Healthy website traffic is a crucial metric for online businesses. But the approach to boosting website traffic varies depending on your business, goals, and strategies.
Want to increase your traffic? In this post, you’ll learn the basics of website traffic plus 10 bulletproof ways that will grow your website traffic
What Is Website Traffic?
When you think of website traffic it’s best to think of the amount of visits your website receives daily. These visits from users can also be referred to as ‘sessions’. Strong website traffic opens the door to a plethora of opportunities for your business. When your website receives a lot of foot traffic, your business receives more brand recognition, creates more leads/conversions, and has the ability to develop higher website domain authority.
Website traffic typically falls into several key categories based on how users find and access your site:
- Organic Search Traffic: Organic traffic refers to visitors who find your site through search engines like Google, Bing, or Yahoo. These are the users who click on your website’s link after performing a search query relevant to your content. A well-optimized website with strong SEO practices can drive consistent organic traffic over time.
2. Direct Traffic: Direct traffic is generated when a user types your website URL directly into their browser’s address bar or clicks a bookmark. It’s also considered direct if someone arrives on your website by clicking a link from an offline source like a print ad or an email you sent. This type of traffic typically indicates that your audience already knows about your brand.
3. Referral Traffic: Referral traffic comes from external websites that link to your content. When someone clicks on a link to your website from another blog, social media page, or other online platforms, that visit is counted as referral traffic. Building strong backlinks through guest blogging or content partnerships can help increase your referral traffic.
The more you experiment on various platforms, you’ll determine where you attract the most traffic. The amount of engagement each business receives is subject to change and unique to them! What works for you, may not work for your neighbor!
4. Email Traffic: Email traffic is generated when users click on links within your email campaigns and newsletters. Email marketing is an excellent tool to drive repeat visitors to your website, particularly if you include high-quality content and exclusive offers that compel subscribers to click through.
Recommended Reading: Website Name Generator
10 Techniques That Propel Website Traffic
Consider these 10 transformative techniques that are bound to ring in heavy website traffic. Mix and match the following tactics to ensure your website climbs the ranks and spikes engagement.
Focus On SEO
Improving your SEO (Search Engine Optimization) is a great way to increase organic search traffic. Google rewards high-quality, valuable content. By optimizing your titles, meta descriptions, and other content, you can ensure your site ranks higher in search results, driving free, targeted traffic. Start by creating high-quality content that speaks to your audience’s needs and incorporates long-tail keywords.
Perform keyword research using tools like Google Keyword Planner or SEMrush to identify the best terms for your audience. It’s important to integrate these keywords naturally within your content, avoiding keyword stuffing while ensuring the page answers user queries. Speed optimization, mobile responsiveness, and excellent user experience (UX) are also crucial—Google prioritizes sites that load fast and offer a seamless experience across devices.
Backlinks, internal links, and content updates play an equally important role in boosting SEO. Gaining high-quality backlinks from authoritative websites signals to search engines that your content is trustworthy and relevant. Similarly, internal linking helps search engines crawl your site more effectively, while making your content more accessible to users.
Leverage Social Media Platforms
Combine the strength of all of your social media platforms for optimized website traffic. Shoutout your other social media accounts on various platforms. Consider sending out some tweets, publishing Instagram stories, or creating Facebook posts that lead your viewers back to your website.
Examples of Call-To-Action Phrases
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Improve Website Design
Our goal here is to drive website traffic through the roof, right? That means you’ll be having plenty of engagement reaching your site in the near future. So, when viewers reach your website, it’s important it exudes and speaks highly of our brand. Take the time to refine your website, enhance designs, and really make it pop.
Once you can look at your website, be proud of how it looks, and be excited for people to see it for themselves, you know you’ve got yourself one impressive landing page.
Take a look at Snig Digital’s attention grabbing website. With powerful contrasts, big text, and moving colors, it’s bound to capture your attention without overwhelming you. Grabbing and holding attention can be difficult, but Snig Digital proves it’s possible.
Post User-Generated Content
It’s easy for businesses to speak high of themselves, but it means more when a glowing review comes from your audience. Give your audience the chance to step into the limelight by promoting user-generated content. Find content where users have promoted your product or raved about their experience and repost it! Your audience will feel seen, heard, and appreciated seeing their content reposted by you!
Not only will you be boosting engagement with your current audience but this act will also bring in extra traffic. Viewers who are new to your website will see positive user-generated content, and feel motivated to visit your site and see the hype for themselves.
Perfect Your SEO
Your businesses SEO (search engine optimization), is how high your website ranks in a google search. Considering this is where most businesses receive the most website traffic, it’s the main source for engagement. Begin to refine your SEO efforts with strong content strategies.
Supercharge your SEO through these tactics:
- Update your content regularly.
- Publish relevant/ trend-forward content.
- Use popular keywords.
- Get to know your online users.
Build On Backlinks
To achieve optimal website traffic, you’ll need to lay down a strong foundation. One way to do so is building on backlinks. A backlink is when an outside source refers to your website with a link straight to your page. You can think of backlinks as “votes” or points. The more points you receive from outside courses, the more accurate, credible, and dependable your website will be.
Focus on creating content that answers people’s questions, the more times that people go to you for solutions, the more backlinks that’ll come your way.
Not to mention, the more backlinks you receive, the higher your website will climb in SEO rankings.
