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10 Alternatives For Later That Supercharge Your Marketing

Published February 12, 2024
/ Updated February 14, 2024

Later is a social media scheduler built to save users time. Later streamlines content creation, editing, and publishing within a unified platform, making social media management more efficient for users. Marketers can repurpose content while optimizing current projects.

Effective social media management is crucial for businesses and individuals alike. As the demand for streamlined processes rises, finding the right tool becomes imperative. While Later offers a comprehensive scheduling solution, diverse needs call for exploring alternative tools that cater to specific requirements. Explore this comprehensive list of superior social media management tools, experiment with functionalities, and find the perfect tool for you.

While Later might not be the ideal software for your marketing needs, here are 10 top-tier alternatives to consider.

Top 10 Later Alternatives

1. CoSchedule Social Media Calendar

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Features

Unified Calendar View: For planning and scheduling across various networks.

Auto-Scheduling: Schedule your posts for optimal engagement times and get the most out of your campaigns.

Clear Team Workflows: Collaborate with team members flawlessly and track content contribution and approval.

Integration: Seamlessly integrate with content management systems, email marketing platforms, and analytics tools.

Drag-And-Drop Functionality: For easy content management, and flexibility.

Content Rescheduling:  ReSchedule your social posts seamlessly to maintain a consistent online presence.

Security & Compliance: Give users an easy and secure way to log into Social Calendar using SSO (Single Sign-On) authentication.

Digital Asset Management: Create, schedule, publish, and measure your social media strategy in a single, AI-powered social calendar.

Customer Service & Support: Fast, effective customer service and support help so you can be as productive as possible.

Social Media Management: Create and manage all of your social media content in one place for an optimal posting experience.

AI Marketing: Write first-draft copy, generate new ideas, and upgrade your marketing workflows with CoSchedule’s AI-Powered Marketing Intelligence Assistant.

Pros

  • Visualize your marketing schedule in real time
  • Manage work through every stage of the creative process
  • Maximize your team’s productivity
  • See your high-level marketing strategy at a glance
  • Deliver projects on time, every time

Cons

  • This tool offers so many benefits and features that it may take your team a little time to get used to it.

Pricing: Regarding pricing for Social Calendar, at $19/Month you are getting a cutting edge social media marketing tool to optimize your social media campaigns. CoSchedule offers other plans and a forever free marketing calendar if you want to try that out first.

“CoSchedule has improved our efficiency immeasurably, enabling us to scale with a very small team. Additionally – it has given us such an easy way to communicate the volume and status of work we are doing to the business teams we support. We have tried other tools, and nothing really compares.”

– Customer from ABS Group

2. SproutSocial

Sprout Social is an all-inclusive platform for managing and understanding social media, designed to help companies and agencies of all sizes control their conversations and drive their business forward.

Features

Engagement: It escalates your customer service and community management to a scalable height.

Publishing: It makes the process of planning, crafting, managing, and distributing social content and campaigns more straightforward.

Analytics: It facilitates data-driven decision-making across your entire corporation.

Listening: It provides valuable insights from a vast range of raw thoughts, feelings, and views, contributing to your existing strategy and future plans.

Pros

  • Sprout Social stands out from its competitors with exclusive features such as listening and advocacy.
  • Presents opportunities to uncover a multitude of unfiltered thoughts, views, and feelings about your brand, enabling a quicker gathering of crucial insights.
  • Supports in building your brand and broadening its reach while also making content sharing more effortless.

Cons

  • A prevalent concern with Sprout Social is the perceived inadequacy of customer support, causing users to wait for responses or lack the necessary assistance.
  • Another challenge is the limit on the number of social media profiles.
  • Users have shown interest in connecting to more than 5 social profiles but find the cost of upgrading to be too steep.

Pricing

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3. Hootsuite

Hootsuite establishes itself as a comprehensive social media management platform designed to address all the routine tasks of a social media manager. It extends support to users from crafting content to posting it and scrutinizing the results.

Features

Quick Publishing: Leveraging built-in AI features like OwlyWriter AI and team transparency, users can publish content at a faster rate.

