This Is The Marketing Strategy Guide That Will Make You 538% More Successful
^^^ It’s true.
Backed by real data from real professional marketers.
And you can be 538% more successful than your peers.
All you need is a comprehensive, all-in-one guide that helps you plan, write, and document your marketing strategy.
Well. You came to the right place. *Insert fist pump*
Oh boy, have I got a deal for you! Check out the brand new, time-tested, and proven Marketing Strategy guide CoSchedule just launched!
When you read the Marketing Strategy guide (did I mention, it’s completely free, too?), you’ll:
- Learn everything you need to know to create your very own marketing strategy (all in one comprehensive resource). This complete guide provides the why and the how with practical, actionable, and realistic advice you’ll implement immediately. Forget the noise out there and learn what works (and what doesn’t) from a single source.
- Boost your marketing results by as much as 9,360%. No fluff. No filler. No B.S. If it’s not tested, if it’s not proven, if it’s not realistically usable—then it’s not in this Marketing Strategy guide. Learn from my successes (and failures) with personal anecdotes, frameworks, and exercises that have helped CoSchedule’s marketing team and me get nearly 10,000% bigger results. No joke.
- Put what you learn into practice immediately. Use the free marketing strategy templates (editable PowerPoint deck and Excel spreadsheet) to plan a realistic + aspiration goal, playbook, and execution process. Then kick ass and impress your boss beyond words.
Go ahead. Read the Marketing Strategy guide now (and don’t forget to download the FREE marketing strategy templates while you’re at it to put what you learn into practice immediately).
This Marketing Strategy Works. Period.
Let’s get personal for a hot minute.
When I was tasked with creating a marketing strategy for the first time, I scoured the internet looking for a comprehensive guide + templates like this.
I found half-baked ideas that told me what to do, but completely neglected to teach me how to do it.
It was infuriating.
How in the world had no one written a good, comprehensive, actionable, realistic guide on how to make a marketing strategy that really works?
I wish this guide existed then.
And that’s why I’m sharing everything I’ve learned about marketing strategy over the past 10 years with you now.
Because we—as marketers—need this.
We need to:
- Set a goal to give us focus and give us the authority to say no when we really shouldn’t take on pointless projects.
- Know how to track that goal to literally prove our marketing ROI.
- Plan our marketing budget based on that goal so we have the highest potential of seriously making it a reality (instead of being given a budget that makes zero sense).
…and the list goes on.
Finding one halfway decent blog post to answer one question about your marketing strategy, then searching desperately for another sucks.
^^^ I’ve been there, too.
So this comprehensive guide includes 10 Chapters, 2 editable templates, and literally everything you need to plan, write, and document your marketing strategy yourself.
I’ve personally tested all of this. There’s nothing in here that’s not practical, actionable, and necessary to become 538% more successful than your marketer peers.
^^^ Go ahead. You want to click. Just do it. You’ll be happy you did.
Or… if you want more info, check out what the marketing strategy guide covers:
Chapter 1: How To Set SMART Marketing Goals
Producing content isn’t the result. You need to produce content to produce results.
Learn how to set a marketing goal that drives all of your efforts moving forward. This practice gives you direction, focus, and clarity to help you and your team act upon the strengths and opportunities that will generate the most return for your efforts.
Chapter 2: How To Track And Measure Your Marketing Goals And ROI
Setting a marketing goal isn’t quite enough…. now you need a way to understand how the content you’re producing actually influences the goal.
Learn how to track your progress toward your marketing goal with Google Analytics and view the results each piece of content contributes toward that goal with your personalized Custom Report.
Chapter 3: How To Do A SWOT Analysis
The best way to stand out from your competition is to capitalize upon your strengths and opportunities while mitigating your weaknesses and threats. This practice will help you create content that differentiates your business… therefore, helping you reach your marketing goal most effectively.
Learn what a SWOT (strengths, weaknesses, opportunities, and threats) analysis is and how to conduct a SWOT analysis.
Chapter 4: How To Find Your Target Audience With A Marketing Persona
Where a SWOT analysis helps you understand your company’s (and marketing’s) strengths, opportunities, weaknesses, and threats, a marketing persona helps you target your audience with extreme proficiency. And that helps you create effective content that is most likely to reach your goals as efficiently as possible.
Learn how to understand, find, and target your audience by creating a marketing persona framework that will give your team focus.
Chapter 5: How To Define Your Brand Positioning And Brand Voice
Your target audience perceives your brand a specific way. Your brand voice can positively (or negatively) impact that perception. Purposeful strategic planning helps you connect your voice with your target audience (or marketing persona) extremely effectively.
Learn how to positively influence brand positioning with relevant, unique, and credible brand messaging that seriously connects with your audience.
Chapter 6: How To Determine Your Marketing Tactics
Doing too many things spreads your resources too thin. By focusing on the marketing tactics that most align with your strengths, opportunities, target audience—and most importantly—goal, you’ll work as efficiently + effectively as possible.
Learn how to choose your marketing tactics from the world’s most comprehensive list to help you focus on what has the highest potential of helping you reach your marketing goal.
Chapter 7: How To Streamline Your Marketing Project Prioritization Process
Your marketing tactics offer high-level frameworks to help you narrow your focus toward projects with the highest potential for growth. Now it’s time to brainstorm + prioritize the projects that will be the biggest wins while minimizing any wasted effort on projects that will be duds.
Learn how to use a project prioritization matrix to score your campaigns and rank them based on customizable criteria.
Chapter 8: How To Create A Marketing Budget Plan
Your marketing goal drives the tactics and projects you take on to make the goal a reality. Therefore, it makes the most logical sense to plan your marketing budget later in your strategic planning process as a goal-first approach.
Learn how to calculate your goal-driven marketing budget from monthly to annual, complete with formulas + algorithms and an easy-to-use template.
Chapter 9: How To Create A Project Timeline For Your Marketing Campaign
Amazing ideas without solid execution will never influence your marketing goals. It’s time to plan the project timelines with task due dates and deadlines to map out the when, who, and how each project (and piece of content) will be created.
Learn how to break down a project idea into the content and promotional pieces you’ll create and subsequently break down the project into a realistic development timeline.
Chapter 10: How To Organize Your Marketing Management Process
As you begin to execute your marketing projects following the realistic timelines you’ve planned, frameworks + collaboration techniques will help you and your team work through the content extremely efficiently.
Learn how to break each piece of content into realistic workflows, delegate those tasks, and communicate efficiently.
Plan Your Marketing Strategy With Real-Life, Proven, Realistic Advice That Seriously Works
Forget the noise.
Stop the search.
Get better results.
Impress your boss.