption for a picture of a necklace made from recycled materials. The brand may start with this simple prompt: “Create a caption for my picture of a sustainable necklace.”

Create a caption for my picture of a sustainable necklace with ChatGPT's response

Not bad, right? But maybe the necklace isn’t actually handcrafted, and the company wants a slightly longer caption. Let’s try again with a more detailed request.

Specific details given for ChatGPT to generate a better caption

As you can see, with a few tweaks to the prompt, ChatGPT produced an entirely different result. The caption is longer, uses stronger sales techniques, and incorporates a call-to-action and a few hashtags.

Generate Multiple Outputs

Now that you see what generative AI tools are capable of, you’re probably rushing to sign up and take advantage of this time-saving technology. In a matter of seconds, we just produced a compelling social media caption that may have otherwise taken ten minutes to write. The value is evident when considering the number of posts a single account may need to publish weekly.

But it gets even better! Before you click publish, generate a few versions of your caption and compare the results. This will enable you to select the one that best aligns with your brand’s voice, resonates with your audience, and stands out from the competition.

At the bottom of the page, ChatGPT has a small “Regenerate response” button. Continuing our example above, here are the two alternatives it produced.

ChatGPT allows the user to refresh the results to generate a new response

ChatGPT's alternate response to a given prompt

Perform Quality Control

AI tools are great for busting through writer’s block, but that doesn’t mean you can rely on them exclusively. Always take a few minutes to check the results and ensure the output meets your standards. Here are a few tips for kicking off a final review:

  • Know your brand voice: Marketers should always align AI-generated captions with the brand’s messaging and aesthetic. Using consistent language and tone helps to build trust and credibility with the audience.
  • Maintain authenticity: AI tools can provide suggestions, inspiration, and phrasing, but don’t let them dictate the final result. Customers can see through generic, inauthentic content, so it’s crucial to maintain your brand’s unique personality.
  • Review the facts: Always confirm any facts, statistics, quotes, or references from the AI tool before posting. Grammar and spelling tend to be AI strengths, but the accuracy of the information can be more hit or miss.

Recommended Reading: AI Content Editing: Transform Your Content Marketing & Save Time

Retain The Human Element

AI tools are trained on large amounts of text data, such as news articles, books, and social media posts, to learn the patterns and structures of written language. As a result, each subsequent sentence is similar in style and tone to what it has seen before.

Retaining the human element when using AI tools is crucial to ensure your social media captions are original and creative. Here are a few simple ways to do just that:

  • Create a human-written template: AI tools can be trained on human-written templates to understand the tone and style of your brand’s captions. That way, you can ensure that the AI-generated social media captions sound as much like your brand as possible.
  • Personalize the AI-generated captions: After the AI tool produces a caption, take a few moments to personalize it. This could mean adding a personal touch, adjusting the tone, or making sure the language accurately represents your style.
  • Use humor and empathy: Humor and empathy are two key elements of effective copywriting that can be challenging for AI tools to replicate. Try injecting a bit of your personality and humor into the captions to make them more relatable and engaging.
  • Incorporate user-generated content: Encouraging your audience to share their experiences and perspectives can add a human element to your captions. Consider using user-generated content in your captions, such as customer quotes or testimonials.
  • Use storytelling: Storytelling is a powerful tool for capturing attention and building emotional connections with your audience. Try incorporating storytelling into your captions by sharing personal anecdotes or customer success stories.

By following these suggestions, you can combine the efficiency of AI tools with your personal style. The combination should produce captions that are engaging, creative, and representative of your brand.

Best AI Tools For Social Media Marketers

There are many AI tools available for social media marketers, but some of the best are:

  • CoSchedule’s Social Calendar
  • CoSchedule’s Marketing Intelligence Assistant; MIA
  • CoSchedule’s AI Title Generators
  • Jasper
  • ChatGPT

Recommended Reading: AI Marketing

CoSchedule’s Social Calendar

The #1 Social Calendar To Simplify Social Media Management

CoSchedule’s Social Calendar is a social media management platform to help you plan, schedule, publish, and measure your social strategy in one place.

This tool includes your very own AI Social Assistant, Hire Mia, to write social message copy that streamlines social campaigns quickly.

Receive help with idea generation, ad copy, and many other social media tasks and content.

