Looking for YouTube video ideas that your subscribers can’t wait to watch? These video ideas can boost your visibility, grow subscribers, and help establish a strong brand presence.
Whether you’re a marketer, content creator, or creating videos for clients—these ideas are flexible, proven, and ready to plug into your strategy.
Video Ideas for New YouTubers
New to YouTube? These video ideas are easy to execute, build trust with your audience, and help subscribers know the people behind your brand.
Behind-The-Scenes Videos
Create videos that give viewers a sneak peek behind the curtain of your company, business, or day in the life.
Benefits of behind the scenes videos:
- Humanize your brand
- Build transparency and trust
- Easy to produce with minimal scripting
Example: How We Batch 50+ Client Videos in a Day | Day in the Life at a Video Content Agency
Why it works: Shows your business in action – sharing stories of what you do, why you do, and how you do it in an authentic way. This is a great way to showcase what your business or company is all about.
Day-In-The-Life Vlogs
A day-in-the-life vlog follows you (or your team) throughout a typical day, offering a personal and relatable perspective behind the brand.
Benefits:
- Builds personal connection
- Encourages regular viewership
- Great for personal and lifestyle branding
Example: WHAT I ACTUALLY DO AS A DIGITAL MARKETER | Day In The Life Of A Digital Marketer + How I Got Started
Why it works: These videos offer a personal, relatable glimpse behind the brand making you more approachable and memorable.
Expert Interviews
Expert interviews feature specialists or leaders from your industry, offering viewers valuable insights while boosting your authority.
Benefits:
- Adds authority and expertise
- Taps into the guest’s audience
- Increases networking and visibility
Example: The Biggest Beauty Collab In History
Why it works: You leverage thought leadership from people with established influence and audiences while adding massive value to your viewers.
Product Reviews And Unboxings
Product review and unboxing videos showcase new products, your (or your customers’) honest opinions, and first impressions, often influencing purchase decisions.
Benefits:
- Influences purchase decisions
- Boosts affiliate income
- Targets high-intent searchers
Example: First Impressions of RARE BEAUTY by Selena Gomez | Review and Unboxing
Why it works: Combines curiosity with value—great for both brand exposure and affiliate marketing. Bonus points for resharing user generated content from your customers.
How-To Tutorials And DIY Guides
Tutorials and DIY videos teach your audience how to achieve a specific result with your products or solve common problems with step-by-step guidance.
Benefits:
- Long-term search traffic (SEO gold)
- Establishes your brand as a teacher or expert
- Drives qualified traffic to your site or tools
Example: How to Train your Dog to LEAVE IT: Complete Beginner’s Guide
Why it works: Demonstrates product value while solving a problem for the viewer. In this example, in this video Happy Hounds is reinforcing their team’s expertise in dog training while will keep them top of mind if training on your own is too challenging or time-consuming for potential customers.
Myth-Busting Videos
Myth-busting videos challenge common misconceptions in your niche or industry, helping to position you as a trustworthy expert.
Benefits:
- Differentiates you from competitors
- Builds authority
- Drives strong engagement and shares
Example: Busting Common Aesthetic Myths: What You Need to Know | A Sip of Aesthetics #podcast #skincare
Why it works: Dispelled myths build trust and position you as a reliable educator.
Trend Reactions And Commentary
These types of videos react to or analyze trending news, viral content, or current events within your industry or audience interest.
Benefits:
- Boosts discoverability
- Shows you’re current and relevant
- Engages audiences interested in real-time news
Example: TOP 5 Marketing Trends 2024📈
Why it works: Trend-related keywords help surface your video to a wider audience, fast. Think about the types of things that are happening in your industry or to your target audience and create response videos to help position yourself as the expert on this topic.
Videos To Help Increase Reach And Visibility
Want to increase viewership and subscribers? These types of videos are designed to attract new viewers through SEO, shares, and algorithm-friendly formats.
Introduction Video
It’s a good idea to have a introduction video on your YouTube Channel. Introduction videos introduce yourself, your brand, and the purpose of your channel/company to new visitors.
Benefits:
- Converts new visitors into subscribers
- Sets the tone for your channel
- Clarifies your niche and value
Example: MY FIRST YOUTUBE VIDEO!!// INTRODUCTION TO MY CHANNEL 2022 #newyoutuber
Why it works: It provides a clear introduction to what your channel is about and develops brand awareness from the jump.
Q&A Sessions
Q&A videos answer real questions from your audience, helping build engagement and trust. Think about the list of questions your customers and audience have regarding your products, services, and company. Then create videos to provide the answers in a quick and easy way.
