Boost Your Brand's Reach With These 8 Social Media Suites

With social media on the rise, marketing has gotten way easier. TV jingles, glossy magazines, and billboards are just not cutting it anymore. They are way pricier and less efficient compared to the lengthy reach of a single Instagram post or tweet. According to Smart Insights, over 5 billion people are active on social media this year. So, why not tap into this marketing gold mine?

What Are Social Media Suites?

While making a social media post is beyond easy, keeping your team organized and on the right track to reach a shared goal can be stressful. This is a common problem, but don’t fret, we have a solution that we think you’ll be interested in.

Social media suites are software platforms made to help you operate effectively on all aspects of your social media. They can help you manage your team, increase engagement, get valuable insights, measure your ROI, create content, and manage customer service on every social platform you can think of.

Thousands of businesses are utilizing these tools and seeing major growth in all areas of their company. If you run a business and want to harness the power of social media, then we highly recommend using a social media suite.

Choose A Social Media Suite To Match Your Team

Whether your team consists of just a few individuals or it’s as big as 500 people, choosing a social media suite that fits your team’s needs is critical.

For smaller teams, you might want a social suite with an easy to use interface. For bigger teams you might want something more scalable with a vast array of features.

However, it really just comes down to who your team is and how they function together. There is no one size fits all approach, it can take a lot of trial and error before you find the right fit.

8 Social Media Suites To Boost Your Marketing

There’s plenty of social media suites available and it can be hard to find what works best for your business. But rest assured, we’ve already done the research for you, so let us break down the best ones we’ve found:

1. CoSchedule Marketing Suite

The CoSchedule Marketing Suite is an easy-to-use software that offers a marketing calendar tool designed to help businesses and teams manage content marketing, schedule social media posts, and oversee marketing projects. Not only does it help you organize projects and campaigns, but it also ensures smooth collaboration and consistent communication across your team. This software allows you to complete up to 125% more work while maintaining on-time completion rates of over 90%. Over 200,000 companies are currently loving this software and we think you might too.

Here are some of CoSchedule’s core features:

• Calendar View: See your marketing schedule from a bird’s eye view. Publish content, events, and campaigns and plan ahead for weeks, months, or even a year.
• Kanban View: Manage work through each stage of the creative process with customizable Kanban boards. This is where you can get stakeholders on board before diving in, handle requests, and jot down your ideas for safekeeping.
• Table View: Get an overview of your marketing strategy by viewing all scheduled and unscheduled projects in one list.
• Team Dashboard: This is where you can view and assign everyone’s projects and tasks to maximize your team’s productivity.
• Request Forms: Don’t let a project slip through the cracks. Request forms prevent missed projects by gathering key details upfront, helping you prioritize tasks, and speeding up project delivery.
• Approval Workflows: Add required approvals to your workflows to make sure projects meet company and industry standards before they get published.
• Analytics and Reporting: measure the success of your team, projects, and your marketing campaign.

2. Hootsuite

Hootsuite is an all-in-one tool for managing social media. It allows users to handle multiple social platforms at once while giving feedback and insights on campaign outcomes.

Some of Hootsuite’s features include:

• Centralized team management
• Schedule and publish posts
• Curated content
• Monitor social media activity
• Analytics and reporting for all social platforms
• Social listening

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3. Metricool

Metricool is a helpful social media management tool that makes life easier for brands, creators, and social media managers. You can schedule posts across multiple platforms, check out detailed analytics, and keep an eye on your competitors.

Here are some of its key features:

• Team management
• Scheduling up to 50 pieces of content per month across eight platforms
• Content analytics
• Website analytics
• Manage messages and comments

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4. Zoho Social

Zoho Social is a social media management tool that is a little more under the radar than some of the other software companies we’ve mentioned. However, it is very reliable and highly recommended by its users.

Here is a list of some of their main features:

• Schedule unlimited posts
• Monitor social pages
• Manage your tasks, team’s work, and projects
• In-depth analytics

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5. Sprout Social

With its easy-to-use interface and very in-depth analytics, Sprout Social is a great choice for businesses in need of reliable social media management. They are the most popular option out of all these softwares; however, it is the most expensive, making it better for bigger businesses.

Some of its main features include:

• Plan, schedule, and publish content on all platforms
• In-depth analytics
• Centralized social inbox
• Social listening tools
• Create reports on team and agent level benchmarking, campaign performance, and social conversion tracking.

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6. Birdeye

Birdeye Social is a social media management tool that is great for businesses that want to consolidate messages from multiple channels. They provide AI technology to help businesses manage multiple social accounts and increase their online engagement and reputation.

Here are some of their core features:

• Manage teams based on location, department, and expertise
• Publish on any social platform
• Monitor engagement and reputation across locations and channels
• Customer feedback management
• In-depth insights

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7. Semrush

Semrush Social offers a wide-ranging suite of tools and reports such as made to better your social media strategy. They also make it easy for businesses to integrate with multiple platforms. Due to the price being a little spendy, we recommend this to larger businesses.

• Manage and monitor other users
• Schedule and manage posts
• Track metrics
• Analyze audience preferences
• Manage influencer marketing lifecycle

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8. Reputation

Reputation’s Social Suite is a management tool designed to boost customer engagement on all social channels. Its main objective is to help measure, manage, and improve a company’s reputation with insights. We recommend this to businesses who manage multiple accounts.

Here are the main features of Reputation:

• Centralized Dashboard
• Schedule posts
• Social Analytics
• Scalable Publishing
• Time-saving
• Reputation Management

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