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How To Get More Followers On TikTok To Grow Brand Awareness

Published January 30, 2024
/ Updated May 6, 2024

Thinking about growing your TikTok following? You’ve come to the right place. From making engaging content to connecting with others, we’ll explore practical tips and tricks that anyone can use. Join us as we unravel the secrets to TikTok growth – because getting more followers is something we can all achieve.

Decoding The TikTok Algorithm

We’re all familiar with the For You Page, and getting on it is the best way to improve your following. Let’s go over how you can unlock the TikTok algorithm to drive more followers to your account.

How The TikTok Algorithm Works

The TikTok algorithm is a complex system designed to curate content tailored to each user’s preferences, maximizing engagement and user satisfaction. It employs a combination of machine learning techniques, user interactions, and content features to create a personalized feed.

The algorithm analyzes the user’s past behavior, such as liked videos, shared content, and the amount of time spent on specific videos, to understand their interests. Additionally, it considers video information like captions, hashtags, and sounds to identify content themes.

TikTok also values diversity in content, aiming to expose users to a variety of videos rather than creating a filter bubble. The “For You” page, where the algorithm showcases recommended content, continuously evolves as users interact with the platform, ensuring a dynamic and engaging user experience.

Overall, the TikTok algorithm is a dynamic and adaptive system that prioritizes user engagement and content diversity to keep users entertained and connected with the platform.

8 Factors That Influence The TikTok Algorithm

The TikTok algorithm takes into account a variety of factors to curate a personalized feed for each user. These factors include:

  1. User Interactions: The algorithm considers the user’s engagement history, such as liked videos, shared content, and comments. It learns from the user’s past behavior to understand their preferences and interests.
  2. Video Information: TikTok analyzes details associated with each video, such as captions, hashtags, and sounds. This information helps the algorithm identify content themes and relate them to the user’s preferences.
  3. Device and Account Settings: The algorithm may take into account device and account settings, including language preference, country location, and device type, to further personalize the content.
  4. Watch Time: The amount of time a user spends watching a particular video is a significant factor. Videos that capture more extended attention and keep users engaged are more likely to be recommended.
  5. Completing Actions: Actions like watching a video to the end, following an account, or participating in challenges can influence the algorithm. Positive engagement signals contribute to the algorithm’s understanding of content relevance.
  6. Video Information and Details: The specific attributes of a video, such as visual and audio features, play a role. This includes the content of the video, the quality of production, and how well it aligns with the user’s historical preferences.
  7. Content Diversity: TikTok values diversity in content and aims to expose users to a variety of videos rather than limiting their feed to a narrow range of themes. This ensures a more dynamic and engaging user experience.
  8. Trends and Challenges: Participation in trending challenges and the use of popular sounds or hashtags can influence the algorithm. TikTok often promotes content that aligns with current trends and challenges.

These factors collectively contribute to the dynamic nature of the TikTok algorithm, which continuously adapts based on user interactions and evolving trends to provide a personalized and engaging user experience.

How To Create Engaging & Relevant Content For TikTok

Let’s go over some simple content strategies you can use to gain your TikTok following.

To capture the attention of TikTok users, focus on producing high-quality, relevant content. Understand your target audience and leverage TikTok’s features, such as effects and filters, to make your videos stand out.

Recommended Reading: TikTok Post Ideas

Tips To Create Compelling TikTok Content

  • Know Your Audience
  • Follow Trends
  • Utilize Popular Sounds
  • Craft Compelling Captions
  • Visual Appeal
  • Keep it Concise
  • Diversify Content Types
  • Timing Matters
  • Tell Stories
  • Collaborate with Others

Know Your Audience

  • Understand the demographics and interests of your target audience.
  • Tailor your content to resonate with the preferences of your intended viewers.

Follow Trends

  • Stay current with TikTok trends and challenges.
  • Participate in popular challenges or put your unique spin on existing trends.

Be Authentic

  • Showcase your personality and be genuine in your content.
  • People connect with authenticity, so let your true self shine through.

Utilize Popular Sounds & Hashtags

  • Incorporate trending sounds and music into your videos.
  • Research popular hashtags in your niche to increase the discoverability of your videos.
  • Familiar sounds can enhance the relatability and shareability of your content.

Craft Compelling Captions

  • Write engaging captions that complement your videos.
  • Use humor, curiosity, or storytelling to capture attention.

Visual Appeal

  • Pay attention to the visual aspects of your content.
  • Use clear, well-lit shots, and consider visual elements that make your videos stand out.

Keep It Concise

  • TikTok videos have a short format, so keep your content concise and to the point.
  • Capture attention quickly within the first few seconds.

Engage With Your Audience

  • Respond to comments and engage with your followers.
  • Pose questions or encourage viewers to share their thoughts to foster interaction.

Diversify Content Types

  • Experiment with various content formats, such as tutorials, challenges, or behind-the-scenes glimpses.
  • Keep your content diverse to appeal to different interests.

Timing Matters

  • Be mindful of when you post your content.
  • Consider peak times when your target audience is most active on the platform.
  • Choose a marketing software to post your content for you and use the best time scheduling.

Tell Stories

  • Narratives capture attention. Tell stories or create series to keep viewers coming back for more.

Collaborate With Others

  • Collaborate with fellow TikTok creators to tap into new audiences.
  • Participate in duets or create joint content for added visibility.

Remember, you can experiment with different approaches to figure out what works right for you. Be sure to analyze the performance of your content, and refine your strategy based on what resonates most with your audience.

TikTok Engagement & Collaboration Strategies

With all social media platforms, it’s expected to collaborate, message, follow, and get to know other people on the app. Here are some strategies you can use that will help you boost engagement.

Interact With Followers & Other TikTok Users

Actively engage with your audience by responding to comments and direct messages. Additionally, follow and engage with other TikTok users to foster community.

Respond To Comments On Your Videos

Show appreciation for your audience by responding to comments on your videos. Effective engagement builds a loyal following and encourages more interaction.

Participate In Challenges & Duets

Participate in popular challenges to boost your visibility. You can create and invite others to duet with your videos, expanding your reach and collaborating with fellow TikTok creators.

Partner With Influencers & Other Brands

Identify influencers in your niche for potential collaborations. Partnering with influencers can introduce your content to a broader audience and establish credibility within your community.

Cross-Promote Your TikTok On Other Social Media Platforms

Extend your reach by cross-promoting TikTok content on other social media platforms. Share snippets or teasers to redirect your existing audience to your TikTok profile.

You can also cross-promote each other’s TikTok profiles in the collaboration. Mention and tag each other, encouraging viewers to check out the other influencer’s content. This mutual promotion can boost both of your followers.