Benefits:
- Answers real audience questions
- Optimized for search
- Boosts community engagement
Example: MARKETING ASSOCIATE DOES Q+A ON MARKETING | Marketing Monday’s
Why it works: Viewers feel heard, and the video serves long-term SEO value.
Listicles
Listicle videos organize information into easy-to-digest lists, making them highly bingeable and shareable.
Benefits:
- Clickable and binge-worthy
- Highly shareable
- Easy to script and scale
Example: 10 Social Media Marketing Tools To Make Money
Why it works: Structured content is fast-paced and loaded with value.
Reaction Videos
Reaction videos involve responding to a trending piece of content, news, or cultural moment with your own commentary.
Benefits:
- Leverages trending topics
- Offers personal or expert spin
- Encourages debate and comments
Example: What Artists Can Learn From Brat’s Marketing
Why it works: These types of videos combine pop culture or trending topics with insight—relevant and fun.
Collaboration Videos
Collaboration videos partner you with another creator or brand to tap into each other’s audiences.
Benefits:
- Cross-pollinates audiences
- Builds credibility and social proof
- Expands network organically
Example: emma & kendall’s espresso martini
Why it works: Brings two audiences together for exponential reach.
On a smaller scale, you could create a video like this with a potential neighboring business for a partnered event or a special promotion.
Videos To Help Grow Subscribers
These formats are designed for viewer retention, community growth, and increasing the chances of repeat viewership.
Giveaways Or Contests
Benefits:
- Encourages subscriptions and shares
- Builds buzz fast
- Can be paired with product promotion
Example: 🔥10x iPhone 16 Pro Max GIVEAWAY!🎉 Enter Now to WIN Big in 2025!📱🚀 [OPEN] [WORLDWIDE]
Why it works: These types of videos generate a lot of shares and engagement by nature. By highlighting the chance to win a prize generates more sharing and reach.
Series Videos
Series videos are recurring themed content that viewers can look forward to on a regular schedule. If you have a video podcast or monthly product update – these would fall into a series video.
Benefits:
- Encourages binge-watching
- Keeps subscribers coming back
- Easier planning with recurring themes
Example: Financial Literacy – A Beginners Guide to Financial Education
Why it works: Regular series build audience habits and boost session time.
Add all of the related videos to a specific playlist on your Channel to organize your series and make them easier to binge watch.
Challenges Or Experiments
Challenge and experiment videos document you attempting difficult or trending tasks, often creating an ongoing story viewers want to follow.
Benefits:
- Sparks curiosity
- Creates a narrative arc
- Shows commitment and creativity
Example: I did TikToks HARDEST fitness challenge (75 hard) WITH a 9 to 5, here’s how to copy me
Why it works: Audiences stay tuned to see how it ends—great for retention.
Interactive Content
Interactive content invites viewers to participate actively—by asking questions, voting, or suggesting ideas for future videos.
Benefits:
- Drives engagement
- Helps content feel more personal
- Gives you ideas directly from your audience
Example: The Annual Q&A with ME
Why it works: Engagement-based content increases loyalty and watch time.
Subscriber-Only Content Teasers
Subscriber-only teasers offer exclusive content previews to reward loyal viewers and encourage more people to subscribe.
Benefits:
- Builds exclusivity and FOMO
- Rewards loyal viewers
- Grows email lists or memberships
Example: *EXCLUSIVE* OUR FIRST EVER 10 VIDEO CONTENT CHALLENGE (Exclusive To Subscribers Only)
Why it works: Creates urgency and incentive to hit that subscribe button.
YouTube Video Ideas To Grow Your Business
Want the videos you create to help grow your business? These ideas help generate leads, build brand authority, and drive conversions.
Customer Testimonials And Success Stories
Testimonial videos showcase your customers’ real experiences, acting as powerful social proof for your products or services.
Benefits:
- Converts trust into sales
- Acts as social proof
- Excellent for landing pages too
Example: Chewy Customer Testimonials
Why it works: People trust people. Testimonials convert.
Product Demonstrations And Tutorials
Product demo videos explain and showcase how your product works, making it easier for customers to understand and buy.
Benefits:
- Increases product understanding
- Reduces customer friction
- Helps with onboarding and support
Example: Create On-Brand AI Content with Hire Mia’s Brand Profiles
Why it works: These types of videos educate your viewers and promote your products at the same time. If you can highlight the value and benefits of your products quickly, you help make the case for your product/services.
Company Culture Videos
Company culture videos highlight your workplace, values, and employee experiences to attract talent and build brand loyalty.
