When is the best time to post on TikTok?
New proprietary research from CoSchedule reveals TikTok engagement peaks have shifted. This guide breaks down the new best times to post on TikTok day-by-day and by industry. So, your posts hit when your audience is actually watching and the algorithm is most responsive.
Best Times To Post On TikTok: A Day-By-Day Breakdown
Best Time To Post On TikTok On Sundays
The best times to post on TikTok on Sundays are (best to worst):
- 8:00 PM
- 4:00 PM
- 9:00 AM
- 10:00 AM
- 7:00 AM
The worst times to post on TikTok on Sundays are:
- 2:00 AM
- 3:00 AM
- 5:00 AM
- 11:00 PM
- 12:00 AM
Best Time To Post On TikTok On Mondays
The best times to post on TikTok on Mondays are:
- 10:00 AM
- 6:00 AM
- 10:00 PM
- 7:00 AM
- 11:00 AM
The worst times to post on TikTok on Mondays are:
- 2:00 AM
- 3:00 AM
- 5:00 AM
- 11:00 PM
- 12:00 AM
Best Time To Post On TikTok On Tuesdays
The best times to post on TikTok on Tuesdays are:
- 9:00 AM
- 4:00 AM
- 2:00 AM
- 7:00 PM
- 10:00 AM
The worst times to post on TikTok on Tuesdays are:
- 3:00 AM
- 5:00 AM
- 11:00 PM
- 12:00 AM
- 1:00 AM
Best Time To Post On TikTok On Wednesdays
The best times to post on TikTok on Wednesdays are:
- 5:00 PM
- 8:00 AM
- 7:00 AM
- 11:00 PM
- 9:00 AM
The worst times to post on TikTok on Wednesdays are:
- 2:00 AM
- 3:00 AM
- 4:00 AM
- 12:00 AM
- 1:00 AM
Best Time To Post On TikTok On Thursdays
The best times to post on TikTok on Thursdays are:
- 5:00 PM
- 9:00 AM
- 12:00 PM
- 7:00 PM
- 6:00 PM
The worst times to post on TikTok on Thursdays are:
- 2:00 AM
- 3:00 AM
- 4:00 AM
- 11:00 PM
- 12:00 AM
Best Time To Post On TikTok On Fridays
The best times to post on TikTok on Fridays are:
- 4:00 PM
- 1:00 PM
- 6:00 AM
- 3:00 PM
- 2:00 PM
The worst times to post on TikTok on Fridays are:
- 2:00 AM
- 3:00 AM
- 5:00 AM
- 11:00 PM
- 12:00 AM
Best Time To Post On TikTok On Saturdays
The best times to post on TikTok on Saturdays are:
- 11:00 AM
- 7:00 PM
- 8:00 PM
- 10:00 AM
- 9:00 AM
The worst times to post on TikTok on Saturdays are:
- 2:00 AM
- 3:00 AM
- 5:00 AM
- 11:00 PM
- 12:00 AM
Best Time To Post On TikTok By Industry
- B2C Brands: For consumer brands, midday (12–2 PM) and evening (7–9 PM) are golden. That’s when people are on break, phone in hand, ready to be entertained—or persuaded. TikTok’s algorithm favors fast engagement, so if you’re pitching impulse buys or time-sensitive deals, post when your audience is most likely to scroll with intent. Think weekday lunches and post-dinner wind-downs.
- B2B Brands: TikTok might not be a B2B stronghold (yet), but it’s carving space for clever content. The best time to show up? Mid-morning to early afternoon (10 AM–2 PM), especially Tuesday through Thursday. That’s when professionals are taking screen breaks or grazing through lunch.
- Software & SaaS: Post between 11 AM–1 PM or 4–6 PM to hit those quiet-but-scroll-heavy windows. Whether it’s a snappy product demo or a micro-case study with a punchline, these slots work best when your content delivers quick wins or relatable laughs.
- Healthcare: Healthcare TikTok is booming, especially for myth-busting, mental health, and “a day in the life” posts. Prime times are early morning (7–9 AM) and mid-afternoon (1–3 PM)—right before shifts start or during coffee breaks. Keep it real, human, and helpful.
- Media & News: Timing makes or breaks reach for media brands. Your sweet spots: early morning (8 AM), lunch (12–1 PM), and late afternoon (3–5 PM). These are the scroll-and-catch-up hours when people want updates. Use trending audio, get to the point, and don’t miss your moment.
- Higher Education: Students live on TikTok—but only when class is over. Post between 5–7 PM to catch them decompressing. Relatable, funny, or visually fun content wins here. Think: dorm tours, campus memes, or countdowns to big events. Bonus points if you tie your posts to real-time student moments (midterms, game day, decision week).
