The 8 Best Tools To Track Instagram Insights in 2025

If you’re marketing on Instagram, you already know how important it is to understand what’s working and what’s not. Tracking performance through Instagram Insights helps you refine your content strategy, improve engagement, and make informed decisions backed by data.

But getting useful insights isn’t always easy. If you want a better look at how your content performs, you need the right tools.

Let’s break down the best Instagram Insights tools to track your performance in 2025, including how CoSchedule’s updated analytics stack up.

What Instagram Insights Matter?

Instagram Insights is the platform’s built-in analytics tool available to business and creator accounts. It gives you access to data on how your content is performing and how your audience is engaging with your account over time.

You can use Insights to track key metrics like:

• Reach: How many unique users have seen your content
• Impressions: The total number of times your content was displayed
• Follower growth: How your audience is increasing or decreasing over time
• Engagement: Interactions like likes, comments, shares, and saves
• Profile activity: Website clicks, button taps, and other account actions
• Audience demographics: Age, gender, top locations, and most active times

How Marketers Can Use Instagram Analytics For Growth

Instagram insights help you answer key questions:

• Who is engaging with your content?
  Understanding who interacts with your posts helps you tailor content to the right audience, the people most likely to care, click, and convert.
• What posts are driving the most interaction?
  Knowing which content performs best lets you double down on what works and stop spending time on what doesn’t.
• When is your audience most active?
  Posting when your followers are online increases the chance your content will be seen, engaged with, and shared.
• Are your efforts growing your business page or just taking up time?
  If your content isn’t contributing to audience growth or engagement, insights can help you adjust your approach and spend time more effectively.

Having access to this data lets you stop guessing and start creating content that performs. Whether you manage a brand account or run a business page, using a tool that gives you clear reporting can make your strategy stronger.

Best Instagram Insights Tools In 2025

1. CoSchedule: AI-Powered Instagram Insights For Marketers

CoSchedule recently rolled out major upgrades to its social media analytics, making it a standout choice for marketers who want better insights without switching tools or adding costs.

What makes CoSchedule different?

Key Features:

• Instagram Insights Dashboard: CoSchedule provides a complete view of your Instagram performance, including post engagement, audience trends, and reach metrics.

• Social Media Performance Reports: Built-in reports cover all major platforms like LinkedIn, Facebook, Twitter, TikTok, YouTube Shorts, and more, so you can monitor your performance.
• AI-Powered Insights Assistant: You don’t have to be a data expert. Instead of just seeing the numbers, CoSchedule’s Insights Assistant helps interpret them. It gives you clear, actionable recommendations based on your data so you know what to do next and can offer faster, smarter reports to your clients and leadership.
• All-in-One Reporting: You don’t have to jump between platforms to understand what’s working. With support for Instagram, LinkedIn, Facebook, Twitter, TikTok, YouTube Shorts, and more, you can track performance across every major channel from a single dashboard.

Limitations:

• Learning curve for AI Insights: Although the AI-powered Insights Assistant offers actionable recommendations, some users may require time to fully trust the tool’s insights and integrate them into their decision-making process.

If you want a streamlined way to track Instagram Insights for your business page and save time interpreting data, CoSchedule is built to help.

2. Instagram’s Native Insights Tool

Instagram’s built-in analytics tool gives you a basic look at how your posts and stories are performing. It’s accessible through professional or business accounts.

You’ll Get Access To:

• Follower Demographics (location, age range, gender, and active times) Understand who your audience is and when they’re most likely to engage.
• Post-Level Performance (likes, comments, saves, shares, and reach) See how individual posts are resonating and which types of content drive interaction.
• Story And Reel Interactions: Track how users are responding to short-form content and whether they’re tapping through or dropping off.
• Account Growth And Engagement Trends: Monitor how your follower count and engagement rates change over time.

Limitations:

• Reports aren’t customizable
• You’ll need to manually pull reports or take screenshots to share with others

If you’re just starting out or only need a quick look, the native Instagram Insights tool is a good place to begin. But if you’re managing multiple accounts or want deeper performance tracking, you’ll need something more advanced.

3. Later

Later is a social media scheduling tool with basic Instagram analytics features built in. It provides a simple performance overview that includes engagement rates and follower data.

Key Features:

• Visual Instagram Calendar: Plan and preview your posts in a drag-and-drop format to maintain a consistent aesthetic.
• Post-By-Post Performance Breakdown: Review how each piece of content performs to see what’s working at a glance.
• Instagram Story Analytics (limited): Get a basic view of how stories are performing, though the data is not as detailed as other tools.

Limitations:

• Limited depth in reporting
• Not ideal for tracking campaign or audience trends over time

Later’s analytics are designed to help with visual planning and post scheduling more than deep reporting. It’s a fit for teams that want light insights and a strong visual workflow but may need another tool for in-depth analysis.

4. Sprout Social

Sprout Social offers a full analytics suite, including detailed Instagram Insights dashboards, competitive benchmarking, and custom report building.

What You’ll Get:

• Follower Trends Over Time:Track how your audience grows and shifts, which helps with long-term planning and targeting.
• Post Performance Breakdowns: Analyze which posts drive engagement, traffic, or conversions to improve future content.
• Visual Dashboards And Scheduled Reports: Easily present data to stakeholders with clean visuals and automatically generated reports.
• Tag Performance Tracking: See how your hashtags perform to refine your tagging strategy and improve visibility.