Benefits:
- Attracts talent
- Builds internal pride and loyalty
- Adds a human face to your brand
Example: 2024 Corporate Cup Champions & Highlights
Why it works: Shows your values and team vibe authentically. If hiring or employee retention goals are on your list, these types of videos are great quick wins and can be used in your recruitment strategy.
Industry Insights And Thought Leadership
These videos share high-level trends, research, and opinions that establish your brand as a trusted leader in your niche.
Benefits:
- Establishes authority
- Generates backlinks and citations
- Positions brand as the go-to expert
Example: MarketingProfs
Why it works: Big ideas attract big audiences and press mentions. Plus it gives your team credibility and content they can promote on their personal channels with their own audiences.
FAQ Videos
Frequently asked questions videos proactively answer common questions about your products, services, or industry.
Benefits:
- Cuts down on support tickets
- Builds trust by being proactive
- Aids conversion and onboarding
Example: 6 Basic Frequently Asked Questions About TikTok: All FAQs Answered
Why it works: Streamlines customer education while supporting sales.
Fun & Entertaining Video Ideas to Engage Your Audience
Not everything on your channel has to be serious! Learn how fun content increases shareability, approachability, and watch time.
Parody Videos
Parody videos humorously mimic popular trends, brands, or culture to entertain and attract a broader audience.
Benefits:
- Boosts entertainment value
- Encourages virality
- Keeps content light and memorable
Example: Duolingo for Talking to Children
Why it works: Leverages humor + familiarity for mass appeal.
Bloopers And Outtakes
Bloopers and outtakes showcase funny mistakes made during filming, making your brand feel more real and relatable.
Benefits:
- Shows authenticity
- Easy to repurpose
- Makes your brand more relatable
Example: ULTIMATE Office Bloopers – The Office US
Why it works: Who doesn’t love a good laugh behind the scenes?
Funny Skits
Funny skits are short comedic performances that communicate an idea or story in an entertaining way.
Benefits:
- High replay value
- Engages wider audiences
- Communicates ideas in a fun way
Example: ClickUp HR Pt. 3
Why it works: Short, skit-based humor with current trends makes content go viral. In these videos from ClickUp, they keep the content relevant to their ideal target audience while integrating fun into their content.
Lip-sync Or Dance Challenges
Lip-sync and dance challenge videos use trending music and moves to engage audiences in a fun, viral format.
Benefits:
- Great for short-form and shorts
- Taps into trending audio
- Shows brand personality
Example: Ultimate Crew vs. Crew Showdown | TEAM USA VS. TEAM AFRICA
Why it works: Fun + trendy = algorithm gold.
Expectation vs. Reality Videos
These videos compare how we expect things to happen vs. how they really happen, using humor and relatable storytelling.
Benefits:
- Extremely relatable
- Encourages shares
- Great for storytelling
Example: Going to the Dentist: Expectation vs Reality! | DentalDost
Why it works: Combines humor with an experience everyone understands.
Kid-Friendly Content
If your brand is targeted towards families, kids, and educators, kid-friendly videos might be a perfect fit for you to consider.
Educational Animations
Animated videos that teach kids important concepts in a fun, visual way.
Benefits:
- Engaging learning tool
- Ideal for SEO in kids’ space
- Highly shareable in education circles
Example: The Five Senses | The Dr. Binocs Show | Educational Videos For Kids
Why it works: Bright visuals + clear messaging = kid-approved.
Interactive Storytelling
Interactive storytelling videos invite kids to participate by prompting choices, questions, or actions during the story.
Benefits:
- Holds young attention spans
- Boosts imagination
- Drives repeat views
Example: The Very Hungry Caterpillar Felt Board Story | Fun & Interactive Storytelling for Kids
Why it works: Visually engaging and encourages participation.
Science Experiments
Science experiment videos guide kids through fun, hands-on activities that teach scientific principles.
Benefits:
- Educational and fun
- Great for STEM brands
- Encourages at-home learning
Example: Walking Water Science Experiment for Kids!!!
Why it works: Simple, hands-on, and encourages family engagement. It also gives you the ability to highlight any products you may be able to use during the experiment.
Ready To Take Your YouTube Channel To The Next Level?
Creating high-performing YouTube content doesn’t have to be complicated. With the right ideas, a consistent posting schedule, and tools like CoSchedule’s Social Calendar, your channel can become a key growth engine for your brand.
You can schedule, publish, and promote your videos on YouTube or YouTube Shorts with your CoSchedule Calendar.
- Plan smarter: Organize and batch content to stay ahead.
- Think strategically: Use tools like Headline Studio to write clickable titles
- Stay consistent: One strong video a week can move the needle fast.
And more! Learn more about using CoSchedule’s YouTube Scheduler today. It’s free.
