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Maximizing Reach and Engagement: Social Media Content Tips

Published May 24, 2024
/ Updated May 24, 2024

What Is Social Media Content?

We all know how important social media content has become, especially when trying to grow your marketing and reach your target audience.

Content is your brand’s heartbeat on social media – it’s how you chat with your followers, offer wisdom, and forge deep connections. It’s the collective growth that shapes your brand’s presence.

In this post, we’re going to go over the different types of social media content, and how you can use them for your marketing success.

Types Of Social Media Content

Social media content is the stuff you would post on social media platforms – like Instagram, Facebook, X, LinkedIn, and YouTube.

Key Tips For Great Social Media Content

Let’s go over some of the best tips you can learn from so you can craft great social media content.

Start With Your Audience

Great social media content always starts with knowing and understanding your audience. Take the time to research their demographics, preferences, and pain points.

What challenges do they face? How can your content provide value or solutions?

By aligning your content with their interests and needs, you can capture their attention and foster genuine engagement.

Craft Messages That Matter

When creating content that will automatically be up for competition, relevance is key.

Tailor your messages to resonate with your audience’s interests, aspirations, and emotions. Whether you’re sharing educational insights, entertaining stories, or inspirational content, make sure each piece of content adds value and cultivates a connection with your audience.

If you need a little help with how to come up with social media messages, check out CoSchedule’s Social Media Post Generator. Simply type in the link of what content you’d like to promote, and let AI do all the work for you.

If you want posts specific to certain social media platforms, we have you covered. Check out:

  1. AI Tweet Generator
  2. Facebook Post Generator
  3. LinkedIn Post Generator

Here are some other important things to note when crafting messages:

  1. Be Authentic: Authenticity resonates with people. Share genuine experiences, stories, and insights that reflect your personality and brand identity.
  2. Keep It Concise: Although it’s nice to craft a nice long message that’s loaded with value, it may not be what your audience wants to see. Try keeping it short and sweet so your audience can quickly gain valuable information.
  3. Add Value: You can provide valuable information through your content. No matter, if you’re posting a video, image, or short excerpt, value can always be added.


Schedule Your Content Strategically

Timing is everything. Especially when it comes to social media content.

You can use analytics to identify the optimal times and days for posting content based on when your audience is most active.

You can also consider the frequency of your posts to maintain a consistent presence without overwhelming your followers. By strategically scheduling your content, you can maximize visibility and engagement while minimizing the risk of your content not being seen.

By incorporating these key tips into your social media strategy, you can elevate your online presence and achieve your marketing objectives effectively.

Types Of Social Media Content


Infographics are the most socially shared form of content.

They are incredibly engaging, since humans process visual information faster than words, it only makes sense.

The human brain tells us “reading is hard” and “looking is easy.”

An infographic uses the power of visually appealing content to trick the brain into reading. Besides, we understand the content better when it’s paired with pictures.


Take this example for instance. Although the graphic has to be read, it is more appealing to read when it’s in an infographic.

The takeaway is simple: Share infographics socially, and the social world will share it right back.

Content With Images

It shouldn’t be a surprise that image-rich content is incredibly shareable.


If you keep up a steady output of image-rich content on social media platforms, you’ll surely increase your value.

List Posts

Content marketers classify content according to several types of blog posts. Here is a common classification:

  1. List Posts: Content with a certain number of points, like the article you’re reading now.
  2. How-to Posts: Content that explains exactly how to do something.
  3. What Posts: News articles and general information.
  4. Why Posts: These are explaining articles, and they usually include the word “why” in the title.

Newsworthy Content

In raw numbers, news articles get more social shares than any other type of article.

The data above shows the number of shares for six months according to industry. The news industry has an advantage.

If you’re not in the news industry, you probably don’t want to be producing news articles. Why not?

Because, when analyzed according to industry, news articles—called “what-posts”—were the worst performers. Only in the news, technology, and entertainment verticals are news articles shareable.

If your niche is news, entertainment, or tech, what posts may be valuable on social media? Otherwise, you’re better off sticking with some of the other methods in this article.

User-Generated Content

User-generated content (UGC) is a powerful way to increase engagement and trust on social media. When users create and share content related to your brand, it not only provides authentic testimonials but also encourages more interaction from the community.


Encourage your followers to share their own stories, photos, or videos using your products or services, and feature them on your platforms. This peer-to-peer marketing can significantly amplify your brand’s presence and credibility.

Behind-the-Scenes Posts

Give your audience a peek behind the curtain with behind-the-scenes content. This could include day-in-the-life videos of team members, product creation processes, or office tours.


This type of content makes your brand more relatable and builds a personal connection with your audience. It also satisfies the audience’s curiosity about how things are made or what a typical day at your company looks like, adding a human touch to your social media presence.

Educational Content

Educational content can be a significant asset in your social media strategy. By sharing knowledge and expertise, you can position your brand as an authority in your field.


Create how-to guides, tutorials, and informative videos that help your audience learn something new. Not only does this provide value to your followers, but it also increases the likelihood of shares, as people tend to pass on useful information to others.

How Analyze & Optimize Content Performance

Why Do Metrics Matter?

Understanding the metrics behind your social media content is like having a roadmap to success. They provide valuable insights into what resonates with your audience, guiding your strategy and helping you allocate resources more effectively. By analyzing metrics, you can identify trends, adapt to audience preferences, and ultimately drive better results.

Measure Your Engagement

Engagement metrics are crucial indicators of how your audience interacts with your content. They include likes, comments, shares, and click-through rates. To measure engagement, track these metrics over time to see what content types are sparking conversations and encouraging action.