Brand Monitoring: Gain a profound understanding of how your brand is performing and evolving.

Engagement Improvement: Comprehend the aspects that will resonate with your target audience and bring about the most significant outcomes.

Pros

  • Hootsuite excels in AI-assisted content creation.
  • It recommends the best posting times customized to your specific needs.
  • Hootsuite provides comprehensive social media analytics.
  • A significant advantage of Hootsuite is its extensive integration capabilities.
  • Hootsuite caters to all social media platforms that your business may use.

Cons

  • A primary disadvantage of Hootsuite is its pricing structure.
  • Hootsuite presents a steep learning curve for newcomers, which is another drawback.
  • Hootsuite no longer offers a free option, pushing users towards their paid plans.
  • Some users have reported difficulties with Hootsuite’s usability, feeling overwhelmed by the complexity of the platform.

Pricing

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4. Agorapulse

AgoraPulse functions as a one-stop solution for social media management. It empowers users to manage social media messages, plan their schedules, and distribute content across different channels from a user-friendly dashboard.

Features

Social Media ROI: AgoraPulse allows users to effortlessly access and modify business strategies based on social media outcomes.

Social Media Inbox: View all your incoming social media notifications in one organized space. Silence the clutter in your inbox for better productivity.

Writing Assistant: The AI-powered writing assistant enables users to produce more content at an accelerated pace.

Pros

  • AgoraPulse conducts events and webinars to impart valuable insights, trends, and effective strategies.
  • Users can access a joint podcast to understand social media ROI.
  • Experts share their knowledge on social media management via the Agora Pulse Blog.

Cons

  • Users have indicated a need for improvement in TikTok management capabilities.
  • The platform does not support access to DMs across all social media, resulting in a perceived decrease in community engagement.
  • There are occasional delays in the publishing features.

Pricing

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5. Buffer

Buffer enables users to grow their reach and audience organically. Upholding high standards, Buffer offers user-friendly marketing tools for businesses aiming to expand their scope.

Features

Boost Productivity: Buffer allows you to delegate content to AI automatically, preventing your team from being bogged down by more monotonous tasks.

Revamp Content Efficiently: Users can revitalize and repurpose content with a single click. Get more engagement from older campaigns and outperform them!

Create Content With Ease: Buffer introduces a feature named “Start a Page,” where users can create a landing that resonates with their brand to jumpstart their marketing efforts in minutes.

Pros

  • Buffer eliminates doubt in content creation and publication.
  • Buffer enables users to confidently distribute the right content on the right channels at the most suitable time.
  • Buffer enhances teamwork through permission levels and approval workflows.

Cons

  • Buffer users frequently face issues with failed posts during the content publication process.
  • This issue has been reported across all channels.
  • Users have expressed dissatisfaction with the analytics provided by Buffer, stating that they do not meet their expectations.

Pricing

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6. Loomly

Loomly emerges as a superior social media management tool option, aiding individuals, non-profit organizations, and businesses in devising, publishing, and examining content.

Features

Multi-Calendar View: Loomly offers a variety of calendar views, helping users keep up with recent updates.

Media Studio: Stream across all social media channels, cutting down the content creation time by half.

Hashtag Manager: Utilize the most efficient and popular hashtags to boost your marketing initiatives.

UTM Parameters Generator: Allows users to create legible URLs, fostering more traffic and visibility.

Pros

  • Loomly excels at maintaining and tracking your content efficiently.
  • Loomly provides post previews, ensuring team members are aware of the upcoming content, its publishing time, and the platform it’s being published on.
  • These features effectively reduce team miscommunication.

Cons

  • A notable concern among Loomly users is the platform’s inability to post directly to Instagram.
  • This integration capability, particularly the ability to post directly to Instagram, is highly desired by many users.
  • Users also encounter difficulties when trying to create Instagram stories through Loomly.

Pricing

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7. Sendible

Sendible acts as an efficient scheduling platform that assists users in amplifying and propelling their marketing efforts. It allows users to expand their audience reach and accomplish their media goals on a unified platform.

