TikTok has become a powerful platform for small brands to reach large audiences. If you’re posting the right content at the right time, TikTok, your account of any size can gain traction quickly. TikTok Analytics can help guide you to that growth.
I’ll walk you through how TikTok Analytics can help small accounts grow, how to access and interpret your data, and how to use tools like CoSchedule’s Analytics Dashboard and AI-powered Insights Assistant to improve your strategy with confidence.
TikTok Analytics Are Your Growth Roadmap
TikTok Analytics (the performance data available for TikTok accounts) shows how your videos are performing, who’s engaging with your content, and what’s trending within your audience.
For small accounts, this insight is critical. It helps marketers:
- Understand audience demographics and behavior
- Track the performance of videos over time
- Identify content trends and what resonates with followers
- Benchmark against competitors to find opportunities
Whether you’re just starting or looking to scale your presence, TikTok Analytics gives you the feedback you need to make smarter content decisions.
Key Features Of TikTok Analytics
TikTok’s analytics dashboard offers several key features:
- Video views and engagement metrics: View counts, likes, shares, comments, and average watch time help assess content effectiveness.
- Follower growth and demographics: Learn when your followers are most active, their gender, and geographic location.
- Content trends and hashtag performance: Identify which hashtags, sounds, and content formats are driving reach.
Business accounts get full access to these features, while personal accounts have limited data. Switching to a business account is free and necessary for accessing deeper insights.
How To Use TikTok Analytics
Accessing TikTok Analytics In CoSchedule’s Analytics Dashboard
CoSchedule’s Analytics Dashboard gives marketers a centralized location to view and analyze performance across all major social platforms, including TikTok.
Step-by-step access:
- Log in to your CoSchedule account
- Navigate to the Analytics tab
- Choose TikTok Report under Social Analytics
From there, you can:
- Set custom date ranges to compare campaign performance over time
- Navigate between different TikTok accounts with the click of a button
- Export and share reports with your team or stakeholders
How CoSchedule’s TikTok Analytics Compare To Other Platforms
Unlike some competitors that charge extra for analytics, CoSchedule includes social performance reporting for TikTok and other networks in all paid plans.
In addition, CoSchedule’s AI-powered Insights Assistant helps marketers turn raw data into action. It automatically reviews your TikTok metrics and suggests improvements like:
- Posting more of what’s working: The Insights Assistant identifies top-performing content, suggesting you increase the frequency of similar posts to capitalize on successful trends and boost engagement.
- Adjusting timing to match peak engagement: By analyzing your audience’s activity patterns, the tool recommends optimal posting times to ensure your content reaches your followers when they are most active, maximizing visibility and interaction.
- Identifying underperforming formats to avoid: The Assistant flags content formats that are not resonating with your audience, guiding you to shift focus away from these underperforming types and toward more effective content strategies.
With the Insights Assistant, you don’t need to be a data expert. You get clear, simple recommendations to guide your next move.
Native TikTok Analytics
You can also view data directly in TikTok:
- Open your TikTok app
- Tap Profile
- Tap the Menu (three lines)
- Go to Creator Tools > Analytics
This dashboard shows top-performing videos, follower insights, and trends over the past 7, 28, or 60 days. While useful, native TikTok analytics is limited compared to a platform like CoSchedule, which provides cross-platform comparison and customizable dashboards.
5 Best Tools To Track TikTok Analytics
- CoSchedule Analytics Free with all paid plans; offers powerful AI-driven insights through its Insights Assistant and provides comprehensive, multi-platform dashboards that make tracking and analyzing your social media performance seamless across various channels.
- TikTok Pro is a free, platform-native tool that offers access to advanced analytics, allowing creators and businesses to monitor their TikTok performance in-depth and make data-backed decisions for optimizing content strategy.
- Socialinsider: Socialinsider is a social media analytics and reporting tool that provides detailed insights into your social media performance across multiple platforms, offering powerful competitor analysis and customizable reports to help you refine your marketing strategy.
- Hootsuite: Hootsuite is a widely used social media management platform that includes comprehensive analytics features, enabling users to track engagement, measure ROI, and adjust their content strategies based on performance across multiple social networks.
- Analisa.io: Analisa.io is a social media analytics tool that focuses on providing detailed performance insights for Instagram and TikTok, offering features like influencer analysis, audience demographics, and engagement tracking to help brands optimize their social media efforts.
Among these, CoSchedule stands out for providing detailed analysis and recommendations in one place without additional cost.
Leveraging Analytics to Grow Small Accounts
Case Study: Peachy BBs Slime is a small business that specializes in making unique slime products. As the online community of slime enthusiasts boomed, especially among younger audiences, the company sought to leverage social media to grow its brand. Among various platforms, TikTok became the key to building the company’s success. Leveraging TikTok Analytics helped them grow into the success they have today.
Strategies For Growth On TikTok
- Optimize content: Focus on video formats and topics that drive engagement
- Refine hashtags: Use trending and relevant hashtags identified in performance reports
- Engage smarter: Post when your audience is most active and respond to comments regularly
- Adjust timing: Test and track optimal posting days and times
- Spot viral opportunities: Identify spikes in performance to replicate success
Measuring Success: Analyzing Analytics Reports
In order to grow your TikTok presence strategically, you need to track the right metrics. But what social media metrics should you focus on? Here’s how you can track your progress and focus on these key TikTok metrics:
Video Views and Watch Time
- Video views show your content’s reach. Watch time reveals how long viewers are staying engaged. Low watch time may signal weak hooks or pacing. Improving watch time can increase your chances of appearing on more For You pages.
- Action: Lead with a strong opening and test different video lengths to see what holds attention best.
Engagement Rate
- Formula: (Likes + Comments + Shares) ÷ Views
Engagement rate measures how much people interact with your content. High engagement rates tell TikTok your content is valuable, which boosts discoverability. - Action: Use calls to action, monitor what gets shared or commented on, and adjust content accordingly. CoSchedule’s Insights Assistant can flag underperforming videos and recommend improvements.
Follower Growth Rate
- Formula: (New Followers ÷ Starting Followers) × 100
This tracks how quickly your audience is expanding. Spikes often follow high-performing content, so tie growth back to specific videos or campaigns. - Action: Use CoSchedule tags to compare content types and identify which formats or topics drive growth.
Using CoSchedule’s Insights Assistant
CoSchedule’s Insights Assistant helps automatically identify patterns in your TikTok data and highlights which content types, formats, and topics resonate with your audience. It can suggest changes like:
- Posting more user-generated content
- Testing video length variations
- Shifting content tone or format
With these insights, you can take a more proactive, data-driven approach to content planning.
Once you understand what’s working, you can set KPIs like engagement rate targets or follower growth goals, and use regular reports to assess performance. Then, use CoSchedule’s reporting tools to track progress over time and adapt your strategy accordingly.
Conclusion
Small accounts can achieve big results with the right strategy and TikTok Analytics is the key to that strategy. Consistently reviewing your data helps you identify what’s working and pivot when needed.
Start tracking your TikTok performance today using CoSchedule’s Analytics tools. With the added power of the Insights Assistant, you can make data-driven decisions without the guesswork.