Include Internal And External Links
Previously, we covered the importance of backlinks. Well, turns out you can also drive website traffic by link building. Link building ultimately means including both internal and external links throughout your website.
External Links:
A hyperlink leading to a page on a separate website than the website it was found in.
Internal Links:
Hyperlinks connect one page on a website to another page within the same website. This would be you linking from a blog post on your site to another blog post on your site. Referencing other work you did, reassures the quality and relevancy of both pieces.
Same effect goes for external linking, receiving a hyperlink from a different website boosts authority and credibility.
Curious about boosting your blog’s traffic? Find out in ‘How To Increase Blog Traffic‘!
Create A Blogging Channel
If your website doesn’t already have one, consider developing a blogging channel. Somewhere you can touch base on common misconceptions, answer questions, or even just express brand personality.
Depending on your business, you can write about anything you want that supports your business and businesses alike. Reveal a separate side to your audience and you can even pick their brains to determine topics they would like you to cover!
See how CoSchedule created a go-to blog for marketing professionals! Pieces range from social media tactics to mastering the world of AI! Marketers can stop in and look up a category they are curious about and begin learning everything they need to know.
Implement Giveaways and Contests
Everyone loves some good ole fashioned competition. A great way to stir up engagement is by setting up a contest/giveaway. Show viewers what they have a chance at winning and begin laying down the rules. As soon as your contest/giveaway picks up some speed, website traffic will come running!
Not only do these events show appreciation to your visitors, but it also serves as a chance to boost brand awareness. For example, some of the criteria to win a giveaway or contest could encourage viewers to repost your content, follow certain accounts, or interact with the post itself!
Here’s an example of how Lego incentivized their audience to tap into their inner genius. Lego consistently hosts competitions for their customers to express some creativity in hopes their design becomes a real lego set!
Work With Influencers
Influencers are known for their wide and loyal following. To generate heavier foot traffic, consider working with influencers that appreciate your product. You’ll be introduced to untapped areas of a brand new audience in return.
Influencers are ultimately the connection that keeps giving.
Examples From Influencers
Let’s bring in some real-life influencer examples who are making waves in 2025 and showing how brands can work with them to boost engagement and sales:
Micro-influencers ,with followers in the 10,000 to 100,000 range, offer highly engaged and often niche audiences that are more likely to convert into loyal customers. Let’s take a look at two examples of micro-influencers who are making a significant impact this year:
- Miah Velasquez (@miahvelasquez) – Lifestyle & Fashion
Miah is a micro-influencer with 41,000 followers, she is known for her chic lifestyle and fashion content. She works with brands like Revolve, Shein, and Urban Outfitters, promoting outfits and accessories that reflect her personal style.
- How Brands Use Miah: Miah creates authentic, relatable content, often styling outfits and showcasing them in her everyday life. She frequently shares links to the products she’s wearing, driving her audience directly to brand websites. Her posts often receive high engagement, particularly among her followers who value her style recommendations.
- Takeaway for Brands: Miah’s audience trusts her opinions on fashion, which translates into high engagement and a good ROI on collaborations. For fashion or lifestyle brands, working with Miah can help generate targeted traffic and increase sales from a loyal, engaged community.
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- Emilie Kiser (@emilie.kiser) – Beauty & Skincare Emilie
Emilie has built a reputation for her honest reviews and skincare tutorials. She partners with skincare brands like The Ordinary, Tatcha, and CeraVe to create content around product efficacy and skincare routines.
- How Brands Use Emilie: Emilie’s posts often feature detailed skincare routines, where she uses the products and talks through their benefits. She includes links to purchase the products she recommends, driving her followers to the brand’s website. Her reviews are trusted, and her followers see her as an expert in skincare.
- Takeaway for Brands: Beauty and skincare brands looking to drive traffic through authentic product recommendations should look to influencers like Emilie, whose reviews are well-regarded by their niche audience. This not only boosts engagement but also increases conversions as followers feel confident in her recommendations.
- Karly (@cleanlivingkarly) – Clean Living & Wellness
Karly, known as cleanlivingkarly, has built a strong following of 40,000 by sharing tips on clean living, eco-friendly products, and healthy habits. She partners with brands like BumbleBee Clean, EcoTools, and Vital Proteins to promote sustainable and wellness-oriented products.
- How Brands Use Karly: Karly’s audience is highly engaged with her eco-conscious lifestyle. She regularly posts about clean beauty products, eco-friendly living tips, and sustainable brands. By sharing discount codes, reviews, and product demos, she drives significant traffic to the brands she collaborates with.
- Takeaway for Brands: Karly’s focused niche in clean living and wellness appeals to eco-conscious consumers who value authenticity. Partnering with influencers like Karly helps brands reach a highly targeted audience that is more likely to convert and make purchases on e-commerce sites.
Why Work With Micro-Influencers?
- Higher Engagement: Micro-influencers typically have much higher engagement rates than macro-influencers. Their followers tend to be more involved, and their content resonates more deeply, leading to better interactions and more direct traffic to brand websites.
- Cost-Effective: Micro-influencers are often more affordable than their macro counterparts, making them a great choice for brands with smaller budgets. By working with multiple micro-influencers, brands can diversify their reach while staying within budget.
- Authenticity and Trust: Because of their smaller but more dedicated followings, micro-influencers often enjoy higher levels of trust with their audiences. This authenticity translates into better performance in terms of website traffic and conversions.