Use Cases

  • Write social messages
  • Optimize social messages
  • Reshare messages using ReQueue Social Automation
  • Publish messages at the best time for engagement
  • Generate ad copy
  • Create social campaigns 10x faster
  • Create multiple message options with just one prompt


  • Includes your tailored marketing intelligence assistant; MIA
  • Use built-in AI to generate ideas and write social messages
  • Pre-built AI prompts to help get you started
  • Create, organize, and track multiple social messages as a group
  • Measure & analyze your social performance
  • Streamline publishing workflows by assigning social tasks to your team
  • Get total visibility of your social media strategy


  • Outdated knowledge as the dataset was trained with information up until 2021
  • Capable of producing biased or incorrect results
  • Limited network capacity

CoSchedule’s AI Title Generators

If you ever find yourself struggling to come up with eye-catching titles and captions that bring more traffic to your posts, try CoSchedule’s Title Generators.

CoSchedule’s Title Generators take the guesswork out of coming up with titles that boost SEO rankings. Simply plug in your topic, audience, and tone to instantly generate titles that rank.

CoSchedule's free blog post title generator with three fields - topic, audience, and tone

Along with a long list of title options, you will also get a full analysis of why those specific titles/captions generated the way they did.

Title results for "Fall Marketing Ideas" with analysis at the bottom

You can optimize them further with your Headline Studio account to get more suggestions and other tips!

Use Cases

  • Write captivating & click-worthy YouTube titles to increase your views and reach
  • Craft attention-grabbing captions that drive user interaction and elevate your brand’s Instagram game.
  • Write trending TikTok captions that resonate with your target audience, increase shares, and maximize your reach.
  • Write powerful blog titles that pique curiosity and drive clicks.
  • Make every email stand out with compelling subject lines.
  • Entice listeners with attention-grabbing podcast episode titles that attract new subscribers.


  • Feel confident that every title & caption drives maximum traffic, engagement, and SEO rankings.
  • Quickly generate dozens of headlines or captions in seconds.
  • Take it even further by analyzing your titles & captions with Headline Studio.


  • Title generators often use pre-existing templates and formulas to generate titles. As a result, the titles they produce can lack originality and fail to capture the uniqueness of your content or message.
  • Relying solely on a title generator can stifle your own creativity and intuition. Crafting compelling titles is an art that often requires a deep understanding of your content, audience, and messaging goals.


Jasper uses AI technology to help users write more efficiently and effectively. It can suggest and complete sentences and paragraphs based on the user’s writing style and tone. Jasper’s art generator also empowers users to create custom imagery in one of 19 different moods. This combination of tools allows social media managers to save time and effort while producing content that is consistent with their branding.

Use Cases

  • Product descriptions
  • Creative stories
  • Text summarization
  • AIDA marketing framework
  • Blog post outlines
  • Facebook ad headlines
  • Email subject lines
  • LinkedIn bios
  • Quora answers
  • Social media captions


  • “Boss mode” allows users to create unique commands beyond the pre-built templates
  • Integrates with third-party software like Copyscape, Grammarly, and SurferSEO
  • Includes a generative art tool


  • Monthly word count limits
  • No built-in SEO features


ChatGPT is different from Copy.ai and Jasper. ChatGPT is a holistic language model created by OpenAI, while the others are tools designed specifically for content generation.

ChatGPT’s advanced AI technology offers a broader range of capabilities, including social media content, natural language processing, and answering questions. This makes ChatGPT a more versatile and comprehensive tool for businesses looking to optimize their social media and writing tasks.

Use Cases

  • Content and idea generation
  • Language translation
  • Customer service automation
  • Text summarization
  • Text completion
  • Question answering
  • Code generation and debugging
  • Report assembly


  • Real-time interaction allows for more control and specificity over the output
  • Ability to understand and respond to context, allowing for more nuanced and accurate responses
  • A more flexible and diverse range of use cases
  • Completely free to test, for now


  • Outdated knowledge as the dataset was trained with information up until 2021
  • Capable of producing biased or incorrect results
  • Limited network capacity
  • Does not include social media-specific prompts

AI tools like CoSchedule’s Social Media Calendar and Title Generators, Jasper, and ChatGPT can be valuable resources for social media marketers who want to write better captions. However, it’s crucial to remember that these tools are only as good as the inputs they receive.

That’s why it’s important to understand your brand’s voice clearly and to train the software to produce captions that align with your goals. AI tools can expedite the caption creation process without sacrificing tone or style by generating a handful of caption options, quality-checking them, and then layering in a human element of humor or empathy.

Ultimately, the combination of AI technology and human expertise can elevate your social media captions to the next level. So before you publish your next post, test one of these AI tools and streamline your workflow.