Struggling to get enough TikTok views? TikTok marketing is an enormous opportunity for your business, and missing out on the opportunity due to views can be overwhelming. According to Sprout Social, TikTok was the highest grossing app of 2023 with roughly $2.7 Billion in revenue.
TikTok is one of the biggest social media apps of this decade and finding out how to optimize it for your business can be difficult. This guide dives deep into unlocking the secrets of TikTok success, offering 13 strategies to skyrocket your views and tap into the platform’s immense potential.
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Understanding TikTok’s Unique Algorithm
TikTok’s algorithm is constantly taking note of everything you do. Whenever you like a post, view a profile, share a post, or even watch a video for a certain amount of time, the algorithm takes notes and changes. As a content creator, there are different features such as hashtags, comments, shares, views, and sounds that will help the algorithm draw in viewers to your page.
The algorithm is very inconsistent and always changing so it might take a couple tries and experiments to get it right. Don’t get discouraged if you don’t see results immediately. Keep posting!
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4 Crucial Things To Know About Posting On TikTok
Ever wonder how views work on TikTok? Whether it’s the journey of gaining followers, making money through views, or the head-scratchers like zero views, we’ve got you covered. Here are the four essentials every creator should know about views.
What Qualifies As A View?
The second a user lands on your video it counts as a view. Whether they watch the video for 2 seconds or a minute it’s still considered a view. This makes replays very important because every time the video replays it counts as a view.
Pay Per View
TikTok doesn’t start paying until your account hits 10,000 followers. That being said, do not buy followers. TikTok might say your followers aren’t real and take them away, even if you bought them. Getting followers on TikTok can be a struggle, but it is important to get them the right way.
The amount of money that TikTok pays varies by creator. Some of the factors depend on what age your viewers are, where they are from, and what kind of content is being made. For example, TikTok will pay you more if your audience is American.
According to The Leap, for the average account, TikTok typically pays around 50 cents to 1 dollar per 1,000 views through the Creativity Program Beta. This means that if you reach 1 million views, then TikTok will pay you around $500 to $1,000. However, they will only pay you for qualified views. These are views that are longer than 5 seconds and are not artificial/paid or repeat views.
Getting Zero Views
Getting zero views on a TikTok post may be alarming; however, it is usually nothing to worry about. Typically this happens to new accounts when they post their first video. If this is not the case, then two things may be happening. 1. Your content may not align with TikTok guidelines. 2. TikTok may be experiencing some technical difficulties and you may want to contact their customer support.
If your account is new, and you are getting zero views, then it could be due to a couple different reasons. The most likely reason is that TikTok is deciding if your account is legit/trustworthy. In this case you will need to like and comment on multiple posts made by other accounts.
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You could also have a private account. You can change this in settings. It could also be because your content is under review, you have poor video quality, you are using a VPN, or you may be shadowbanned.
Stuck Around 300 Views Or Less
Being in the 300 or less views jail is nothing to fret about. You may be posting too much, not getting enough engagement, uninteresting/unoriginal content, or the algorithm doesn’t know how to categorize your videos. To resolve this issue, it is essential to incorporate your distinctive personality to make every video unique.
Before you post, add relevant hashtags that relate to your content so that TikTok can categorize your content.
14 Tips To Achieve More TikTok Views
1. Find A Specific Niche
Identify and understand your target audience so you can create content that they enjoy and will interact with. Through this, TikTok will be able to categorize your content. This will help direct traffic to your page and allow your target audience to find your content.
2. Master Hashtags
Drive discoverability through strategic use of hashtags. Hashtags are important to categorizing your content and pushing your videos to a specific audience. If you’re unsure of what hashtags to use, watch what similar successful creators are using. Don’t use #FORYOUPAGE, #FYP, or #VIRAL as these are useless. Only use tags that are relevant to your brand/video.
3. Utilize Trendy Sounds
Sounds are one of the most important features in TikTok. When a user likes a video with a specific sound, then the TikTok algorithm will continue to show that user videos with that song in it. Just like hashtags, they will help your video reach a wider audience. 
4. Post Consistently
The algorithm will continue or start to show your videos if they know you are consistent and serious about it. Consistency will not only please the algorithm, but it also builds a loyal following and steady view growth.
TikTok recommends posting around 1-4 times a day. However, you should never post over 4 or TikTok may flag you for spam and your view count will decrease significantly.
