Your personal and company’s LinkedIn profiles are key to connecting with professionals and other businesses. LinkedIn boasts over 1.15 billion monthly active users worldwide confirming its status as a leading platform for professionals.
If your target audience – from employee recruitment to customers – is on LinkedIn, this post will cover how to get more LinkedIn followers to maximize reach and engagement.
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Why Businesses Thrive On LinkedIn
LinkedIn is home to millions of professionals, business owners, hard-working employees, students, etc. You won’t find a larger, more trustworthy community than that. By increasing your activity and your following on LinkedIn, you can promote your business to your target audience with one click.
Collaborate with different brands and network like you never thought possible. With so many conversations and connections to be made, LinkedIn provides competitive analysis. So, while marketing for prospects, you can even scope out your competition.
Not to mention, LinkedIn offers a handful of features that support your business efforts, beginning with content creation and going all the way to analysis.
Plan Posts With Coschedule Social Calendar
Use CoSchedule’s Social Calendar to plan and schedule posts in advance You can publish messages across all social media accounts, including LinkedIn.
To increase engagement on LinkedIn, you can use built-in best time publishing to maximize optimal reach, define advanced targeting settings to reach your target audience (available in Marketing Suite plans), and set up automated publishing with ReQueue to consistently promote top-performing content to your audience.
ages at the optimal time to maximize engagement and reach.
You can create a free Calendar to try publishing to your LinkedIn profile and company pages today.
10 Steps To Increase Engagement On LinkedIn
Hit the ground running on LinkedIn and say hello to a bigger, more engaged audience with the following simple steps.
1. Make Your Profile Stand Out
First things first, ensure your profile grabs the attention of your target audience. Include call-to-action phrases that speak to your viewers. Consider what they want to see, what products they are searching for, and what answers they may need solved.
Then, be that solution for them. Ensure that you have what they need, and make it hard to miss. Take this chance to inject some brand personality. The more personality, the better; in turn, you’ll attract the audience you’ve been waiting for.
Recommended:
- Professional Bio Generator
- LinkedIn Bio Generator
- Professional Bio Guide: Craft Your Story in 5 Steps
2. Consistently Check-In
Once your profile page is live, the next step is to stay present on LinkedIn. A killer profile is no good if you don’t check in to your account and manage activity. The best way to facilitate strong relationships on LinkedIn is consistency.
Prove to your audience you are their rock on this platform. You’ll be there for any question, concern, celebration, you name it. Prioritize a solid presence on the app, and you’ll create a band of loyal followers in no time.
3. Engage With Similar Content
LinkedIn has a massive platform of over 950 million members, processing billions of posts a day. Considering just how much content is on LinkedIn, engaging with content that emphasizes and supports your own is important.
This way, LinkedIn will adjust your algorithm to reflect businesses similar to yours. Even better, the most attentive, approachable audience will come to you.
4. Leverage Post Analytics
You’ve refined your profile, consistently checked in with your audience, and begun engaging with like-minded content. It’s time to tap into LinkedIn’s post analytics. Gain insight into how your content is performing, down to the number. See the number of impressions for any type of published content.
From there, you can gauge which content needs adjustments and which attracts clicks. No more second-guessing, only pursuing content that radiates to the right audience.
5. Analyze Competitors
The next step is to analyze your competitors. LinkedIn has made this easy with their Competitor Analysis Tool, where businesses can dig deeper into their competitors’ strengths and weaknesses. Not only will you gain a better understanding of what contributes to their success, but you automatically give your business a competitive edge.
Take advantage of their comprehensive profile analysis feature to size up your competition and show your audience why your business is superior.
6. Add A Follow Button To Your Newsletter & Website
Consider embedding a follow button directly into your newsletter and website. When searching for followers and trying to grow your audience, you want to be sure it’s easy to find.
Including a follow button not only acts as an effective call-to-action for viewers but it makes it as easy as possible for prospects to follow your account. If viewers want to follow you, they can do so right then and there.
7. Promote Your Profile On Other Social Media Platforms
If you’re active on several social media accounts, be sure your audience knows about it. This is especially helpful if one of your platforms has a larger following than the rest. You can hop on your most successful account and shout out to other platforms your followers can find you on!
Give your audience access to more content across all platforms, and watch as your following grows.
8. Join LinkedIn Groups
LinkedIn Groups provide a space for professionals in your industry or industries alike to come together and share insight, experiences, and connections. It’s the perfect opportunity to network, build relationships, and blend audiences.
Who knows, maybe you can plan to collaborate with fellow professionals in the future!
9. Create Engaging Graphics To Enhance Your Posts
You only have a few seconds to grab a viewer’s attention, nonetheless motivate them to take action. That’s why creating engaging graphics is so important. Incorporate eye-catching graphics so viewers can’t help themselves but to read on.
Bonus points if you express authenticity and brand personality through your graphics. Remember, a picture speaks a thousand words!
10. Collaborate With Other Pages/Brands
Finally, take the time to collaborate with pages and brands similar to your own. Odds are that you share areas of the same audience as them, so reaching out to connect can mutually benefit both of you.
Double the content, double the audience, double the brain power!
Launch A LinkedIn Ad Campaign
While organic reach is a powerful way to grow your presence on LinkedIn, leveraging LinkedIn Ads can significantly amplify your results. With highly targeted advertising options, businesses can reach the right professionals based on job titles, industries, company size, and even individual skills.
Types Of LinkedIn Ads To Consider
- Sponsored Content – Promote your posts to a larger audience and ensure your message reaches professionals beyond your current network.
- Sponsored InMail – Send personalized messages directly to your target audience’s inbox for a more direct and engaging approach.
- Text and Dynamic Ads – Use sidebar ads to promote your brand or encourage users to follow your LinkedIn page.
- Lead Gen Forms – Simplify the conversion process by allowing users to sign up for offers, newsletters, or consultations without ever leaving LinkedIn.
Why Invest in LinkedIn Ads?
- Laser-Focused Targeting: LinkedIn provides advanced audience segmentation, ensuring your ads reach the right professionals.
- Higher Conversion Rates: Because LinkedIn is a professional network, users are more likely to engage with business-related content and offers.
- Performance Insights: Access real-time analytics to optimize campaigns, improve ROI, and drive meaningful engagement.
If you’re looking for a way to fast-track your LinkedIn growth, experimenting with LinkedIn Ads can provide impressive results.
Stay On The Pulse With LinkedIn
It’s no secret that LinkedIn is the central hub for job-seekers and employers. This platform has facilitated a mutually beneficial relationship where people can find their dream job and accomplish their business goals.
LinkedIn strives to enhance job search and recruitment. With features like AI-driven job recommendations and virtual job interviews, the future of LinkedIn provides a streamlined job search process, increases job opportunities, and improves career advancement.
As you learn how to harness a large and loyal following, you can dominate LinkedIn at its’ prime.