Features

How-To Guides: Sendible offers an extensive variety of “How-To Guides,” enabling users to grasp best practices from experts who have employed Sendible’s templates and fostering a beginner-friendly environment.

Efficient Scheduling: Users can schedule posts individually, in bulk, or via queues and subsequently manage them through their personalized calendar.

Separate Client Dashboards: Collaborate smoothly with your team and create distinct dashboards for each client, ensuring optimized and well-organized work.

Pros

  • One of Sendible’s key benefits is its effective user onboarding and platform familiarization.
  • Sendible offers exceptional customer service, as well as best practice guides.
  • Users often report a sense of comfort and ease when using Sendible.

Cons

  • Sendible cannot post directly to Instagram, a feature that frequent users greatly demand.
  • The reliability of Sendible’s mobile application has been under scrutiny.
  • Some users have encountered crashes and malfunctions when posting content via the app.

Pricing

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8. Planable

Planable is a recognized application for managing social media, known for its aesthetically pleasing planning interface and superior collaboration features. It’s specifically designed for social media managers and marketers who oversee multiple social media accounts on different platforms.

Features

Social Media Management: Engage effectively with audiences on various platforms. Marketing Calendar: A unified calendar to visualize and plan all your marketing efforts. Analytics: Comprehensive analytics to bolster your marketing strategies.

Team Collaboration: Centralize all your requirements in one location for efficient teamwork.

Pros

  • Planable is adaptable, catering to a diverse set of users.
  • It offers user-friendly features for both individual users and teams.
  • It’s ideal for brands spread across various locations, companies with multiple brands, and agencies.

Cons

  • Users often face challenges with Planable, particularly regarding its pricing and limited social media coverage.
  • The pricing structure is sometimes seen as complex, both for personal use and when presented to clients.
  • Some users struggle to maintain consistent posting across all platforms, often favoring a select few.

Pricing

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9. Social Pilot

Social Pilot is a social media marketing tool crafted to empower users to automate their entire social media content, giving them more flexibility and saving them time in the content creation process.

Features

Instant Approvals: Accelerate your projects and campaigns with instant approvals. Teammates can smoothly send their work for approval or edits and receive feedback with just a click.

Mass Scheduling: Users can post content in bulk on their preferred platform. Conserve your time and energy, and post at peak times without any worries.

AI Assistant For Content Library: Take advantage of your personal AI assistant for the content library. Generate content that resonates with your brand voice and audience in half the usual time.

Pros

  • Social Pilot stands out by offering features for scheduled posting.
  • It provides comprehensive analytics to its users.
  • These analytics are based on the content posted by the users.

Cons

  • Social Pilot may encounter issues during bulk posting, a feature it prominently advertises.
  • The platform could potentially crash during bulk posting and doesn’t alert the user about posts that didn’t go through.
  • Some users have noted that manual posting on this platform takes up significant time.

Pricing

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10. Brand Watch

Brand Watch is an all-inclusive tool for managing social media. It offers a range of integrated platforms for collaborative social media teams.

Features

Influencer Marketing Simplified: Tap into unexplored engagement possibilities through influencers. Learn how to collaborate and find success via influencer marketing.

Benchmark Against Competitors: Armed with data-driven insights, users can measure their progress against competitors, ensuring they stay ahead in their industry.

Superior Customer Support: Offer top-notch customer service with round-the-clock support tailored to each individual.

Pros

  • Users can trust in the effectiveness of their marketing strategies.
  • The platform offers insights into consumer behaviors.
  • Brand Watch works seamlessly with all mainstream social media platforms.

Cons

  • A significant issue for Brand Watch lies in the depth of their analytics.
  • Users feel that the analytics fail to deliver enough insights for their growth.
  • Data seems only to scratch the surface of the information users seek.

Pricing

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Remember these options are just that – options. While experimenting with various solutions for your team, keep in mind the needs and non-negotiables. Consider factors such as cost, integrations, effectiveness, approval workflows, and so forth.

Every team or business, regardless of its size, has a tool that’s fit to reach their goals. Begin your journey here and discover a tool that stands out in functionality and efficiency tailored for you.