Thinking about using Facebook for your business but not sure where to start?
No need to worry. We’re here to answer your questions.
With over 3 billion monthly active users, Facebook ranks as the top social media platform in the world. With that being said, this is the ideal platform for you to optimize your business.
In this guide, we will show you how to create a Facebook business page, its benefits, and how to use it effectively.
What Is A Facebook Business Page?
A Facebook Business Page is a public profile that businesses can utilize to promote themselves on Facebook.
Businesses and creators use Facebook to promote their products, services, and brand personality to a wide range of audiences.
Features and tools exclusive to business accounts:
- In-depth analytics and insights
- Assign page roles to team members.
- Call-to-action (CTA) buttons on your cover photo
- Customize your page’s layout
- Schedule posts
Even if you don’t have a Facebook page for yourself, it’s important to have one for your business.
Why?
Facebook has been around for a long time, so it ranks high on search engines like Google and Bing. Not only will it help your social media presence, but it improves visibility on these major search engines.
How To Create a Facebook Business Page
Mobile device
Here’s how to create a Facebook Business Page on a mobile device:
- Open the Facebook app.
- Open the Menu tab on the bottom right.
- Tap “Create new profile or page”.
- Select “Public Page” and click “Next”.
- Enter details such as your page name and categories and tap “Create”.
- Enter your Bio, Contact information, Location, and Hours. (See how to create a compelling profile below).
- Add a professional profile picture and a cover photo.
- Invite friends to follow your page.
- Toggle notifications for your page.
- Tap Done.
Computer
Here’s how to create a Facebook Business Page on a computer:
- Log in to Facebook.
- On the left side, click “Pages”.
- Click “Create new page”.
- Enter the Page name and Category.
- Click Create Page.
- Set up your contact information, location, and hours.
- Add your Bio, a profile picture, and a cover photo. (See how to create a compelling profile below).
- Follow the next steps to connect with WhatsApp, invite friends, and toggle notifications.
- Click “Done”.
Set Up Your Facebook Business Page Profile
Create An Impactful Bio
A Facebook bio is like an elevator pitch, try to keep it concise but still impactful and memorable. Be sure to focus on what makes your business unique or address a problem it solves.
People want to know what’s in it for them, they don’t care about all the little details, so focus on the value your business brings to the table.
BambooHR is an HR software company that provides an informative bio on their Facebook page. They show their expertise and what they can do for their clients.
Choose A Professional Profile Picture
Have you ever come across a business and decided not to look any further because their logo or photo seemed unprofessional?
A profile picture is often one of the first things users notice when they visit a Facebook page. So, use a professional logo or headshot that represents your business well.
Design An Engaging Cover Photo
A cover photo is just as important as a profile picture. A good cover photo can immediately catch a user’s attention, intriguing them, and leading them directly to your page.
This is where many companies showcase their products, highlight promotions, or visually represent what their brand is all about.
For example, Netflix showcases their popular tv shows and movies in their Facebook cover photo.
It is essentially free advertising. With over 90 million followers, a significant portion will see the cover photo.
Create A Memorable Username
Choose a username that’s straightforward, short, and easy to remember.
A good username can make it easier for users to find and tag your business in their posts.
This can lead to potential followers finding your page, and more followers means more opportunities to showcase your products or services.
Add A Call-To-Action Button
Be sure to add a call-to-action (CTA) button to your page. Facebook offers many CTA options like “Book Now,” “View Shop,”. Choose one that aligns with your business and its goals.
Create Compelling Posts
Posting on Facebook doesn’t necessarily mean just promoting products.
Don’t get us wrong, it’s good to do promotions; however, in most cases, people turn to Facebook for information, inspiration, and advice.
Make sure to share your expertise to match your audience’s needs and interests in the form of photos, videos, graphics, stories, or links to external content.
A good Facebook post is one that is high quality, visually appealing, and strikes interest in viewers.
Its all about the Facebook algorithm. The more interaction a post gets, the more times facebook will show up in your audience’s feeds.
GoPro does a great job of engaging their audience with interesting Facebook Posts. Not only are the posts eye-catching, but they encourage users to send in their pictures for a chance to get featured.
Connect Your Facebook Business Page With Meta Business Suite
Meta Business Suite, created by Meta, the owner of Facebook, is a free tool designed to manage posts, ads, and communications all in one place.
A Facebook Business account is not required to use Meta Business Suite; however, we highly recommend it. This platform gives you access to features that can save you hours of time and improve your outreach.
The features of the Meta Business Suite are included with both Instagram and Facebook and include:
- Centralized management
- Post Scheduling
- Content Calendar
- Insights and analytics
- Ad creation and management
- Unified inbox and automated responses
How To Optimize Your Facebook Page
Schedule Posts For Consistency
Maintaining a consistent posting schedule is important, but it can take a lot of time and effort. We recommend using a post-scheduling tool so you don’t get burned out.
Use Facebook’s built-in scheduling tool or third-party apps like CoSchedule, Hootsuite, or Buffer to schedule and automate content.
Engage With Your Audience
Your followers want to be seen and heard by you. Try not to leave people hanging. If someone directly messages you, respond as soon as possible.
Use this same principle with comments. You don’t need to respond to every comment, but try to reply to at least 2 or 3.
Be positive and understanding. The last thing you want to do is upset potential customers or hurt your brand image.
Doing this will not only help followers get their questions answered, but it also gives your brand credibility and builds a loyal community.
Utilize Facebook Insights
Constantly check up on Insights to understand how your page is performing.
Facebook Insights allows access to page likes, average likes, post engagement, page views, traffic, and growth.
You can also see when your followers are online. Use this to help time your posts for maximum reach.
Use these insights to experiment with different strategies and find out what works best. If a post doesn’t get much engagement, then analyze it to find the issue and make any necessary changes.
Run Facebook Ads
To run ads on Facebook, you need Meta Ads Manager. This tool allows you to create ads, manage and track them, and watch how well campaigns are performing.
The Meta Facebook Ads Manager allows access to features such as:
- Audience targeting
- Real-time insights
- A/B testing
- Cross-platform advertising
- Ad and budget editing
Cross-Post To Instagram
Posting on both Instagram and Facebook is important to gain visibility on both socials and get your audience to follow you on both.
Here is how to connect your Facebook and Instagram accounts from a mobile device or computer:
- Go to Settings on Facebook
- Click or search “Accounts Center”
- Tap on your profile and select “Add accounts”
- Connect to your Instagram account
Facebook Business Page FAQs
Does A Facebook Business Page Have To Be Linked To A Personal Account?
A personal page is required to create a business page. However, personal accounts and business accounts are separate, meaning any activity on one account will not appear on the other account. Additionally, viewers will not be able to see which accounts are linked to each other.
How Do I Add An Admin To A Facebook Business Page?
Go to “Settings” > Select “Page setup” > Click “Page access” > Go to “Task access” and tap “Add New” > Enter the name and email address of the user you would like to give access to > Select the features they have access to > Click “Confirm”
Is A Facebook Business Page Free?
Yes, a Facebook business page and all its features are free. However, optional features like running ads on Facebook require payment.
How Do I Change My Facebook Business Page Name?
Go to “Settings” > Select “Page setup” > Go to “Name” and click “View” > Tap “Edit” on either your name or username > Type in the name or username you would like to use > Click “Review Change” > Enter your password and select “Request Change”.
How Do I Delete My Facebook Business Page?
On your computer, go to the account you want deleted > Go to “Settings” > Select “Access and control” > Select “Delete Page” and click “Continue” > Provide the required information and tap “Continue”. Your account is now deleted and you have 30 days to recover it.