Limitations:

• High cost, especially for small businesses or solo users
• Can be more tool than you need if you’re only focused on Instagram

Sprout is built for enterprise teams and agencies managing multiple brands. The cost may be high for smaller teams, but if you need advanced reporting across many accounts, Sprout has the depth.

5. Hootsuite

Hootsuite’s Instagram Insights tool focuses on cross-channel performance and scheduling. It includes reporting features that allow you to track Instagram engagement and audience metrics.

Features Include:

• Customizable Reports: Create tailored reports to highlight the metrics that align with your team’s goals.
• Visual Dashboards: Quickly review performance trends with at-a-glance charts and graphs.
• Team Collaboration Tools: Assign tasks, share content plans, and keep your team aligned from one platform.

Limitations:

• Higher price point compared to leaner tools
• May require add-ons for full analytics capabilities

Like Sprout, Hootsuite offers strong functionality for social media managers but comes with a higher price tag. It’s best suited for teams who need detailed reports across many networks.

6. Metricool

Metricool combines performance tracking and competitor benchmarking in a single platform, with support for Instagram and other major social channels.

Key Features:

• Cross-Platform Dashboard covering Instagram, TikTok, Facebook, YouTube, and more
• Competitor Tracking for benchmarking performance
• Instagram Content Performance and Engagement Trends

Limitations:

• Limited customization compared to enterprise tools
• Not as intuitive for content planning

This tool is a practical option for freelancers or solo marketers who need efficient cross-platform tracking without the cost or complexity of larger platforms.

7. Quintly

Quintly is a powerful analytics tool designed for data-savvy teams that want to go deep into Instagram performance.

Key Features:

• Advanced KPIs: Track detailed Instagram content and audience performance metrics
• Fully Customizable Dashboards and Automated Reporting
• API Access: Integrate social data with your internal systems

Limitations:

• Steeper learning curve
• Pricing is structured for larger teams or agencies

Quintly provides advanced analytics  and has a steeper learning curve but can provide more granular insights than most tools.If your team wants precise control over what gets measured and how data is shared, Quintly is built for that level of detail.

8. Buffer 

Buffer’s analytics tool focuses on simplicity, helping marketers make sense of performance data without needing technical experience.

Key Features:

• Clean, Easy-to-Read Instagram Reports
• Tracks Engagement, Reach, and Follower Trends
• Shareable Visual Charts and Reports

Limitations:

• Fewer customization options
• Not ideal for users managing multiple platforms or campaigns

Buffer has a beginner-friendly approach to help visualize Instagram reports. This is a solid choice for marketers who just want a straightforward way to track Instagram performance without getting overwhelmed by options.

Choosing The Right Instagram Insights Tool

Not every tool fits every team. Here’s how to decide what’s best for your Instagram analytics:

Instagram Analytics Reports: What To Include

When creating an Instagram analytics report for clients or stakeholders, it’s important to focus on the metrics that tell the story of your account’s performance and guide future strategy. Here are the key data points to highlight:

• Engagement Rate: This metric shows how actively your audience interacts with your content through likes, comments, shares, and saves. It’s a strong indicator of how well your posts resonate and helps measure the quality of your engagement beyond just follower count.
• Reach & Impressions Over Time: Tracking reach and impressions over days, weeks, or months reveals how many unique users see your content and how often it’s displayed. Monitoring these trends helps identify growth patterns and the impact of your posting schedule or campaigns.
• Top Content: Highlight your best-performing posts, stories, or reels based on engagement, reach, or saves. Understanding what types of content perform best allows you to focus on producing more of what your audience values.
• Follower Trends: Showcase how your follower count changes over time, including spikes or dips. This data helps evaluate whether your content and marketing efforts are attracting and retaining the right audience.
• Best Posting Times: Identify when your followers are most active on Instagram to optimize posting schedules. Sharing this insight ensures content reaches your audience when they’re most likely to engage.
• Stories vs. Reels Performance: Compare how your stories and reels perform against each other to understand which format drives more engagement or reach. This can inform decisions on where to focus your creative efforts.

Including these metrics in your Instagram analytics report gives clients or stakeholders a comprehensive view of account health and actionable insights to improve future results. Using tools like CoSchedule can simplify pulling and visualizing this data so you spend less time reporting and more time strategizing.

How To Find Instagram Insights (And What To Do With Them)

If you’re using the native tool:

1. Go to your business or creator profile
2. Tap the menu in the top-right corner
3. Tap Insights

From there, you can review recent performance, track audience growth, and see how your content is performing.

If you’re using CoSchedule:

1. Head to your CoSchedule dashboard
2. Click into the Instagram Performance Report
3. Use the Insights Assistant to get AI-powered breakdowns of what’s working and what to improve

Final Thoughts

Instagram Insights aren’t just numbers, they’re the key to making your content work harder. Whether you’re managing a brand or growing a business page, the right Instagram Insights tool will help you spot trends, save time, and improve performance.

With CoSchedule’s updated analytics and AI-powered Insights Assistant, you don’t need to be a data expert to know what to do next. You get a clear view of what’s working and why, and best of all, it’s included in every paid plan.

Get Started Today!

If you’re looking for an easier way to track Instagram performance in 2025, CoSchedule has you covered.

Recommended reading:

https://coschedule.com/guide/power-tips/social-media/social-analytics

https://coschedule.com/social-media-marketing/social-media-scheduling-tools

https://coschedule.com/social-media-marketing/social-media-management