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Marketing for a small business is work.
You have to be scrappy with your budget and efficient with your time.
You need your marketing channels and tools to work for you.
And when it comes to social media for small business, you need a plan to maximize your efforts without spending all day on various platforms.
This comprehensive guide to social media marketing for small business lays out the goals of social media and how you can put together a practical plan that will drive traffic and boost conversions.
You’ll also read some tips on how to use social media for small business to organize your content strategy.
Put this advice into action with three downloadable templates:
Before you ask: Yes, social media is important for small businesses.
With millions of users across the world, social media is a wildly proliferate platform.
Even small businesses that don’t have a clear content strategy have, at minimum, a Facebook profile.
Here’s why you need social media for small business:
The truth is that social media is a thriving platform for brand discovery. Whether your goal is brand awareness or boosting conversions, you need to have a social media strategy for your small business.
Before you start posting on social media, it’s a good idea to put together your social media strategy. The time spent on this will pay off in the future.
You probably already have a good idea of your company’s goals but focus on the goals that you can achieve through social media use.
Your company goals drive your business operations, so nailing them down in the context of social media is critical to putting together an effective social media marketing strategy.
More specifically than just figuring out your market is understanding your audience. You want to know how they interact with brands and how you can encourage that behavior.
Understanding your audience gives you the power to target your social media campaigns more effectively.
Unless you want to spend all day designing graphics and posting on various social media platforms, you are going to need a few tools to manage your social media campaigns.
With compelling images and infographics – plus a social media management tool that can help you organize your posts – you can have a streamlined social media strategy.
Part of understanding your audience is so you can figure out exactly which social media channels your small business needs to use for maximum impact.
Keep in mind, again, that age is an important factor in social media use, as well. If your audience or target market is older, you’ll want to tweak your strategy a little bit.
A little more focused than your company goals, your social media goals will help you put together the most efficient content strategy for your small business.
Whatever your goal(s) may be, you want to establish them early on so you can create the right message and strategy for your company.
Now that you know the basics of social media marketing for small business, you can take time to put it all together and create an actual marketing plan that works for your goals with these social media marketing tips for small business.
Your basic content strategy defines how you will communicate with your followers. It sets the stage for all of the content you will share and all of the messages you will write.
Two of the most important pieces of your content strategy are:
Establishing this ahead of time will make scheduling your posts a lot easier.
A basic posting schedule is your guide to putting together a full-fledged marketing calendar in the future. It sets the parameters for when you’ll schedule different types of content.
The two things you need to consider regarding posting schedules are:
You’ll also want to think about how often you post on different channels.
Putting your social media marketing plan down on a calendar, while tedious, is necessary to make sure you follow through on your strategy.
There are two ways to manage a social media calendar:
There are other benefits to using tools like CoSchedule’s social media management tools, namely that you can integrate with other services to make your workflow more efficient.
The final thing you need to keep in mind – and diligently track – is your marketing results. Knowing how your posts perform will enable you to produce better posts in the future.
The two metrics you need to track are:
Measuring results will ensure you don’t keep marketing in circles, and you put your resources to the most practical use.
Whether you want to increase awareness about your small business, or you want to increase conversions on a new product line, social media has the potential to help you achieve your small business goals.
Keep these three things in mind when you start down your social media path:
Read through this guide again and follow the steps to put together your social media marketing strategy today.
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