5. Create Compelling Content
As a creator, your content needs to be original and creative. Be unique and use humor to captivate your audience. However, it is still a good idea to follow trends and incorporate them into your videos. If you are having a hard time thinking of ideas to promote your TikTok brand, then watch similar successful creators and try to mimic what they do but add your own personal twist.
6. Create A Hook
The first three seconds is the most important part of the video. Whether it’s a cool view or someone doing something out of the ordinary or a trendy song people like, you need a hook that will get the audience to stay.
TikTok likes when you have a high completion rate. The longer users watch your video, the higher the completion rate will be, which means more viewers. It’s even better when the viewer watches the whole video. This is why short-form content is easier to gain viewers than long-form content.
7. Construct Engaging Captions
Captions are where you get the viewers to interact with your post. The more people comment or share, the more viewers TikTok will give you. It is crucial to ask questions or give a call to action such as “Comment what I should do next” or “Hit the plus button to see more content like this”. Use a Free TikTok Caption Generator by Headline Studio to help you make compelling captions. Not only does this help you increase views but also give a sense of community.
Recommended reading: How to Write TikTok Captions That Stand Out
8. Collaborate With Influencers And Brands
TikTok influencer marketing can be incredibly helpful to gaining visibility on TikTok. Partner with influencers that align with your brand and showcase products to an audience that your page might not be getting to. You can use sites such as Upfluence to find suitable influencers. You can also use a feature called TikTok shop for influencer marketing. This feature allows creators with a minimum of 1,000 followers to promote your products on their page.
9. Time Your Posts
It is important to know how to schedule your posts as post timing is critical to reaching a larger part of your audience. Post during specific times of day that are relevant to your target audience. This will maximize your reach and increase your chances of going viral. Use CoSchedules Social Calendar to help you organize and schedule your posts. Social Calendar also includes a Best Time Scheduling feature in social posts that intelligently picks out the best time for a message to be sent based on the day and network that is chosen.
10. Engage With Your Community
Be sure to interact with your viewers. You can even react and reply to comments with videos which helps to drive engagement. This will keep your followers continuously interacting with your videos and creates a loyal following which keeps viewers coming back to your page. It can also spark interest in other non-followers who may be interested in your content.
11. Participate In TikTok Challenges
Hop on trends and do relevant challenges. The algorithm will show your video to people who have liked other challenge videos. This will broaden the reach of your audience and encourage community engagement such as likes, comments, and shares which will drive views.
12. Duet/Stitch Popular Videos
Dueting or stitching other videos may be awkward at first, but it is a great way to indirectly collaborate with other accounts. This can help you reach a wider range of followers from the account that you duet. These are very easy videos to make, but if you have a boring reaction the video will go nowhere. Make it fun and interesting by being unique and different.
13. Cross Promote
Be sure to maximize exposure by promoting your TikTok content across all different platforms. There is lots of other short-form content on Instagram Reels, Facebook Reels, and Youtube Shorts. You can repost your videos on any of these platforms for free.
14. Use TikTok Analytics
Social media analytics are important on any type of platform, not just TikTok. Use analytics features to track which types of content perform best and adjust your strategy accordingly. TikTok has features where you can see the average watch time and total play time of viewers. It also shows you things such as when your followers/audience is most active/online, which helps you know what time to post.
FAQ’s
How Do I Boost My Tiktok Views?
Consistently post compelling content that is unique to your style. Follow trends and popular sounds that will keep your viewers engaged and interested. Don’t get discouraged, keep posting!
What Might Be Causing My Lack Of TikTok Views?
Getting very little to no views at all could be due to poor video quality, your content is under review, you’re using a VPN, you’re shadowbanned, or your account is private. It could also be happening because TikTok is still deciding if you are a trustworthy account.
What Can I Do To Get Over 500 Views On TikTok?
Create a hook within the first few seconds of your video to keep your viewers interested. The longer they watch your video, the higher completion rate you will have. The algorithm will show your videos to more people if they see a high completion rate.
How Do I Get More Noticed On TikTok?
To stand out on TikTok, carve out your niche, use trending hashtags and sounds, post consistently, and engage your audience with creative content. Collaborate, post at peak times, interact with your community, spread your content across platforms, and use analytics to guide your strategy.