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TikTok Ideas That Will Make Your Marketing Stand Out

Published February 19, 2024
/ Updated July 17, 2024

TikTok has emerged as a powerhouse, capturing the attention of millions with its short-form and visually captivating content. For marketers seeking to elevate their brand presence, TikTok offers a unique opportunity to connect with a diverse and engaged audience.

Let’s discover effective TikTok ideas to keep your followers engaged, and to attract more followers within your niche.

TikTok’s Marketing Potential

As a marketer, using TikTok gives you unlimited potential and opportunities to get your product or service seen by millions of people. But first, you need a basic understanding of how to reach the right audience.

How you caption your TikTok makes all the difference. Try out CoSchedule’s Free TikTok Caption Generator to instantly generate the perfect caption for your TikTok that your audience will notice and love.

TikTok has a wide audience of users who consume thousands of videos daily. Let’s learn how you can directly appeal to them to maximize your engagement.

Determine Your Unique TikTok Demographic

Understanding TikTok’s audience is crucial for creating content that resonates and attracts engagement. Your audience will depend on what kind of content you put out, this means you will need to tailor your content based on who’s most likely to view it to maximize your views and engagement.

Why TikTok Is A Game-Changer For Marketers

TikTok is seriously changing the game for marketers, and here’s why: it’s got this massive crowd of people from all walks of life, making it a goldmine for reaching different audiences. The whole vibe is about being creative and catching eyes quickly with short, snappy content.

TikTok’s “For You” page algorithm is like a magic wand for making your posts go viral and getting your brand out there to many people. The platform is big on users creating their content, which means marketers can get everyone involved in challenges and interactive stuff, building a real community feel.

Content Strategies For TikTok’s Success

To achieve success on TikTok, a platform known for its short-form and engaging content, a well-defined content strategy is crucial. Let’s go over some ways you can plan out your content strategically to get the best results.

Embrace TikTok’s Features

Take advantage of some of TikTok’s features. There are plenty of interactive filters you can take advantage of, and make sure to add a hashtag to your caption for extra engagement and viewability. You can also host a TikTok Live that your followers and other users can join. This can open you up to new connections and followers, and maybe even a future collaboration.

Try our new TikTok Hashtag Generator!

The best way you can be successful is to watch for content that works well and to implement it. If there’s a popular trend or challenge that is getting lots of attention, it might be best to join in on the festivities and watch your traffic grow.

Create A Content Calendar For Consistent Posting

The key to getting traffic to your TikToks is to have a great content calendar. A content calendar can post your TikToks for you using the best time scheduling for maximum engagement.

CoSchedule’s Content Calendar is a software that provides a comprehensive view of tasks, projects, and campaigns. It offers multiple calendar views for different purposes, customizable fields and statuses, and the ability to group projects in a campaign. In addition, CoSchedule features an AI Marketing Assistant that facilitates the creation of high-quality content in less time.

Content Calendar It also includes project and campaign tracking, custom report generation, and social media management. It’s the perfect software for you to maximize your social media outreach.

15 Ideas To Boost Your TikTok Brand

Tutorial Videos

You can share step-by-step tutorials for a skill you want to show off, whether it’s cooking, art, makeup, or a DIY project.

Tutorial content resonates well with TikTok’s audience, as users often seek quick and informative content. Create concise, visually appealing tutorials that provide value or solve a problem related to your product or industry.

Day-In-The-Life Vlogs

Offer a glimpse into your daily routine, showcasing interesting or unique aspects of your life.

Showing your followers what you do daily can make your followers more invested and engaged in you and your content. Users love seeing transparency and vulnerability, and they are more likely to stick around and engage with your videos if they feel like they know you better personally.

Behind-The-Scenes Content

Take your audience behind the scenes of your work or creative process to give them all exclusive.

Show off your setup, and give your followers and viewers a sneak peek at how you do what you do. This helps humanize your brand and your content by showcasing the people and processes behind the products and videos. The human touch makes the brand more relatable, and it breaks down barriers by creating a more personal connection with your audience.

Reaction Videos

React to viral videos, trends, or memes, sharing your genuine thoughts and expressions.

TikTok encourages user interaction, and reaction videos inherently invite viewers to engage. Users can react to the original content by commenting, duetting, or stitching the video, which creates a sense of community and participation.

Educational Content

Share interesting facts, tips, or advice about your expertise or niche. Depending on what you’re sharing, you can attract a specific audience which can turn into a great community of users with similar interests. For instance, the third teacher showed how to sign different words, which appeals to anyone wanting to learn ASL and many others.

Story Time Videos

Narrate a funny or interesting story or share experiences that others can relate to.

Successful storytime videos often tap into emotions, whether through humor, drama, or heartfelt moments. Emotional resonance keeps viewers invested in the narrative and encourages them to engage with the content by commenting, sharing, or liking.

Transition Videos

Experiment with creative transitions between scenes or outfits, showcasing your editing skills.

Creators who can master the art of transitions can leverage these videos to not only showcase their creativity but also engage and captivate the diverse and trend-savvy TikTok audience.


In this video, a couple transitions from wearing their comfy clothes into a suit and dress for prom. Transitions are a cool, fun way to see something transform from one thing to another.


Collaborate with other TikTok users or influencers in your niche for joint content creation.

Collaborations on TikTok succeed due to the synergies created between creators. Here’s why collaborations work so well:

  • Potential for audience expansion
  • Diverse content styles
  • Shared trust
  • Increased creativity
  • Enhanced discoverability
  • Community building
  • Trend participation
  • Mutual support

Product Reviews

Share your honest reviews and opinions about products, services, or experiences. This not only can be a potential brand opportunity, but it can be appealing to users to see how a product is used, and if it’s worth the money or not.

Pets And Animals

Showcase your pets’ antics, share pet care tips, or participate in pet-related challenges. I mean, who’s going to scroll past that cute face? Showing off your pet can bring in a community with similar interests and likes, which can help grow your following.

Motivational Messages

Inspire your audience with positive and motivational messages, sharing your insights and experiences.

TikTok users appreciate content that uplifts and inspires. Motivational messages, by their nature, contribute to a positive and uplifting atmosphere on the platform. Viewers are more likely to engage positively with motivational content, such as liking, sharing, or commenting, which can contribute to increased visibility.

Question And Answer Sessions

Host Q&A sessions where you answer questions from your followers, providing a personal touch to your content.

Travel And Adventure

Document your travels, and adventures, or explore your local area, sharing interesting discoveries along the way.

Successful travel and adventure TikToks often tell a compelling story. Whether it’s documenting a journey, sharing cultural experiences, or highlighting personal growth during an adventure, storytelling adds depth to the content and resonates with viewers.

Lip-syncing or Dance Videos

Join dance challenges or create a dance routine to popular songs.

These videos are often entertaining to watch, as users showcase their creativity, personality, and performance skills. The combination of music, choreography, and sometimes humor can captivate the audience and keep them engaged.

Humor And Relatability

Successful humor often revolves around relatable situations, experiences, or observations. Creators who tap into universal themes or shared experiences can connect with a broader audience and generate more engagement.