Unique Timing Patterns of TikTok Audiences (+Best Timing)
TikTok’s algorithm doesn’t play by the same rules as other platforms. It doesn’t just reward chronological posts—it prioritizes engagement velocity. That means when you post directly impacts how quickly your video gains traction, how long it stays relevant, and whether it lands on the For You Page.
TikTok audiences tend to be most active during downtime:
- Early mornings (6–9 AM)
- Lunch breaks (12–2 PM)
- Evenings (7–10 PM)
These windows reflect when users are most likely to be casually scrolling for entertainment, which makes them prime slots for visibility.
Weekdays often see stronger performance during lunch and post-work hours, while weekends lean more toward mid-morning and early evening.
To integrate TikTok timing into your broader strategy:
- Start with analytics: Use TikTok’s built-in insights to identify when your audience is online—not just when the general platform is active.
- Test multiple slots: Don’t just post once per day. Try different time blocks (morning, lunch, night) across the week to find your personal sweet spot.
- Time zones matter: If you’re targeting a global or multi-region audience, consider staggering posts or testing based on regional activity patterns.
- Create around habits: Align your content with the mindset of the hour. Post quick wins or educational tips during lunch, high-energy content in the evening, and lighter, scroll-friendly clips on weekend mornings.
- Don’t ignore late bloomers: TikTok videos can take off days after they’re posted, so timing isn’t everything—but it is the difference between instant traction and slow burn.
How To Know Your Best Times To Post On TikTok
1. Use TikTok’s Native Analytics (It’s Free and Powerful)
If you’ve got a Creator or Business account, TikTok gives you access to built-in analytics. Head to Profile > Creator Tools > Analytics and check the Followers tab. This will show when your followers are most active by hour and day so that you can schedule posts during high-traffic windows.
Don’t just look at one day—analyze trends across a week or two to spot consistent engagement spikes. Prioritize these windows, then test from there.
2. Try Third-Party Tools Like CoSchedule for Advanced Scheduling
For deeper insights, CoSchedule’s Social Calendar and Best Time Scheduling features help you automatically post at your audience’s peak activity times. It analyzes performance across channels, including TikTok, to recommend optimal slots. It also lets you visually plan, A/B test, and compare past post timings against engagement levels.
Other options include:
- Sprout Social for cross-platform analytics and team reporting
- Brandwatch for audience behavior modeling
- Planable for centralized campaign planning
These tools are ideal if you’re managing multiple accounts or want performance insights beyond what TikTok offers natively.
3. Run A/B Tests on Timing
A/B testing helps you understand what content works and when your audience is primed to engage with it. To implement this:
- Create two versions of a post with identical content.
- Schedule each post at different times. For instance, try publishing one video at 11 AM and another at 6 PM.
- Track performance side-by-side. Monitor metrics such as views, likes, and shares.
TikTok’s Ads Manager also offers a split testing feature, allowing you to test variables like targeting, bidding, and creative elements
4. Keep Adapting—Because TikTok Does
Your best posting time today might not be your best time next month. The platform’s algorithm evolves. So does your audience. Regularly revisit your analytics and see if your top-performing slots are shifting. You might see different patterns during seasonal events or trending audio cycles. Set a reminder to audit your post timing monthly and adjust accordingly.
Maximizing Reach On Social Media
Timing isn’t everything—but it’s close. Posting when your audience is most active gives your content the momentum it needs to break through the noise and ride the algorithm. Use TikTok’s native analytics or third-party tools like CoSchedule to guide you and test strategically as trends and audience behavior shift.
Check out these other resources for best times to post on other platforms:
Best Times To Post On TikTok FAQs
What are the best times to post on TikTok?
The best times to post on TikTok are generally when users are most likely to scroll casually—early mornings (6–9 AM), lunch hours (12–2 PM), and evenings (7–10 PM).
How to make your TikTok video go viral after posting?
You need to feed the momentum. Reply to early comments to boost engagement signals. Use stitches or duets to extend the conversation and bring new viewers back to the original video. Repurpose short highlights or behind-the-scenes edits. Also, share the TikTok externally (Instagram Stories, Twitter, YouTube Shorts).
How often should you post on TikTok to go viral?
Aim for 1–3 posts per day. Consistency beats volume—daily, high-quality content builds momentum and trains the algorithm to recognize your account.
What is the trick to going viral on TikTok?
There’s no single hack, but here’s the closest thing: watch time + fast engagement. If your video hooks viewers in the first 2 seconds, keeps them watching until the end, and earns comments or shares quickly, TikTok will push it further. Use trend-driven formats, relatable storytelling, sharp captions, and engaging first frames. And don’t over-edit—authentic, unpolished videos often perform best.
