Facebook rebranded to Meta. Twitter rebranded to X. The next rebrand? We don’t know.
However, as these rebrands occur, the social media landscape can change rapidly. What worked for you yesterday may fail today. You need to know the latest social media statistics and industry trends to keep up and make informed decisions.
In this article, we’ll explore 44 social media marketing statistics to help you understand how different platforms are growing so you can use them to get your target audience’s attention online.
Social media marketing statistics are data and insights related to the use and effectiveness of social media platforms as a marketing tool.
These statistics help you understand trends in consumer behavior. They also let you know the impact of your social media marketing efforts on platforms like Meta (Facebook), Instagram, X (Twitter), and many others.
Below, we’ll dive into 44 social media marketing statistics across several categories:
7 Top Social Media Marketing Facts & Statistics
Social media marketing needs to be a part of your marketing strategy.
Why? The number of social media users continues to rise globally. Those users include your potential customers. And to reach them, you have to be visible where they hang out.
Here are 7 more reasons in case you’re on the fence.
- 23% of Marketers Use Social Media for Events
- 91% of Americans Are Using Social Media
- 82% of the US Population Has at Least One Social Media Profile
- 90% of Social Media Marketers Are Confident of Bringing in a Positive ROI in 2023
- 20% of Gen Z, Millennial, and Gen X Social Media Users Contact Brands Through Dms
- 87% of Social Media Marketers Think Consumers Will Find Brands on Social Media More Often Than Through Search Engines
- 90% of Social Media Marketers Say Building an Active Online Community Is Critical to Success in 2023 (HubSpot Social Media Report)
- 48% of Social Media Marketers Share Similar Content Across Various Platforms (HubSpot Social Media Report)
23% Of Marketers Use Social Media For Events
The 2023 State of Marketing Report by HubSpot shows that 23% of marketers use social media to run virtual events, webinars, and conferences.
82% Of The US Population Has At Least One Social Media Profile
The chance of getting your organization’s messaging to consumers in the US is easier than ever. Why? Because you can find up to 82% of the US populace on at least one social media platform.
90% Of Social Media Marketers Are Confident Of Bringing In A Positive ROI In 2023
20% Of Gen Z, Millennial, & Gen X Social Media Users Contact Brands Through DMs
This stat from HubSpot’s Social Media Report should be enough to get you interacting with your fans online. Whether it’s addressing a complaint or saying thanks for a helpful review, genuine interactions go a long way for your audience.
87% Of Social Media Marketers Think Consumers Will Find Brands On Social Media More Often Than Through Search Engines
This isn’t hypothetical. The HubSpot Social Media report says, “Almost a quarter (24%) of consumers aged 18-54 already go to social media first to search for brands. This shoots up to 36% among Gen Z.” The translation: brands must start taking social media seriously.
90% Of Social Media Marketers Say Building An Active Online Community Is Critical To Success In 2023 (HubSpot Social Media Report)
As a marketer, you spend a lot of time, energy, and resources to connect with, engage, and share information with followers. Building an active online community makes this easier because you can easily access your followers, track results, get new community members through word of mouth, and drive revenue.
48% Of Social Media Marketers Share Similar Content Across Various Platforms (HubSpot Social Media Report)
Creating fresh content for each social media platform is hard work. That said, Tondreanna Esquilín, Senior Social Media Manager at Brandwatch, advises you to do this.
Tondreanna says, “It’s not that your audience will find the content less interesting on Twitter vs. Instagram. It’s about creating the value to follow your brand on both. If you post the same content in the same format on every network, there’ll be no need to follow you on all your active channels.”
5 Social Media Video Statistics
Video marketing is a new frontier for social media marketers.
Whether you’re creating long or short-form videos, know that most marketers are doing or planning to do the same thing. This means you must be innovative and find creative ways to reach your audience through videos.
Check out these 5 statistics on the growth of video marketing.
5 Social Media Video Statistics
- 91% Of Businesses Use Video As A Marketing Tool
- 33% Of Social Media Marketers Plan To Invest Most In Short-Form Videos In 2023 (HubSpot Social Media Report)
- 100 Million Hours of Video Content Is Watched on Facebook Daily
- 96% of Marketers Say Video Marketing Has Increased User Understanding of Their Product or Service
- 87% of Marketers Say Video Marketing Has Helped Them Increase Sales
91% Of Businesses Use Video As A Marketing Tool
Only 61% of businesses used video as a marketing tool in 2016. Rising to 91% in 2023 shows your audience wants video content. Don’t leave them hanging.
33% Of Social Media Marketers Plan To Invest Most In Short-Form Videos In 2023 (HubSpot Social Media Report)
Short-form videos like Instagram reels and stories, TikTok videos, and YouTube shorts are great for generating brand awareness. They also get lots of views, and you can create them on a shoestring budget as they don’t require expensive equipment or a bogus budget to produce.
