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Best Examples Of AI In Digital Marketing & Why You Should Use It

Published January 2, 2024
/ Updated March 22, 2024

The future of digital marketing is here, where Artificial Intelligence (AI) is not just a buzzword. It’s a powerful tool that’s changing how marketers are approaching digital marketing. If you want to understand how AI can enhance your marketing strategies, you’ve come to the right place.

In this post, we’ll dive into the role of AI in digital marketing, the technologies used, and how you can benefit from it. We’ll also share real-world examples of AI in content creation, social media marketing, SEO, and ad campaigns. Step into a world where efficiency, personalization, and data analysis reign come together.

Understanding AI In Digital Marketing

​​At its core, AI is a branch of computer science that aims to build machines capable of mimicking human intelligence. In digital marketing, AI helps marketers make sense of vast amounts of data, automate tasks, personalize content, and much more. By using AI, marketers can gain a competitive edge and deliver an unparalleled customer experience.

AI Technologies Used In Marketing

AI technologies in marketing are like a team of trusted sidekicks working tirelessly to enhance your marketing efforts. Here are the technical terms that are the masterminds behind AI:

  • Natural Language Processing
  • Machine Learning
  • Voice Search Optimization
  • Recommendation Engines
  • A/B Testing
  • Attribution Modeling

They help you engage with customers, personalize their experiences, and make data-driven decisions. It’s a little like having your marketing dream team at your service!

How You Can Benefit From AI In Digital Marketing

AI can automate repetitive tasks, freeing up time for strategic thinking and creative endeavors. It’s the compass that guides marketing efforts, helping optimize content, tailor messaging, and make data-driven decisions. This ensures that marketing efforts are not only effective but also efficient. AI empowers marketers to stay ahead of the curve and deliver compelling, data-backed campaigns that yield measurable results.

How AI Recommendation Engines Work

AI recommendation engines are used to provide personalized recommendations to users based on their preferences, behavior, or interactions in a system. There are several different types of recommendation engines, and we’ll go over some examples of how they work:

  • User-item Collaborative Filtering: This method recommends items to a user based on the preferences and behaviors of other users who are similar to them. For instance, if User A and User B have similar preferences and both liked the same movie, the system might recommend movies that User B has enjoyed but User A hasn’t seen yet.
  • Content-based Filtering: This method recommends items to users based on the attributes and features of the items and the user’s past interactions. For example, in a music streaming service, if a user frequently listens to rock music, the recommendation system might suggest more rock songs.

This image compares the two filtering algorithms so you can better understand how these recommendation engines work.

  • Hybrid Recommendation Systems: These systems combine multiple recommendation techniques. For example, a hybrid system might use collaborative filtering to find users with similar tastes and then use content-based filtering to refine recommendations further.

AI Digital Marketing Examples In Content Creation

When it comes to creating content, there are infinite ways you can use AI as an extra helping hand. Let’s go over some of the best examples of how you can use AI in your digital marketing.

Use AI For Automated Copywriting

  1. Consistency and Quality: AI ensures consistency in tone, style, and quality of content. Marketers can maintain brand voice and message across various platforms and campaigns.
  2. Content Updates: AI can automatically update and refresh content as needed, so it remains accurate and relevant over time.
  3. Content Generation: AI algorithms, specifically NLG models, use this input data to generate human-like written content. The AI system can create product descriptions, blog posts, ad copy, and more. This can be tailored to your desired audience and style.

Copy.ai is a great tool for you to create eye-catching content instantly with the help of AI. With Copy.ai, you can generate 10x the number of social posts in a fraction of the time. This content is made to = grow your audience with messaging that’s built to resonate.

No matter what kind of content you need to write, Copy.ai can generate great social posts in no time using AI.

Use AI To Target Specific Audiences

AI algorithms are pretty amazing at handling data, like who you are, what you do online, and how you interact on social media. They use all this info to build detailed profiles about you. Then, these profiles become a marketer’s secret weapon to figure out exactly who you are and what you like. With the help of AI-powered smarts, they can tell you what content, products, or messages hit home with different audiences.

AI can take care of delivering content when it matters most, using the channels that work best. This not only boosts the odds of grabbing people’s attention and turning them into customers, but it also makes your entire marketing process smoother. It’s like having a personal assistant for your audience.

AI Digital Marketing Examples In Social Media Marketing

The amount of use cases for AI digital marketing is endless. Let’s go over some of the best examples of how you can use AI in your digital marketing.

Use AI For Social Media Marketing Campaigns

Ever wish you had an advertising guru? AI can fill that role. It optimizes your ad campaigns by analyzing user data, making real-time decisions on ad placement, and even suggesting the most effective ad content. This means more bang for your advertising buck.

Take CoSchedule, for example. You can plan, schedule, create, assign, and complete marketing campaigns with ease, all in one AI-powered calendar. Social Calendar from CoSchedule is the #1 AI calendar to simplify your digital marketing and create marketing campaigns with ease.

With Social Calendar, you can:

  1. Create, organize, and track multiple social messages as a group with Social Campaigns.
  2. Use AI to analyze the best times, days, and message types for each profile across your channels with Social Profile Report.
  3. Build marketing campaigns, and collaborate with your team on projects.
  4. Draft, schedule, and post social messages with the help of your AI Social Assistant, MIA. 

CoSchedule's Social Calendar

Use AI Chatbots For Quick Responses

You’ve probably encountered chatbots on social media. These AI-driven bots are fantastic for responding to real-time customer inquiries 24/7. They can provide instant information, assist with orders, and even recommend products. This, in return, can improve customer satisfaction and boost sales.

Sephora offers a chatbot on their website so customers can ask questions, get assistance, and get answers at the click of a button.

AI Digital Marketing Examples In Search Engine Optimization

If you’re trying to boost your SEO rankings and drive more traffic to your sites, AI might help you with that.

AI Tools For Keyword Research & Content Optimization

When it comes to boosting your online presence, AI tools for keyword research and content optimization can help you reach your target audience.

Imagine you’re running a blog about healthy living and want to create content that resonates with your readers. AI tools, like Google’s Keyword Planner, can be your guiding hand in getting ideas from AI on how to get better results from your audience.

You can input a topic and get insightful keywords that your audiences are searching for. This takes the pain out of guesswork and helps you drive results instantly.

Benefits From AI-Driven SEO Strategies

Whether you’re a small business, an aspiring blogger, or an e-commerce giant, they’re here to make your online journey smoother and more successful. You can benefit from AI-driven SEO strategies by:

  • Improved efficiency
  • Enhanced keyword research
  • Content optimization
  • Better personalization
  • Competitive analysis
  • Improved user experience

AI Digital Marketing Examples In Ad & Marketing Campaigns

Use AI To Personalize Your Marketing Campaigns

Think of AI as your digital marketing assistant, helping you create highly personalized campaigns that resonate with your audience. Here are some practical examples:

Recommendation Engines: Have you ever noticed how Netflix suggests shows or Amazon recommends products based on your previous choices? AI analyzes your behavior to provide personalized suggestions, which can be applied to marketing by offering tailored products or content to your customers.

Netflix uses AI by giving you personalized suggestions so you can try out new shows that pique your interest and are specifically picked based on other shows you’ve watched.

Amazon uses AI to remember what items you’ve bought in the past, so they can recommend other products they think you’d like. This specific targeting works because customers are more apt to purchase something that’s similar to what they’ve enjoyed in the past.