100 Million Hours Of Video Content Is Watched On Facebook Daily
That’s equal to about 4.2 days’ worth of watchable content being consumed in just one day!
96% Of Marketers Say Video Marketing Has Increased User Understanding Of Their Product Or Service
If a picture is worth a thousand words, then a video will be worth tens of thousands or a million words. Videos help people easily understand information about a subject, so create them like most marketers do.
87% Of Marketers Say Video Marketing Has Helped Them Increase Sales
According to a Wyzowl report, this figure has skyrocketed from a meager 64% in 2015.
6 Social Media Usage Statistics
Tracking who uses what social media channel can help your organization predict where your audience hangs out and when they are active.
Read these 6 statistics and learn how to target your potential consumers on the right channel at the right time.
6 Social Media Usage Statistics
- 500 Million People Use Instagram Stories a Month
- Over 4 Billion People Use Messaging Apps
- The Average LinkedIn User Spends 17 Minutes on the Site per Month
- There Are 397 Million Active Snapchat Users Daily
- Social Media Users Spend An Average of 151 Minutes Per Day Online
- Roughly 3 Billion People Are Actively Using Facebook
500 Million People Use Instagram Stories A Month
Instagram Stories has grown immensely over the past few years since its inception. Your brand does not want to miss that type of exposure.
Over 4 Billion People Use Messaging Apps
The use of messaging apps is growing with the creation of autoresponders. How marketers tap into that potential will change social media marketing.
The Average LinkedIn User Spends 17 Minutes On The Site Per Month
This 2023 data from SimilarWeb means the content you publish has a tiny window to make an impact. Choose what you post wisely and use great scroll-stopping hooks.
There Are 397 Million Active Snapchat Users Daily
If your business is looking to target millennials or generation Z’ers, Snapchat is where it’s at.
Social Media Users Spend An Average Of 151 Minutes Per Day Online
That’s over two hours worth of content that your audience is consuming every single day. How can you help your messages stand out in a sea of content?
Roughly 3 Billion People Are Actively Using Facebook
With that many active users, there’s little doubt that at least part of your target audience will be on Facebook. Don’t miss your chance to reach them.
6 Social Media Advertising Statistics
Advertising is an efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be tricky.
Here are 6 statistics to help you create your social media advertising strategy.
6 Social Media Advertising Statistics
- 23% of Marketers Are Exploring Social Media for Targeted Ads
- 93% of Social Media Advertisers Use Facebook Advertising
- 49% of 18 to 29-Year-Olds Have Purchased Something They Saw In a Social Media Ad
- 37% of Facebook Users Who Click On An Ad Make A Purchase
- The Average Click Through Rate On A Facebook Ad is .90%
- 26.47% of a Facebook Ad’s Performance Is Based on Images
23% Of Marketers Are Exploring Social Media For Targeted Ads
If you want to get leads or customers at the door fast, consider using social media ads like most marketers.
93% Of Social Media Advertisers Use Facebook Advertising
For your content to break through the noise on Facebook, you have to boost your posts or turn them into advertisements.
49% Of 18 To 29-Year-Olds Have Purchased Something They Saw In A Social Media Ad
The younger generation’s journey to purchasing a product is changing. They’re influenced not only by what they see on TV, but by what appears in their social media feeds.
37% Of Facebook Users Who Click On An Ad Make A Purchase
Facebook is one of the most popular social media advertising platforms. Its ability to convert and reach audiences makes a significant impact.
The Average Click-Through Rate On A Facebook Ad Is .90%
Across all industries, WordStream found that the average click-through rate of Facebook ads is .90%.
26.47% Of A Facebook Ad’s Performance Is Based On Images
This data from a Databox study proves you have to include dynamic images in your Facebook ads. Databox also reports that 67.55% of respondents said video content drives more ad clicks on Facebook.
5 Social Media Demographics & User Statistics
Need more specifics on who uses what channel? Check out these user and demographic statistics.
91% Of Americans Are Using Social Media
With 91% of Americans active on different social networks, using social media can help get your business in front of them at the right time.
56.3% Of Facebook’s Audience Are Male & 43.7% Are Female
If your business is looking to target a large number of males or females, start with Facebook. It’s the most active platform for that age group.
73% Of US Facebook Users Have a College Degree
Targeting an educated audience? This data is for you. If you have a huge marketing budget, you could maximize your ad spend by targeting this audience on Facebook. You can also create in-depth and educational organic content.
55% Of LinkedIn Users in the United States Are From High-income Households
After LinkedIn, Twitter comes at 46%, Twitch at 43%, Reddit and Tumblr at 41%. Now you know where to look if you’re targeting an audience with deep pockets to pay for your product or services.
42% Of 12 to 34-Year-Olds Use Twitter
This data from the Infinite Dial shows Twitter is still an active platform for young people. As a business, your brand can reach them by posting content frequently or running ads.
If you want to better target your audience on a specific platform, look at these social media statistics broken down by channel.
- 56.3% of Facebook’s Audience Are Male and 43.7% Are Female
- 49.3% of 25 to 44 Year Olds Use Facebook
- About 2 Billion People Use Facebook Daily
- 7% of Gen Z Facebook Users Plan to Quit the Platform in 2023
49.3% Of 25 To 44-Year-Olds Use Facebook
While most Facebook users are under 50, don’t count the older generations out just yet. If your audience includes people over 50, consider promoting your product or services on Facebook because you can have a substantial reach.
About 2 Billion People Use Facebook Daily
This figure from Meta shows the enormous reach you can get organically and with ads on Facebook. The trick is knowing the content that will make your audience stop scrolling and figuring out the best time to reach them.
7% Of Gen Z Facebook Users Plan To Quit The Platform In 2023
Seven percent isn’t a mass exodus from Meta. What’s concerning is that 25% of Gen Z also plan to spend less time on the platform. These folks won’t spend less time on all social platforms. Their focus has simply shifted to other platforms they find interesting, like TikTok.
- Over Half of Instagram Users Are Between The Ages of 18-34
- 48% of 30-to-64-Year-Old Americans Get News from Instagram
- 61% of 12-to-17-Year-Olds Use Instagram Weekly
Over Half Of Instagram Users Are Between The Ages Of 18-34
Many young people like Instagram, and over 60% of them use the channel frequently.
48% Of 30-to-64-Year-Old Americans Get News From Instagram
Pew Research found that almost half of American adults get news from Instagram. If you run ads, consider using Instagram as an ad channel, especially if you’re targeting adults.
61% Of 12-to-17-Year-Olds Use Instagram Weekly
This figure increased from 57% to 61% when Facebook use by this demographic declined to 40%. Instagram prioritizes pictures over text, so it’s plausible that teenagers want digestible information. After all, a picture is worth more than a thousand words.
- TikTok Has 1 billion Global Active Users
- 69% of 12-to-17-Year-Olds Use TikTok Weekly
- TikTok Has Multiple Audience Categories
TikTok Has 1 Billion Global Active Users
One billion users is a huge milestone because TikTok launched in 2016. This figure also shows the love for short, entertaining, and educating videos isn’t going away soon.
69% Of 12-to-17-Year-Olds Use TikTok Weekly
The Gen Z love entertainment. If you market products or services that benefit them, creating short-form videos that entertain and educate them should be your forte.
TikTok Has Multiple Audience Categories
Popular opinion is that TikTok is for teenagers. That’s not true. 35.8 of its global audience is women aged 18 to 34. Male users of this age bracket make up another 34.4%.
- Snapchat Has 750 Million Monthly Active Users
- Most Snapchat Users Are Gen Z and Millennials
- Snapchat Comprises Less Than 2% Of the US Digital Ad Market
Snapchat Has 750 Million Monthly Active Users
This figure is valid as of July 2023, according to Snapchat.
Most Snapchat Users Are Gen Z & Millennials
Snapchat reaches 90% of the 13 to 24-year-old population and 75% of the 13 to 34-year-old population in over 20 countries.
Snapchat Comprises Less Than 2% Of The US Digital Ad Market
Snapchat has many users, but most are millennials. So, if your ads aren’t targeted at millennials, you may want to stay away from Snapchat when it comes to digital ads.
- LinkedIn Has 950 Million Members in 200 Countries
- LinkedIn Received 1.8 Billion Visits in August 2023 Alone
- 8 People Are Hired Through LinkedIn Every Minute
LinkedIn Has 950 Million Members In 200 Countries
This number of users makes LinkedIn the top professional networking platform in the world.
LinkedIn Received 1.8 Billion Visits In August 2023 Alone
According to SimilarWeb, LinkedIn received 1.8 billion visits in August 2023, and each user spent an average of 7 minutes and 32 seconds on the platform. This opens up an enormous opportunity to reach the largest number of engaged professionals via organic content or ads.
8 People Are Hired Through LinkedIn Every Minute
Having a solid LinkedIn company presence could get you great potential hires. If you’re looking to hire now or in the future, create an excellent company page because it can help you attract quality talent.
As you scroll through our 44 statistics, look for trends or ideas that your social media team can use to build the perfect strategy for 2023 and beyond. Check out this infographic that summarizes the 44 social media marketing statistics you just read:
Social Media Platforms
- Tik Toc